Marketing okhutiraZamalonda ndi Zogulitsa

Kodi Webusayiti Yanu Imalankhula Ngati Amazon?

Kodi ndi liti pomwe Amazon idakufunsani kuti ndinu ndani? Mwinanso pomwe mudayamba kulembetsa akaunti yanu ya Amazon, sichoncho? Zidali zaka zingati? Ndizomwe ndidaganiza!

Mukangolowa muakaunti yanu ya Amazon (kapena ingoyenderani tsamba lawo ngati mwalowa), nthawi yomweyo amakupatsani moni pakona yakumanja. Sikuti Amazon imakupatsani moni, koma imakuwonetsani zinthu zofunikira: malingaliro pazogulitsa malinga ndi zomwe mumakonda, mbiri yakusakatula, komanso mndandanda wazomwe mukufuna. Pali chifukwa chomwe Amazon ndi eCommerce powerhouse. Imayankhula nanu ngati munthu, ndipo OSATI ngati tsamba lawebusayiti… ndipo ndichinthu china chomwe ma brand ambiri akuyenera kuphatikiza pamasamba awo. 

Ngati simunazindikire, masamba ambiri amakumbukira kwakanthawi kochepa kwambiri. Ngakhale mutayendera tsamba lawebusayiti kangati, mwina mungaone kuti mukulowetsa zambiri zanu mobwerezabwereza. Ngakhale mutatsitsa eGuide kuchokera ku bungwe (mutadzaza zambiri zanu), ndipo mukalandira imelo yokuitanani kuti mutsitse eGuide yotsatira, mwina mukupeza kuti mukufunika kudzazanso zidziwitso zanu. Zangokhala… zovuta. Ndizofanana ndi kufunsa mnzako kuti awakomere mtima kenako nkumuuza kuti "ndiwe yani?" Alendo obwera kutsamba lawebusayiti samanyozedwa kwenikweni - koma ambiri amasokonezeka.

Monga anthu ambiri, ndimatha kukumbukira nkhope, koma zoyipa pokumbukira mayina - chifukwa chake ndimayesetsa kuwakumbukira mtsogolo. Ngati ndapeza kuti ndayiwala dzina lawo, ndilemba pafoni yanga. Ndimayesetsanso kulemba zambiri pazomwe ndimacheza nawo monga zakudya zomwe ndimakonda, masiku akubadwa, mayina a ana, ndi zina zambiri - chilichonse chomwe ndi chofunikira kwa iwo. Zimandilepheretsa kuti ndiwafunse mobwerezabwereza (zomwe ndi zamwano) ndipo pamapeto pake, anthu amayamikira khama lawo. Ngati china chake chili ndi tanthauzo kwa wina, ndikufuna kuwonetsetsa kuti chikumbukike. Masamba anu ayeneranso kuchita chimodzimodzi.

Tsopano, tiyeni tichite zowona tokha - ngakhale mutalemba zonse, simukumbukira chilichonse chofunikira. Komabe, mumakhala ndi mwayi waukulu wokumbukira zambiri ngati mungayesere. Mawebusayiti ayeneranso kuchita chimodzimodzi - makamaka ngati akufuna kuchita bwino ndi ogula, kuwakhulupirira ndikuwona zochitika zambiri.

Ngakhale ali zitsanzo zowonekeratu, Amazon si tsamba lokhalo lokhalo lomwe limaganizira zamtsogolo. Pali mabungwe ambiri omwe asankha kufunikira kofunikira pangani zochitika zawo pa intaneti kuti zizikhala zosangalatsa komanso zoganizira kwambiri. Nazi zochepa zomwe ndingathe kuzimva mosavuta:

Funsani

Pano pa PERQ, tinayamba kugwiritsa ntchito Funsani - pulogalamu yomwe imasonkhanitsa mayankho ogwira ntchito kudzera pa Ndalama Yothandizira Ndalama kudzera pa imelo. Pazolinga zathu, tikufuna kumvetsetsa zomwe makasitomala amaganiza moona mtima pazogulitsa zathu. Kafukufuku wosavuta wa magawo awiri amatumizidwa kwa aliyense wa makasitomala athu. Gawo la 2 limafunsa kasitomala kuti awone ngati angatitumizire iwo pamlingo kuchokera ku 1-1. Gawo lachiwirili limapereka mayankho omasuka - makamaka kufunsa chifukwa chomwe kasitomala ameneyo anasankhira izi, momwe tingachitire bwino, kapena omwe angafune. Amamvera kugonjera, ndipo ndizo zonse! Palibe malo oti mudzaze mayina awo, imelo adilesi, kapena zina zotero. Chifukwa chiyani? Chifukwa tidawalembera maimelo ndipo tiyenera kudziwa kale omwe ali!

