Kodi Kampani Yanu ya S ** t Imakumbukirabe Kulephera?

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Usikuuno unali usiku wodabwitsa. Anzanga ena ndi ine tinapita kukawona Eric Davis kuchita chiwonetsero chake chamunthu m'modzi, Red Bastard, pa Indy Fringe zisudzo. Kanemayo ndi wodabwitsa, wokopa omvera kenako ndikuwononga pang'onopang'ono omvera aliyense m'modzi.

Pa gawo limodzi la chiwonetserochi, omvera amafunsidwa zomwe maloto awo ali… ndikutsatiridwa ndi mafunso pazomwe amachita. Red Bastard ndiye amakakamiza munthuyo kuti atenge gawo kuti achoke pazomwe iwo do ndikupanga sitepe yolowera kwa iwo ndimalota. Monga ena amachitira, omvera amafuula, "Wapathengo". Pamene ena amawina ndikupewa sitepe, amawonetsedwa ndi omvera ndipo amatchedwa "Chicken S ** t". Zotsatira zake sizodabwitsa. Aliyense mwa omvera akuwopa kukhala kumapeto kwa cholinga chotsatira cha Red Bastard.

Kodi izi zikukhudzana bwanji ndi Kutsatsa? Kuposa momwe mukuganizira.

Ichi ndi chithunzi cha mawu ofunikira, wamba, opikisana kwambiri pa Google Insights:
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Ndinakumana ndi kampani sabata yatha yomwe ntchito yake yayikulu ndi iyi yeniyeni mawu osakira. Kampaniyi yakhala ikugwiritsa ntchito ndalama zambiri (zoposa $ 50k pa kampeni imodzi) pazofalitsa zachikhalidwe kuyambira pomwe idayamba. Mtengo wa misonkhanoyi wapitilizabe kukwera pakapita nthawi ndipo zotsatira zake zakhala zikuchepa. Tsopano akuyang'ana kutsatsa kwapaintaneti kuti awone ngati angathetse kukha mwazi.

Pomwe ndimakhala m'chipinda chodyeramo, simunali mantha mchipinda momwemo kuti mulowerere pa intaneti, panali kusakhulupirira ndi kusakhulupirirana. Kampaniyi sikuti imangokana, kwenikweni anali kulandira kulephera. Omwe anali patebulopo akukankhira kutsogolo (kuphatikizapo ine ndekha) mosakayikira amawoneka ngati "Bastards". Ngakhale kampaniyo ikudziwa bwino kuti zomwe akuchita sizikugwira ntchito, akupitilizabe kutsutsa zosamukira pa intaneti ngati njira.

Zinandikumbutsa kuti ndimakhala nawo m'manyuzipepala. Ndinawona ena mwa atsogoleri anzeru kwambiri pakampani yotsatsa akuwonera eBay ndi Craigslist akukwera kenako ndikung'amba mitu yawo modabwa kuti ndichifukwa chiyani ndalama zomwe amagulitsa zimatsika.

Ndikuzindikira kuti makampani akuchita mantha ndi kugwiritsa ntchito ukadaulo watsopano mosamala, koma potengera momwe ogwiritsira ntchito amafufuzira komanso zoulutsira mawu monga njira zoyambira pofufuza za kugula kwawo kotsatira… kodi mungayikire bwanji zachidziwikire? Sindikusamala kuti makampani akupanga mantha - koma ndikudabwitsidwa makampani akapitilizabe kulephera.

Tikataya mwayi wopititsa kampaniyi patsogolo, nditha kuyesedwa kuti ndiimirire ndi kuwauza momwe alili. ”Chicken S ** t!” Red Bastard anganyadire… kapena ayi.

Zindikirani: Ndikupepesa ngati mwakhumudwitsidwa ndi ma asterisks odziwika bwino ... zonse ndi zabwino. Sindikutsutsana ndi zikhalidwe zachikhalidwe - koma kumvetsetsa momwe magwiridwe antchito pa intaneti akusinthira kupanga chisankho kwaogula ndikofunikira pakusintha momwe mungagwiritsire ntchito media. Poterepa, zikuwonekeratu kuti chidwi cha ogwiritsa ntchito mayankho pa intaneti chawonjezeka kwambiri.

Mfundo imodzi

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    Gawo loyamba nthawi zonse limakhala lovuta kwambiri. Ndi kovuta kwambiri kuchoka pagulu lodziwika. Anthu ambiri amamangidwa ndi unyolo ndi zowatsimikizira zawo. Tikukhulupirira kuti kampani yomwe idatchulidwayo asankha kudumpha. Nkhani yabwino.

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