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Osatsata: Zomwe Otsatsa Ayenera Kudziwa

Pakhala pali nkhani zambiri zokhuza pempho la FTC loti makampani apaintaneti athandize zinthu zomwe zimathandizira ogula kuti asatsatidwe. Ngati simunawerenge masamba 122 Zazinsinsi lipoti, mungaganize kuti FTC ikukhazikitsa mtundu wina wa mzere mumchenga pa chinthu chomwe akupempha kuti atchule Musati Mufufuze.

Kodi Musati Mufufuze?

Pali njira zingapo zomwe makampani amatsata machitidwe a ogula pa intaneti. Zodziwika kwambiri, zachidziwikire, ndi ma cookie asakatuli omwe amasunga zidziwitso ndi zambiri mukamalumikizana ndi tsamba. Ma cookie ena ali gulu lina, kutanthauza kuti wogula akhoza kutsatiridwa pamasamba angapo. Komanso, pali njira zojambulira deta kudzera mu mafayilo a Flash… izi sizitha ntchito ndipo sizimachotsedwa mukachotsa makeke mumsakatuli wanu.

Musati Mufufuze ndi chinthu chomwe FTC ingafune kuti chizigwiritsidwa ntchito chomwe chingapatse ogula mphamvu kuti asiye kutsatiridwa. Lingaliro limodzi ndikungowonetsa pomwe zotsatsa zikuyikidwa ndi data yotsatiridwa, zomwe zimapatsa kasitomala kuti atuluke pakulanda deta ndi kutsatsa. Lingaliro lina lochokera ku FTC ndiloti, m'malo mwake, kupereka Monga Time deta yomwe ingagwiritsidwe ntchito ndi chilolezo cha wogula kuti aike malonda oyenera.

Ngakhale FTC yapanga malingaliro awa… ndipo pang'ono pang'ono kuti ngati makampani sabwera ndi chinachake, iwo akhoza ... iwonso kuzindikira zotsatira za luso limeneli. Chowonadi ndichakuti otsatsa omwe ali ndi udindo komanso makampani apaintaneti akugwiritsa ntchito zidziwitso zamakhalidwe kuti apange mawonekedwe abwinoko, oyenerera ogwiritsa ntchito. FTC imavomereza izi ponena kuti:

Njira zilizonse zotere siziyenera kusokoneza maubwino omwe kutsatsa kwapaintaneti kumapereka, popereka ndalama pa intaneti ndi ntchito zake ndikupereka zotsatsa zaumwini zomwe ogula ambiri amazikonda.

Lipoti la Zazinsinsi likupitilira kunena kuti zolembera zapakati zilizonse monga ndi Osa kuitana mndandanda siwomveka ndipo sudzawunikidwa ngati yankho. Lipoti la Zinsinsi za FTC, palokha, limadzutsa mafunso ambiri:

  • Njira yotere iyenera bwanji kuperekedwa kwa ogula ndi kufalitsidwa?
  • Kodi makina otere angapangidwe bwanji kuti akhale ngati zomveka komanso zothandiza momwe zingathere kwa ogula?
  • Ndi zotani ndalama zomwe zingatheke komanso phindu
    za kupereka ndondomeko? Mwachitsanzo, angati ogula
    angasankhe kupeŵa kulandira malonda omwe akufuna?
  • Ndi ogula angati, mwamtheradi komanso peresenti, agwiritsa ntchito zida zotuluka zaperekedwa pano?
  • Chotheka ndi chiyani zotsatira ngati ogula ambiri asankha kusiya?
  • Zingakhudze bwanji osindikiza ndi otsatsa pa intaneti, ndipo zingakhudze bwanji zimakhudza ogula?
  • Kodi lingaliro la a njira yakusankha konsekonse kuchulukitsidwa kupitilira kutsatsa kwapaintaneti ndikuphatikiza, mwachitsanzo, kutsatsa kwamakhalidwe pamapulogalamu am'manja?
  • Ngati mabungwe omwe si aboma sagwiritsa ntchito njira yosankha yofananira mwakufuna kwake, ngati FTC ikuyenera amalangiza malamulo kufuna makina oterowo?

Kotero ... palibe chifukwa chochitira mantha panthawiyi. Musati Mufufuze sichinthu chotsimikizika. Ndikulingalira kwanga ndikuti sichidzalandiridwa ndi anthu ambiri. M'malo mwake, kuneneratu kwanga ndikuti lipotilo lipangitsa kuti zinsinsi ziwonekere komanso kutsata makonda pamasamba (attn: Facebook). Sichinthu choipa, ndikuganiza kuti ogulitsa ambiri ovomerezeka amayamikira mawu achinsinsi komanso omveka bwino achinsinsi.

Ndikufuna kuwona asakatuli akugwiritsa ntchito njira zodulira mitengo ndi mauthenga zomwe zimapatsa ogwiritsa ntchito mayankho omveka bwino akamasonkhanitsa deta yawo, yemwe akusunga, ndi momwe akugwiritsidwira ntchito kuwonetsa zotsatsa kapena zinthu zamphamvu. Ngati makampani angapereke miyezo ina, kudzakhala kupita patsogolo kwakukulu kwa ogula ndi ogulitsa mofanana. Kuti mudziwe zambiri, pitani ku Musati Mufufuze tsamba la mgwirizano.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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