Kafukufuku: Imelo Mndandanda Wamakalata ndi Wofunika Kwambiri kwa Otsatsa a B2B
Otsatsa ambiri a B2B amadziwa kuti kutsatsa imelo imatha kukhala chida chothandiza kwambiri popanga zida, ndikufufuza kochokera ku Direct Marketing Association (DMA) kuwonetsa ROI yapakati pa $ 38 pa $ 1 iliyonse yomwe agwiritsa ntchito. Koma palibe kukayika kuti kukhazikitsa kampeni yabwino ya imelo kumatha kukhala ndi zovuta zake.
Kuti mumvetsetse zovuta zomwe otsatsa akukumana nazo, imelo otsatsa mapulogalamu Delivra adagwirizana ndi Ascend2 kuti achite kafukufuku pakati pa omvera. Zotsatira zikuphatikizidwa mu lipoti latsopano lotchedwa, Mndandanda Wamakalata a B2B, zomwe zimapereka chidziwitso pazolepheretsa kwambiri kuti pakhale mndandanda wabwino wamaimelo, komanso momwe otsatsa amalimbana nawo.
Zotsatira
Chofunika kwambiri pa 70 peresenti ya omwe adafunsidwa chikuwonjezera kuchuluka kwa mindandanda yawo yamaimelo. Ripotilo likuwonetsa kuti ambiri otsatsa a B2B akukwaniritsa cholingachi, pomwe 43% akuti mtundu wamaimelo ukuwonjezeka, ndipo 15% yokha ndi yomwe ikuchepa. Makumi anayi ndi awiri% akuti mndandanda wawo sukusintha.
Pomwe kukhala ndi mndandanda wa olembetsa wosavuta, wosinthidwa kungaoneke ngati kofunikira, ndiye poyambira pamakampeni onse otsatsa maimelo. Mukamatumiza maimelo, otsatsa sayenera kukayikira kuti kutumizidwaku kumatumizidwa bwino kwa omwe amalandila ndipo amaloledwa kwa olembetsa oyenera. Neil Berman, CEO wa Delivra
Chifukwa chake ngati zikuwoneka zazing'ono, bwanji osatsa malonda akuvutika kuti apange kapena kukhala ndi mindandanda yabwino? Kuperewera kwa njira yothandiza kunanenedwa ngati chopinga chachikulu kwambiri (51 peresenti), ndikutsatiridwa ndi machitidwe osakwanira aukhondo (39 peresenti), komanso magawo osakwanira a magawo (37 peresenti). Otsatsa asanu ndi amodzi okha mwa omwe adafunsidwa amaganiza kuti njira yawo yolemba maimelo ndi "yopambana kwambiri" kuthana ndi zopinga izi ndikukwaniritsa zolinga, pomwe 54% amakhala "opambana pang'ono," ndipo 40% amadzitcha "osachita bwino."
Chosangalatsanso china ndikuti kukula kwamndandanda wamaimelo, mosatengera mtundu, sikulinso chinthu chofunikira kwambiri, koma maimelo amndandanda wamaimelo akupitilizabe kukulitsa mndandanda wamaimelo kukula kwamakampani 54%. Njira zitatu zabwino kwambiri ndi izi:
- Kulembetsa kutsitsa kutsitsa (59 peresenti)
- Masamba ofikira maimelo (52 peresenti)
- Maimelo ndi mayanjidwe azama media (38 peresenti)
Zowunikira zina zaphatikizira
- Mukamapanga mndandanda wamndandanda wamaimelo, kuphatikiza maimelo ndi malo ochezera a pa Intaneti ndiye njira yovuta kwambiri (38 peresenti), yotsatiridwa ndi intaneti / malo ogulitsira / malo ochezera (28%), ndi masamba ofikira maimelo (26 peresenti) .
- Makumi asanu ndi anayi mphambu asanu ndi anayi pa zana a amalonda a B2B ati kuwonjezeka kwa mitengo yosinthira kutsogolera ndicholinga chofunikira.
- Makumi asanu ndi anayi mphambu imodzi mwa makampani omwe adafufuza kuti atulutse gawo lonse la mndandanda wamaimelo awo.
Delivra, mogwirizana ndi Onjezani 2, adayika kafukufukuyu ndikulandila mayankho kuchokera kwa akatswiri 245 B2B otsatsa ndi ogulitsa omwe akuyimira makampani 123.