Kusanthula & KuyesaZamalonda ndi Zogulitsa

Ma Metric Awiri Atsopano Amalonda Amalonda Omwe Muyenera Kutsata

Kugulitsa (malinga ndi Wikipedia kuyambira pa Marichi 19 nthawi ya 10:18 m'mawa Pacific Daylight Time) ndi:

Zochita zilizonse zomwe zimathandizira kugulitsa zinthu kwa ogulitsa. Pamalo ogulitsira, kugulitsa kumatanthauza zinthu zosiyanasiyana zomwe zikugulitsidwa ndikuwonetsa zinthuzo m'njira yomwe imakopa chidwi ndikukopa makasitomala kuti agule.

Nkhani yoyamba (yowonjezeredwa) yokhudzana ndi kugulitsa malonda ndi zidziwitso zokhudzana ndi matewera ndi mowa. Masamuwo adawonetsa kuti anthu omwe adagula matewera osungika m'masitolo ogulitsa, m'malo moyenda bwino ku shopu yayikulu, nawonso - mopupuluma - adatenga paketi sikisi ya mowa.

Udindo wa ogulitsa ndi kusankha ngati kusungitsa zinthu ziwirizi kungakulitse malonda a mowa, kapena ngati kuwalekanitsa kungakulitse malonda azinthu zina, zomwe zingakope chidwi chanu. Wogulitsa woyendetsa deta akadayesa onse - m'malo osiyanasiyana - m'magawo osiyanasiyana azachuma - pamitengo yosiyanasiyana.

Kugulitsa m'masitolo kudafika pachimake pamasamba pomwe nkhani zidatuluka ku Japan zakomwe masitolo 7-Eleven asintha zomwe anali nazo m'mashelufu awo kutengera nthawi yamasiku kuti akwaniritse malo awo ogulitsa ochepa.

Opanga ena amakhala ndi mwayi wogwira ntchito m'misika yayikulu. Posinthana ndi ma margins apamwamba, mtengo wotsika wotumizira, ma phukusi apadera, ndi zina zotero.

Koma chimachitika ndi chiani ngati masitolo akuwoneka osawoneka kapena akupangika mwamphamvu kutengera shopper? Takulandilani kuti mugulitse pa intaneti.

Kodi Zogulitsa Zanga Zili Kuti?

Ngati mugulitsa kudzera ku Amazon, BestBuy kapena Costco, simukudziwa ngati malonda anu angawoneke patsamba loyambilira, mgulu linalake kapena pakufufuza patsamba pokhapokha zinthu izi zisanachitike kukambirana ndikukhala ndi mwayi.

Apa ndipomwe zida zatsopano Kupezeka ndi Kugula Lowani.

Kupangidwa ndi Kusanthula Kwazinthu:

Kupezeka ndiyeso yokhoza kwa wogula kupeza malonda pa intaneti.

Kugula zimakhudza kuthekera kwa kasitomala kuti apange chisankho chomveka

Kodi pali zambiri zokwanira zokhudzana ndi kukula, kulongedza, mtengo, ndi zina zambiri, kuti athe kuziyika m'galimoto?

David Feinleib yemwe anayambitsa Content Analytics akuti opitilira 75% amafufuza pamasamba akuluakulu azamalonda monga Amazon ndi Walmart.com ndi mawu ofufuzira osati mayina amtundu. Kodi mungadziwe bwanji ngati malonda anu amapezeka patsamba loyamba lazotsatira zakusaka? Izi ndizofunikira chifukwa zinthu zomwe zili m'malo atatu apamwamba amasangalala ndimagalimoto kuposa maulendo ena onse ophatikizidwa. Magaziniyi, yakula kwambiri chifukwa chogula mafoni.

Kumbali ya Shopability, wogulitsa pa intaneti ayenera kudziwa ngati chidziwitso choyenera chimaperekedwa kwa shopper m'njira yoyenera, nthawi yoyenera, kuti asanduke wogula. Zithunzi, mafotokozedwe ndi malingaliro ayenera kukhalapo kuti agulitse.

Ukadaulo wopulumutsa

Maola onse, Content Analytics imayang'anira masamba ogulitsa kuphatikiza Amazon, Best Buy, costco, CVS, Drugstore.com, Sam Clubndipo Walmart kuti muwone komwe malonda anu amapezeka komanso momwe angawonetsere.

  • Chinthu ndi palibe? Mumalandira chenjezo.
  • Chinthu amataya udindo wake muzosaka? Mumalandira chenjezo.
  • Wopikisana naye amasintha mitengo yawo kwa wogulitsa? Mumalandira chenjezo.
  • Osakwanira nambala ya ndemanga zamagetsi? Mumalandira chenjezo.
  • Kuwoneka koyipa pa mafoni? Mumalandira chenjezo.
  • Pictures osapereka monga mukuyembekezera? Mumalandira chenjezo.

Ngakhale ukadaulo wokhawo sungakhale wodabwitsa, kusonkhanitsa ndi kusanthula mitundu yoyenera yazidziwitso zikuwonetsa kuti ndizothandiza kwambiri pa intaneti.

Ngati muli m'dziko la e-commerce, ndi nthawi yoti muwonjezere Findability ndi Shopability ku lexicon yanu ya metrics.

Jim Stern

Jim Stern ndi mlangizi wapadziko lonse lapansi yemwe amayang'ana kwambiri kuyeza phindu ndikupanga ubale wamakasitomala. Sterne adalemba mabuku asanu ndi atatu otsatsa malonda, ndi Purezidenti Woyambitsa komanso Wapampando wa Mgwirizano wa Digital Analytics ndipo imapanga fayilo ya Msonkhano wa eMetrics ndi Msonkhano wa Media Analytics.

Nkhani

Bwererani pamwamba
Close

Adblock yapezeka

Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.