Kutsatsa kwa Imelo & Zodzichitira

Zinthu 6 Zothandizira Kuti Muwonjezere Kutsatsa Kwa Imelo

Imelo ndi kuyanjana kumayendera limodzi. Kuyambira kale Anthu 3.9 biliyoni amagwiritsa ntchito maimelo, imelo yolumikizana ndi buzzword komanso chida chachikulu chowonjezera makasitomala ndi malonda. Mugawoli, tiwona momwe mungagwiritsire ntchito zida zotsatsa za imelo kuti mufike pamtima omwe mukufuna.

Kodi Imelo Yogwiritsa Ntchito Ndi Chiyani?

An imelo yolumikizana ili ndi mndandanda wazinthu zomwe zimasangalatsa ogwiritsa ntchito kuti azichita nawo maimelo podina, kugogoda, kusuntha, kapena kuwonera. Zinthu zolumikizana zimatha kuyambira mavoti ndi makanema mpaka zowerengera nthawi. Lingaliro lonse ndikupangitsa kuti imelo ikhale yosangalatsa komanso yosangalatsa kwa ogwiritsa ntchito, kuwapatsa chidziwitso chokhalitsa komanso kuonetsetsa kuti makasitomala akupeza chithunzi chabwino cha zomwe zili, motero amawonjezera mwayi wotembenuka.

Fomu mu malonda a imelo

N'chifukwa chiyani mukufunikira zinthu zogwirizana?

Tangoganizani kuti bokosi lanu lobwera ndi imelo lili ndi maimelo ambiri tsiku lililonse. Kodi mungakonde kutsegula ndikuwerenga imelo iliyonse?

In imelo malonda, kuyankhulana ndi chirichonse, ndipo chifukwa chakuti ndi unidirectional-kuchokera kwa inu kwa owerenga anu- zimakhala zovuta kwambiri kuchita ndi kasitomala wanu nthawi zonse. Koma ndi maimelo olumikizana, ogwiritsa ntchito amatha kutenga nawo gawo pazokambirana momwe angayankhire ndikuchitapo kanthu mkati mwa imelo. Onetsetsani kuti mwapanga zosankha zosavuta komanso masitepe ochepa kuti athe kuzichita.

Zimagwirizana amp maimelo amachotsa kufunikira kwa olembetsa kuti adutse patsamba lanu, sitolo ya e-commerce, kapena pulogalamu ina kuti amalize kuyitanira kuchitapo kanthu momwe zingathere mkati mwa maimelo omwewo. Pochotsa gawo lowonjezerali, ziyembekezo zimatha kusintha mwachangu ndipo simuyenera kuda nkhawa kuti ulendo wochokera ku imelo kupita patsamba lanu udzayendera bwanji.

Aquibur Rahman, CEO & Woyambitsa, Mailmodo

Komanso, maimelo ochezera angakuthandizeni kukwaniritsa Mitengo 73% yotseguka kwambiri kuposa maimelo achikhalidwe a HTML. Mudzawonanso kukhudzidwa kwa ogwiritsa ntchito, kuchuluka kwa otembenuka, mayankho, ndi momwe mungapangire zomwe mumakonda. Chifukwa chake, maimelo olumikizana amakupatsirani malire ndikukulitsa kutsatsa kwanu.

