Zobwerezabwereza Chilango Chopezeka: Zabodza, Zowona, ndi Upangiri Wanga

Zopeka Zopeka Zokhudza Chilango Chopezeka

Kwazaka zopitilira khumi, Google yakhala ikumenyana ndi nthano yazobwereza zomwe zilipo. Popeza ndikupitilizabe kufunsa mafunso pa izo, ndimaganiza kuti ndibwino kukambirana pano. Choyamba, tiyeni tikambirane za verbiage:

Kodi N'chiyani? Zolemba Zobwereza?

Zolemba zomwe zimabwerezedwa nthawi zambiri zimatanthawuza zinthu zomwe zili mkati kapena madera onse omwe amafanana kwambiri ndi zina kapena zomwe ndizofanana. Makamaka, izi sizoyambitsa zoyambira. 

Google, Pewani Zobwereza

Kodi Chilango Chophatikiza Chomwe Chili Ndi Chiyani?

Chilango chimatanthauza kuti tsamba lanu silinatchulidwenso pazotsatira zakusaka konse, kapena kuti masamba anu achepetsedwa modabwitsa pamalingaliro achinsinsi. Palibe. Nyengo. Google adachotsa nthano iyi mu 2008 komabe anthu amakambiranabe ngakhale lero.

Tiyeni tiwone izi kwanthawi zonse, abale: Palibe chomwe chimatchedwa "chobwereza zomwe zilipo." Osachepera, osati momwe anthu ambiri amatanthauza akamanena izi.

Google, Kuwonetsa Zobwereza Zilango Zopezeka

Mwanjira ina, kupezeka kwa zinthu zobwereza patsamba lanu sikuchititsa kuti tsamba lanu lizilangidwa. Mutha kuwonetserabe zotsatira zakusaka ndikukhalabe pamasamba okhala ndi zobwereza.

Kodi ndichifukwa chiyani Google Ikufuna Kuti Muzipewa Zopezeka?

Google imafuna ogwiritsa ntchito apamwamba mu Injini Yake Yakusaka komwe ogwiritsa ntchito amapeza zambiri zamtengo wapatali ndikudina kulikonse pakusaka. Zobwerezedwa zitha kuwononga zomwe zingachitike ngati zotsatira 10 zapamwamba patsamba la zotsatira za injini zosaka (SERP) anali ndi zomwezo. Zingakhale zokhumudwitsa kwa wogwiritsa ntchito ndipo zotsatira za injini zosakira zitha kudyedwa ndi makampani akuda a SEO akumangomanga minda yomwe ili ndi zotsatira zakusaka.

Zolemba patsamba lino sizomwe mungachite patsamba lino pokhapokha ngati zikuwoneka kuti cholinga chazobwereza ndichinyengo komanso kugwiritsa ntchito zotsatira za injini zosakira. Ngati tsamba lanu lili ndi zovuta zopezeka pamabuku… timachita ntchito yabwino posankha mtundu wazomwe zili kuwonetsa muzosaka zathu.

Google, Pewani Kupanga Zobwereza

Chifukwa chake palibe chilango ndipo Google idzasankha mtundu wowonetsera, ndiye bwanji muyenera kutero pewani zokopera? Ngakhale sanalandire chilango, inu mulole kukupweteketsani kuthekera kwanu kusanja bwino. Ichi ndichifukwa chake:

  • Google ndiyotheka kupita onetsani tsamba limodzi muzotsatira… Amene ali ndiulamuliro wabwino kudzera pa ma backlink kenako adzawabisa enawo pazotsatira. Zotsatira zake, kuyesayesa komwe kumayikidwa m'masamba ena obwereza ndikungowononga zikafika pakusaka kwainjini.
  • Mndandanda wa tsamba lirilonse umadalira kwambiri ma backlink oyenera kwa iwo ochokera kumasamba akunja. Ngati muli ndi masamba 3 omwe ali ndi zofanana (kapena njira zitatu patsamba lomwelo), mutha kukhala ndi backlinks patsamba lililonse m'malo mokhala ndi ma backlink onse otsogolera kumodzi mwa iwo. Mwanjira ina, mukuvulaza kuthekera kwanu kuti tsamba limodzi likhale ndi ma backlink onse ndikukhala bwino. Kukhala ndi tsamba limodzi pazotsatira zapamwamba ndikwabwino kuposa masamba 3 patsamba 2!

