Ma Enterprise Social Media Marketing Platform

Ma Enterprise Social Media Platform

Ngati ndinu bungwe lalikulu, pali zinthu zisanu ndi chimodzi zofunika kuzitsatira pazomwe mukufunikira:

  • Zolemba pa Akaunti - mwina chinthu chopemphedwa kwambiri papulatifomu iliyonse yamabizinesi ndi kuthekera kokhazikitsa mabungwe omwe ali munjira. Chifukwa chake, kampani ya makolo imatha kusindikiza m'malo mwa mtundu kapena chilolezo pansi pawo, kupeza zidziwitso zawo, kuthandizira kutumizira ndikuwongolera maakaunti angapo, ndikuwongolera kufikira.
  • Njira Zovomerezeka - Mabungwe amakampani amakhala ndi zivomerezo kuti athe kuthana ndi zochitika zamalamulo, zowongolera, komanso mgwirizano wamkati. Kusintha kwapa media media, mwachitsanzo, kumatha kuchoka kwa wothandizirana naye kupita ku zojambulajambula, kukhala manejala, kukhala wovomerezeka, kubwerera ku mkonzi, mpaka kufalitsa. Kuchita izi kudzera maimelo kapena ma spreadsheet atha kuwonongeka
  • Kugwirizana, Chitetezo, Zipika, ndi Zosungira - M'makampani olamulidwa kwambiri kapena aboma, chitetezo ndichofunika kwambiri kotero nsanja nthawi zambiri zimafunikira kuti anthu ena azichita zowerengetsa, ndikukhala ndi zosunga mkati ndi zosunga zochitika m'dongosolo.
  • Lowani Mmodzi (SSO) - Makampani amafuna kuwongolera momwe ntchito ikulowetsedwera papulatifomu imayang'aniridwa kudzera mu dipatimenti ya IT kapena ofesi yawo.
  • Pezani Zoyang'anira - Maudindo ndi zilolezo ndizofunikira pamapulogalamu azamalonda kuti awonetsetse kuti wina sangadutse njira zovomerezeka kapena kuchita zomwe saloledwa.
  • Mapangano a Ma Service Services (SLA) - Padziko lonse lapansi, nthawi yokwanira ndiyofunikira kotero kuti mgwirizano wa SLA nthawi zambiri umafunika kusaina mgwirizano ndi nsanja iliyonse yamabizinesi. Komanso, kukonza ndi kupumula kumawululidwa pagulu kuti zitsimikizire kuti sizisokoneza ntchito.
  • Thandizo la Zinenero Zambiri - Tikukhala pachuma padziko lonse lapansi, chifukwa chake kuthekera kothandizira zilankhulo zingapo mkati mwa ogwiritsa ntchito papulatifomu komanso kufalitsa m'zinenero zingapo ndikofunikira. Tsoka ilo, zilankhulo zoyambira kumanzere nthawi zambiri zimaganiziridwa pambuyo poti nsanja zimakulira kenako zimakhala zovuta kubwerera kukonzanso yankho.
  • Malo Amitundu Yambiri - Mutha kudabwitsidwa momwe makampani achichepere samaganizira za nthawi akamasindikiza kulumikizana. Kupatula pakukhazikitsa nthawi yazomwe aliyense akugwiritsa ntchito papulatifomu, kodi mutha kukonza njira yolumikizirana yolumikizana ndi nthawi yomwe mukufuna? Makampani ambiri amakhala ndi magawo azaka zambiri m'malo mophatikizira magawo azaka zonse.
  • Kuphatikizana - Mapulogalamu Ogwiritsa Ntchito Mapulogalamu (APIs) ndi kuphatikiza kophatikizidwa ndi machitidwe ena ndikofunikira pakuwongolera, kupeza deta, komanso kupereka malipoti pompopompo.
  • Insurance - Tikukhala m'dziko lopanda tanthauzo, chifukwa chake kufunikira kwakuti nsanja ili ndi inshuwaransi yokwanira yolipira milandu iliyonse ndiyofunikanso pamapulatifomu ogulitsa mapulogalamu. Mwina nsanja idabedwa ndipo milandu ikutsatiridwa kuchokera kwa makasitomala otsiriza… omwe akukuthandizani atha kubweza ndalamazo.

