eHarmony Yakhazikitsa Malo Opanga Machesi a Ntchito… Srsly

Ntchito Zokwera

Malo osakira ntchito ndi khumi ndi awiri. Pali ambiri aiwo ochepa aiwo amayesa ngakhale kusiyanitsa okha ponena kuti ndi, "eHarmony" yantchito. Malinga ndi Dr. Neil Clark Warren, woyambitsa Harmony, "Sanatero." Tsopano kampani yake ili ndi chinthu chovomerezeka chotsimikizira izi ndipo ndi njira yanzeru kwambiri komanso yotsogola kuposa momwe mungaganizire.

Warren ndi gulu lake lazogulitsa adakhazikitsa Ntchito Zokwera ndi eHarmony ku Los Angeles sabata yatha. (Kuwulula, ndi kasitomala wa PR wa Elasticity, yomwe ndimagwira, kudzera pa Strategies Strategies.) Pulatifomu imatenga njira yolumikizira maukwati kuchokera papulatifomu yawo yoyambirira ndikuigwiritsa ntchito pamavuto ofanana ndi ntchito. Koma anali osamala kuti afotokozere kuti sizomwe zimakhalira pachibwenzi / maukwati omwe aphatikizidwa ndi malo osakira ntchito.

Steve Carter, Wachiwiri kwa Purezidenti wa Matching ku eHarmony, anati: "Tidagwiritsanso ntchito nzeru zomwezo kuchokera pa zomwe tidakumana nazo pomanga injini ya eHarmony ndikufunsa mafunso ofanana ndi awa okhudzana ndi ntchito," koma makamaka omwe amayang'anira ukadaulo wa Ntchito Zapamwamba. Iye ndi gulu lake adapanga njira yodziyimira payokha yomwe imatenga chidziwitso kuchokera kwa omwe amafuna ntchito komanso zomwe olemba anzawo ntchito angawafanane ndi zinthu zazikuluzikulu 16, monga ubale 29 womwe kafukufuku wawo amagwiritsa ntchito mu eHarmony product. Zinthu 16 ndizoyeneradi kukhala nazo, koma zimagwera pazidebe zazikuluzikulu zitatu: Umunthu, Chikhalidwe ndi Ubale.

Chifukwa chake kuti awotche, apanga ntchito yofananira ndi ntchito, osati ntchito yofufuza ntchito, yomwe makampani amatha kulipira kuti alembetse popeza, mwachidziwitso, zitha kuthandiza bungwe kulemba anthu ntchito omwe ali oyenera, ali ndi mwayi wambiri kuchita bwino ndikukhala ndi kampaniyo kwakanthawi. Izi sizingowonjezera zokolola zokha komanso zimachepetsa mtengo wodabwitsa wolemba anthu atsopano. Zowonjezera, monga akunenera mdziko la HR, ndizovuta.

Ofuna ntchito atha kugwiritsa ntchito tsambalo kwaulere ndipo lili ndi mafunso amafunsidwe amtundu waomwe akukwera. Kuchokera pamenepo, tsambalo limalimbikitsa olemba anzawo ntchito ntchito zomwe zingakhale zoyenera pa umunthu wanu, zosowa zanu pachikhalidwe, luso lanu ndi zina zotero. Ngati munagwirapo ntchito kuti muzindikire kuti simukugwirizana ndi chikhalidwe, mutha kuwona phindu la munthu ngati izi.

Ndipo monga momwe mungayembekezere kuchokera kwa katswiri wazamaubwenzi, Warren adasokoneza kulumikizana kosiyanasiyana ndi ziwerengero zamomwe mungakhalire osasangalala pantchito yanu, zomwe zimakhudza moyo wanu, maubale, thanzi lanu ndi zina zambiri. Chifukwa chake, Ntchito Zapamwamba zitha kunena kuti zitha kuthandiza kampani kukhala ndi antchito osangalala omwe amakhala moyo wosangalala komanso yada yada.

Mafunso anga, omwe ndikukufunsani ndipo ndingakonde mayankho anu mu ndemanga, ndi awa:

  • Kodi psychology ndi maubale amunthu zitha kuwiriratu mpaka pazomwe zimayendetsedwa ndi kafukufuku? Pokhala omvera paukadaulo, ndikuganiza kuti munganene "inde" koma nanga bwanji cholakwika cha anthu polowa? Ndikamafunafuna ntchito, ndimakhala wokonzeka kunena zomwe ndikuganiza kuti kampaniyo ikufuna osati zomwe ndimamva, kuganiza kapena kukhulupirira za ine ngati phungu. Ngakhale Ntchito Zapamwamba sizinakhazikitsidwe monga tsamba loyambitsirana kapena malo osakira, malingaliro omwe adzadzaze fomu iyi adzakhala amodzi mwa, "Ndikuganiza kuti omwe akufuna kukulembani ntchito akufuna kuti ndinene chiyani?"
  • Makampani akutengera ukadaulo wazinthu zonse kuyambira kutsatsa mpaka kutsatsa ndi kupitirira. Koma kodi ali okonzeka kudalira njira kuti asankhe, kapena kuchotsanso mwayi, omwe akufuna kulandira ntchito? Ndizowona bwino kuposa kuwona tsamba lawo la Facebook pazithunzi za mowa, ndipo kukweza Ntchito Zabwino sikungakhale chisankho chomaliza kwa aliyense, koma kufunitsitsa kwake kugwiritsira ntchito ukadaulo ndi ntchito za HR, zoona?
  • Kodi chimachitika ndi chiyani kwa omwe amakulembera omwe amalipidwa kuti apatse ofuna kusankha nawo pomwe macheza / chikhalidwe / ubale ungagwire ntchito motsutsana ndi omwe akufuna ntchito?
  • Kodi njira ngati imeneyi ingapite patali motani? Kodi tingakhale ndi njira yofananira ndi mabungwe ndi makasitomala? (Ndingakonde kuwona zomwezo. Heh.) Njira yomweyi ingagwire ntchito kwa maubwenzi ogulitsa ndi anzawo. Koma zimafunikira mulingo wina wowunika wachitatu wa mabungwe omwe akukhudzidwa. Ndi makampani angati omwe angatsegule zitseko zawo kuti ayese umunthu wamabungwe?

Ndimapeza Ntchito Zapamwamba zosangalatsa. Zidzakhala zosangalatsa kuziwona zikugwira ntchito. Ndiye funso lenileni lidalipo: Mukuganiza bwanji? Kodi mungaigwiritse ntchito ngati manejala olemba ntchito ngati mungakwanitse? Kodi mungagwiritse ntchito ngati wofunafuna ntchito? Makomentiwo ndi anu.

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