Mndandanda Wathunthu Wamakampeni a Imelo Bizinesi Yanu Iyenera Kuchitidwa Ndi Njira

Kutsatsa maimelo kumachita gawo lofunikira kwambiri pakupeza makasitomala atsopano, kusunga omwe alipo, kulimbikitsa kukhulupirika kwamakasitomala, kukulitsa mbiri, ndi kugulitsa zinthu kapena ntchito. Nayi mitundu ingapo yamakampeni otsatsa maimelo omwe angathandize bizinesi kukwaniritsa zolinga izi:

1. Kampeni Zogula: Cholinga cha makampeni ogula ndikukopa makasitomala atsopano. Maimelowa amafuna kuti makasitomala adziwe za mtundu wanu, kuwaphunzitsa za malonda kapena ntchito zanu, ndikuwatsimikizira kuti agule. Makampeni awa nthawi zambiri amalunjika kwa anthu omwe awonetsa chidwi ndi bizinesi kapena bizinesi yanu koma sanakhale makasitomala
   • Maimelo Olandiridwa: Awa ndi oyamba olembetsa maimelo omwe amalandira atalowa nawo mndandanda wanu. Imelo yolandirira mwamphamvu imakhazikitsa kamvekedwe kabwino pazokambirana zamtsogolo ndikuyambitsa bizinesi yanu, malonda, kapena ntchito zanu. Maimelo olandirirawa ayenera kuyambitsidwa ndi wogwiritsa ntchito kulembetsa kapena kukwezedwa.
   • Maimelo Othandizira Otsogolera: Maimelo awa amasuntha pang'onopang'ono kupita kogula. Mukhoza kupereka zambiri zomwe zimawaphunzitsa za mankhwala anu, ubwino wake, ndi chifukwa chake zili bwino kuposa mpikisano. Maimelowa amatha kuyambitsidwa ndi zochitika za ogwiritsa ntchito (kuchezera tsamba lawebusayiti kapena kulumikizana) kapena kutumizidwa mochuluka ndi nkhani zamakampani, zopereka zatsopano, zomwe zikubwera, ndi zina zambiri).
   • Maimelo Oyitanira pa Webinar/Zochitika: Ngati mumalandira ma webinars kapena zochitika zokhudzana ndi omvera anu, kutumiza maimelo oitanira kungakhale njira yabwino yokopa makasitomala atsopano. Maimelowa amatha kutumizidwa muunyinji ndikugawika ndi kusinthidwa kuti agwirizane ndi omwe awonetsa chidwi ndi chinthu kapena ntchito inayake.
2. Makampeni Osunga: Makampeni osunga zobwezeretsera amafuna kuti makasitomala anu omwe alipo azichita nawo chidwi komanso okhutira, motero kuchepetsa kuchuluka kwamakasitomala. Maimelowa amapereka phindu kudzera muzofunikira, maupangiri othandiza, komanso kulumikizana pafupipafupi, kuwonetsetsa kuti mtundu wanu ukhalabe wapamwamba kwambiri. Amakhalanso ndi cholinga choletsa makasitomala kuti asasunthike kwa omwe akupikisana nawo popitiliza kuwonetsa mtengo wazinthu kapena ntchito zanu.
   • Makalata Okhazikika: Izi zingaphatikizepo nkhani za bizinesi yanu, zomwe zikuchitika mumakampani, zatsopano, kapena malangizo othandiza. Izi zimapangitsa kuti mtundu wanu ukhale pamwamba pa malingaliro a makasitomala ndikusunga ubale wokhazikika. Izi zimatumizidwa pafupipafupi ndipo zimaphatikizapo zolemba zatsopano zamabulogu, zosintha zamabizinesi, nkhani zamakampani, ndi zina zambiri.
   • Kukwera: Maimelo angapo odzipangira okha omwe amatumizidwa kwa makasitomala atsopano kuti awadziwe bwino za mtundu ndi zomwe amapereka. Limapereka chidziwitso chofunikira pazamalonda kapena ntchito, maupangiri amomwe mungagwiritsire ntchito, tsatanetsatane wokhudzana ndi kasitomala, ndikulimbitsa mtengo wamtundu, ndikupangitsa kasitomala kukhala wokhutiritsa ndi mtunduwo. Izi nthawi zambiri zimayambika pambuyo pa imelo yolandiridwa kuti mulimbikitse kukulitsa mtengo wa malonda kapena ntchito yanu.
