Kodi Kuchotsera Kuchotsera Mtengo Ndioposa Kwaulere?

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Tidali ndi zokambirana zabwino pazomwe ndikubwera ku Social Media Marketing World za mtundu wanji wa zopereka zomwe tingapatse anthu omwe adakhala nawo gawo langa kapena mwambowu wonse. Zokambiranazi zidabweretsa kuti kuchotsera kulikonse kapena njira yaulere isapeputse ntchito yomwe tikupereka.

Chimodzi mwazinthu zomwe ndaphunzira ndikuti mtengo ukangokhazikitsidwa, phindu limayikidwa. Sizitengera zomwe tikupeza makasitomala athu, nthawi zambiri amabwerera kuzomwe tili do ndi zomwe iwo ali kutilipira kuti tichite poyerekeza ndi ogulitsa ena. Chifukwa chake - ngati titapereka kuchotsera kwa kasitomala pa projekiti yoyamba yomwe timapereka, sitinawawonepo akulowa nawo ntchito yachiwiri pamtengo wonse. Ndi kulakwitsa kwathu… tidapeputsa ntchito yathu pochotsa chibwenzi choyambirira.

Kuchotsera kwakukulu kumapangitsa kuti ntchito isagwiritsidwe ntchito, zomwe zimapangitsa kuti makampani azitha kukweza mitengo. Rafi Mohammed, HBR Kuthira Kuchotsera.

Masabata angapo apitawa, ndimakambirana izi ndi mzanga James yemwe ali ndi Pizza ya Indianapolis. Wandiuza kuti atha kupatsa m'malo mongotsitsa. Anthu omwe amayesa chakudya chaulere amazindikira kufunika kwa chakudyacho pomwe iwo omwe abwera kuchokera kuponi amapereka kuti angobwera kuzogulitsa - osati mtundu wa chakudya. Makuponi amapeputsa malonda ndi ntchito kotero James adasiya kuzichita.

Popeza ogula amakhulupirira kuti phindu la chinthu chaulere liyenera kukhala logwirizana ndi mtengo wa chinthu chogulidwacho, kuphatikiza chinthu chaulere ndi chinthu chomaliza kumatha kukulitsa malingaliro ake pamtengo. Mauricio M. Palmeira (University of Monash) ndi Joydeep Srivastava (University of Maryland) kudzera Kodi Ogulitsa Amaganizira Kuti Freebie Ndiofunika Kwambiri Kuposa Kuchotsera?

Ichi ndi chifukwa chake kutumiza kwaulere ndi yotchuka kwambiri ndi masamba a ecommmerce. M'malo mopatula phindu pazogulitsa zomwe mukugulitsa, mukupereka china chowonjezera - lingaliro losavuta kwa ogula kuti amvetsetse popanda kupeputsa malonda kapena ntchito.

Zotsatira zathu ndizosiyana, inde. Tikudziwa kuti tikamakambirana zomwe tikufuna kuchita tiyenera kuchokapo osati kuchotsera. Kapenanso titha kudziwa ngati pali china chowonjezera kapena ntchito yomwe tingakwanitse kuwonjezera. Mwachitsanzo, makasitomala athu amalandira lipoti la Google Analytics sabata iliyonse komanso mwezi uliwonse lomwe limayika GA mu lipoti labwino kwambiri, lowoneka bwino lomwe ndizosangalatsa pakuwunika kwakukulu. Pomwe timalipira ntchitoyi, ndikuwonjezera phindu lomwe titha kupereka mosangalala malinga ngati timalipira zonse pazantchito zomwe timapereka.

Kwa makampani opanga ukadaulo wotsatsa, ndimalangiza kuyeserera kwaulere patsiku lililonse. Lolani kuyesa kwa kasitomala kuyendetsa nsanja yanu kuti muwone kufunika kwa iwo eni - kenako adzalandira msonkhanowo mosangalala.

Kodi mumachotsera? Kodi mukuwona zotsatira zosiyana?

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