Kodi Ndi Zinthu Ziti Zomwe Muyenera Kuyesedwa M'makampeni Anu a Imelo?

Kuyesa imelo

Pogwiritsa ntchito nsanja yathu yoyika ma inbox, tidayesa miyezi ingapo yapitayo pomwe tidasinthanso mitu yathu yamakalata. Zotsatira zake zinali zodabwitsa - kuyika kwathu mumabokosi obwera kudzabwera kudzakwera ndi 20% pamndandanda wambewu womwe tidapanga. Chowonadi ndi chakuti kuyesa kwa imelo ndikoyenera kuyika ndalama - monganso zida zokuthandizani kuti mufike kumeneko.

Ingoganizirani kuti ndinu labu woyang'anira ndipo mukukonzekera kuyesa mankhwala ambiri kuti mutuluke ndi fomu yoyenera. Zikuwoneka ngati ntchito yovuta, sichoncho? Momwemonso ndi nkhaniyi ndi otsatsa maimelo! Kumenyera chidwi cha omwe adalembetsa kuti mumvere mu bokosi lawo la bokosi kumatanthauza kuti muyenera kupeza njira yabwino yochitira nawo. Ndikofunikira kuyesa njira zosiyanasiyana zotsatsa imelo kuti mukwaniritse bwino ndikukulitsa imelo yanu.

Mitundu Yoyesera

  • Kuyesedwa kwa A / B - amafanizira mitundu iwiri yosinthika kuti mudziwe mtundu womwe umatsegula kwambiri, kudina, ndi / kapena kutembenuka. Amatchedwanso kuyesa kugawanika.
  • Kuyeza kwa Multivariate - amayerekezera maimelo opitilira 2 amelo okhala ndi kusiyanasiyana pakati pa imelo kuti azindikire zosakanikirana zomwe zimatsegula kwambiri, kudina, ndi / kapena kutembenuka. Amatchedwanso MV kapena 1024 Kusintha kosiyanasiyana.

Infographic iyi yochokera pagulu lalikulu la Email Monks imathandizira kukhazikitsa kusiyanasiyana ndi mphamvu za Kuyesedwa kwa A / B poyerekeza ndi Kuyesedwa kwa Multivariate monga zimakhudzira makampeni amaimelo. Zomwe zikuphatikizidwa ndi njira zomwe mungasamalire imelo kuyezetsa kampeni, zitsanzo za momwe mungakhazikitsire mayeso anu a A / B ndikuwunika zambiri, njira zomwe zikufunika kuti mufike kumapeto, komanso zinthu 9 zoti muyese:

  1. Itanani kuchitapo kanthu - kukula, mtundu, mayikidwe ndi kamvekedwe.
  2. Personalization - kupeza Kusintha kwamunthu kumanja ndikofunikira!
  3. Mutu Wamutu - yesani mizere yanu pamayikidwe a imelo, kutseguka ndi kutembenuka.
  4. Kuchokera Mzere - yesani mitundu yosiyanasiyana ya mtundu, kufalitsa, ndi dzina.
  5. Design - onetsetsani kuti ndi omvera komanso owopsa kudutsa makasitomala onse a imelo.
  6. Nthawi ndi Tsiku - Mungadabwe pamene anthu akutsegula maimelo anu! Kuwatumiza kuti akayembekezere mayendedwe awo kumatha kukulitsa chibwenzi.
  7. Mtundu Wopereka - Kuyesa kwakusiyana kwa zotsatsa zanu kuti muwone omwe amasintha bwino.
  8. Koperani Imelo - Mawu achangu motsutsana ndi mawu achidule komanso osavuta, zolemba zokopa zitha kusiyanitsa kwakukulu pamachitidwe a omwe adalembetsa.
  9. HTML motsutsana ndi Plain Text - Ngakhale maimelo a HTML ndiukali wonse, palinso anthu omwe amawerenga mawu osavuta. Apatseni mfuti ndikuyang'ana yankho.

Zina zowonjezera pa Kuyesedwa kwa Imelo

Tumizani Email Campaign Zinthu ku A / B ndi Mayeso a Multivariate

Mfundo imodzi

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