Kutsatsa Imelo ndi Mawerengero

manambala otsatsa imelo

Mnzanga wabwino, Chris Bagott, ali pafupi kutulutsa buku lake loyamba, Email Marketing By the Numbers. Chris adalemba bukuli ndi Ali Sales, mnzanga wina.

Chris ndi mnzake woyambitsa mu Zenizeni, kampani yomwe ndimagwira nayo ntchito ngati Product Manager. Blog ya Chris (pamodzi ndi atsogoleri ena abwino ndi ogwira ntchito) adakankhira ExactTarget mu stratosphere - adatchula imodzi mwa makampani 500 omwe akukula kwambiri mdziko muno.

Sikuti ndangokhala ndi mwayi wogwira ntchito ndi Chris ku ExactTarget, ndikulankhulanso m'buku lake - ndikulankhula ndi automation komanso kuphatikiza. Ndikuyembekezera kuwerenga bukuli komanso chisangalalo chodzionera ndekha! Ndinalembera ndipo ndakhalapo m'magazini, koma sindinakhalepo ndi buku. Zandikakamiza kuti ndiyambe kulemba ndekha, ndili ndi masamba pafupifupi 75 pazomwe ndaphunzira mchaka changa choyamba cholemba mabulogu. Ndiyenera kubwerera kwa izo, ngakhale!

Chris akuyambitsanso kampani yake yotsatira, Mapulogalamu Ophatikizira. Ndakhala ndichisangalalo chogwiranso ntchito ndi Chris poyambiranso - takhala nthawi yayitali madzulo tikulankhula ndi zovuta zomvetsa chisoni zolembera maupangiri ogwiritsa ntchito komanso kulephera kwa owerenga kuti azitha kupeza zinthu mosavuta. Mudzawona Kumaliza pamapu posachedwa ndikuchita izi! Sindikufuna kutulutsa zochuluka m'thumba, koma ndine wokondwa kuwona masomphenya a Chris akukwaniritsidwa Zenizeni anachita. Chris akugwira ntchito yolemba nthawi zonse. Ndili ndi mwana wamwamuna wopita kukoleji, chifukwa chake ndimayenera kusankha njira yotetezeka ndikumamatira ku kampani yomwe ikuphulika kale!

Sungitsiranitu kope lanu la Kutsatsa Imelo ndi Mawerengero! Imelo ikadali ukadaulo wapamwamba ndi malonjezo ena ambiri. Mosiyana ndi ukadaulo wina uliwonse, imelo yololedwa ndi chilolezo idakali patsogolo pa kutsatsa kwa 'push'. Ndiye kuti, mudandipatsa chilolezo cholumikizana nanu, ndipo ndimatha kukankhira kulumikizana kumeneko ndikamafunika. TV, Wailesi, Manyuzipepala, RSS amakhalabe ndi chidaliro chachikulu pa kasitomala, kasitomala kapena chiyembekezo 'cholozera'. Imelo yakula kukhala gawo la moyo watsiku ndi tsiku wa ife (sindikudziwa zomwe ndidachita ndisanatumize imelo!) Ndipo ndipitilizabe kukhala choncho.

Sindingathe kudikirira kuti nditenge bukulo! Ndipo ndibwino kuti ujambulidwe, Chris!

6 Comments

  1. 1
    • 2

      Mchere,

      Ndikukhulupirira choncho! Chris ndi munthu wabwino kwambiri ndipo ndi Mlaliki wa Email yemwe wapereka mphamvu ku Imelo padziko lonse lapansi kwazaka 5 zapitazi. Upangiri wake ndiwotsimikizika komanso kutsogolo. Imelo imawoneka ngati tekinoloje ya "dzulo" koma sizabwino ayi. Otsatsa akupeza kuphatikiza maimelo, masamba ofikira, kutumizira komwe kumayambitsa, ndi zina zambiri akuyendetsa magalimoto ochulukirapo komanso ndalama m'malo awo.

      Zikomo!
      Doug

  2. 4

    NDI buku labwino kwambiri ndipo mphekesera zayamba kuzungulira m'bwalo lathu ku Atlanta. Doug, ndibwino kuti mupeze blog yanu ndikukufunirani zabwino zonse, Chris ndi atsogoleri oganiza pa Exact Target ndi Compendium. Bwererani ku Atlanta ndikukhala ndi steak nthawi ina! Scott

  3. 5

    Scott,

    Zabwino kumva kuchokera kwa inu ndipo ndikusangalala kuti mwandipeza! Ndikuyembekezera kukumana nanu posachedwa.

    Kwa anthu omwe sakudziwa: Tanthauzo 6 ndi m'modzi mwa apainiya omwe amagwiritsa ntchito ukadaulo pakutsatsa. Ngati pakadakhala kampani imodzi yomwe ndidagwirapo ntchito ndi yomwe imamveka kutsatsa kwapakatikati, zochita zokha, komanso kuthekera kopezera mphamvu za aliyense, ndiye Tanthauzo6.

    Scott ndi gulu ndi atsogoleri otsogola pamsika. Ndinali ndi mwayi wopita kukadya ndi Michael Kogon (CEO) ndi Scott usiku wina ndipo zinali mpweya wabwino. Ndidatuluka ku Atlanta ndikumveka, ndili ndi malingaliro ndipo ndili wokondwa kubwerera kukonzanso malonda athu.

    Microsoft yazindikira Definition6 mobwerezabwereza chifukwa cha luso lawo komanso luso lawo. Ndi gulu labwino kwambiri! Tikayang'ana ku 'Agency of the Future', ndikuganiza Definition6 ndi chitsanzo chabwino kale!

    Zikomo chifukwa chadutsa ndikundidziwitsa kuti mwabwera, Scott!

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