Marketing okhutiraMakanema Otsatsa & OgulitsaMaubale ndimakasitomalaFufuzani Malonda

Kubera anthu nkhani si njira yolakwika - pokhapokha atasokonezeka

Pambuyo pakudandaula koyamba ndikumva chisoni kuti munthu wina wotchuka wamupha sabata ino, ndidayamba kulingalira zomwe zidzalembedwa pa intaneti. Ndidasinthanso mayendedwe anga ochezera kuti mantha anga akhale akuti mabizinesi angayesere kutulutsa nkhaniyo ndi cholinga chakuyendetsa magalimoto ambiri (ndi ndalama) pamtundu wawo. Ndinkayembekeza kuti sizingachitike… koma mphindi zochepa nditawona yoyamba kufalitsidwa pa LinkedIn. Ugh.

Iyi si njira yomwe idalembedwa koyamba David Meerman Scott wotchedwa nthabwala.

Kubera nkhani: Njira yolowetsa dzina lanu munkhani zamasana, ndikupangitsa kupindika komwe kumakoka maso akakhala otseguka kwambiri.

Nayi Ken Ungar akukambirana za Newsjacking. Ken Ungar ndi Purezidenti wa U / S Sports Advisors, bungwe lowonetsa zamasewera & zosangalatsa ku Indianapolis, lomwe lili ndi maofesi ku Chicago ndi Charlotte.

Sindikutsutsa nthabwala. Ndizomveka kutenga nkhani yomwe ikukwera kutchuka ndikuigwiritsa ntchito ikagwirizana ndi mtundu wanu. Chitsanzo chingakhale nkhani yaposachedwa kwambiri yokhudzana ndi makasitomala ndi kampani yayikulu yazingwe pomwe wina adalemba foni yokhumudwitsa pomwe amayesera kubweza ndalama zomwe siziloledwa. Ngati kampani yanu ili ndi kasitomala wapadera ndipo alibe chindapusa… kulemba nkhani yodziwitsa anthu za chiyembekezo chakuti “Tilibe Ndalama Zofanana [lembetsani dzina la kampani]” kumatha kukupatsani chidwi pamene mutuwo ukutchuka.

Koma izi ndizosiyana. Sindiye kuti ndilembe mawu anga, koma nditha kuyitanitsa zoyeserera zomwe ndaziwona sabata ino kuwakhadzula nkhani.

Kuwakhadzula Nkhani: njira yotenga nkhani yayikulu yomwe ikukopa chidwi chambiri ndikulemba zomwe zili pamutuwu kuti mupindule ndi kuchuluka kwa magalimoto pamsewu - ngati sizothandiza kwenikweni pamtundu wanu.

Panali zolemba zabwino kwambiri zolembedwa pa intaneti zogawana nkhani ndikuyamikira anthu otchuka omwe adamupha. Anali okhudza mtima ndipo analibe cholinga china chongopereka ulemu. Sindikulankhula za nkhanizi.

Otsatsa ochepa adatenga tsokalo ndipo adalemba zolemba zosafunikira ndi dzina la otchukawo pamutu kuti angoyesa kuwayang'ana. Nkhani ngati 5 Zomwe Mungaphunzire Bizinesi Yanu Kuchokera [ikani dzina la anthu otchuka]. Ndikulemba mutuwu koma zolemba zomwe ndidaziwona zinali zofanana. Adayikiranso dzina lodziwika bwino pamawayilesi azama TV ndi SEO. Sindingathe kulingalira zomwe anali kuganiza, kuyesa kugulitsa ndalama zingapo kumbuyo kwa ngoziyi.

Musati muchite izo. Mabizinesi ndi anthu omwe ndidawona akuchita izi nthawi yomweyo adasiya kundilemekeza. Sindinawatsatire, sindinawakonde, ndinachotsa pamndandanda wanga wowerenga, ndipo sindidzawayang'ananso chimodzimodzi. Kwa bampu yayifupi, anditaya kwamuyaya. Izi sizoyenera chiopsezo cha mtundu uliwonse. Ndipo zili kunja kwa malire achikhalidwe chodziwika bwino.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.