Kuphatikiza kwa DMP: Bizinesi Yoyendetsedwa ndi Zosindikiza

Platform Yoyang'anira Zambiri

Kuchepetsa kwakukulu kwakupezeka kwa chidziwitso cha chipani chachitatu kumatanthauza kuthekera kocheperako kakhalidwe komanso kutsika kwa malonda otsatsa kwa eni media ambiri. Kuti akwaniritse zomwe zawonongeka, ofalitsa ayenera kulingalira za njira zatsopano zolumikizira ogwiritsa ntchito. Kulemba ntchito nsanja yoyang'anira deta kungakhale njira yothetsera mavuto.

M'zaka ziwiri zikubwerazi, msika wotsatsa udzagawira ma cookie a anthu ena, omwe angasinthe machitidwe azomwe akuwunikira ogwiritsa ntchito, kuwongolera malo otsatsa, ndi njira zotsata. 

Pa intaneti, gawo la ogwiritsa ntchito lodziwikiratu kudzera pama cookie a chipani chachitatu lidzafika zero. Mtundu wachikhalidwe wotsatira osakatula pamasamba opangidwa ndi anthu ena komanso omwe amagulitsanso posachedwa awonongeka. Chifukwa chake, kufunikira kwa chidziwitso cha chipani choyamba kudzawuka. Ofalitsa omwe alibe zosunga zawo pakadali pano akhoza kukumana ndi zovuta zazikulu, pomwe mabizinesi omwe amatenga magulu awo ogwiritsa ntchito ali ndi mwayi wopeza zabwino zotsatsa zatsopanozi. 

Kusonkhanitsa ndikuwongolera zidziwitso za chipani choyamba kumapereka mwayi kwa osindikiza kuti aziwonjezera ndalama, kukonza zomwe akumana nazo, kuchita nawo mbali, ndikupanga otsatira okhulupirika. Kugwiritsa ntchito deta ya chipani choyamba itha kugwiritsidwa ntchito pakusintha makonda anu ndikusintha mauthenga otsatsa otsatsa masamba awebusayiti.

Business Insider imagwiritsa ntchito zikhalidwe zamakhalidwe kuti ipange mbiri ya owerenga ake kenako ndikugwiritsa ntchito zomwezo kuti azisintha makalata amaimelo ndi malangizidwe azomwe angapangidwe kuti athe kuthandiza owerenga. Izi zidakulitsa mitengo yawo yotsatsira ndi 60% ndikuwonjeza mitengo yazodula m'makalata awo amaimelo ndi 150%.

Chifukwa Chomwe Ofalitsa Amafunikira DMP

Malinga ndi Ziwerengero zamkati zamkati, pafupifupi, 12% yamabizinesi otsatsira amagwiritsidwa ntchito pakupeza deta yazipani zoyambirira za omvera. Ndi kuchotsedwa kwa ma cookie achipani chachitatu, kufunika kwa deta kudzawonjezeka kwambiri, ndipo ofalitsa omwe amasonkhanitsa deta ya chipani choyamba ali ndi mwayi wopindula. 

Komabe, adzafunika wodalirika nsanja yoyang'anira deta (DMP) kukhazikitsa njira yamabizinesi yoyendetsedwa ndi data. DMP idzawalola kuti athe kuitanitsa, kutumiza kunja, kusanthula, ndipo, pomaliza, kupanga ndalama. Zambiri za chipani choyamba zitha kulimbikitsa zotsatsa ndikupatsanso njira zina zopezera ndalama. 

Mlandu wa DMP: Zosavuta

Simpals ndiye nyumba yayikulu kwambiri yapaintaneti ku Moldova. Pofunafuna mitsinje yatsopano yodalirika, iwo olumikizana ndi DMP kukhazikitsa zosonkhanitsa deta za chipani choyamba ndi ma analytics ogwiritsa ntchito a 999.md, nsanja ya e-commerce yaku Moldavia. Zotsatira zake, adatanthauzira magawo 500 a omvera ndipo tsopano akuwagulitsa mwadongosolo kwa otsatsa kudzera mu DMP.    

Kugwiritsa ntchito DMP kumapereka zigawo zowonjezera za otsatsa, ndikulimbikitsa mtundu ndi CPM yazomwe zaperekedwa. Deta ndi golidi watsopano. Tiyeni tiwone gawo lalikulu pakupanga deta ya osindikiza ndikusankha wopereka maukadaulo omwe angakwaniritse zosowa zamabizinesi osiyanasiyana.  