Lowetsani Masamba a Media Media

Zonsezi zomwe zili pamwambazi ziyenera kuphatikizidwa ndi malo anu ochezera a pa TV ngati ndinu kampani yantchito. Ma Media Media Platform amakhala ndi izi:

  • Njira Yothandizira - Kutha kuyambitsa magawo kuchokera pagulu limodzi la ogwiritsa m'dongosolo kupita kwina ndikofunikira. Wogwiritsa ntchito aliyense amakhala ndi maudindo ndi zilolezo zomwe zimachepetsa kuthekera kwawo. Zitsanzo:
    • Chizindikiro chanu chimatchulidwa pa intaneti (kapena osayika). Kodi pempholi lingatumizidwe ku malonda ngati angafunse za chiyembekezo? Kwa kasitomala ngati ili vuto la kasitomala? Kugulitsa ngati pempho lazofalitsa?
    • Muli ndi ndandanda ya kampeni yomwe imaphatikizira kusindikiza pagulu ndi masiku omasulira. Kodi gulu lanu lazama media likuyambitsa ndi kuyika pamzere ntchito yomwe imadutsa pagulu lanu lazinthu, kuzithunzi zanu kapena gulu lamavidiyo, gulu lanu lazamalamulo kapena lotsogolera, mpaka kuvomereza ndikukonzekera?
  • Ndandanda ndi Makalendala - Pamakampani ndi maakaunti ang'onoang'ono, kodi mutha kusefa ndikuwona kalendala yanu yapa media ndikugawa ntchito?
  • Kumvetsera Pagulu ndi Kusanthula Kwamaganizidwe - Pamakampani ndi maakaunti ang'onoang'ono, kodi mutha kugwiritsa ntchito njira zomvera anthu, zopangira, ndi mafakitale pamodzi ndi kusanthula malingaliro? Kodi mungapemphe mwachangu komweko kuti muchepetse gulu loyenera kuyankha? Kodi munganene za malingaliro anu pakapita nthawi kuti muwonetsetse kuti mukugwirizana ndi makasitomala anu?
  • Kuphatikizana - Kodi mutha kugwira ntchito papulatifomu kuti mulumikizane, kutumizirana mameseji, ndi kufalitsa kudzera pa njira iliyonse yapa media media ndi akaunti yomwe mukuyang'anira pamakampani kapena kumaakaunti ocheperako? Kodi mungabwerere kubwerera ku chithandizo cha kasitomala kapena dongosolo la ubale wamakasitomala ngati pali zopempha? Kodi mungakakamize kufunsa kwamakampani kuti muwathandize kudziwa zomwe zikuyembekezeredwa ndikugwirizanitsa madontho pakati pamakampeni ndi kusamalira malonda?
  • Kuphatikiza Kwaulendo - Kodi mumatha kuloleza zoyambitsa ndi zochitika za omnichannel ndi zochitika zapa media ngati zomwe zikuthandizira?
  • Kuphunzira Makina Kugwiritsa ntchito AI kuti mumvetsetse bwino mtundu wonse, zokambirana pa intaneti, kuchita nawo mauthenga ena (mawu osakira, zithunzi), komanso mwayi wopeza, upsell, kapena kusungidwa.
  • Kupereka Malipoti ndi Ma Dashibodi - Pazochitikazi, kodi mungapange malipoti okhazikika pagulu lamakampani omwe amatha kusefedwa mosavuta, kugawidwa, ndikuyerekeza poyerekeza ndi zochitika pamakampeni, nyengo, kapena nthawi yapadera?

Izi ndizowonjezera pazomwe mumaonera pazanema zomwe zimakupatsani mphamvu yokhayokha, kukhathamiritsa, kukonza ndandanda, ndi kalendala yazomwe mukuchita pazanema.

