EDO: Kuyeza Kugwiritsa Ntchito Makasitomala Potsatsa pa TV

Kutsatsa Kwama TV

Anthu akamakambirana zotsatsa zama digito, nthawi zambiri amasiya njira zoulutsira zinthu monga kanema wawayilesi komanso wailesi. Koma kampani yofalitsa dzulo siilinso yolungama kufalitsa… Iwo akugwira chinkhoswe metrics ndi ntchito mpaka wachiwiri. Kuyanjana kulikonse komwe mumapanga kumtunda kwanu kumalembedwa kuti ikwaniritse bwino mapulogalamu ndi kutsatsa kutsatsa. Zomwe kale zinali zabwino zamasinthidwe amakono tsopano zikuphatikizidwa pakutsatsa kwapa TV.

Njira yabwinoko yogwiritsira ntchito kugula ndikuphatikiza zotsatsa pa TV ndi sewero lachiwiri kusaka kwachilengedwe. Wogula amayang'ana malonda kenako amafufuza chinthucho pafoni kapena piritsi yawo. Kampani imodzi yomwe ikutsogolera njira yolumikizira izi ndi EDO. Ogula ndi ogulitsa kutsatsa kwa TV amadalira deta yawo kuti adziwe momwe kuwonera kwawo kwawayilesi yakanema kumayendetsera ogula pakutsatsa ndi kugula ma funnel. Awonetsetsa mobwerezabwereza kuti zomwe ogula akuchita zimawulula cholinga chogulira. Amatcha ukadaulo Sakani Zomwe Mungachite.

Kodi Kusakanikirana ndi Chiyani?

Chochita Chosaka chimachitika pamene wogula amasintha kuchoka pa wolandira wongokhala wa mauthenga kwa wogwira nawo mbali mukamagula mwa kusaka pa intaneti zotsatsa za otsatsa. Pogwirizanitsa ndendende malonda ndi ntchito zosaka, EDO imathandiza otsatsa kutsogolera ogula moyenera kudzera munthawi zawo zotsatsa mpaka pamalonda.

Chochita Chosaka: Nthawi Yachowonadi

Momwe Kugulitsa Kwama TV Kumagwirira Ntchito:

  1. EDO imayesa Kugwiritsa Ntchito Kusaka kwaogula pamitundu ikuluikulu yazogulitsa ndi zogulitsa, kujambula ma data osasunthika okwanira kutsimikizira kuti ogula nawo akuchita nawo zotsatsa za TV.
  2. Kujambula zolemba za EDO zamalonda (TV Ad Database) gulu lawo la sayansi limapanga njira zowerengera zomwe zimatsegula malingaliro kwa ogula malonda ndi ogulitsa.
  3. Makasitomala amagwiritsa ntchito izi kuyeza magwiridwe antchito aomwe adapanga, TV, makanema apa TV, ndi zoyeserera za omwe akupikisana nawo.
  4. Akatswiri a EDO amagwira ntchito ndi makasitomala kuti mufufuze mafunso ovuta kuti akwaniritse ndikusintha makampeni amtsogolo posiyanitsa zikhalidwe za TV zomwe ndizothandiza kwambiri pakusaka Search Engagement.

EDO imagwirizanitsa kutsatsa kwawayilesi yakanema ndikuigwirizanitsa ndi kusaka kwa 24/7 popanda kufunika kofufuza koyambirira / positi. Ndi EDO, makampani atha:

  • Yerekezerani momwe kampeni yanu ya TV ikuchitira - Dziwani momwe ntchito yanu ikuyendera poyerekeza ndi ntchito zam'mbuyomu, komanso ngati ikupeza gawo lokwanira la Ntchito Yosaka. Yesani kutsatsa kwanu pazomwe zikuchitika pompano ndi kuphatikiza kulikonse komwe mwathandizira.
  • Konzani zaluso mu nthawi yeniyeni - Chitani mayeso a A / B amoyo anu pa TV popanda ntchito ina kapena kukonzekera. Onaninso momwe ogwiritsira ntchito angagwiritsire ntchito njira iliyonse, kenako konzani mapulani anu ndi kasinthasintha.
  • Dziwani komwe media yanu ikuyendetsa - Zero pa ma network, ziwonetsero, kapena masana omwe amayendetsa bizinesi yayikulu kwambiri, kenako ndikuta data ya mtengo kuwulula ROI.
  • Benchmark yolimbana ndi ochita mpikisano - Mvetsetsani komwe makampeni a ena akugwira ntchito kuti muthe kupikisana bwino. Zambiri za EDO ndizogwirizana kwathunthu ndipo sizifuna chidziwitso chazinsinsi za kasitomala.
  • Dinani akatswiri a EDO kuti mufufuze mozama - Gulu lawo likuthandizani kudzipatula ndikuwunika mtengo wake pamtundu uliwonse wotsatsa pa TV. Mvetsetsani zomwe zimakhudza zisankho zomwe mumapanga monga mtundu wamalonda, kutalika kwazotsatsa, magawo azikhalidwe, kapena kuphatikiza, ndikuyika pagulu lazamalonda.

Funsani Chiwonetsero cha EDO

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