Malangizo 7 a Ecommerce Opanga Zomwe Zimasintha

Zogulitsa Zamalonda Zosintha

Mwa kupanga zomwe anthu amakonda zosangalatsa komanso zofunikira, mutha kukulitsa kuwonekera kwa tsamba lanu pazotsatira zakusaka kwa Google. Kuchita izi kungakuthandizeni kuti musinthe zina ndi zina. Koma kungopangitsa anthu kuti aziyang'ana zinthu zanu sizikutsimikizira kuti achitapo kanthu ndikupatsani kutembenuka. Tsatirani malangizowa asanu ndi awiri a ecommerce popanga zomwe zimasintha.

Dziwani Kasitomala Wanu

Kuti mupange zomwe zikutembenuka muyenera kukhala ndi malingaliro abwino amomwe kasitomala wanu alili. Yambani posonkhanitsa zambiri za anthu omwe amachezera tsamba lanu, kulembetsa maimelo anu, ndikukutsatirani pazanema. Gwiritsani ntchito ma analytics kuti mudziwe za msinkhu wawo, jenda, maphunziro, ndi ndalama.

Analytics Google angakupatseni chidziwitso pazomwe amakonda akamapita pa intaneti. Muthanso kugwiritsa ntchito Twitter Analytics ndi Facebook Page Insights kuti mudziwe momwe otsatira anu atolankhani alili. Funsani malingaliro amakasitomala pazogulitsa zanu, zosowa zawo zazikulu kwambiri, ndi momwe mungawathandizire pamavuto awo.

Mukasonkhanitsa mayankho okwanira komanso kuchuluka kwa anthu mutha kupanga wogula persona. Wogula persona ndi chitsanzo cha kasitomala wanu woyenera, pofotokoza zovuta zawo, zolinga zawo, komanso magwero azidziwitso. Danny Najera, wotsatsa malonda ku StateOfWriting.

Kuyitanidwa Kwanu Kuchitapo kanthu

Musanalembe zofunika kwambiri CTA, muyenera kusankha momwe mungatanthauzire kutembenuka. Kodi zolinga zanu ndi ziti? Mukufuna kuti anthu azigwiritsa ntchito mwayi wochotsera? Lowani mndandanda wanu wa imelo? Lowani mpikisano?

Zogulitsa kapena ntchito zomwe mukugulitsa ndizomwe zidziwitse CTA yanu. Mukazindikira cholinga ichi, mwayika maziko a malonda anu. Clifton Griffis, wolemba wokhutira kuchokera ZambiriGrad.

Mutu Wanu

Mukatsimikizira omvera anu ndikupanga wogula, ndinu okonzeka kusankha mutu woyenera pazomwe mukufuna. Njira imodzi yabwino yopezera mitu yolimba ndikutenga nawo mbali, kapena kubisalira, m'malo omwe ali pa intaneti omwe amakambirana mitu yokhudzana ndi malonda anu.

Facebook, LinkedIn, Google+, ndi Reddit ndi malo abwino kuyamba kuyang'ana. Gwiritsani ntchito ntchito yosaka kuti mupeze ulusi womwe ukukambirana za zomwe mukugulitsa, kuti muwone zomwe anthu akukambirana. Kuti mutsimikizire kuti mutuwo ndiwotchuka, ingofufuzani nawo Ahrefs Keyword Explorer kapena zida zofananira.

Mtengo Wamabizinesi Wamitu Yanu

Chabwino ndiye kuti mwina mudalemba mndandanda wawutali kwambiri wamalingaliro amutu, koma musadandaule, tatsala pang'ono kuti muchepetse. Yakwana nthawi yochepetsera mndandandandawo pamitu yofunika kwambiri yokhudzana ndi bizinesi yawo. CTA yanu ikhala chounikira chanu chodziwitsa kuthekera kwamabizinesi pamutu.

Sungani mndandanda wanu kutengera momwe akugwirizanirana ndi CTA yanu, kenako tengani malingaliro apamwamba ndikutaya ena onse. Musaiwale kuti CTA yanu ndi zomwe zili patsamba lanu ziyenera kukhala zolondola malinga ndi kalembedwe kake, kuwunikiridwa, ndikupukutidwa pogwiritsa ntchito ntchito monga Zolemba UK.

Chilengedwe Chogwiritsidwa Ntchito

Ndi nthawi yotsiriza yopanga zina. Yambani pochita Googling, onani zomwe zili pamutu womwe mwasankha, ndikuwunika mtundu wazomwe zakhala zikugwira ntchito bwino. Mapulogalamu monga Zamkatimu Explorer ingakupatseni chidziwitso chazambiri pazolemba zomwe mumagawana nawo pafupipafupi, komanso chifukwa chake zinali zotchuka.

Kumbukirani kuti mutu wankhani ndi gawo lalikulu lazomwe zimabweretsa makutu kuti muwone zomwe zili, chifukwa chake musapangitse mutu wanu kukhala wotsatira. Dulani pazokhumudwitsa izi kuti mulembe zokhutiritsa.

Anthu amapanga zisankho zogula kutengera momwe akumvera, osati zomwe amaganiza. Masewera ndi Lembani Pepala Langa zonsezi ndi zitsanzo zabwino zogwiritsa ntchito bwino kusintha zinthu.

Komwe Mungayitanitse Kuchita Zinthu

Kuyika ma CTA anu ndikofunikira, inde, komwe mumawaika ndizofunika kwambiri pakusintha kwanu. Zomwe anthu amadina pazinthu monga maulalo anu ndi ma CTA ndikuti amaziona kuti ndizofunikira. Chifukwa chake musamangomata kulikonse, kapena yesani kupanikizana ambiri momwe mungathere iyi si njira yothandiza.

Werengani zomwe muli nazo ndikuwonjezera mu CTA kulikonse komwe zikuwoneka kuti zikugwirizana ndi zomwe mukukambirana. Mukuyesera kutsogolera anthu kuzinthu zanu, osati kuwamenya nazo. Mutha kugwiritsa ntchito ma CTA osiyanasiyana. Ikani iwo m'malemba anu, popups otuluka, ndikudula mpukutu wammbali.

Dziwani Zolinga Zanu ndikuyeza Zotsatira

Khalani ndi cholinga, ndipo onetsetsani kuti mukudziwa momwe mumatanthauzira kupambana, ndi momwe muyeso wanu wopambana udzakhalira. Simudziwa kuti njira yanu yakhala yopambana bwanji ngati simukuyeza zotsatira zanu. Dziwani kuti zomwe mumagawana zimagawidwa kangati, ndi anthu angati omwe adaziwona, komwe magalimoto anu akuchokera, ndi momwe mukuchitira bwino poyerekeza ndi omwe akupikisana nawo.

Kutsiliza

Kupeza anthu ambiri obwera kutsamba lanu la ecommerce kudzera pazabwino kwambiri ndi gawo loyamba. Koma sitimyeza kuyerekeza ndi kuchuluka kwa alendo; kutembenuka ndiye cholinga chenicheni. Zinthu zabwino zimayenera kubweretsa anthu mkati komanso kusinthitsa kutembenuka. Tsatirani malangizowa asanu ndi awiri okhalapo kuti mulimbikitse kutembenuka kwanu!

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