   • Malangizo/Maphunziro Ogwiritsa Ntchito Zogulitsa: Maimelo okhazikika omwe amawonetsa makasitomala momwe angapindule ndi kugula kwawo kungathandize kuchepetsa kukhumudwa ndikuwonjezera kukhutira. Izi zitha kuyambika kutengera zomwe ogwiritsa ntchito amachita kapena kuphatikizidwa m'makalata anu.
   • Kampeni Zogwirizananso: Maimelo awa amayang'ana olembetsa omwe sanachitepo kanthu ndi bizinesi yanu kwakanthawi. Zopereka zapadera kapena kuwakumbutsa zomwe akusowa zingathandize kukulitsa chidwi. Izi zimayamba chifukwa cha kuchepa kwa ogwiritsa ntchito pakapita nthawi osachita chilichonse ndipo zitha kukhala ndi kangapo.
3. Makampeni Okhulupirika: Cholinga cha kampeni yokhulupirika ndikukulitsa ubale wautali ndi makasitomala anu ndikuwalimbikitsa kuti azigulanso mobwerezabwereza. Maimelo awa amayang'ana kwambiri kudalitsa makasitomala anu chifukwa chopitilizabe kuthandizira, kuwapangitsa kumva kuti ndi apadera, komanso kulimbikitsa kulumikizana mozama ndi mtundu wanu. Pakapita nthawi, makasitomala okhulupirikawa amatha kukhala akazembe amtundu, kulimbikitsa malonda kapena ntchito zanu kwa ena.
   • Maimelo a Pulogalamu Yokhulupirika: Maimelowa amadziwitsa makasitomala za pulogalamu ya mphotho kapena kupereka zosintha za kukhulupirika kwawo. Izi zimalimbikitsa kugula mobwerezabwereza ndikulimbitsa ubale wamakasitomala ndi mtundu. Izi zitha kuyambitsidwa ndi machitidwe a ogwiritsa ntchito (kulowa nawo pulogalamu yokhulupirika) komanso zosintha zamakampani (mphoto zatsopano kapena kusintha kwa pulogalamuyi).
   • Maimelo a Tsiku Lobadwa/Chikondwerero: Kukondwerera zochitika zanu zazikulu ndi makasitomala anu kungathandize kupanga mgwirizano wamphamvu. Mutha kuphatikiza chopereka chapadera kapena kuchotsera ngati mphatso. Izi zimayambitsidwa ndi machitidwe a ogwiritsa ntchito (kutengera tsiku lawo lobadwa kapena tsiku lokumbukira).
   • VIP Exclusive Offers: Chitirani makasitomala anu okhulupirika ngati ma VIP powapatsa kuchotsera kwapadera kapena mwayi wopeza zatsopano. Izi zimayambitsidwa ndi machitidwe a ogwiritsa ntchito ndipo nthawi zambiri zimagawika ndi mbiri yogula kuti ziwongolere makasitomala anu okhulupirika komanso ofunikira.
4. Kampeni Zoyang'anira Mbiri: Makampeniwa amafuna kupanga ndi kusunga mbiri yamphamvu komanso yabwino. Amayang'ana kwambiri kuwonetsa kudalirika kwa kampani yanu komanso kudalirika, zonse zomwe zili zofunika kwambiri pakukopa ndi kusunga makasitomala. Mwa kufunafuna mayankho, kulimbikitsa zokumana nazo zabwino zamakasitomala, ndikuthana ndi zovuta zilizonse, maimelo awa amathandizira kukulitsa chithunzithunzi chabwino cha mtundu wanu m'malingaliro a makasitomala.
   • Kafukufuku wokhutitsidwa ndi Makasitomala: Maimelo awa amakupatsani mwayi wopeza mayankho amakasitomala ndikumvetsetsa zosowa zawo bwino. Zimawonetsa makasitomala kuti mumayamikira malingaliro awo. Izi zimayambitsidwa ndi machitidwe a ogwiritsa ntchito ndipo zimayikidwa pakapita nthawi.
