Wothandizira Wogula Wowona: Kukula Kwakukulu Kwotsatira mu ECommerce?

Wothandizira Wogula Pafupifupi

Ndi 2019 ndipo mumalowa m'sitolo yogulitsa njerwa ndi matope. Ayi, iyi si nthabwala, ndipo sindiyo nkhonya. ECommerce ikupitilizabe kulumidwa kwambiri pamtengo wogulitsira, koma palinso zochitika zosakwaniritsidwa zikafika pazinthu zatsopano komanso zosavuta njerwa ndi matope. Mmodzi mwa malire omaliza ndi kupezeka kwa wothandizira wogulitsa, wothandiza. 

H & M Wothandizira Wogula Pafupifupi

"Ndingakuthandizeni bwanji?" ndichinthu chomwe timakonda kumva tikamalowa m'sitolo, ndipo timangochiona mopepuka. Pa tsamba lililonse la eCommerce lolembedwa mwazinthu zomwe limakhala ndi mawonekedwe a UI monga AI auto-wathunthu kapena zotsatira zakusaka kwa breadcrumb, pali zina zambiri zomwe, kukhala zopanda pake, zoyamwa kwathunthu. Kungakhale godend kukhala ndi wogulitsa shopu wochezeka ndikufunsa mafunso angapo osavuta pazomwe ndikufuna. Kodi zitha kuchitika pa intaneti? Nkhaniyi iwunika zomwe zilipo ndikugawana zida, maupangiri, ndi upangiri.  

Momwe mungalumikizire wothandizira wanu

Pomwe othandizira kugula ali mkati mwa chitukuko, pulogalamu yomwe ingamveke kukhala yamunthu kwa makasitomala anu siyotheka kwenikweni - kapena bajeti. Komabe, sizovuta kuphatikizira mapulogalamu angapo kuti mupatse alendo anu mwayi wazabwino zogulira popanda splurge wochuluka.

Mthandizi Wotsatsa wa Sephora

Mu Facebook Messenger, Sephora amatha kuchita zonse.

Ziphuphu

Ma chatbots siachilendo, koma UX yawo yasintha ndipo ntchito zawo zasintha. Masiku ano ndizosavuta kupanga zaluso ndikuphatikiza zokambirana muzochita zanu. 

Mauthenga a Facebook: Mukudziwa kuti makasitomala anu akudutsa mu chakudya cha Facebook theka la tsiku; bwanji muwapatse kusiya ntchito pomwe akufuna china kuchokera kwa inu? Kukhala ndi dongosolo lofikira mosavuta kumakhala ngati kukhala ndi wothandizira payekha - ndipo m'malo mopita pa tsamba lanu, kukutumizirani maimelo pa Facebook kumamveka ngati akuyankhula ndi munthu. Sephora wakhala akutsogola kutsogoloku kudziko lokongola, ndimanambala awiri ochezera pa Facebook Messenger pogwiritsa ntchito Assi.st: Makasitomala amatha kuwatumizira uthenga kuti apange nthawi yokumana ndi mlangizi wa zokongola, kapena atha kupeza upangiri pazogula zisankho.

Kuitanitsa chakudya chonyamula kapena kubweretsa kwayambanso pa Facebook Messenger. Starbucks ndi maimelo ochepa chabe oti angapezeke ku shopu kwanuko, Dominos ikhoza kukuwuzani malonda a pizza tsiku lililonse, ndipo Pizza Hut imakupatsani mwayi woti mumalize kuyitanitsa popanda kusiya Facebook. Izi zonse zimachitika pogwiritsa ntchito macheza osiyanasiyana omwe amachitikira mukamacheza ndi mnzanu.

Kusamalira Makasitomala: i

Kugwiritsa ntchito chatbots kuthandiza makasitomala anu ndi mafunso okhudzana ndi kasitomala kwenikweni kuli ngati kukhala ndi womuthandizira yemwe sagona. Sadzatha kuthana ndi zinthu zazikuluzikulu, koma kupanga zinthu zing'onozing'ono kumatha kulemera pamapewa anu. Yotchulidwa bwino, ntchito ngati Chezani Bot itha kugwiritsidwa ntchito kupanga zochitika zanu zokha, mafunso, ndi zochita - osati zovuta za Bandersnatch, koma zimapangitsa kuti ntchitoyo ichitike. Ili ndi kubwerera kwakukulu, nawonso: Muyeso, bot chat yokhoza kutero kuthetsa 82% mwa mayanjano popanda kufunika kwa nthumwi yaumunthu.

