Kutsatsa kwa Imelo & Zodzichitira

Kuphatikiza Njira Kuti Muwonjeze Kutumizirana Kwanu Imelo

Imelo yadzipereka yokha kutsatsa malonda kuyambira pomwe nsanja idakhazikitsidwa. Komwe "makalata apakompyuta" nthawi ina amawonetsera makalata momwe amapangidwira ndi momwe amagwirira ntchito, kusinthasintha kwa nsanja kumatanthauza kuti uthenga uliwonse uzikhala waumwini, wokhoza kusintha komanso wolumikizana ndi anthu osiyanasiyana.

Chaka chino, ogulitsa ayenera kusiya kuganizira matekinoloje a imelo ndi machenjerero ngati zida zodziyimira, koma ngati magawo azithunzi zazikulu, zokopa. Kuchita izi kudzalola ogulitsa kuti azitha kupanga, anzeru komanso anzeru pogwiritsa ntchito maimelo awo. Nazi njira zingapo zomwe mukuzidziwa bwino komanso momwe mungaphatikizire kuti mukhale pachibwenzi chachikulu.

Kuphatikiza zokhutira ndi kuphatikiza kwa mega

Mukakwatirana limodzi, kuphatikiza kwa mega ndikusintha kwamphamvu ndi banja lamphamvu. Pogwiritsa ntchito mega merge ndi chiwonetsero chazosangalatsa, otsatsa maimelo amatha kupanga maimelo amakalata omwe aliyense payekha amalembetsa. Umu ndi momwe zimagwirira ntchito.

Marriott Amapindulitsa Master Email Chinsinsi

  • Kuphatikiza kwa Mega - Pogwiritsa ntchito mega merge, amalonda amatha kukopa zidziwitso za anthu komanso mbiri yakale kuti atumizire imelo. Tapeza kuti dzina laomwe ogula amatchulidwa nthawi zambiri, imelo imachita bwino kwambiri. "Wokondedwa [dzina]" sikokwanira. Ndikuphatikizika kwa mega, otsatsa amatha kusintha dzina lawo, malo kapena zina kuti athe kusintha imelo. Izi zili ndi phindu lina lowongolera maso a owerenga pomwe mumawafuna kudzera pa dzina la owerenga kapena chidziwitso china chophatikizidwa.
  • Kuwonetsa zinthu mwamphamvu - Zambiri zomwe ogula adatulutsa kuchokera pakuphatikizika kwa mega zimatha kuphatikizidwa ndi imelo yomwe ikufunika ndikusinthidwa ndi aliyense amene amalembetsa imelo. Monga dzinalo limatanthawuzira, zosintha zamphamvu zimasintha potengera zolowetsera. Mavidiyo okhathamira opambana kwambiri kapena zithunzi zimaphatikizapo zambiri.

    Mwachitsanzo, mu kampani yayikulu yochereza alendo posachedwa Chaka Kupenda imelo, kampaniyo idalemba mayina a omwe amapereka mphotho, ma hotelo angati - ndi malo - omwe amapereka mphothoyo amakhala, limodzi ndi mahotela ndi malo omwe ali ndi mbiri yakukhalako. Zomwe zaphatikizidwa ndi mega zidasinthidwa kutengera imelo. Chifukwa chake palibe anthu awiri omwe adalandira imelo imodzimodzi - aliyense wolandila mphotho adalandira kanema wapadera wopangidwa ndi zomwe adakumana nazo.

Zina mwa zinthu zofunika kuphatikiza

Mawonekedwe a Yesmail

Kutsatsa kwamaimelo anzeru sikutha ndiukwati wa kuphatikiza kuphatikiza ndi zokhutiritsa. Otsatsa amatha kupititsa patsogolo kutsatsa kwawo maimelo pophatikiza machenjerero achikhalidwe ndiukadaulo watsopano.

