Chinsinsi Chakuchita Bwino Imelo Mndandanda Wotsatsa & Kutsatsa Maimelo

mndandanda wamakalata amaimelo

Chidziwitso: Izi sizinalembedwe kwa eni mindandanda. Zalembedwa kwa otsatsa omwe amabwereka mndandanda wamaimelo kapena kutsatsa m'makalata amaimelo. Ngati ndinu otsatsa omwe ali, kapena akukonzekera, kuphatikiza imelo ya chipani chachitatu mumsakanizo wanu wotsatsa kudzakuthandizani kugwiritsa ntchito njirayi moyenera ndikupeza ROI yabwinoko, yokhala ndi ndalama zochepa. Pamapeto pake, zithandizanso kulemba mindandanda, nawonso. Kupatula apo, wotsatsa wokondwa ndi wotsatsa wobwereza.

Pazaka zanga zonse zotsatsa maimelo pa imelo bungwe lazamalonda ndi mndandanda wamaimelo obwereketsa, ndakhala ndikuchezapo kangapo, ndipo ndikunena motere, "Ndikuletsa kampeni yanga chifukwa sindikupeza zokwanira [kudina, kutsogolera, kugulitsa, kapena zotsatira zina zowoneka]. ”Wotsatsayo ndiye akukoka kampeniyo ndikusiya akukhumudwitsidwa ndi magwiridwe antchito amndandandandawo.

Koma pakhala pali nthawi zina pomwe, wotsatsa (kapena bungwe lawo kapena mndandanda wamalonda) asanatenge kampeni, anali okonzeka kusintha pang'ono ndikuyesanso. Ndipo kwa iwo omwe nthawi ina adakhumudwitsidwa adawona kusintha kwakanthawi pantchito yakampeni. Ndinawauza chinsinsi chimodzi chotsimikizika chotsatsa bwino maimelo, chomwe ndi:

Gwirizanitsani zofunikira zanu pakupanga ndi kuchita bwino ndi cholinga cha kampeni yanu.

Inde. Uku ndikutsatsa 101, koma sindingakuuzeni kangati momwe ndawonera kuti zolinga, zopanga, komanso magwiridwe antchito sizisinthidwa bwino. Ndipo akakhala, kampeniyo kulibe komwe ingakhale yopambana momwe ingathere. (ZOYENERA: Pazifukwa zosadziwika kusalakwaku kumachitika pafupipafupi ndi imelo.)

Nkhani yabwino ndiyakuti ndikosavuta kosavuta komwe kumatha kusokoneza ROI ya kutsatsa imelo. Mukamayang'ana kampeni yolimbikitsa maimelo, yambani ndikudzifunsa mafunso anayi awa:

  1. Cholinga changa pantchito imeneyi ndi chiyani?
  2. Kodi tsamba langa lopanga ndikufika likugwirizana ndi cholinga chimenecho?
  3. Kodi tsamba langa, zopanga komanso zofikira zimamveka bwino kwa omvera osati kwa ine ndekha?
  4. Kodi ndingayese bwanji kupambana kwa kampeni, ndipo ikugwirizana ndi cholinga?

Mukuyesera kukwaniritsa chiyani? Zolemba? Kulembetsa? Funso lofunsira? Kugula mwachangu? Kaya cholinga chanu ndi chiyani, onetsetsani kuti tsamba lanu lopanga, kutsika, ndi miyezo zonse zikugwirizana ndi cholinga ndikumveka bwino kuchokera kwa omvera anu (omwe nthawi zambiri amakhala osiyana ndi anu).

