Imelo Yokonda Imelo ndi Masamba Osalembetsa: Kugwiritsa Ntchito Maudindo vs. Zofalitsa

Magawo, Makampeni, ndi mindandanda

Kwa chaka chatha, takhala tikugwira ntchito ndi kampani yapadziko lonse pamalo ovuta Kusuntha ndi Kugulitsa Mtambo kusamuka ndi kukhazikitsa. Kumayambiriro kwa kupezeka kwathu, tidatchulapo zina zofunika mokhudzana ndi zomwe amakonda - zomwe zinali zogwira ntchito kwambiri.

Kampaniyo ikapanga kampeni, amalemba mndandanda wa omwe adzawalandire kunja kwa tsamba lawo lotsatsa maimelo, ndikutsitsa mndandanda ngati mndandanda watsopano, kupanga imelo, ndikuwatumizira pamndandandawo. Vuto ndi izi linali lomwe linayambitsa zovuta zingapo:

  • Tsamba lodzipatula linali mndandanda wa mndandanda wokhala ndi mayina osavomerezeka omwe olembetsa samamvetsetsa.
  • Wowalandirayo akadadula kuti atuluke mu imelo, amangowachotsa pamndandanda womwe udangotumizidwa kumene, osati kuchokera kulumikizana komwe wolembetsayo akuganiza kuti sakulembanso. Ndi chokumana nacho chokhumudwitsa kwa omwe akulembetsa ngati apitiliza kulandira maimelo ena amtunduwu.
  • Ndi mindandanda yambiri patsamba losatulutsa, olandila amatha kulowa mu master zilembetseni m'malo mwa mtundu kulankhulana. Chifukwa chake, mukutaya olembetsa omwe atha kukhala ngati simunawakhumudwitse ndi zokonda zomwe zidapangidwira kuti mugwire m'malo mokomera zomwe akuchita.

Kulinganiza Wopereka Imelo Wanu

Pomwe otsogola a CRM ndi omwe amapereka maimelo amapereka mwayi wopanga ndi kupanga malo osankhika omwe ndiosangalatsa ... ntchito zing'onozing'ono zingogwiritsa ntchito mindandanda kuti mukonze tsamba laomwe akukulembetsani kapena tsamba lolembetsa.

Ngati simungathe kupanga tsamba lanu lokonda, pangani fayilo yanu ya mndandanda kuchokera kwa olembetsa ndi mtundu kulankhulana komwe mumatumiza. Mndandanda ukhoza kukhala zotsatsa, zotsatsira, nkhani, maupangiri & zidule, momwe mungachitire, machenjezo, chithandizo, ndi zina zotero, mwanjira iyi, ngati wolembetsa safuna kulandira zambiri - atha kukhalabe adalembetsa kumadera ena osangalatsa pomwe kulembetsa okha makamaka kuchokera pamndandanda wazopereka.

Mwanjira ina, gwiritsani ntchito mawonekedwe amtundu wa imelo moyenera:

  • Wapamwamba - ndizotsogola ndipo zimapatsa olembetsa kuti atuluke ku mitundu ina yolumikizirana. Mwachitsanzo: umafuna
  • Magawo - ndizosefera zazosewerera zamndandanda zomwe mungafune kuti mugwiritse ntchito molunjika. Mwachitsanzo: Makasitomala 100 Opambana
  • Ndawala - amatumizidwa ku gawo limodzi kapena angapo ndi / kapena mndandanda. Mwachitsanzo: Kupereka Kothokoza kwa Makasitomala Apamwamba

Mwanjira ina, ndikadafuna kutumiza mwayi kwa anthu omwe agwiritsa ntchito ndalama zoposa $ 100 papulatifomu yanga yapa ecommerce chaka chino, ndikana:

  1. kuwonjezera gawo lazamalonda, 2020_Ndalama, ku Mndandanda Wanga Wotsatsa.
  2. Lowani ndalama zomwe zimagwiritsidwa ntchito ndi aliyense amene amalembetsa ku imelo yanu.
  3. Pangani gawo, Anagwiritsa ntchito zoposa 100 mu 2020.
  4. Pangani uthenga wanga wazoperekazo mu kampeni.
  5. Tumizani kampeni yanga kuzomwezo gawo.

Tsopano, ngati wolumikizirayo akufuna kuti asalembetse, achotsedwa pa Mndandanda Wotsatsa… Ndendende magwiridwe omwe tikufuna kukhala nawo.

Kupanga Malo Opangira Udindo

Ngati mungathe kupanga ndi kupanga malo omwe mumakonda omwe angakupatseni mwayi woyenera:

  • Dziwani za maudindo ndi zolimbikitsa mwa omwe akulembetsa ndikumanga mbendera kapena zosankhazo mu kugwirizana kwa kasitomala nsanja. Payenera kukhala kulumikizana ndi ma personas m'bungwe lanu.
  • Pangani tsamba lokonda zomwe zimakusangalatsani kwa omwe akulembetsani ndi zabwino ndi zoyembekeza zomwe mungasankhe pamutuwu kapena gawo losangalatsalo. Phatikizani tsamba lanu lokonda ndi CRM yanu kuti mukhale ndi mawonekedwe a 360-degree pazakasitomala anu.
  • Funsani olembetsa anu mochuluka motani akufuna kulumikizidwa. Mutha kugwiritsa ntchito zosankha za tsiku ndi tsiku, sabata iliyonse, kawiri pamlungu, komanso pafupipafupi kotala kuti mukwaniritse mindandanda yanu komanso kupewa olembetsa kukwiya kuti amalandira mauthenga ambiri.
  • Phatikizani yanu nsanja yotsatsa kotero kuti mitu yawo idalembedwa mndandanda womwe mutha kugawa ndikutumiza nawo kampeni, pomwe mukuwongolera bwino omwe mumalumikizana nawo ndikuphatikiza ma metric ndi cholinga cha omwe adalembetsa.
  • Onetsetsani kuti muli ndi deta zinthu zophatikizidwa ndi CRM yanu ndikulumikizidwa ndi nsanja yanu yotsatsa kuti mupange, kusinthira, ndikutumiza kuzomwe mukufuna Magawo mkati mwa mndandanda wanu.
  • Perekani a master zilembetseni pa mulingo wamaakaunti komanso ngati omwe akulembetsa akufuna kuti asiyane ndi mayendedwe onse okhudzana ndi kutsatsa.
  • Onjezani ndemanga kuti wolandirayo adzatumizidwa kugulitsa kulumikizana (chitsimikizo cha kugula, kutsimikizira kwa kutumiza, ndi zina zambiri).
  • Phatikizani yanu mfundo zazinsinsi pamodzi ndi chidziwitso chilichonse chogwiritsa ntchito patsamba lanu.
  • Phatikizani zowonjezera makanema yolumikizirana, monga mabwalo am'magulu, machenjezo a SMS, ndi masamba azama TV kutsatira.

Pokonzekera ndikugwiritsa ntchito mindandanda, magawo, ndi makampeni moyenerera, simudzangogwiritsa ntchito mawonekedwe anu a imelo kukhala oyera komanso okonzeka, mutha kupititsanso patsogolo zomwe makasitomala amakupatsani.

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