   • Unikaninso Zopempha: Mukagula, pemphani makasitomala kuti alembe ndemanga. Izi sizimangowonjezera mbiri yanu komanso zimathandizira pazopangidwa ndi ogwiritsa ntchito. Izi zimayambitsidwa ndi machitidwe a ogwiritsa ntchito… kontrakiti yomalipiridwa yomalipiridwa kapena kutumiza katundu kapena ntchito.
   • Nkhani/Umboni: Gawani nkhani zopambana ndi maumboni ochokera kwa makasitomala okhutira. Izi zimapanga kudalirika ndi kudalira mtundu wanu. Izi zimatumizidwa kukamaliza ndi kampani kuti ipeze zidziwitso zonse zofunika, maumboni, ndi zotsatira.
5. Kampeni Zokweza / Kugulitsa Pang'ono: Makampeni akukweza ndi kugulitsa malonda akufuna kukulitsa ndalama polimbikitsa makasitomala kugula zinthu zamtengo wapatali, kukweza, kapena kuwonjezera. Maimelowa akuyenera kuwonetsa phindu lazinthu zowonjezera kapena zodula zomwe zimagwirizana ndi zomwe kasitomala wagula kale. Izi sizimangowonjezera ndalama koma zimathanso kukulitsa kukhutira kwamakasitomala popereka mayankho omwe amagwirizana ndi zosowa zawo.
   • Maimelo Olimbikitsa Zamalonda: Kutengera mbiri yawo yogula komanso momwe amasakatula, pangirani zinthu kapena ntchito zomwe makasitomala anu angakonde. Izi zimayambitsidwa ndi machitidwe a ogwiritsa ntchito (kusakatula, kufunsa zambiri, kapena kugula zinthu zina zofananira).
6. Kampeni Zogwirizananso: Makampeni awa adapangidwa kuti atsitsimutsenso chidwi cha makasitomala omwe asiya kugwira ntchito, omwe atha ntchito, sanagule kwanthawi yayitali, kapena akuwonetsa kuti akufuna kutembenuka koma sanatero. Cholinga chake ndikuwakumbutsa za mtengo womwe bizinesi yanu imapereka ndikuwakopa kuti abwerere.
   • Maimelo Angolo Yosiyidwa: Maimelowa amayambitsidwa ndi machitidwe a ogwiritsa ntchito (kuwonjezera zinthu pangolo koma osamaliza kugula). Amakumbutsa makasitomala zomwe adasiya ndipo nthawi zambiri amapereka chifukwa (monga kuchotsera kapena kutumiza kwaulere) kuti amalize kugula kwawo.
   • Makampeni Oyambiranso: Makampeniwa amatha kuyambitsidwa ndi machitidwe osiyanasiyana a ogwiritsa ntchito, monga kupita patsamba lanu osagula kapena kuwona zinthu kapena masamba enaake. Maimelo nthawi zambiri amakhala ndi zinthu kapena ntchito zomwe kasitomala amasangalatsidwa nazo, kuti abwerere kuti amalize kugula. Awa ndi makampeni otsogola omwe amagwiritsa ntchito njira yodziwira mlendo kutengera zomwe zachitika m'mbuyomu kapena zida zanzeru zama imelo.
   • Kampeni Zokumbutsa Kukonzanso: Maimelowa amayambitsidwa ndi machitidwe a ogwiritsa ntchito (kuyandikira kumapeto kwa zolembetsa kapena nthawi ya ntchito). Amakumbutsa makasitomala kuti akonzenso zolembetsa kapena ntchito zawo ndikuwunikira zabwino zomwe angachite. Nthawi zina, atha kuphatikiza mwayi wapadera wolimbikitsa kukonzanso.
   • Kampeni za Winback: Makampeni a Winback adapangidwa kuti agwiritsenso ntchito makasitomala am'mbuyomu omwe adachoka koma omwe angayesedwe kuti abwerere ndi zolimbikitsa kapena zosintha pazopereka zanu kapena mautumiki. Cholinga chake ndikuwakumbutsa za mtengo wabizinesi yanu ndikuwalimbikitsa kuti abwerere.