Salesforce Social Studio

Salesforce Social Studio imapereka zonse zofunika ku Enterprise Social Media Management, kuphatikiza:

  • Administration - kuyang'anira ogwiritsa ntchito ndi kupeza pazinthu zonse za Salesforce.
  • Sindikizani - kutha kupanga ndandanda ndikusindikiza pamaakaunti angapo ndi ma TV.
  • Limbikitsani - kuthekera kosinthasintha ndikulowa nawo zokambirana, kenako konzani mayendedwe antchito kuti mugwire kapena kugulitsa.
  • Unikani - kuwunika ndi kumvera maakaunti omwe ali nawo ndikupeza chidziwitso pazanema pazamawu ndi malingaliro.
  • Artificial Intelligence - Salesforce Einstein itha kugwiritsidwa ntchito kusanja zithunzi ndi mawonekedwe kuti mumvetsetse bwino za chibwenzi.

Salesforce Social Studio

Kodi Best Platform ya Media Media Ndi Chiyani?

Sizinthu zonse zapa media media zomwe zimapangidwa ndi chilichonse chomwe mukuwona pamwambapa. Ndakhala ndikulimbikitsa makasitomala anga kudutsa masitepe angapo kusunga ndalama muukadaulo wotsatsa zomwe nthawi zambiri siziphatikiza kutchuka kwa nsanja, mphotho zake, kapena kuzindikira kwawo ndi mabungwe ena.

  1. Yambani ndi Zolinga Zanu - mukuyesera kukwaniritsa chiyani ndi malo ochezera? Mvetsetsani vuto, momwe zimakhudzira bungwe lanu, komanso phindu lomwe yankho lalikulu lingapereke. Izi zitha kuphatikizira zosunga ndalama pakapangidwe kazinthu, kupanga zisankho bwino ndi zenizeni zenizeni, kapena kusungitsa kusungidwa chifukwa cha kasitomala wabwino.
  2. Sankhani Zomwe Mungagwiritse Ntchito - ndizinthu ziti zamkati (anthu, bajeti, ndi nthawi yake) zomwe muyenera kusamukira ku nsanja yatsopano. Kodi muli ndi chikhalidwe chololera? Kodi muli ndi gulu lomwe lingakhale ndi nkhawa pophunzira ndikusamukira ku dongosolo latsopano?
  3. Dziwani Njira Zamakono - fufuzani magulu anu amkati kuchokera kwa oyang'anira mpaka kwa omwe akukumana ndi makasitomala pazinthu zapa media zomwe muli nazo pano. Mvetsetsani komwe kukhumudwitsidwa kuli komanso kuyamika kwapulatifomu ndi njira zomwe zilipo. Izi zikuwonetsetsa kuti mwasankha yankho lomwe lingathandize kuyesayesa kwa bungweli m'malo mowavulaza. Izi zitha kupangidwa kukhala mndandanda wowunika pofufuza tsamba lanu lotsatira.
  4. Ganizirani Ogulitsa Anu - Yerekezerani zomwe muli nazo ndi njira zanu kwa wogulitsa aliyense ndikuwonetsetsa kuti zikukwaniritsa zonse zomwe mukufuna. Pakhoza kukhala njira zina zomwe zimafunikira ntchito mukamayendetsa ntchito kapena mukasamuka… koma yesetsani kuzindikira momwe mungachitire zonse mwatsatanetsatane kuti muchepetse chiopsezo chololedwa.
  5. Yesani Mwayiwo - Ngati mukusungitsa ndalama papulatifomu yosiyana, iwo amakhala ndi zinthu zatsopano zomwe zimakupatsani mwayi wopititsa patsogolo kubweza kwanu paukadaulo waukadaulo.

Kusunthira bizinesi yanu pazamagulu ena papulatifomu yatsopano kumatha kukhala kopindulitsa kwambiri pakampani yanu yogulitsa zamagetsi komanso kutsatsa. Sankhani mwanzeru… ndipo musazengereze kugwira nawo ntchito mlangizi kapena wofufuza yemwe amadziwa bwino ntchitoyo ndipo akhoza kukuthandizani kuwunika ndikusankha wogulitsa wotsatira.

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