Email Newsletter Monetization: Njira ziwiri zomwe zingagwiritsidwe ntchito kwa Olemba Mabulogu ndi Ofalitsa Aang'ono

imelo ndalama

Mphamvu sikulinso gawo la ofalitsa akulu okha. Ma eyeballs ndi madola otsatsa akusunthidwa kupita pagulu la ofalitsa ang'onoang'ono, ochepa; akhale okhutira okhutira, olemba mabulogu, ovota, kapena podcasters.

Popeza kuchuluka kukuwonjezeka, ofalitsa ang'ono awa akuyang'ana moyenera njira zopezera phindu kuchokera kwa omvera awo, ndi khama lawo.

Pindulani ndi Zolembera Maimelo

Kuphatikiza pa zina ndi njira zopangira ndalama zomwe akugwiritsa ntchito pakadali pano, monga kutsatsa tsamba lawebusayiti ndi chithandizo chapa media media, ofalitsa amasiku ano ali ndi njira zingapo zopezera ndalama pakalata zawo zamakalata.

Kupanga ndalama kwa maimelo a wofalitsa sichinthu chatsopano koma mpaka posachedwapa panali zopinga zambiri, monga kukula kwa mndandanda, zomwe sizinapange ofalitsa ang'onoang'ono kutenga nawo mbali.

Monga utumiki wotsatsa maimelo ndi chidwi chofalitsa, tagwiritsa ntchito njira zingapo kuthandiza olemba mabulogu kuti azikulitsa ndalama zawo za imelo - osagulitsa mwachindunji kapena kuwonjezera ntchito zawo. Nawa okonda athu awiri:

Zotsatsa mu Nkhani Zamakalata za Email

Tawona malonda otsatsa, atakulungidwa kapena maimelo mozungulira, ndiwosewera mwamphamvu poyerekeza ndi mtengo; otsatsa ndi osindikiza chimodzimodzi.

Martech Zone imagwiritsa ntchito intaneti yayikulu kwambiri yotsatsa imelo, LiveIntent, kuti apange ndalama zamakalata ake.

Kalata Yodula, lofalitsidwa ndi Kale Davis, kugwedezeka YambaniBit kuyika mwamphamvu malonda amodzi m'kalata iliyonse. Kale amagwiritsa ntchito MailChimp ngati omwe amamupatsa maimelo omwe amaphatikizidwa ndi LaunchBit; kupanga kusankha kosavuta komanso jekeseni basi.

zotsatsa zamakalata a hacker

Mosiyana ndi zimenezo, Dan Lewis ndi Tsopano Ndadziwa akuwonetsa zotsatsa zingapo munkhani yake. Dan amagwiritsa LiveIntent komanso LaunchBit. Zonsezi zimagwirizananso mwamphamvu ndi omwe amamupatsa maimelo.

tsopano ndikudziwa zotsatsa

Maimelo Othandizidwa (Aka Email List Rental)

Mndandanda wamakalata obwereketsa maimelo wasintha m'zaka zaposachedwa, kukhala abwinoko. Osandilakwitsa, pakadali makampani ambiri omwe amabwereka, kapena kugulitsa, mindandanda yamaimelo yopanda phindu koma ndizowonadi kuti kubwereketsa mndandanda wamaimelo kukupitilizabe kukhala ochita bwino. Ngakhale zili choncho, ofalitsa ang'onoang'ono ambiri safuna ngakhale kulingalira kubwereketsa mndandanda wamaimelo ngati njira yopangira ndalama.

Mwina ndichifukwa choti ofalitsa a niche amakhala ndiubwenzi wapafupi, wolumikizana kwambiri ndi omwe alembetsa ndipo sakufuna kuwoneka ngati opindulitsa. Mwina ndikusamvetsetsa kwa mndandanda wotani wobwereketsa kwenikweni zikuphatikizapo.

Kapenanso mwina ndikunyansidwa kwa dzinali komwe kumatsegula osindikiza atsopano. M'malo mwa "kubwereketsa mndandanda wamaimelo" takhala tikunena kuti Maimelo Othandizidwa kapena Maimelo Odzipereka omwe, potengera kuti zotsatsa za otsatsa zimakulungidwa ndi template ya omwe amafalitsa, ndizoyenera.

Nayi imelo yolimbikitsidwa yochokera Tsiku ndi Tsiku; buku lomwe limapereka malangizo othandizira azachuma tsiku lililonse kwa amayi. Mu chitsanzo ichi wotsatsa ndi ShoeMint.

imelo yofunika tsiku lililonse

Pansipa pali chitsanzo kuchokera kwa Wilson Web, yemwe amasindikiza Kutsatsa Kwapaintaneti Masiku Ano Kalatayi yomwe imakhala ndi ecommerce, kutsatsa maimelo, ndi maupangiri otsatsa tsamba lawebusayiti. Wotsatsa ndi Lyris, wogulitsa maimelo.

kutsatsa kwapaintaneti lero imelo

Mwazinthu zanga, makampani amakono oyang'anira maimelo amachita ntchito yabwino kwambiri yolumikiza otsatsa ndi omvera ena. Ukadaulo ndi msika wayambanso kulola wotsatsa, kapena wolemba mndandanda wawo, kubwereka mosavuta mindandanda, kuchita kampeni, ndi kuyesa ntchito.