MongoDB ali ndi chatbot yothandizira makasitomala ngati iyi, yomwe imatha kudziwa ngati mlendo ali woyenera kutsogolera pofunsa mafunso angapo, ndipo ngati alipo, awatsogolereni kwa ogulitsa oyenera. Sephora amawonekeranso m'bwaloli - kodi mukudabwa kuti nawonso ali pamasewera othandizira makasitomala? Patsamba lawo lawebusayiti, sikuti mungangofunsa mafunso oyambira - mutha kupeza malangizowo kuchokera ku AI yawo. Makasitomala amatha kujambulitsa chithunzi cha mawonekedwe omwe amakonda kuchokera kulikonse ndikupeza upangiri pazomwe mungachite kuti muwongolere mawonekedwe awo.

Maimelo Ogwirizana Nawo

Kutsimikizira alendo anu kuti atenge maimelo kuchokera kwa inu sichinthu chophweka - bwanji ngati macheza atha kuwatsimikizira iwo, ndikungowatumizira zomwe akufuna kuwona? Ndi zomwe TechCrunch's bot akuti imachita, popanda kuyeserera kwina konse kwa omwe adalembetsa. Wowerenga akalembera nkhani zogwirizana ndi makonda ake pogwiritsa ntchito chatbot, pulogalamu yake ya AI imasunga mtundu wa nkhani zomwe amawerenga ndikuwatumizira zolemba zokha zomwe akuganiza kuti angakhale nazo chidwi. 

Kuitana Kwa Wothandizira Zamalonda

Lolani StitchFix ayese kukudziwani bwino kuposa momwe mumadzidziwira

Kulipanga mu mtundu wanu wabizinesi

Kodi sizingakhale zabwino ngati makasitomala anu nthawi zonse amamva ngati kuti amalandira thandizo lochokera kwa inu? Pali makampani ndi mafakitale ochepa omwe adakwanitsa kulimbikitsa malingaliro amunthu wothandizirana nawo mumachitidwe awo amabizinesi.

Mabokosi Olembetsa

Gawo la equation yolembetsa bwino bokosi ndikupeza zomwe makasitomala anu amakonda kuti awatumizire chinthu choyenera. StitchfixZitsanzo zake zimakhala pakupanga makasitomala kuti auze Stitchfix zomwe amakonda, kotero Stitchfix imatha kuwatumizira zinthu zomwe angafune. Ndikusintha uku komwe kumamveka kosiyana kwambiri, chifukwa munthu aliyense amaphatikizidwa ndi wolemba pazokha atalemba mafunso ambiri. Makasitomala amalipira ndalama kuti alembetse, zomwe zimachotsedwa ngati amasunga chimodzi mwazinthu zomwe atumizidwa.

Komabe, palibe bizinesi yomwe ingapange phindu ndi ma stylist oyang'ana payekha payekha ndikusanja ndandanda yayikulu yazinthu. Anthu ndi owopsa posintha mwachangu komanso moyenera zambiri ndikupanga zisankho - imeneyo ndi ntchito yaukatswiri. AI ndi momwe Stitchfix imakulira bwino, ndikuwunika kwake komwe kumayang'ana momwe zinthu zikuyendera, miyezo, mayankho, ndi zokonda zawo kuti muchepetse mndandanda wazomwe wopangira ma stylist angasankhe. AI imathandizira wolemba, yemwe amathandizira kasitomala mu mgwirizano weniweni waumunthu.

Ngati Mwakonda Izi, Mutha Kukonda…

Wolemba masitayilo enieni amadziwa zomwe mumakonda ndi zomwe mwagula, ndipo amagwiritsa ntchito chidziwitsochi kuti apereke zinthu zina zomwe mungafune. Sikovuta kuti nzeru zopangira kutengera "mukadakonda izi, mwina mungakonde izi" malingaliro amakonda. Hafu ya nkhondoyi ikupangitsa makasitomala kuti alembetse kuti muthe kusonkhanitsa deta yawo, ndipo theka linalo likugwiritsa ntchito bwino. Ndani amachita ntchito yayikuluyi? Mwaganiza. Amazon.