  • Maofesi osakanikirana osakanikirana - Maimelo othandiza kwambiri amalola zomwe zili patsamba lathu kuti zigwirizane ndi komwe kasitomala amatsegula imelo (foni, desktop, ndi zina zambiri), ndikukhala ndi 21% yotsika-potsekula. Koma mapangidwe omvera siatsopano ndipo otsatsa amatha kutenga gawo limodzi ndi mafoni osakanikirana osakanizidwa yomwe imapereka mawonekedwe amodzi azithunzi zazikulu ndi zazing'ono chimodzimodzi. Gawo labwino kwambiri pakapangidwe? Ndi 100% yowerengeka ndipo safuna kuti ogwiritsa ntchito azisindikiza kapena kutsina. Kwenikweni, uku ndikumvera kogwiridwa koyenera.
  • Zolemba pagulu
    - Imelo ndiyabwino, koma yamphamvu ikaphatikizidwa ndi malo ochezera. Otsatsa amatha kupititsa patsogolo ntchito yawo yotsatsa imelo pochita izi mawu achikhalidwe - zachitukuko (monga ma tweets, zithunzi kapena ndemanga) zomwe zimakokedwa ndikutumiza imelo. Izi zimapereka zosintha zenizeni zakusintha kwa ogula pamtundu, ndipo ndi njira yabwino yolumikizira omvera.

    Mwa kuphatikiza magawo azachikhalidwe mu imelo, zopangidwa zimatha kulimbikitsa olembetsa kuti agawane zomwe adzagulitse, zomwe zingalole otsatsa kuti azitsata omwe amalimbikitsa zamalonda ndikukonzekera zamtsogolo kwa omwe akukopa.

  • 100% imatha kuwerengedwa ndi zithunzi zochotsedwa - Chaka chatha, Google idapeza izi kutsekereza zotsatira 43 peresenti ya maimelo, otsatsa otsutsa kuti amalumikizane ndi ogula mwachangu ndikuwononga mawonekedwe a imelo. Komabe, kuphatikiza zithunzi ndi zokhutira ndi matekinoloje atsopano kumalola kuti ma brand agwirizane ndi ogula, mosasamala mtundu wawo wamaimelo.

    Z zana limodzi zomwe zimawerengedwa ndi zithunzi zomwe zimachotsedwa zimatsimikizira kuti mawu onse amawonetsedwa ndikuwerengedwa, kaya zithunzithunzi zimasungidwa kapena ayi, kulola kuti ma brand apange chidwi ndi maimelo awo ndikufalitsa uthenga wawo moyenera.

  • Zokhutira - Maimelo otsatsa ndi kugulitsa ndi ofunikira kuti ndalama zichuluke, koma zimakhala zolimba zikaphatikizidwa ndi zomata - mameseji okhutira omwe sagulitsa mwachindunji kwa omwe adalembetsa, koma amatumiza uthenga wosangalatsa komanso wofunikira (mafunso, maupangiri, ndi zina zambiri). Mtundu uwu wokhutira imawonjezera imelo kutsegulidwa ndi 12-24%.

    Ogwiritsa ntchito nthawi zonse samatha kugula, ndipo chifukwa chake, sakufuna maimelo otsatsira. Pogwiritsa ntchito maimelo potengera moyo wa wogula, otsatsa amatha kusunga magawo ena mpaka atakonzeka kugula.

Makampeni akulu otsatsa maimelo akuyenera kupereka zotsatira monga kudina, kuwongolera ndi kugula. Kuphatikiza matekinoloje ndi machenjerero, otsatsa maimelo amatha kutumiza mauthenga mosavutikira kuti apitirire zolinga zawo zotsatsa. Kuti muwone zina mwazinthu zabwino kwambiri zotsatsa maimelo, onani chaka chino Imelo Design Lookbook kuchokera ku Yesmail.

Matt Caldwell

Mpainiya wopanga maimelo kuyambira 1999, ndiye woyambitsa YesmailGulu la Creative Services lomwe lapambana mphotho (makasitomala akuphatikiza HP, Coca-Cola, At & T, eBay, Kodak, Microsoft, Intel, Warner Bros & zina zambiri). Matthew adalandira Bachelor's Degree in Marketing kuchokera ku Indiana University ndipo adaphunzira Art / Graphic Design ku The Pacific Northwest College of Art ndi Oregon College of Art & Craft. Matthew kale anali Director Director wa ThrustMaster, Labtech, Logitech ndi @Once.

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