Zogwiritsa Ntchito Imelo Zophatikizana Zapamwamba

  1. Gamified Email Element Content - Ndani sakonda kusewera masewera? Mutha kuwonetsa zomwe zili mu imelo yanu pophatikiza mfundo zamasewera kuti muthe kuchita zambiri komanso kuti mutenge chidwi chanu. Mutha kugwiritsa ntchito masewera a imelo pomwe amasangalatsa ogwiritsa ntchito ndipo ndi njira yosangalatsa yolimbikitsira bizinesi yanu ndi onjezerani kutembenuka.
    • Kupota gudumu
    • Masewera a mawu
    • Quizzes
    • Makhadi akale
    • Asakasakasaka
  2. Zithunzi zogwiritsa ntchito - M'dziko lino lomwe likuyenda mwachangu momwe chidwi cha ogwiritsa ntchito chatsika kwambiri, zithunzi ndizokopa chidwi, ndipo koposa zonse, zimapereka chithunzi chokhalitsa kwa olembetsa anu. Kuphatikiza apo, ngati zithunzi zitha kudulidwa, zimakhala zosangalatsa kwambiri. Chifukwa chake owerenga anu akadina pa chithunzi chomwe chili mu imelo yanu, amatumizidwa patsamba lofikira patsamba lanu, komwe angafufuze zomwe zaperekedwa pachithunzichi. Mutha kupanganso gawo lachithunzicho kuti lidulidwe, ndipo wogwiritsa ntchito akadina pazithunzi kapena zinthu zake, amawona kanema, zida, kapena makanema ojambula. Chifukwa chake, zithunzi ndi zida zazikulu zophunzitsira zoperekera chidziwitso m'njira yosangalatsa komanso yolumikizana.
  3. Zowerengera nthawi - ndi njira yabwino yochitira zinthu pogwiritsa ntchito psychology yamunthu. Tonse timapangidwa m'maganizo kuti titengepo kanthu mopupuluma pamene chisankho chiyenera kutengedwa mumphindi. Chodabwitsa ichi chimatchedwa "Flight or Fight" mechanism. Kuwapatsa nthawi yochepa kumapangitsa kuti zikhale zosavuta kwa wogwiritsa ntchito kupanga zisankho mwachangu. Zowerengera zowerengera zomwe zili mu imelo yanu zitha kukhala chothandizira kuyambitsa malingaliro. Chifukwa chake wogwiritsa ntchito akawona chowerengera chowerengera, amangodandaula za kuphonya ndikuzindikira zosowa zake.
Imelo Kuwerengera GIF
  1. Ma GIF ndi memes - Ma GIF ndi makanema apafupi mobwerezabwereza a makanema, sopo watsiku ndi tsiku, ndi zina zambiri. Amatsatsa chinthu chosangalatsa komanso chokopa maimelo. Akagwiritsidwa ntchito moyenera, amatha kukweza maimelo anu. Kuwonjezera ma GIF zipangitsa kuti maimelo anu azilumikizana komanso, nthawi yomweyo, okopa chidwi. Ma GIF amatha kukhala ndi zotsatira ziwiri mukatumiza mauthenga olandiridwa kwa omwe mumalumikizana nawo atsopano chifukwa maimelo olandilidwa okhala ndi ma GIF amakhala ndi kudina kawiri poyerekeza ndi maimelo achikhalidwe. Zinthu zosangalatsa komanso zolumikizirana izi zimapatsanso maimelo anu kukhudza kwamunthu munthawi yamagetsi.
Meme mu imelo
  1. kalendala - Zochitika zosangalatsa komanso zoduliridwa mu imelo yolumikizana zidzakuthandizani kupanga chidwi pakati pa olembetsa anu. Kukhudza kwachinsinsi ndikowonjezera. Zochitika zitha kukhala chilichonse, kuyambira kufotokozedwa kwazinthu zobisika mpaka zotsatira zomwe zimawulula zambiri pomwe ogwiritsa ntchito amacheza nawo. Makalendala atha kukuthandizani kuti mupeze zambiri zosungitsa ziwonetsero, kulembetsa zochitika, ndi zina zambiri. Kupatsa ogwiritsa ntchito mwayi woti asungitse kuyimba foni mkati mwa imelo kumachepetsa mkangano pakutumiza chifukwa palibe kulozera kwina. Chifukwa chake, kusungitsa ma demo kumakwera.
Kalendala mu imelo
  1. Kafukufuku Wosankha - Mutha kugwiritsa ntchito kafukufuku kapena kafukufuku kuti mudziwe zambiri za olembetsa anu. Mutha kuwonjezera ulalo ku kafukufukuyu, koma olandila ambiri safuna kuchita izi ngati gawo lowonjezera. Chifukwa chake, kuti izi zitheke, phatikizani fomu kapena voti mkati mwa maimelo anu, kupangitsa imelo yanu kukhala yolumikizana komanso kulimbikitsa owerenga anu kuti ayankhe mwachangu. Pamene mukupanga fomuyi, mutha kuwonjezera mafunso okhazikika ndi mayankho angapo, onjezani logo ya bizinesi yanu ndikugwiritsa ntchito mitundu yofananira ndi mawonekedwe.
Kuvota mu imelo

