Mitundu Isanu Yotsatsa Ma CMO Ayenera Kuchita Mu 2020

Zochitika Zotsatsa Zatsopano za 2020

Chifukwa chiyani Kupambana kumadalira njira yonyansa.

Ngakhale kuchepa kwa ndalama zotsatsa, ma CMO akadali ndi chiyembekezo chokwaniritsa zolinga zawo mu 2020 malinga ndi Kafukufuku wapachaka wa 2019-2020 CMO Spend wa Gartner. Koma kudalira popanda kuchitapo kanthu kulibe phindu ndipo ma CMO ambiri atha kulephera kukonzekera nthawi zovuta mtsogolo. 

Ma CMO ndiwosachedwa kwambiri kuposa momwe analiri panthawi yachuma chotsiriza, koma sizitanthauza kuti atha kudziteteza kuti atuluke m'malo ovuta. Ayenera kupita kukwiya. Kuti zinthu zikuyendere bwino pantchito yocheperako ya bajeti pazochulukirapo pakuwongolera ndikuyembekeza, ma CMO akuyenera kugwiritsa ntchito mwanzeru zinthu zawo, kugwiritsa ntchito matekinoloje atsopano ndikusintha mwachangu kuti zisinthe.

Nayi njira zisanu zomwe zikubwera kumene otsatsa akuyenera kuchitapo kanthu kuti athe kuchita bwino mu 2020, komanso kupitirira apo. 

Njira Yoyambira 1: Tsatirani Njira Yogwiritsa Ntchito Zida Zamanja

Kufuula kwa okhutira ndi mfumu yakhala ikuchitika kwazaka zambiri koma popeza ukadaulo ukukulira, 2020 itha kupereka zowonekera bwino kwa otsatsa. Kudziwa zomwe zili zothandiza kapena zothandiza sichinthu chophweka chifukwa njira zogawanika zosungira chuma chathu chambiri. Pamene m'badwo wapano wa Njira Yogwiritsira Ntchito Ma nsanja a (CMS) adabwera pamsika, otsatsa adagulitsidwa polonjeza kuti adzawagwiritsa ntchito kupanga zomwe apanga, koma kwenikweni, machitidwewa sanakwaniritse pakati pachimake likulu. Kuti akwaniritse bwino zosowa zawo, otsatsa ayenera tsopano kuyika ndalama mu dongosolo la kasamalidwe kazinthu zamagetsi (DAM) yomwe imatha kusungitsa zinthu zawo zonse zotsatsa, kuwongolera mayendedwe ndi kuyendetsa bwino.

Machitidwe a DAM tsopano akukhala chida chofunira pokonza ndikuwongolera zomwe zili mumayendedwe. Amathandizira otsatsa kuti azichita bwino kwambiri chifukwa amatha kugwiritsa ntchito zomwe ziripo, m'malo mokakamiza otsatsa kuti apange zatsopano pazosowa zilizonse. Machitidwe a DAM amathanso kuperekanso chidziwitso pazazinthu zomwe zimagwira bwino ntchito papulatifomu, ndikupangitsa kuti ndalama zampikisano zizigwira ntchito bwino. 

Zochitika Zotsogola: Sinthani Njira Yanu Yosinthira

Otsatsa akukankhira Kudzikonda emvulopu, wofunitsitsa kupereka chidziwitso choyenera kwa kasitomala aliyense. Koma otsatsa asanapange malonjezo, ayenera kuwonetsetsa kuti anzawo aukadaulo atha kupereka zomwe akufuna. Zida zatsopano zomwe zimayesa kusanja kwanu zikuwonetsa momwe zoyeserera zomwe anthu ambiri sangakwanitse sizingabweretse zomwe zikufunikira komanso mwayi waukulu ulipobe.

Kusintha kwanu ndi njira yopitilira ndipo nthawi zonse pamakhala mpata wosintha chifukwa machenjerero omwe adapereka zotsatira zabwino chaka chatha atha kubweretsanso kuchepa lero. Kupanga zokonda zanu zomwe zimakhudzana ndi makasitomala ziyenera kukhazikitsidwa ndi ma-up amakono ndikusiyanitsa mapu amachitidwe ogula. Izi zikutanthawuza kutenga chimaliziro cha chidziwitso kuchokera kuzosankha zonse zotsatsa - CMS, njira zotuluka, kuyesa kwa UX, imelo ndi zina zambiri - ndikuzigwiritsa ntchito kupangiratu njira yanu yopanga makonda kuti muthe kutembenuza kampeni. 

Njira Yotsogola 3: Tsitsimutsani Chikhalidwe Chanu Cha Amakasitomala

Kankhani kulowera makasitomala centricity m'makampani onse a B2C ndi B2B apanga kuti ogulitsa azigwira ntchito zowoneka bwino komanso zofunikira m'mabungwe awo - ndipo sizosadabwitsa. Otsatsa ali ndi luso lowongolera kuwongolera kwamakhalidwe ndi kuzindikira. Otsatsa amakhalanso akatswiri pakulankhulana ndi mgwirizano ndipo amatha kudziwa zomwe zingakhudze kwambiri makasitomala.