Chinsinsi cha malonda aliwonse opambana a imelo ndikupereka phindu ndikusintha makonda momwe mungathere. Kugwiritsa ntchito deta yamakasitomala ndi magawo kungathandize kuti maimelo anu akhale oyenera komanso osangalatsa.

Maulendo a Makasitomala

M'zitsanzo zomwe zili pamwambazi, tafotokoza zamakampeni ambiri omwe angayambitsidwe potengera machitidwe a ogwiritsa ntchito ndi; choncho, phatikizani ndi nsanja yomwe imapereka mphamvu yomanga ulendo wamakasitomala. 

Maimelo a Ulendo Wamakasitomala adapangidwa kuti aziphatikiza makasitomala pagawo lililonse laulendo wawo ndi mtundu wanu. Kuyambira pomwe amazindikira mtundu wanu mpaka atakhala makasitomala obwereza kapenanso oyimira mtundu, maimelo osiyanasiyana amatha kuyambitsidwa kutengera zomwe amachita komanso momwe amachitira. Njirayi imawonetsetsa kuti makasitomala amalandira zofunikira, zokonda makonda zomwe zimagwirizana ndi zosowa zawo ndi zomwe amakonda pagawo lililonse.

Nawa magawo ena aulendo wamakasitomala omwe nsanja zotsatsa maimelo nthawi zambiri zimalimbikitsa mabizinesi kuti apange:

• Gawo Lachidziwitso: Iyi ndi gawo loyamba pomwe kasitomala angadziwe za mtundu kapena bizinesi yanu. Maimelo omwe ali mu gawoli nthawi zambiri amangoyang'ana poyambitsa mtundu komanso mtengo womwe umapereka. Angaphatikizepo maimelo olandirira wogwiritsa ntchito akalembetsa koyamba, maphunziro okhudzana ndi malonda kapena malonda anu, ndi ma webinar kapena kuyitanitsa zochitika.
• Gawo Loganizira: Pakadali pano, makasitomala akuganiza zogula kuchokera kumtundu wanu. Maimelo angaphatikizepo makampeni olimbikitsa otsogola, malingaliro azinthu malinga ndi mbiri yakusakatula, ndikuyikanso makampeni kuti abwezere makasitomala kuzinthu zomwe awonetsa chidwi nazo.
• Gawo Logulira: Apa ndi pamene wogula akuganiza zogula. Maimelo apa angaphatikizepo zikumbutso zamangolo osiyidwa, kuchotsera kapena zotsatsa zapadera kuti mulimbikitse kugula, ndi maimelo otsimikizira kugula kukatha.
• Gawo Losunga: Pambuyo pogula koyamba, cholinga chake chimasinthiratu kupangitsa kasitomala kukhala wotanganidwa komanso wokhutira. Maimelo angaphatikizepo maupangiri ndi maphunziro ogwiritsira ntchito malonda, zolemba zamakalata nthawi zonse, ndi kafukufuku wokhutiritsa makasitomala.
• Gawo Lokhulupirika: Pomaliza, pamene kasitomala wagula zinthu zingapo, cholinga chake ndikuwasintha kukhala makasitomala okhulupirika. Maimelo apa atha kuphatikizira zosintha zamapulogalamu okhulupilika, zotsatsa za VIP zokha, maimelo obadwa kapena okumbukira, ndikukonzanso kapena kukweza zikumbutso.

Mwanjira ina, magawo oyendayenda a kasitomala awa amagwirizana ndi njira zomwe tafotokozazi. Kusiyana kwake ndikuti malingaliro aulendo wamakasitomala amayang'ana kwambiri zomwe kasitomala amakumana nazo komanso zosowa zake pagawo lililonse, pomwe njira zomwe zili pamwambapa (monga kupeza, kusunga, kukhulupirika, ndi zina zambiri) zimayang'ana kwambiri zolinga zabizinesi. Kuphatikiza malingaliro awa kungathandize kuwonetsetsa kuti malonda anu a imelo ndi othandiza pokwaniritsa zolinga zabizinesi komanso zogwirizana ndi zosowa ndi zomwe makasitomala akumana nazo.