Mwanjira ina… ngati ndili ndi masamba atatu okhala ndi zinthu zobwereza ndipo iliyonse ili ndi backlinks 3 iliyonse… siyingafanane ndi tsamba limodzi lokha lokhala ndi ma backlink 5! Zobwereza zomwe zikutanthauza kuti masamba anu akupikisana wina ndi mnzake ndipo atha kuwapweteka onse m'malo molemba tsamba limodzi lalikulu, lolunjika.

Koma Tili Ndi Zobwereza Zina Zopezeka Pamasamba, Tsopano Chiyani ?!

Ndizachilengedwe kuti mukhale ndizobwereza zomwe zili patsamba lanu. Mwachitsanzo, ngati ndili kampani ya B2B yomwe imagwira ntchito m'makampani angapo, nditha kukhala ndi masamba omwe akhudzidwa ndi mafakitale. Kutanthauzira kwakukulu kwa ntchitoyi, maubwino, maumboni, mitengo, ndi zina zambiri zitha kukhala zofanana kuchokera patsamba limodzi lamakampani kupita patsamba lotsatira. Ndipo izi ndizomveka bwino!

Simukuchita chinyengo polemba zina mwazinthu kuti musinthe makonda anu pamunthu wosiyana, ndi mlandu wovomerezeka zolemba zomwe zilipo. Nayi malangizo anga, komabe:

  1. Gwiritsani Ntchito Mayina Apadera Atsamba - Mutu wanga wamasamba, pogwiritsa ntchito chitsanzo pamwambapa, ungaphatikizepo ntchito ndi mafakitale omwe tsambalo likuyang'ana.
  2. Gwiritsani Ntchito Tsatanetsatane Wa Meta Tsamba - Mafotokozedwe anga a meta angakhale osiyana ndi ena.
  3. Phatikizani Zapadera - Ngakhale kuti masamba ambiri atsamba atha kutsatidwa, nditha kuphatikizira malondawo pamitu yaying'ono, zithunzi, zithunzi, makanema, maumboni, ndi zina zambiri kuti zitsimikizire kuti zomwe akumana nazo ndizosiyana ndikulunjika kwa omvera.

Ngati mukudyetsa mafakitale 8 ndi ntchito yanu ndikuphatikiza masamba awa 8 omwe ali ndi ma URL, maudindo, mafotokozedwe a meta, ndi kuchuluka kwakukulu (matumbo anga opanda data ndi 30%) azomwe zili zapadera, simupita chiopsezo chilichonse cha Google kuganiza kuti mukuyesa kunyenga aliyense. Ndipo, ngati ili tsamba lokonzedwa bwino lokhala ndi maulalo oyenera… mutha kukhala ambiri mwa iwo. Nditha kuphatikizira tsamba la makolo ndi chidule chomwe chimakankhira alendo pamasamba ang'onoang'ono pamsika uliwonse.

Kodi Ndingatani Ndikangosinthanitsa Mayina Amzinda Kapena Amatauni Ku Target Target?

Zina mwazitsanzo zoyipa kwambiri zabodza zomwe ndimawona ndi mafamu a SEO omwe amatenga ndikutsanzira masamba kudera lililonse komwe malonda kapena ntchito imagwirira ntchito. Ndagwirapo ntchito ndi makampani awiri padenga pano omwe anali ndi alangizi a SEO am'mbuyomu omwe amamanga mizinda yambiri- masamba omwe amangosintha dzina la mzindawo pamutu, malongosoledwe a meta ndi zomwe zili. Izo sizinagwire… masamba onsewa adasankhidwa bwino.

Mosiyana ndi izi, ndidalemba zolemba zomwe zidalemba mizindayo kapena zigawo zomwe adatumikira, ndikukhazikitsa tsamba lantchito ndi mapu a dera lomwe adatumikirako, ndikulozetsa masamba onse amzindawu patsamba la ntchito… ndikuwonjezera ... ntchito tsamba ndi masamba amalo opezekera onse adakwera kwambiri.

Osagwiritsa ntchito zolemba zosavuta kapena mafamu okonzanso m'malo mwa mawu amodzi ngati awa… mukufunsa zovuta ndipo sizigwira ntchito. Ngati ndili wofolera nyumba wokwana mizinda 14… ndikadakhala ndikumakhala ndi ma backlink ndi kutchula kuchokera kumawebusayiti, masamba abwenzi, ndi malo am'mudzimo akuloza tsamba langa limodzi lofolerera. Izi zindipatsa mwayi ndipo palibe malire kuti ndi mawu angati angatanthauzidwe ndi tsamba limodzi.

Ngati kampani yanu ya SEO imatha kulemba famu ngati iyi, Google imatha kuzizindikira. Ndizachinyengo ndipo, pamapeto pake, zitha kukupangitsani kuti mulandire chilango.