Malangizo Ogwiritsa Ntchito Ma Interactive Elements Mu Imelo

Nawa maupangiri atatu otumizira zinthu zomwe zimagwira ntchito kwambiri pamaimelo anu:

  • Ma block a Dynamic Content - Kugwiritsa ntchito midadada yamphamvu imakuthandizani kugawa maimelo anu m'magulu angapo. Ikuthandizani kuti musinthe maimelo anu mwachangu. M'mbuyomu, izi sizinali zotheka, koma ndi kupita patsogolo kwa ma coding a HTML, opanga maimelo apeza njira yopangira zinthu zina zomwe zimatsitsimutsa imelo ikatsegulidwa. Zimakupatsirani ufulu wosintha maimelo anu pogwiritsa ntchito njira zingapo zamagawo.
  • Personalization - Kuchita popanda makonda kumapereka chizindikiro cholakwika kwa ogwiritsa ntchito. Anthu masiku ano akufuna kulumikizana ndi ma brand mwachindunji, ndipo maimelo omwe amalumikizana nawo amapereka gawo latsopano pakusintha maimelo. Mutha kugwiritsa ntchito zambiri za kasitomala wanu ndi zomwe amakonda ndi zinthu zomwe zimakonda kuchita monga masewera, mavoti apompopompo, ma GIF, ndi zowerengera nthawi kuti mukope chidwi chawo.
  • Yesani - Mudzaphunzira zinthu zatsopano nthawi zonse ndi njira iliyonse yomwe mumapanga ndikuyigwiritsa ntchito. Strategizing ndi njira yabwino yophunzirira, ndichifukwa chake musaope kuyesa zinthu zina ndi malingaliro munjira yanu yotsatsira imelo. Muyenera kuyesa zinthu zosiyana musanapeze chinthu choyenera chomwe chimakuthandizani. Ndipo ngakhale mutapeza njira yoyenera, mungafunikire kusintha monga mwa mtundu wa imelo ndi zolinga zomwe mukufuna kukwaniritsa.

Zaka zingapo zapitazi zakhala zosinthika pankhani ya intaneti komanso zosankha zomwe otsatsa ali nazo m'dziko la digito. Kwa nthawi yayitali, maimelo anali osasunthika ndipo amawonedwa makamaka ngati njira yolumikizirana ya mbali imodzi. Komabe, maimelo olumikizana nawo asintha masewera otsatsa maimelo, pomwe tsopano mutha kuchita mwanzeru ndi ogwiritsa ntchito anu, kuwapatsa mwayi wogwiritsa ntchito bwino kwambiri.

Aquibur Rahman

Aquibur Rahman ndi CEO wa Mailmodo, njira yotsatsira ma imelo yomwe imathandiza ogwiritsa ntchito kutumiza maimelo ochezera a pulogalamu. Iye ali ndi chidziwitso cha malonda mu njira zolowera ndi zotuluka, SEO, kukula, CRO, ndi malonda a automation. Wathandizira mitundu yambiri ya B2C ndi B2B, kuphatikiza zoyambira zamakono kuti zithandizire kukula mwachangu pogwiritsa ntchito njira zotsatsa zomwe zimayendetsedwa ndi data. Google itatulutsa maimelo a AMP, Aquib adawona kuthekera kwakukulu momwemo kuti ayambitsenso malonda a imelo. Izi zidamupangitsa kuti ayambitse Mailmodo kuthandiza mabizinesi kupeza ROI yabwinoko pakutsatsa kwa imelo.

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