Email Marketing Campaign Key Performance Indicators

KPIs ndizofunikira pakukuthandizani kuyeza kuchita bwino kwamakampeni anu ndikuwunika ngati kuyesayesa kwanu kukuyendetsa zotsatira zomwe mukufuna. Nawa ma KPIs odziwika bwino otsatsa maimelo:

• Mtengo wamabokosi: Amadziwikanso monga Mtengo Woyika Mabokosi Obwera or Kutumiza Voterani, ndi muyeso wa kuchuluka kwa maimelo anu onse omwe mwatumizidwa omwe amafika bwino pamabokosi obwera kwa wolandirayo osati foda yazakudya kapena sipamu. Kuthekera kumeneku sikumangotengera maimelo omwe adatumizidwa komanso omwe sanatumizidwe (maimelo omwe sanatumizidwe nkomwe), koma amatsata ma imelo anu angati omwe adadutsa zosefera za sipamu ndipo adatumizidwa ku main. bokosi. ESPs musamaphatikizepo izi muzolemba zawo za data kotero kuti chida cha chipani chachitatu chimafunika nthawi zambiri.
• Mtengo Wotsegulira: Izi zimayesa kuchuluka kwa anthu omwe amatsegula maimelo anu. Kutsika kotseguka kumatha kuwonetsa kuti mizere yanu siyokakamiza kapena kuti maimelo anu amalembedwa ngati sipamu.
• Dinani-Kupyolera mulingo (CTR): Izi zimayesa kuchuluka kwa omwe amalandila maimelo omwe amadina maulalo amodzi kapena angapo mu imelo. Imakupatsirani lingaliro la momwe zolemba zanu zimakhudzira omvera anu.
• Kukwera kwamtunda: Izi zimayesa kuchuluka kwa maimelo omwe sanatumizidwe. Mtengo wokwera kwambiri ukhoza kuwonetsa zovuta ndi mtundu wa mndandanda wa imelo wanu.
• Mtengo Wosiya Kulembetsa: Izi zimayesa kuchuluka kwa olandira omwe asankha kusiya ma imelo anu. Kuchulukirachulukira kwa olembetsa kungakhale chenjezo loti zomwe mwalemba sizikukwaniritsa zomwe olembetsa amayembekezera.
• Mtengo Wakusintha: Izi zimayesa kuchuluka kwa olandira omwe adamaliza zomwe akufuna, monga kugula kapena kudzaza fomu. Ndichizindikiro cha momwe imelo yanu imagwirira ntchito pokopa olembetsa kuti achitepo kanthu. Kutembenuka kwa mlingo ndikofunikira kuti kuyeza ROI yamakampeni anu a imelo.

Imelo Campaign Tracking

Chofunika kwambiri pazoyesayesa zonse zotsatsa ma imelo ndikuphatikiza UTM magawo. Izi ma URL otsata kampeni imapereka mawonedwe a 360 digiri ya zoyesayesa zanu zotsatsa maimelo kudzera pama tag owonjezeredwa kumapeto kwa ulalo wanu omwe amadziwika ndi Google Analytics patsamba lanu. Umu ndi momwe mungawagwiritsire ntchito pamalonda anu a imelo:

• Source: Izi zimagwiritsidwa ntchito kuzindikira komwe kumachokera magalimoto anu. Pamakampeni a imelo, mutha kukhazikitsa utm_source=email.
• media: Izi zimagwiritsidwa ntchito kuzindikira sing'anga. Mwachitsanzo, mutha kugwiritsa ntchito utm_medium=newsletter ngati mukutumiza imelo kwa olembetsa anu amakalata.
• Kampeni: Izi zimagwiritsidwa ntchito kuzindikira kampeni yanu yeniyeni. Mwachitsanzo, ngati mukugulitsa chilimwe (utm_campaign=summer_sale) kapena dzina laulendo ngati wolembetsa adalembetsa paulendo (utm_campaign=retention_journey)
• Nthawi ndi Zomwe zili (posankha): Ma parameter awa angagwiritsidwe ntchito potsata zambiri zatsatanetsatane. utm_term atha kugwiritsidwa ntchito kuzindikira mawu osakira omwe amalipidwa, ndipo utm_content angagwiritsidwe ntchito kusiyanitsa zomwe zili mkati mwazotsatsa zomwezo, monga maulalo osiyanasiyana oyitanitsa kuchitapo kanthu.

Wina akadina ulalo wokhala ndi magawo a UTM, ma tagwo amatumizidwanso ku Google Analytics yanu (kapena nsanja zina za analytics) ndikutsatiridwa, kuti muwone mwatsatanetsatane momwe ma kampeni anu amagwirira ntchito komanso machitidwe a omwe akulandira imelo.

Kuziyika pamodzi, mungafune kuyika ma KPI ogwirizana ndi zolinga zanu za kampeni, kenako gwiritsani ntchito magawo a UTM mumaulalo anu a imelo kuti muwone momwe kampeni iliyonse imathandizira ma KPI. Kuwunika pafupipafupi ndi kusanthula detayi kukupatsani zidziwitso kuti mupitilize kupititsa patsogolo kutsatsa kwamaimelo anu.

Momwe AI Ikusinthira Kutsatsa Kwa Imelo

Nzeru zochita kupanga (AI) yabweretsa kusintha kwakukulu momwe kutsatsa kwa imelo kumachitikira, kupanga njira zogwira mtima komanso zogwira mtima. Umu ndi momwe AI isinthira gawo lililonse la njira zotsatsira maimelo:

• Maimelo Oyambitsa: AI ikhoza kusanthula machitidwe ambiri a ogwiritsa ntchito munthawi yeniyeni ndikuyambitsa maimelo potengera izi. Mwachitsanzo, makina ophunzirira makina amatha kuzindikira nthawi yomwe kasitomala angagule kapena nthawi yomwe atsala pang'ono kugunda, ndikuyambitsa maimelo oyenera panthawi yoyenera. Izi sizimangowonjezera mphamvu zamaimelo komanso zimatsimikizira kuti makasitomala amalandira kulumikizana kwanthawi yake komanso koyenera.
• Gawo: Gawo lachikhalidwe litha kuyika makasitomala malinga ndi mawonekedwe osavuta monga zaka, malo, kapena zomwe adagula kale. AI imatengera izi pamlingo wina pozindikira mapatani ovuta kwambiri ndikupanga magawo ang'onoang'ono. Mwachitsanzo, ikhoza kuzindikira magulu a makasitomala omwe amagula nthawi zambiri kumapeto kwa sabata, omwe amalabadira kuchotsera, kapena omwe amakonda kugulira zinthu zina limodzi. Gawo ili la magawo limalola kuti pakhale kutsatsa kwamunthu payekha komanso komwe kukufuna.
• Makonda: AI imatha kusanthula zomwe kasitomala amachita, zomwe amakonda, komanso zomwe amakumana nazo m'mbuyomu kuti apange zomwe amakonda. Mwachitsanzo, AI imatha kulosera zomwe kasitomala angasangalale nazo, mizere yankhani ya imelo yomwe angakonde, kapena nthawi ya tsiku yomwe angatsegule imelo. Zida zina za AI zimatha kupanga maimelo amunthu payekha. Mulingo wapamwamba uwu wokonda makonda ukhoza kukulitsa kwambiri chinkhoswe komanso kutembenuka.
• Kuyesedwa: AI imathanso kusinthira ndikuwongolera njira zoyesera. Kuyesa kwachikhalidwe kwa A / B kumatha kutenga nthawi komanso kuchepera, koma AI imatha kuyesa mitundu ingapo nthawi imodzi (monga mizere yamutu, kukopera kwa imelo, nthawi zotumizira, ndi zina zambiri) ndikuzindikira mwachangu kuphatikiza kothandiza kwambiri. Makina ena a AI amagwiritsa ntchito ma aligorivimu a achifwamba okhala ndi zida zambiri, omwe amayesa kufufuza (kuyesa njira zosiyanasiyana) ndikugwiritsa ntchito masuku pamutu (kumamatira ndi njira yabwino kwambiri), kuti apititse patsogolo magwiridwe antchito a imelo.