Kodi mungapitebe kwa kasitomala wa miyezi 6+, omwe mwakhala ndi ubale wabwino kwambiri, ndikufunsa kuti ndi ndani? Ayi! Ngakhale izi sizoyankhulana pamasom'pamaso, sizomveka kufunsa kuti adziwe zambiri zomwe muli nazo kale. Monga munthu yemwe ndimalandila maimelo otere, ndikukuwuzani kuti ndikafunika kupereka chidziwitso changa kwa iwo PAMODZI, zimangokhala ngati ndikugulitsidwa kwa ... ndipo musamale, ndagula kale malonda anu . Osandifunsa kuti ndine ndani pomwe mumandidziwa kale.

Chifukwa chake, kubwerera ku AskNicely - kasitomala adina pa imelo, amasankha nambala pakati pa 1-10 kenako ndikupereka mayankho owonjezera. Zomwezo zimatumizidwa ku bungwe lomwe limafufuza, komwe angakwaniritse zosowa za kasitomala wawo mtsogolomo. Zolemba zawo zimalumikizidwa pomwe amawonera makasitomala awo.

Yesani Kuyesa Kwaulere kwa AskNicely

Mtundu

Ngati ndinu wotsatsa, kapena muli ndi bizinesi ya eCommerce, mwayi ndi wabwino kwambiri kuti mumadziwaMtundu ndi. Ngati simukudziwa,Mtundu ndi nsanja yomwe imalola mabizinesi kupanga mafomu awo pa intaneti ndikuwongolera zomwe asonkhanitsa. Awo ndiwo mawu aanthu wamba, osachepera. Pulatifomu ndi yovuta kwambiri kuposa iyo (monga AskNicely is), koma ndipitiliza zina mwazomwe zimapangitsa kukhala chida chothandizira kwambiri.

Popita nthawi,Mtundu ayesetsa kuphatikiza ukadaulo womwe umalola kuti mitundu ya static isakhale yosavuta. Pamodzi ndi mawonekedwe amakono papulatifomu, mabizinesi amathanso kusintha momwe mafomu amaonekera kwa ogwiritsa ntchito. Mwachitsanzo: kutengera momwe wogwiritsa ntchito amadzazira fomu yam'mbuyomu (kapena gawo lapambali la fomu),Mtundu angagwiritse ntchito "Kukonzekera Makhalidwe" kuti awonetse mafunso omwe amamvetsetsa kwambiri wogwiritsa ntchitoyo. M'malo mwake, mafunso ena amatha kudumpha palimodzi. "Kukonzekera Makhalidwe" kumagwiritsidwa ntchito kuthandizira njira yodzazira mawonekedwe ndikuwonjezera mitengo yomaliza. Wokongola, chabwino?

Tsopano, pokhudzana ndi kulumikizana ndi makasitomala apano,Mtundu ali ndi mwayi wogwiritsa ntchito "Minda Yoyambilira Yoyambira Anthu." Monga ndanenera poyamba, ndizosavuta kufunsa anthu omwe muli ndi ubale kuti ndi ndani. Ndizodabwitsa. Ndipo ngakhale simukuganiza kuti ndi "zachilendo," alendo obwera kutsamba lawebusayiti samakonda kulemba zolemba zawo zonse kangapo. Kwa anthu omwe akuchita kale bizinesi yanu, mutha kuzipanga kuti zidziwitso za ogula zikukopedwa kuchokera ku mtundu wina kupita kwina. Sizofanana ndi kusakhala ndi mawonekedwe omwe awonetsedwa konse, koma chiyambi chabwino.

Njira ina ndikutumiza maulalo apadera a URL omwe amati mawonekedwewo ndi wogwiritsa ntchito kapena kasitomala wina. Ma URL awa amapezeka m'maimelo a "Zikomo" ndipo nthawi zambiri amapita ku kafukufuku wotsatira. M'malo molemba dzina, imelo kapena nambala yafoni, imalumpha funso loyamba. Palibe mawu oyamba - kulumikizana kopindulitsa.