Amazon ikudziwa kuti 60% ya nthawiyo, wina yemwe akuyang'ana wopanga khofi wa Keurig adayang'aniranso makapu a K-Cup omwe atha, ndipo mwina makapu enieni omwerako khofi. Kodi AI amachita chiyani? Amapereka malondawo kwa aliyense amene akuyang'ana ku Keurig. Zili ngati kukhala ndi womuthandizira yemwe akuyesera kulingalira zomwe mukufuna pogwiritsa ntchito zomwe mwasaka, zomwe mukudina, ndi mamiliyoni ndi mamiliyoni a anthu ena achita momwe mulili.

Wothandizira Wogula Elly

Kodi AI ingakuthandizeni kupeza malonda anu abwino?

Kuyang'ana za mtsogolo

Ofufuza ndi omwe akukonza zinthu nthawi zonse amayesetsa kuyankha funsoli: Kodi tingakhale ndi othandizira athu enieni? Pakadali pano, pali mapulogalamu awiri osangalatsa omwe amayandikira kwambiri.

Imodzi ndi ya Macy's On-Call, yomwe inali modabwitsa isanakwane nthawi yake, komanso imaphatikizira mwapadera zinthu za AI ndi othandizira pakuchezera malo ogulitsira njerwa ndi matope. Makasitomala akachezera malo ogulitsira a Macy, amatha kudumphira pa foni yawo ndikupeza ntchito ya On Call kuti afunse mafunso okhudza kusungitsa katundu, dongosolo lomwe adayika, kapena ngakhale kupeza mayendedwe opita kudera lina. Zomwe akuyenera kuchita ndikulemba mafunso ndipo amayankhidwa nthawi yomweyo.

On-Call ya Macy adayesedwa m'masitolo 10, koma sanapite patsogolo kwambiri. Komabe, zimawoneka ngati zabwino, ndipo adayanjana ndi IBM Watson. Chifukwa chakuchulukirachulukira kwa kugwiritsa ntchito ma chatbots, ndi ndalama zomwe zitha kulipilira mtsogolomo, ndipo ndiyofunika kuyesa kutengera sitolo ya eCommerce.

Komabe, chitukuko chaposachedwa kwambiri komanso pulogalamu yotchedwa Elly. Elly ndiye chinthu choyandikira kwambiri kwa wothandiziratu wanzeru wotsatsa - komabe, akadali muzitukuko. Ndi AI yemwe amathandiza makasitomala kupeza zinthu zawo zabwino pomufunsa mafunso angapo, kulinganiza zinthu, mtengo, ndi china chilichonse chomwe kasitomala anena kuti amasamala. Ali pamayeso oyeserera pakadali pano, koma mutha kupempha thandizo lake kuti mupeze foni yanu yabwino ngati mukufuna kudziwa zamtsogolo. 

Ndingakuthandizeni bwanji?

Wothandizira payekha amadziwa bizinesi yawo mkati ndi kunja. Amayesetsanso kudziwa zambiri zamakasitomala awo momwe angathere, kuwathandiza kupanga zisankho zogula bwino ndikusiya kukhutira (ndipo, kubwerera, kuti muwonjezere zina). Pomaliza, akufuna kuti izi zichitike mwachilengedwe komanso moyenera.

Vuto logwiritsa ntchito othandizira anthu ndiloti sangathe kukula bwino ndikugwiritsa ntchito kuchuluka kwazinthu m'njira yopindulitsa. Tsogolo la omwe amathandizira kugula ndikuphatikiza kuthandizira ndikusintha kwamunthu wothandizira ndi mphamvu yowononga deta komanso kuthamanga kwa luntha lochita kupanga. Kugwiritsa ntchito kamodzi sikungathe kuchita zonsezi (komabe), koma kuphatikiza zida zingapo zomwe zilipo tsopano zitha kutsegula magwiridwe antchito atsopano pamabizinesi apa eCommerce.

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