Masiku apitawo oti timvetsetse momwe makasitomala amafunira, kugawana ndi gulu loyang'anira maakaunti ndikuwayika pamwala. Otsatsa tsopano ali ndi mphamvu zolimbikitsira kampani yochita kasitomala yomwe imafuna kupanga mapu aulendo wa kasitomala ndikuzindikira mwayi Oo makasitomala. 

Mu 2020, otsatsa akhoza kukhala gulu lomwe limagwirizanitsa IT, malonda, magwiridwe antchito ndi magulu azachuma palimodzi kuti akweze nthawi zowona muulendo wamakasitomala. Athandizanso magulu ena omwe ali mgulu lawo kukwaniritsa zomwe amalota ndi makasitomala m'njira zowopsa.  

Njira Yoyambira 4: Gwirizanani Kuti Mupange Timu Yabwino Kwambiri 

Kuzindikira ndi Kulemba talente yayikulu ndipikisano kwambiri, ndipo kumangopeza zochulukirapo. M'malo awa, olemba anzawo ntchito komanso otsatsa akuyenera kugwirira ntchito limodzi, popeza kutsatsa kumatha kukhala gawo lofunikira pakupezeka kwa talente ndikusungidwa. 

Otsatsa masiku ano atha kugwiritsa ntchito chidziwitso cha digito kuti adziwe mwachangu njira zomwe zikuyenda bwino, komwe omvera awo ali, ndi uthenga uti womwe ungakuthandizeni kuonekera. Tilinso ndi udindo wokulitsa nkhani ya mtundu ndi kufotokozera phindu losiyanitsidwa, lomwe lingapindule posaka ntchito ndi kupeza ntchito. 

Kutsatsa kwamkati kuyendetsa ntchito yolimbikitsira anthu kumawonjezeranso omwe amatumizidwa omwe ali apamwamba kwambiri komanso amakhala ndi mwayi wosungira. Zida zothandizira masiku ano zimaphatikizidwa mosavuta ndi machitidwe ena, kupezeka pazida zawo ndipo zimatha kuwonjezera chidwi cha ogwira ntchito. 

Pomwe mabungwe ambiri tsopano ayeretsa awo kufunsira kwa ogwira ntchito (EVP), mawilo sangakhale akuyenda. Kulimbikitsa omwe mumagwira ntchito kuti akwaniritse EVP yanu ndi gwero la talente yotsika mtengo komanso yothandiza.

Njira Yotsogola 5: Onjezani Kumvetsetsa Kwadongosolo

Pomwe ndalama zotsatsira zikuchepa, deta ikukhala yovuta kwambiri kwa otsatsa chifukwa kuwonekera poyera kumathandizira kuti makampani akwaniritse zofunikira zawo, kukwaniritsa zotsatira ndikukhalabe ndi mpikisano. Ndikofunikira kuti makampani azikhala ndi zofunikira kuti amvetsetse izi ndikuzigwiritsa ntchito moyenera komanso munthawi yake, koma zotsalazo zilipo. Chimodzi ndikuti deta imasungidwa kwambiri lero, yotsekedwa m'madipatimenti ndi machitidwe osiyanasiyana. Vuto linanso ndiloti m'makampani mulibe akatswiri azidziwitso kuti athe kuzindikira tanthauzo lake lonse komanso kuthekera kwake.  

Kuti mupindule kwambiri ndi deta mu 2020, amalonda ayenera kubweretsa zomwe zimagwira ntchito limodzi chida chamalonda cha bizinesi komwe amatha kuwona kwathunthu. Makampani ayeneranso kuwunika momwe akatswiri azidziwitso pakampaniyo angaphunzitsire ena, kotero kuti antchito ambiri amapatsidwa mphamvu kuti amvetsetse zomwe akugwira nawo ntchito.

Otsatsa ndi omwe amatenga digito koyambirira, omwe ali kale ndi mwayi wogula ndi mitundu yolosera. Kugawana ukatswiriwu kunja kwa dipatimenti yotsatsa kumatha kupindulitsa bungwe lonse ndikuwulula phindu latsopano.

Chifukwa cha kupita patsogolo konse kwa ma digito ndi ma analytics, mabungwe otsatsa malonda atha kugwiritsa ntchito mwayi wawo mosavuta. Mu chuma chomwe chikusintha mwachangu ichi, kutha kusintha mozungulira mwachangu ndikutsata mwayi ndi kusiyana pakati pakukoka m'mbuyo ndi kubwerera m'mbuyo. Kutha pang'ono kwa ndalama zotsatsa ndi chisonyezo kuti makampani akuyamba kusamala, ndipo otsatsa sakufuna kuti agwere phazi. Ino si nthawi yoti mukhale omasuka, koma kufunafuna mwayi wowonjezera ROI omwe mwina sanakhalepo chaka chatha.

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