Xbox

Ngakhale sindine Xbox wosuta, ndikudziwa anthu ambiri omwe ali. M'modzi mwa omwe ali mgulu langa, Felicia (Katswiri Wokhudzana ndi PERQ), ndimakonda kugwiritsa ntchito pafupipafupi. Kupatula kusankha pamasewera, Felicia amakonda mawonekedwe a Xbox One - omwe amachita bwino kwambiri komanso makonda.

Mukamagwiritsa ntchito Xbox (kapena ngakhale PlayStation,), ndichizolowezi kupanga mbiri ya opanga masewera - zonse cholinga chosiyanitsa ogwiritsa ntchito osiyanasiyana komanso masewera a pa intaneti. Chosangalatsa pamasamba a gamer ndikuti mawonekedwe a Xbox amakuchitirani ngati munthu. Mukangolowa paakaunti, amakupatsani moni ndi "Moni, Felicia!" kapena "Hi, Muhammad!" pazenera (ndipo zikuwuzani "Tsalani bwino!" mukachoka). Ndikulankhula nanu ngati kuti imakudziwani - ndipo moona mtima, imatero.

Mbiri yanu yogwiritsa ntchito Xbox ili ndi dashboard yapadera ndi mapulogalamu anu onse, zambiri zomwe mumasewera komanso mndandanda wa anzanu onse apano. Chomwe chimakhala chabwino kwambiri papulatifomu ndichakuti, ndikuwonetsani chilichonse chomwe chimapangitsa kuti zochitikazo zikhale zapadera komanso zosangalatsa, pulogalamuyo imayesetsa kuti izi zitheke.

Chimodzi mwazinthu zomwe Felicia adachita nazo chidwi ndikuti amalandila malingaliro ndi masewera ndi mapulogalamu, OSATI mochuluka kutengera momwe amagwiritsira ntchito, koma kutengera zomwe abwenzi ake anali kugwiritsa ntchito. Chifukwa pali malingaliro ammudzi ozungulira masewera ambiri amakanema, ndipo ogwiritsa ntchito ambiri ali ndi zokonda zomwezi, ndizomveka kutulutsa ndikuwonetsa ogwiritsa ntchito china chatsopano. Ngati Felicia awona kuti gawo labwino la abwenzi ake akusewera "Halo Wars 2," mwachitsanzo, atha kufuna kugula masewerawa kuti azisewera nawo. Amatha kudina chithunzi cha masewerawo, ndikugwiritsa ntchito khadi yosungidwa pa mbiri yake kugula masewerawa, kutsitsa ndikuyamba kusewera.

Tabwera patali kuyambira masiku obwerezabwereza mawonekedwe, koma tatsalabe ulendo. Palinso mabizinesi ambiri kunja uko omwe ali ndi chizolowezi chongotenga "ndalamazo ndikuyendetsa." Akulandira zambiri, ziwerengero ndi bizinesi yomwe amafunikira kuti azisamalira - koma akuyesetsa kuti asasunge ogulawo. Ngati ndaphunzira chilichonse pazaka zingapo zapitazi kuchokera kukagwira ntchito ku PERQ, ndikuti ogula amakhala omasuka kwambiri mabizinesi akapanga ubale nawo. Ogwiritsa ntchito amafuna kudzimva olandiridwa - koma koposa zonse, amafuna kuti amvedwe. Momwe timamvetsetsa makasitomala athu akupita patsogolo, amakhala okonda kwambiri kupitiliza kuchita bizinesi nafe.

 

Muhammad Yasin

Muhammad Yasin ndi Director of Marketing ku PERQ (www.perq.com), komanso Wolemba wofalitsa, ali ndi chikhulupiriro champhamvu pakutsatsa kwamakanema ambiri komwe kumapereka zotsatira kudzera pamawonekedwe achikhalidwe komanso digito. Ntchito yake yadziwika kuti ndi yabwino kwambiri m'mabuku monga INC, MSNBC, Huffington Post, VentureBeat, ReadWriteWeb, ndi Buzzfeed. Mbiri yake mu Operations, Brand Awareness, and Digital Marketing Strategy imapangitsa kuti pakhale njira zoyendetsera deta pakupanga ndikukwaniritsa njira zotsatsa zotsatsa atolankhani.

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