Kutsatsa Imelo & Kutsatsa Maimelo Pakompyuta
Kutsatsa kwa imelo ndi malonda odzipangira okha, mayankho, zida, ntchito, njira, ndi njira zabwino zamabizinesi kuchokera kwa olemba Martech Zone.
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Spiro: CRM Yoyendetsedwa ndi AI kwa Opanga ndi Ogawa Omwe Amakumana ndi Zovuta Zamakono Zogulitsa
Kuwongolera maubwenzi a makasitomala ndi njira zogulitsa kungakhale kovuta, makamaka kwa opanga ndi ogulitsa. Machitidwe a CRM achikhalidwe nthawi zambiri amalephera, kukhumudwitsa opanga ndi ogawa ndikulowetsa deta pamanja, kusowa kwa maonekedwe, ndi mwayi wophonya. Komabe, Spiro, CRM yoyendetsedwa ndi AI, ikusintha masewerawa pothana ndi zovuta izi molunjika ndikupereka yankho lokwanira. Chimodzi mwamadandaulo odziwika kwambiri pa…
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Mndandanda Wathunthu Wamakampeni a Imelo Bizinesi Yanu Iyenera Kuchitidwa Ndi Njira
Kutsatsa maimelo kumachita gawo lofunikira kwambiri pakupeza makasitomala atsopano, kusunga omwe alipo, kulimbikitsa kukhulupirika kwamakasitomala, kukweza mbiri, ndi kugulitsa zinthu kapena ntchito. Nayi mitundu ingapo yamakampeni otsatsa maimelo omwe angathandize bizinesi kukwaniritsa zolinga izi: Kampeni Zopeza: Cholinga cha kampeni yotsatsa ndikukopa makasitomala atsopano. Maimelo awa akufuna kudziwitsa makasitomala anu…
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Sendoso: Limbikitsani Kuchita Zinthu, Kupeza, ndi Kusunga ndi Direct Mail
M'mawonekedwe amakono omwe akupita patsogolo mwachangu, njira zotsatsira zachikhalidwe zikuoneka zosakwanira. Kuphulika kwa maimelo, kuyimba mozizira, komanso otumizirana makalata akusiya kugwira ntchito chifukwa makasitomala omwe angakhalepo akuchulukirachulukira kukana zoyesayesa zachilendo, zopanda umunthu zokopa chidwi chawo. Kusaka kwatsopano, zowona, komanso kulumikizana kwamunthu ndi omvera kwadzetsa kukwera kwa Sendoso, nsanja yotsatsa mwachindunji. Makhalidwe a ogula ali…
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AtData: Tsegulani Mphamvu ya Chipani Choyambirira Ndi Intelligence ya Imelo
Kugwiritsa ntchito kuthekera kwa data kwakhala chinthu chofunikira kwambiri kwamakampani omwe akuyesetsa kuti azitha kupikisana nawo. Deta ya chipani choyamba (1P), makamaka, yatulukira ngati mgodi wagolide wa zidziwitso zamtengo wapatali. Pozindikira izi, AtData, kampani yazanzeru zama imelo, imapereka mayankho ambiri opangidwa kuti athandizire mabizinesi kukulitsa ndi kukulitsa deta yawo ya chipani choyamba. Pogwirizana ndi AtData, ogulitsa akhoza…
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NiceJob: Sungani Ndemanga ndi Zotumiza Kuchokera kwa Makasitomala Kuti Mukulitse Bizinesi Yanu Ndi Umboni Wachikhalidwe
Kupanga chidaliro ndikukhazikitsa mbiri yabwino pakati pa omwe angakhale makasitomala ndizovuta zomwe mabizinesi ambiri amakumana nazo. Popanda ndemanga ndi malingaliro ambiri, mabizinesi atha kuvutikira kuti akhale odalirika ndikukopa makasitomala atsopano. M'nthawi yamasiku ano ya digito, kuwunika kwapaintaneti komanso kutumizirana mawu pakamwa kumatenga gawo lofunikira pakukonza zisankho zogulira ogula, zomwe zimapangitsa kuti mabizinesi azichita mwachangu…
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6 Njira Zabwino Kwambiri Zoonjezera Kubweza Pazachuma (ROI) Pakutsatsa Kwanu Imelo
Mukayang'ana njira yotsatsira yomwe ili ndi phindu lokhazikika komanso lodziwikiratu pazachuma, simuyang'ananso kutsatsa kwa imelo. Kupatula kukhala wokhoza kutha, imakupatsiraninso $42 pa $1 iliyonse yomwe mumagwiritsa ntchito pamakampeni. Izi zikutanthauza kuti ROI yowerengeka ya malonda a imelo ikhoza kufika osachepera 4200%. Mu positi iyi ya blog, tikuthandizani kuti mumvetsetse…
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Optimove: Kuyendetsa Ubale Wosintha Makasitomala Ndi AI
Optimove ndi mtsogoleri wamakampani pamakampani oyang'anira ubale wamakasitomala (CRM), odziwika chifukwa cha kuyimba kwake motsogozedwa ndi AI, kuzindikira kwamakasitomala, komanso njira zamakanema ambiri. Kampaniyo imakondweretsedwa chifukwa chakutha kusintha maulendo amakasitomala pamlingo waukulu ndikuwonetsetsa kulumikizana koyenera komanso kuchitapo kanthu pamakasitomala onse. Optimove idalandira zigoli 12 mu Forrester's Wave for Cross-Channel Campaign…
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Momwe Mungasankhire Bwino Ndi Kusamalira Ndalama Zanu za MarTech
Dziko la MarTech laphulika. Mu 2011, panali mayankho 150 okha a martech. Tsopano pali mayankho opitilira 9,932 omwe amapezeka kwa akatswiri amakampani. Pali mayankho ambiri pano kuposa kale, koma makampani amakumana ndi zovuta ziwiri zokhuza kusankha. Kuyika ndalama mu njira yatsopano ya MarTech sikuli patebulo kwamakampani ambiri. Asankha kale yankho, ndipo awo…
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Kodi Digital Experience Platform (DXP) ndi chiyani?
Pamene tikuyenda mozama mu nthawi ya digito, mpikisano wothamanga ukuwona kusintha kwakukulu. Mabizinesi masiku ano samapikisana potengera mtundu wa malonda kapena ntchito zawo. M'malo mwake, akuyang'ana kwambiri pakubweretsa makasitomala opanda msoko, okonda makonda, komanso okhazikika pamakasitomala a digito. Apa ndi pamene Digital Experience Platforms (DXPs) ayamba kusewera. Kodi Digital Experience Platforms ndi chiyani…
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Lavender: AI-Powered Email Coach Kuti Mupangitse Malonda Anu ndi Ma Imelo Amunthu
Ndi maimelo opitilira 347 biliyoni omwe amatumizidwa tsiku lililonse, zikuwonekeratu kuti imelo yakhalabe njira yolumikizirana yamabizinesi. Vuto ndiloti maimelo ambiri sagwira ntchito. Mitundu ikatumiza uthenga womwewo kwa anthu mazana ambiri, vutoli limangokulirakulira. Ingoyang'anani maimelo ogulitsa ozizira-kuyankha kwa 5% kungapangitse magulu ambiri kukondwera. Kuti muwoneke bwino mu…