AI ikupanga kutsatsa kwa imelo kukhala kothandiza, kothandiza, komanso kokonda makonda. Pamene ukadaulo wa AI ukupitilirabe kusinthika, titha kuyembekezera kusintha kowonjezereka pakutsatsa kwamaimelo.

Chidziwitso Pa Kutsata Malamulo a Imelo

Mukamaphatikizira malonda a imelo muzamalonda anu, ndikofunikira kuti pulogalamu yanu igwirizane ndi zonse. SPAM malamulo. Kusunga miyezo yapamwamba kwambiri yotsatsa maimelo sikofunikira mwalamulo, komanso kumakulitsa chidaliro ndi makasitomala anu. Onetsetsani kuti mauthenga anu onse alowa, kutanthauza kuti omwe akulandirani adalembetsa kuti alandire maimelo kuchokera kwa inu. Perekani njira zodziwikiratu komanso zosavuta kuzipeza mu imelo iliyonse, lemekezani mwachangu zopempha zonse, ndipo musagawane kapena kugulitsa maimelo anu. Kusunga izi kudzakuthandizani kusunga mbiri ya kampani yanu ndikukulitsa makasitomala okhulupirika.

Nawa malamulo angapo ofunika kuwaganizira:

• KODI-sipamu Act (United States): Lamuloli limafuna kuti otumiza maimelo azikhala ndi adilesi yovomerezeka komanso njira yomveka yotulutsira maimelo amtsogolo. Imaletsanso mizere yachinyengo yamutu ndi ma adilesi a "Kuchokera".
• Chithunzi cha CASL (Canada): Lamulo la Canada Anti-Spam Legislation ndi limodzi mwazovuta kwambiri padziko lapansi. Pamafunika chilolezo chodziwikiratu kuti mutumize maimelo amalonda, zizindikiritso zomveka za wotumizayo, ndi njira yosavuta komanso yachangu yotuluka.
• GDPR (Mgwirizano wamayiko aku Ulaya): General Data Protection Regulation imagwira ntchito kwa mabizinesi onse omwe amagwiritsa ntchito zidziwitso za anthu okhala ku EU, ngakhale bizinesiyo ilibe ku EU. Pamafunika chilolezo chodziwikiratu kuti titumize maimelo otsatsa malonda ndikupatsanso anthu ufulu wopeza zidziwitso zawo kapena kuzichotsa.
• Mtengo wa PECR (United Kingdom): Malamulo a Zazinsinsi ndi Zamagetsi Zamagetsi amakhala pambali pa GDPR ndikuwonetsa kuti mabizinesi ayenera kukhala ndi chilolezo chotumiza maimelo otsatsa.
• Spam Act 2003 (Australia): Lamuloli limafuna kuti maimelo otsatsa azikhala ndi njira yoti anthu asalembetse komanso kuti wotumizayo adzizindikiritse bwino.
• PDPA (Singapore): Personal Data Protection Act imafuna kuti mabungwe apeze chilolezo chomveka bwino komanso chotsimikizika asanatumize mauthenga otsatsa.

Nthawi zonse funsani ndi katswiri wazamalamulo kapena wowongolera mukamapanga pulogalamu yanu yotsatsa maimelo kuti muwonetsetse kuti mukutsatira malamulo ndi malangizo onse ofunikira. Chonde dziwani kuti mndandandawu siwokwanira ndipo malamulo angasinthe.

Ngati mungafune kuthandizidwa pakupanga, kufufuza, kuyeza, kuphatikiza, kupanga zokha, kapena kukhathamiritsa pulogalamu yanu yotsatsa maimelo, omasuka kulumikizana ndi kampani yanga.