Njira Zinayi Zamalonda a E-Commerce Zomwe Muyenera Kutengera

Zochitika pa Zamalonda

Makampani ogulitsa e-commerce akuyembekezeka kukula mosalekeza mzaka zikubwerazi. Chifukwa cha kupita patsogolo kwamatekinoloje komanso kusiyanasiyana kwamakonda ogula, zidzakhala zovuta kugwira mipanda. Ogulitsa omwe ali ndi zida zatsopano komanso ukadaulo azichita bwino kwambiri poyerekeza ndi ena ogulitsa. Malinga ndi lipoti lochokera Statista, malonda ogulitsa e-commerce padziko lonse lapansi adzafika mpaka $ 4.88 trilioni pofika 2021. Chifukwa chake, mutha kulingalira momwe msika usinthira mwachangu ndiukadaulo waposachedwa kwambiri komanso zochitika.

Kukula kwa Mliri pa Zogulitsa ndi E-Commerce

Ogulitsa aku US ali pafupi kutseka malo ogulitsira pafupifupi 25,000 chaka chino ngati mliri wa coronavirus kumalimbikitsa kugula. Izi ndizopitilira kawiri malo 9,832 omwe adatseka mu 2019, malinga ndi Coresight Research. Pakadali pano chaka chino maunyolo akulu aku US alengeza zakutseka kwamuyaya 5,000.

Wall Street Journal

Kuphatikiza pa mantha a mliriwu, kutsekedwa kwanuko kwathandizira kusintha kosintha kwa ogula pa intaneti. Makampani omwe adakonzeka kapena kusinthidwa mwachangu kugulitsa pa intaneti adakula panthawi ya mliriwu. Ndipo sizokayikitsa kuti kusinthaku kumatsika kumbuyo pomwe malo ogulitsira amatsegulidwanso.

Tiyeni tiwone zina mwazomwe zayamba kumene pa zamalonda zomwe muyenera kutsatira.

Tumizani Kutumiza

The Lipoti la 2018 State of the Merchant e-Commerce Report adapeza kuti 16.4% yamakampani ogulitsa ecommerce anali kugwiritsira ntchito zotsitsa kuchokera m'masitolo 450 pa intaneti. Kutumiza ndi njira yogwirira ntchito yochepetsera mtengo wazinthu ndikuwonjezera phindu lanu. Amalonda omwe alibe ndalama zambiri akupindula ndi mtunduwu. Sitolo yapaintaneti imakhala ngati pakati pakati pa wogulitsa ndi wogula.

M'mawu osavuta, kutsatsa ndi kugulitsa kumachitika ndi inu pomwe kutumiza kumachitika mwachindunji ndi opanga. Chifukwa chake, mumasunga ndalama pazotumizira komanso, pakuwongolera masitolo kapena mtengo wake woyang'anira.

Pachitsanzo ichi, ogulitsa pa intaneti amakhala ndi chiopsezo chochepa komanso phindu labwino chifukwa mumakhala mukugula malonda pokhapokha kasitomala wanu atalamula. Komanso, imachepetsa mtengo wapamwamba. Ogulitsa zamalonda omwe akugwiritsa ntchito kale njirayi ndikuchita bwino kwambiri ndi Home Depot, Macy ndi ena ochepa.

Bizinesi yapaintaneti yomwe imagwiritsa ntchito zotsitsa zotsitsa zapakatikati kukula kwa 32.7% ndipo imakhala ndi kutembenuka kwapakati pa 1.74% mu 2018. Ndi mitengo yotereyi, msika wama e-commerce udzawona mitundu yambiri yazotsatsira m'zaka zikubwerazi.

Kugulitsa kwamakanema ambiri

Intaneti imapezeka mosavuta padziko lonse lapansi, koma ogula amagwiritsa ntchito njira zingapo kugula. M'malo mwake, malinga ndi Lipoti Logula Omnichannel, pafupifupi 87% ya ogula ku United States ali olumikizidwa ku makina ogula. 

Kuwonjezera apo:

  • Makasitomala 78% adati adagula ku Amazon
  • 45% yaogula omwe amagulidwa pasitolo yapaintaneti
  • 65% ya ogula omwe adagulidwa kuchokera m'sitolo yanjerwa ndi matope
  • 34% ya ogula adagula pa eBay
  • 11% ya ogula adagula kudzera pa Facebook, omwe nthawi zina amatchedwa f-commerce.