Momwe Mungakonzekerere Kuphatikiza kwa DMP? 

  • Kusonkhanitsa deta Choyambirira komanso chofunikira, ofalitsa akuyenera kuwunika mwatsatanetsatane zosunga zonse pamapulatifomu awo. Izi zikuphatikiza kulembetsa pamawebusayiti komanso kugwiritsa ntchito mafoni, kulowetsamo ma netiweki a Wi-Fi, ndi zochitika zina zilizonse pomwe ogwiritsa ntchito amalimbikitsidwa kuti azisiya zidziwitso zawo. Mosasamala komwe imachokera, kusungidwa ndi kusungidwa kuyenera kutsatira malamulo omwe alipo kale a GDPR ndi CCPA. Nthawi iliyonse ofalitsa akamasonkhanitsa zidziwitso zawo, amafunika kuvomereza ogwiritsa ntchito, ndikuwasiya ali ndi mwayi woti atuluke. 

Kuphatikiza DMP Data

  • Kusintha kwa deta - Musanalowe mu DMP, muyenera kusanthula zonse zomwe mwapeza, ndikuziyanjanitsa, ndikuchotsa zowerengera. Pofuna kukhazikitsa mtundu wa yunifolomu ya deta, ndikofunikira kusankha chizindikiritso chimodzi chokha, kutengera momwe mungapangire nkhokwe yanu. Sankhani omwe amatha kuzindikira wosuta, ngati nambala yafoni kapena imelo. Zithandizanso kuti muphatikize ngati mupatula magawo anu molingana ndi omvera omwe akuchita bwino kwambiri. 

Momwe Mungaphatikizire DMP? 

Njira imodzi yothandiza kwambiri yolumikizira DMP ndiyo kuphatikiza ndi CRM kudzera pa API,  kulumikiza UniqueIDs. Ngati CRM yanu ikuphatikizidwa ndi zinthu zanu zonse za digito, imatha kungodutsa deta kupita ku DMP, yomwe imatha kukometsa ndikuwonjezera. 

DMP sichisunga zidziwitso za ogwiritsa ntchito. DMP ikaphatikizidwa kudzera mu API kapena kulowetsa mafayilo, imalandira mtolo wa deta womwe umalumikiza ID ya wofalitsa ndi chizindikiritso chogwiritsa ntchito chomwe mudafotokoza kale. 

Ponena kuphatikizika kudzera mu CRM, mutha kusamutsa deta mu mtundu wa hashed. DMP silingatanthauzire izi, ndipo iziyendetsa bwino motere. DMP imatsimikizira zachinsinsi komanso chitetezo cha zomwe akugwiritsa ntchito, bola ngati mwakwaniritsa kudziwika ndi kubisa. 

Ndi ntchito yanji yomwe DMP iyenera kukhala nayo? 

Kuti musankhe DMP yabwino kwambiri pabizinesi yanu, muyenera kufotokoza zofunikira zanu kwa omwe akupatsani ukadaulo. Chofunika kwambiri, muyenera kulembetsa zonse zofunikira pakuphatikizika kwaukadaulo. 

DMP siyenera kusokoneza njira zanu ndipo iyenera kugwira ntchito mozungulira zomangamanga zomwe zilipo kale. Mwachitsanzo, ngati muli ndi pulatifomu ya CRM, CMS, ndikuphatikizika ndi omwe mumafuna nawo, DMP yosankhidwa iyenera kuyanjana ndi onse. 

Mukamasankha DMP, ganizirani luso lake lomwe lilipo, kuti kuphatikiza sikungakhale kolemetsa gulu lanu laukadaulo. Mukufuna nsanja yomwe ingakwaniritse bwino magwiridwe antchito: kusonkhanitsa, kugawa, kusanthula, ndikupanga ndalama.