Kodi cholinga chanu ndi chizindikiro? Imelo imakwaniritsa zolinga zazikulu zotsatsira: kuzindikira, kuyanjana kwamauthenga, kukondera, cholinga chogula, ndi zina zambiri.Ndapeza kuti otsatsa ambiri, makamaka akamagwiritsa ntchito zotsatsa ma e-newsletter, amachita bwino kwambiri kutsatsa otsatsa malonda mu imelo njira. Zolengedwa zawo zikugwira nawo ntchito, mtundu wawo ndiwodziwika, ndipo amalimbitsa mauthenga omwe amafuna kuti owonera azigwirizana ndi zopangidwa zawo. Koma kulumikizana, pakakhala chimodzi, kumabwera pomwe wotsatsa amayesa kampeniyo podina kapena metric ina pomwe kulenga sikunapangidwe kuti kuyankhe kwamtunduwu. Chizindikiro chimayesedwa ndi momwe kuwonera (mwachitsanzo, chithunzi) kutsatsa kumakhudzira malingaliro ndi cholinga cha wowonera, osati poyankha mwachangu. M'malo mwake gwiritsani ntchito mitengo yotseguka ngati barometer yanu.

Mukufuna kuyendera tsamba lanu kapena kulembetsa kwatsopano? Zabwino! Onetsetsani kuti mwapanga zojambula zanu kuti mupange yankho lotere. Ngati uthenga wanu wotsatsa ndi, "WidgetTown: Ma widget abwino kwambiri. Dinani apa kuti mumve zambiri. ” mwina mwawakhudza malingaliro amtsogolo, koma sizoyenera kuti muwachititse kudina. Chifukwa chiyani ayenera? Ali ndi zidziwitso zonse zomwe amafunikira, ndipo panjira, ngati angafune chida, akhoza kukuyimbirani. Koma sadzadina pompano kapena iwo, mwachisawawa, amakhala ndi chosowa posachedwa. Ngati cholinga chanu ndikulembetsa, perekani wowonera chifukwa chodina. Apatseni china chake chamtengo wapatali (kwa iwo).

Kodi cholinga chanu ndikubweretsa m'badwo? Tsamba lolimbikitsira komanso lofikira tsopano ndi gawo lofunika kwambiri pantchito yanu. Kodi tayi yolenga imagwirizana ndi tsamba lofikira? Kodi zolimbikitsazi zikulimbikitsidwa pakupanga zomwe zikuwonetsedwa momveka bwino patsamba lofika? Kodi zikuwonekeratu patsamba lofikira (ndi imelo) zomwe chiyembekezo chikuyenera kuchita kenako, ndipo kodi chilimbikitso chilimbikitsidwa? Kodi pali zosokoneza (kuyenda, kulumikizana pa intaneti, ndi zina zambiri) zomwe zingasokoneze chiyembekezo chakumaliza ntchitoyi? Zonsezi zitha kuchepetsa kuyendetsa bwino kwa kampeni ya mibadwo yotsogola ndikuchepetsa kuchuluka kwa zotsogola zomwe mumapanga.

Mwina cholinga chanu ndikugulitsa pa intaneti. Kodi ndi chinthu chomwe munthu angagule mwakufuna kwanu kapena kodi kampeni zanu zizikhala pa zochitika, monga tchuthi? Kodi mudadutsa pantchito yonse yotuluka? Kodi ndi yoyera komanso yosavuta, kapena yophatikizika komanso yobisika? Kodi mukutsata kunyanyala kwa ngolo kuti muwone komwe kuli mabvuto? Kodi omwe amakupatsani imelo (ESP) kapena maimelo amkati amathandizira kuyimitsidwa kwa ngolo? Kodi mukuyika keke m'masakatuli a alendowo ngati abweranso masiku angapo ndikugula mankhwalawa, mutha kuyamika malonda omwe adayambitsa?

Mwa njira, musayese kukwaniritsa zolinga zingapo ndi kampeni imodzi. Zikhala ngati futon? Sizipanga sofa yabwino kwambiri kapena bedi labwino kwambiri.

Izi ndi zina mwazinthu zochepa chabe koma zomwe zimakhalapo zomwe zingakhudze zomwe mukufuna kuchita ndikuwunika kwanu ROI yamakampeni anu amaimelo a chipani chachitatu. Ingokumbukirani, mzere pakati pa imelo kutsatsa bwino komanso kulephera pang'ono. Gwiritsani ntchito izi kuti muwonetsetse kuti mauthenga ndi zolinga zanu zili pakati ndipo mutha kuyendetsa mita ya ROI nthawi yomweyo kuti muwakonde.

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