Kuyang'ana manambalawa, ogula ali paliponse ndipo amakonda kukhala ndi mwayi wazogulitsa papulatifomu iliyonse pomwe angakupezeni. Ubwino wopezeka komanso kupezeka kudzera munjira zingapo zingalimbikitse bizinesi yanu ndi ndalama zambiri. Ogulitsa ochulukirapo pa intaneti akutembenukira kugulitsani njira zambiri… inunso muyenera. 

Ma TV otchuka ndi eBay, Amazon, Google Shopping, ndi Jet. Njira zapa media ngati Facebook, Instagram, ndi Pinterest zikusinthiranso zamalonda ndi zofuna zake.

Kutuluka Mosalala

Phunziro kuchokera Baymard Institute adapeza kuti pafupifupi 70% yamagalimoto ogulitsira amasiyidwa pomwe 29% yakusiyidwa kumachitika chifukwa chodutsa kwakukulu. Makasitomala anu, omwe anali okonzeka kugula, anasintha malingaliro awo chifukwa cha ndondomekoyi (osati mtengo ndi malonda). Chaka chilichonse, ogulitsa ambiri amataya makasitomala chifukwa cha kugula kwanthawi yayitali kapena kovuta. 

Mu 2019, ogulitsa akuyenera kuthana ndi vutoli mosavutikira polipira ndi kulipira. Ogulitsa pa intaneti atengapo gawo lina kuti akonze njira yolipirira kuti ikhale yotetezeka, yosavuta, komanso yosavuta kwa makasitomala awo.

Ngati muli ndi shopu yapaintaneti yomwe imagulitsa padziko lonse lapansi, ndibwino kukhala ndi njira yolipirira makasitomala anu apadziko lonse lapansi. Njira yabwino ndikulumikiza zolipiritsa zanu papulatifomu imodzi, kupereka njira yosavuta yolipira kwa kasitomala anu padziko lonse lapansi.

Zochitika Zokha

Kuchitira makasitomala anu wapadera ndichinsinsi chakuchita bwino pabizinesi iliyonse. Padziko la digito, kasitomala wokhutira ndiye njira yabwino kwambiri yotsatsira. Kupezeka pa njira iliyonse sikokwanira, muyenera kuzindikira kasitomala wanu papulatifomu iliyonse ndikuwapatsa chithandizo chapadera kutengera mbiri yawo yakale yomwe anali nayo.

Ngati kasitomala yemwe posachedwa adachezera mtundu wanu pa Facebook, mwachitsanzo, akuyendera tsamba lanu, perekani zomwe makasitomala akumana nazo potengera zomwe adakumana nazo komaliza. Ndi zinthu ziti zomwe mumawonetsa? Ndi ziti zomwe mumakambirana? Chidziwitso cha ma-omni-seamless chitha kuyendetsa bwino kwambiri ndikusintha.

Malinga ndi kafukufuku wanyumba, Otsatsa 27% okha ndi omwe amagwirizanitsa theka kapena kupitilira njira zawo. Chaka chino, muwona kuwonjezeka kwa chiwerengerochi pamene ogulitsa akuyang'ana kwambiri pazoyendetsedwa ndi AI kuti azindikire makasitomala awo munjira zosiyanasiyana. Ichi chidzakhala chimodzi mwazinthu zodziwika bwino kwambiri zamalonda mu 2019 zomwe muyenera kutsatira.

Langizo Lotsiriza la Zamalonda

Awa ndi njira zinayi zamalonda za e-commerce zomwe zikutsatira zaka zikubwerazi. Kupitiliza kusinthidwa ndi ukadaulo ndiyo njira yabwino kwambiri yopezera bizinesi yanu yapaintaneti mtsogolo mtsogolo. Nthawi zonse mumatha kupita patsogolo mukakumana ndi zosowa za makasitomala anu. Onetsetsani kuti mufufuze alendo anu kuti mudziwe momwe mukuchitira pa intaneti. Kukhala ndi mayankho munthawi yake kuchokera kwa makasitomala osasintha kungakupatseni chidziwitso chambiri chazamalonda anu pamsika.