Mawonekedwe a DMP

  • Wolemba Tag - Mukatha kuphatikiza zomwe muli nazo mu DMP yanu, muyenera kutolera zina. Kuti muchite izi, muyenera kukhazikitsa ma tag kapena pixels patsamba lanu. Izi ndi zingwe zamakalata zomwe zimasonkhanitsa zidziwitso zamachitidwe ogwiritsa ntchito pamapulatifomu anu ndikuzilemba mu DMP. Ngati womaliza ali ndi woyang'anira tag, itha kukhala ndi ma tag kuma nsanja anu pakatikati. Ngakhale ndizosankha, zidzapulumutsa gulu lanu laukadaulo nthawi yambiri komanso kuyesetsa. 
  • Gawo ndi Taxonomy - DMP yanu iyenera kukhala ndi magawo osiyanasiyana pamagawidwe ndi kusanthula kwa deta. Iyenera kukhazikitsa taxonomy, mawonekedwe ofanana ndi mitengo omwe amafotokozera kulumikizana pakati pamagawo anu azidziwitso. Zitha kulola DMP kufotokozera magawo ang'onoang'ono a dongosololi, kuwasanthula mozama, ndikuwayesa kwambiri. 
  • Kuphatikiza kwa CMS - Mbali yayikulu kwambiri ya DMP ndikutha kuyiphatikiza ndi tsamba lanu la CMS. Ikuthandizani kuti muzitha kukonza bwino zomwe zili patsamba lanu ndikukwaniritsa zosowa za ogwiritsa ntchito. 
  • Monetization - Mukatha kuphatikiza DMP, muyenera kuphunzira momwe mungayambitsire zidziwitso kuti mupange ndalama zowonjezera pamapulatifomu ofunikira (DSP). Ndikofunikira kusankha DMP yomwe ingaphatikizidwe mosavuta ndi omwe mumafuna.

    Ma DSP ena amapereka DMP yachilengedwe, yolumikizidwa mwamphamvu m'chilengedwe chawo. Ndikofunikira kudziwa kuti DMP yophatikizidwa mu DSP imodzi ikhoza kukhala yankho lothandiza, kutengera momwe msika wanu ulili komanso malo ampikisano. 

    Ngati mumagwiritsa ntchito msika wawung'ono, pomwe DSP inayake ndiyosewerera kwambiri, kugwiritsa ntchito kwawo DMP kumatha kukhala kusuntha mwanzeru. Ngati mukugwira ntchito pamsika waukulu, muyenera kuyang'anira momwe DMP ingagwirizane mosavuta ndi nsanja zazikulu zofunika.  

  • Kuphatikiza kwa seva yotsatsa - Chofunika china ndikutha kugwiritsa ntchito zomwe mwaphunzira. Otsatsa ambiri amagwiritsa ntchito seva yotsatsa kuti agwire ntchito limodzi ndi mabungwe ndi otsatsa, kuyambitsa malonda awo, kutsatsa, kapena kugulitsa zotsalira. Chifukwa chake, DMP yanu iyenera kuphatikizidwa mosavuta ndi seva yanu yotsatsa.

    Momwemonso, seva yanu yotsatsa iyenera kuyang'anira zinthu zotsatsa pamapulatifomu anu onse (tsamba lawebusayiti, pulogalamu yam'manja, ndi zina zambiri) ndikusinthana ndi CRM yanu, yomwe iwonso iyankhulane ndi DMP. Mtundu wotere ungathe kusintha kwambiri kutsatsa kwanu konse, ndikukulolani kuti muwone momwe ndalama zingapangire. Komabe, sizikhala choncho nthawi zonse, ndipo muyenera kuwonetsetsa kuti DMP imagwira ntchito bwino ndi seva yanu yotsatsa.  

Kuphatikiza kwa DMP

Womba mkota 

Ndikofunikira kuti omwe akupatsani ukadaulo azitsatira malamulo achinsinsi padziko lonse lapansi komanso chitetezo pazachidziwitso. Ngakhale mutangoganizira zokhazokha kuchokera kumsika wakomweko, mutha kupeza ogwiritsa ntchito kuchokera kudziko lililonse. 

Chofunikira china choyenera kulingalira ndi maubale a omwe amapereka DMP ndi otsatsa kwanuko ndi anzawo. Kuphatikizana ndi zomangamanga zogwirizana ndi mgwirizano womwe ungakhazikitsidwe kumatha kuchepetsa kuphatikizika kwamapulatifomu anu ndikuwongolera momwe ndalama zanu zamagetsi zimapangidwira. 

Ndikofunikanso kusankha bwenzi laukadaulo lomwe sikuti limangokupatsani mwayi wogwiritsa ntchito nokha komanso limakupatsirani malangizo, mayankho, ndi kufunsa. Chisamaliro chapamwamba kwambiri cha kasitomala ndichofunikira kuthana ndi zovuta zilizonse ndikukonzekera njira zanu zoyendetsera deta. 

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