Zachidziwikire, pali zosiyana. Ngati mungafune kupanga masamba angapo amalo omwe anali ndi zinthu zapadera komanso zofunikira pokomera zomwe zikuchitikazo, sizachinyengo… ndizosintha makonda anu. Chitsanzo chingakhale maulendo amzindawu… komwe ntchitoyi ndi yofanana, koma pali kusiyana kwakukulu pazochitikazo komwe kumatha kufotokozedwera muzithunzi ndi malongosoledwe.

Koma Nanga Bwanji Pafupifupi 100% Zopezeka Zosalakwa?

Ngati kampani yanu idasindikiza nkhani, mwachitsanzo, yomwe yazungulira ndikufalitsidwa pamasamba angapo, mungafune kuulengeza patsamba lanu. Timawona izi nthawi zambiri. Kapenanso, ngati mungalembe nkhani patsamba lalikulu ndipo mukufuna kuyisindikizanso patsamba lanu. Nazi njira zabwino kwambiri:

  • Zamakono - Ulalo wovomerezeka ndi chinthu chazomwe zili patsamba lanu chomwe chimauza Google kuti tsambalo ndi lobwereza ndipo akuyenera kuyang'ana ulalo wosiyana ndi komwe kumachokera zidziwitsozo. Ngati muli mu WordPress, mwachitsanzo, ndipo mukufuna kukonzanso ulalo wa Canonical URL, mutha kuchita izi ndi Rank Math SEO pulogalamu yowonjezera. Onjezani ulalo woyambira muzovomerezeka ndipo Google ilemekeza kuti tsamba lanu silinabwerezedwe ndipo koyambira likuyenera kuyamikiridwa. Zikuwoneka motere:

<link rel="canonical" href="https://martech.zone/duplicate-content-myth" />

  • Ulalo - Njira ina ndikungotumiza ulalo umodzi kumalo omwe mukufuna kuti anthu awerenge komanso makina osakira kuti awalembere. Pali nthawi zambiri pomwe timachotsa zofananira patsamba lino ndikuwongolera masamba onse otsika kupita patsamba lotsika kwambiri.
  • Noindex - kulemba tsamba ku noindex ndikupatula pama injini osakira kumapangitsa kuti makina osakira asanyalanyaze tsambalo ndikusunga zotsatira zakusaka. Google imalangiza motsutsana ndi izi, nati:

Google siyikulimbikitsani kuti zatsekera anthu azitha kubwereza zomwe zili patsamba lanu, kaya ndi fayilo ya robots.txt kapena njira zina.

Google, Pewani Kupanga Zobwereza

Ngati ndili ndi masamba awiri obwereza, ndibwino kuti ndigwiritse ntchito zolembedwa kapena kuwongolera kuti zilizonse zambuyo patsamba langa zidutsidwe patsamba labwino kwambiri.

Kodi Mungatani Ngati Wina Akuba ndikusindikizanso Zomwe Mumakonda?

Izi zimachitika miyezi ingapo iliyonse ndi tsamba langa. Ndimapeza kuti ndimatchulidwanso pulogalamu yanga yomvera ndikupeza kuti tsamba lina likusinthanso zanga monga zawo. Muyenera kuchita zinthu zingapo:

  1. Yesetsani kulumikizana ndi tsambalo kudzera pa fomu yolumikizirana kapena imelo ndikupempha kuti ichotsedwe nthawi yomweyo.
  2. Ngati alibe zidziwitso, pezani tsamba la Whois ndikulumikizana ndi omwe ali nawo patsamba lawo.
  3. Ngati ali ndi chinsinsi pazomwe amapezeka, alumikizane ndi omwe amawasamalira ndikuwadziwitsa kuti kasitomala wawo akuphwanya ufulu wanu.
  4. Ngati satsatira izi, funsani otsatsa a tsamba lawo ndikuwadziwitsa kuti akuba zomwe zili.
  5. Lembani pempho pansi pa Chilamulo cha Digital Millennium Copyright Act.

SEO Yokhudza Ogwiritsa Ntchito, Osati Ma algorithms

Ngati mungokumbukira kuti SEO ndi yokhudzana ndi momwe ogwiritsa ntchito amagwiritsira ntchito osati njira zina zomwe mungagonjetsere, yankho lake ndi losavuta. Kumvetsetsa omvera anu, kusanja kapena kugawa zomwe zili kuti muchitepo kanthu ndikufunika ndichizolowezi chachikulu. Kuyesa kunyenga ma algorithms ndichowopsa.

Kuwulura: Ndine kasitomala komanso wogwirizana ndi Udindo Math.

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