Kodi Wofalitsa Ali Ndi Udindo Wotani?

Mawebusayiti owonetsa maimelo ndi makampani obwereketsa maimelo amathandizira kuti zolengeza zizikhala zosavuta kwa ofalitsa. Kuchokera pakufufuza ndi kugulitsa mpaka kupereka malipoti ndi zolipira, amachita bwino kwambiri.

Ntchito zomwe wofalitsa amakhala nazo ndizochepa pakungosankha / kuvomereza zotsatsa / zotsatsa za otsatsa ndikupitiliza kuchita nawo omwe amawalembetsa.

Kodi Wofalitsa Angayembekezere Ndalama Zingati?

  • Malonda Owonetsera Imelo -Zotsatsa zotsatsa maimelo nthawi zambiri zimagulidwa pamtundu wa magwiridwe antchito, monga mtengo-podina kapena mtengo wowonekera, chifukwa chake muyeso womwe umagwiritsidwa ntchito kwambiri poyerekeza ndi kuwerengera ndalama ndi mtengo-zikwi kapena eCPM. eCPM imawerengedwa pogawa zonse zomwe mwapeza ndi chiwonetsero chonse mwa masauzande. Atafunsidwa za ma eCPM awo wamba, a Elizabeth Yin, Co-founder ku LaunchBit, akuti "pali zambiri, kuyambira madola angapo mpaka pafupifupi $ 100 eCPM (potsegula)." Akupitiliza kunena kuti "nkhani zabwino kwambiri monga Thrillist, amene amagulitsa katundu wawo, amapeza ndalama zokwana $ 275 eCPM kutengera mtundu wa zotsatsa. ”
  • Mauthenga Odzipereka -Maimelo odzipereka nthawi zambiri amagulidwa pa a mtengo-pa chikwi maziko, kapena CPM, kutanthauza kuti ofalitsa amalandila chindapusa cha maimelo masauzande aliwonse omwe atumizidwa, kuphatikiza ndalama zowonjezera pazowunikira zilizonse zomwe wofunsayo akufuna. Malipiro samangirizidwa ku magwiridwe antchito, komabe mndandanda wosachita bwino udzagwetsedwa mwachangu ndi kampani iliyonse yobwereka yomwe ndiyofunika mchere wawo. Maimelo omwe adzipatulira ali ndi $ 80- $ 250 CPM, malinga ndi Worldata's Mndandanda wa Mitengo, yokhala ndi mindandanda yamaimelo yabizinesi ndi bizinesi komanso yapadziko lonse lapansi yomwe ili ndi $ 400 CPM. Kutengera manambala apano kulipira kwa imelo yodzipereka kapena yothandizidwa ndi wamkulu kuposa kutsatsa kwa maimelo, koma ofalitsa oganiza bwino amasankha momwe amatumizira maimelo odzipereka kangapo; Chifukwa chake pali mwayi wocheperako chifukwa chobwereketsa mndandanda wamaimelo.
  • Ndalama Zogawanika -Maimelo onse owonetsa maimelo komanso makampani omwe amagulitsa maimelo amagwiranso ntchito; kutanthauza kuti palibe chindalama kwa wofalitsa, m'malo mwake amangogawana nawo ndalama zomwe wotsatsa adapeza. Mwachitsanzo, ndikulemba mndandanda wamaimelo, wofalitsa amasunga 50% -80% yamndandanda uliwonse wobwereketsa. Ndalama zomwe zimagawidwa pakutsatsa maimelo, ndizovuta kwambiri kuzilemba.

Tengera kwina

Ngati omvera anu akufunika kwambiri, mutha ndipo muyenera kulipidwa kuti muwapeze. Mutha kugulitsa imelo yanu nokha, koma zomwe zandichitikira zandisonyeza kuti mwina mudzalandira ndalama zochepa mukamagwira ntchito molimbika. Makamaka mndandanda wamaimelo wobwereketsa.

Ofalitsa ang'onoang'ono akamadzipangira okha malonda, zimafunikiranso zambiri pazopezeka. Izi zithandizira kukula kwamndandanda, zomwe amatha kupanga ndalama mwachindunji kapena m'njira zina, ngakhale atasankha kugwiritsa ntchito zotsatsa, maimelo omwe amathandizidwa, kapena njira ina iliyonse.

Ndikunena kuti, ofalitsa otanganidwa atha kukhala bwinoko kusiya zopanga ndalama mwachindunji kwa akatswiri ndikuyesa njira zonse zoyenera omvera. Mukuti bwanji?

Mfundo imodzi

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