Kuyanjana SIYO Chidziwitso Chotsatsa Kuchita (KPI) kwa Makampani Ambiri

Ndemanga Zatsamba ndi Chitetezo Sichinthu Chotsatsa KPI

Simukundikhulupirira? Kodi kampani yanu imalandira ndalama zochuluka motani kuchokera pazokambirana? Kodi kampani yanu imalandira ndalama zochuluka bwanji kuchokera kwa anthu omwe amapereka ndemanga? Kodi kampani yanu imalandira ndalama zochuluka motani kuchokera kwa anthu omwe amayankhapo pazomwe mumalemba?

Mwinamwake palibe.

Kuyanjana, monga kumayesedwa ndi ndemanga kapena kutenga nawo mbali, is zamkhutu kwa mabizinesi ambiri. Ambiri akatswiri zitha kugwiritsira ntchito maselo osamvetsekawa, ponena kuti mwina zithandizira kupeza ndalama, monga kukokera kalulu pachipewa. Awa ndi anyamata omwewo omwe adalengeza zotsatsa zidole za sock mu zotsatsa za Super Bowl zamakampani omwe adachita malonda.

Kodi pali aliyense amene watsimikizira kulumikizana patsamba lililonse lapa TV kapena blog lomwe latsimikizira kulumikizana kwachindunji pakati pa kutembenuka ndi ndemanga? Pamawebusayiti omwe ndawonapo, ndemanga zidalembedwa ndi anthu omwe mwina sangakagule… abwenzi, anzawo, otsutsa, ndi anthu omwe akuyesera kupanga zolamulira pa intaneti. Mwa onsewa, ndizokayikitsa kuti aliyense wa iwo angagule.

Kuyanjana sikuyenera kuwerengedwa mu ndemanga kapena mayankho pazanema pokhapokha mutalumikiza kulumikizanako mwachindunji ndi ndalama zomwe mudzapeze pambuyo pake. Ndemanga ndi zokambirana siziyenera kukhala phindu pakabizinesi pokhapokha mutatsimikizira kuti zimakhudza kusintha kwanu.

Chidziwitso: Mbiri Yapaintaneti

Phindu limodzi lomwe silikubwera kuchokera kumayankho abwino pazanema, zomwe zitha kupititsa patsogolo mbiri yabizinesi yanu pa intaneti - ndipo pamapeto pake zimapangitsa ogula ena kapena mabizinesi kugula kuchokera kwa inu kutengera mbiri imeneyo. Kuyamikiraku ndi malingaliro ake ndi golide wangwiro…

Kodi mukufuna kukhala Anachitapo kanthu ndi makasitomala anu? Inde! Funso ndi ili: Ndi anthu omwe ndi Anachitapo kanthu kwenikweni makasitomala? Mwina ayi!

Sindikufuna kuwonetsa ulemu kapena kuchotsa kuyamika komwe ndili nako kwa inu omwe mumachita nawo blog yanga. Ndimakonda ndemanga! Ndemanga ndizopangidwa ndi ogwiritsa ntchito zomwe ndikukhulupirira zimathandizanso kuti masamba anga akhale amoyo pokambirana komanso pama injini osakira. Izi sizikutanthauza kuti ndizipeza ndalama chifukwa ndimatha kuwonetsa kulumikizana kwachindunji pakati pama ndemanga ndi kuchuluka kwa zotsatsa.

Simukulemba chilichonse, komabe. Mukuyendetsa bizinesi.

Ndiye Kuchita Chiyani Ndi Chiyani?

Chinkhoswe ndi kuyimba foni, pempho la chiwonetsero, kutsitsa komwe kwalembetsedwa, pempho lafunsira… kapena kugula kwenikweni. Kuphatikizika ndi ntchito iliyonse yomwe ingachitike chifukwa cha ndalama zomwe mumakhala nazo pa intaneti.

Ngati kampani yanu ikuyesa kuchita bwino kwa blog yanu, muyenera kuwerengera zowona Kubwerera pa Investment Yogulitsa:

ROMI = (Kutembenuka * Ndalama) / (Mtengo Wonse wa Ogwira Ntchito + Mtengo Wonse wa Platform)

Tiyeni tichotse izi Chiyanjano hocus-pocus ndikuyamba kukambirana zenizeni zenizeni zakupambana… ndi ndalama zingati zomwe kampani yanu ikupanga pogwiritsa ntchito kutsatsa kwake kwa digito.

Sizovuta kwenikweni. Chitsanzo chimodzi ndikuvomereza kwaposachedwa kwa Dell kuti atha kugwiritsa ntchito Twitter pamtengo wopitilira $ 1,000,000!

Muyese chiyani kuwerengetsa! Ngati kampani yanu ili ndi njira zanema, ndizabwino. Khalani owona mtima, onetsani zowonekera poyera, tsegulani njira yolumikizirana ndi omwe mukuyembekezera (omwe nthawi zambiri amakhala osaka) ndikuwona momwe ntchito yanu ikukhudzira… ndalama!

Mfundo imodzi

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    Ndizovuta kuti makampani azitha kuyeza mgwirizano. Popeza ambiri a iwo amalemba anthu ntchito kuti azichita nawo kampeni yawo (twitter, myspace, facebook, ndi zina) sangadziwe zoyenera kuyeza. Ngati mlangizi wa whiz bang akuti ikugwira ntchito, ziyenera kukhala zolondola? Kupatula apo, amangonena kuti zikuyenda bwino ndikuti tilingalire kuwonjezera bajeti yathu yotsatsa.

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