ePR ikutsata Malonda… ku Europe

Lamulo la ePrivacy

GDPR idayambitsidwa Meyi 2018 ndipo zinali bwino. Chabwino ndiye kutambasula. Thambo silinagwe ndipo aliyense adapita tsiku lawo. Ena osadodometsedwa kuposa ena. Chifukwa chiyani? Chifukwa chinaonetsetsa kuti chilolezo chololedwa, chodziwika bwino, chodziwika bwino komanso chosatsimikizika tsopano chikufunika kuchokera kwa nzika yaku Europe kampani isanatumize imelo. 

Chabwino…

Koma tiyeni tibwereze.

Kodi zimphona zodzigulitsa zokha zapadziko lapansi, ma HubSpots, Marketos etc. sizinatiuze kuti zili bwino?

Ngati mungalenge, ndi kuchipata, ndikuchikweza, abwera!

Pangani zotsimikizira x10, ikwanireni bwino, lembani zambiri za izo ndipo chiyembekezo chidzazipeza, dawunilodi ndipo mudzakhala ndi zambiri zawo ndipo mudzatha kuwalimbikitsa pogwiritsa ntchito maimelo omwe ali ndi zidziwitso zopangidwira kukudziwitsani okonzeka kugula (chifukwa adzakhala patsamba lanu akuyang'ana pansi pazomwe mungapeze mwachitsanzo maphunziro, ma vidio etc.).

Osatinso - osati mdziko la B2C mulimonsemo. Akatsitsa zotsalira za x10, ndikusiya zomwe angalumikizane nawo, amayenera kuyika bokosi lomwe likuti:

Ndine wokondwa kuti mumanditumizira imelo maimelo ogulitsa ndi kutsatsa.

Chifukwa chake ... ndani angalolere kulowa malonda ndi malonda? 

Ndipo chifukwa chake kutsatsa kwachikhalidwe / kulowerera / kutsatsa maimelo kukopa-kuyandikira-tsopano kwathyoledwa kutsatsa kwa B2C.

Kenako kunamveka phokoso la kuseka kwachabechabe.

"Phokoso lanji limenelo?"Atero otsatsa a B2C, misozi yawo idadetsa nkhope kuyang'ana kuyang'ana ozunza anzawo mwankhanza.

Unali phokoso la otsatsa a B2B akusisima. 

Mukuwona GDPR sinakhumudwitse kutsatsa kwamaimelo a B2B (komwe nthawi zonse kumakhala kosavuta). Mukungoyenera kutsimikizira kuti muli ndi maziko ovomerezeka olumikizirana maimelo ozizira. Kungakhale kuvomereza. Koma amathanso kukhala… chidwi chovomerezeka. Malingana ngati mungathe:

… Onetsani momwe mumagwiritsira ntchito zidziwitso za anthu ndizofanana, zimakhudza kwambiri zachinsinsi, ndipo anthu sangadabwe kapena kutsutsa zomwe mukuchita…

Ofesi ya Commissioner of Information, Malamulo oyendetsera bizinesi kutsatsa bizinesi, GDPR ndi PECR

Ndipo otsatsa a B2B adapanga msipu dzuwa likuwala.  

Sinawalire kwa nthawi yayitali ngakhale.

Lamulo la ePrivacy

EPrivacy Regulation (ePR mwachidule) idzalowetsa m'malo mwa European ePrivacy Directive (yomwe imamasuliridwa mosiyanasiyana mosiyanasiyana m'maiko a EU - ku UK amadziwika kuti PECR).

The DMA idanenanso mu Julayi chaka chatha kuti ePR idzafuna ... 'kuvomereza momveka bwino kutsatsa kwamaimelo onse a B2B'.

Aha.

Palibenso mndandanda. Palibenso zojambulidwa posinthanitsa ndi zambiri. Tsalani bwino kutsatsa imelo kwa B2B. Izi ndi zazikulu. 

Mwachitsanzo, ndimagwira ntchito ku UK's IT makampani kwambiri. Njira ya IT imamangidwa mwapadera pamaimelo amaimelo. Makampani ambiri a B2B ali. Pazolakwika zake zonse, imaperekabe ROI yokakamiza komanso kwa makampani ang'onoang'ono ambiri, ndiye mtundu wokhawo wotsatsa womwe akuganiza kuti angakwanitse (zambiri pambuyo pake). 

Kwa aliyense wa inu amene akuganiza kuti lamuloli likuwoneka ngati lovuta komanso kutsatsa maimelo kwa B2B mwina kungakhale bwino, ndiyeneranso kuganizira momwe ePR idzakhudzire ma cookie. 

M'mwezi wa Marichi chaka chino, mlangizi wodziyimira payekha ku khothi lalikulu kwambiri ku EU, a Advocate General Szpunar, adatulutsa maganizo pa makeke ndipo anangonena kuti bokosi lokhazikitsidwa kale la cookie silinakwaniritse zofunikira povomereza chifukwa chilolezocho sichinali chogwira ntchito kapena choperekedwa mwaulere.

Ndi mawebusayiti angati omwe mumawachezera ndi ma boxer oyeserera kale? Ambiri a iwo sichoncho?

Tikuyang'ana zamtsogolo momwe simungatumize imelo kwa anthu m'makampani (pokhapokha atavomereza) ndipo simungathe kutsatira omwe ali patsamba lanu (pokhapokha atalolera kulowa ma cookie). Ma cookie a ulosiwu tsopano akwaniritsidwa ku UK: the ICO imati chilolezo chimafunikira ma cookie osafunikira ndipo mudaganizira, ma analytics amagwera mgulu losafunikira (pitani patsamba la ICO - analytics imazimitsidwa mwachangu * yoopsa *). 

Zoyenera kuchita?

EPR imayenera kumasulidwa limodzi ndi GDPR koma idachedwa. Zimatengera nthawi kuti zitsimikizire zosintha mu Nyumba Yamalamulo ku Europe ndipo palibe tsiku lomasulidwa lovomerezeka (ma blogs angapo azovomerezeka mwina mwina isanafike 2021) koma ikubwera ndipo pali nthawi yochepa yokonzekera.

Kaya mumayitcha kuti faneli kapena flywheel, njira yakale yolowera ikuwoneka kuti yathyoledwa. 

Chifukwa chake tidafunsa mnzathu wotsatsa kuti achite chiyani (the kukambirana imelo mawu mungapezeke pa blog yathu), koma TL: DR: muiwale kulera, pitani pansi pa fanizo, wokonzeka kugula chitsogozo - chiyembekezo chofunikira kwambiri.

Ndipo sindinathe kuvomereza zambiri. 

Chosangalatsa ndichakuti, SEO (yachita njira yoyenera), ikadali yamoyo kwambiri ndipo ikuponya. Kusaka kwachilengedwe kumangowonjezera kudina kochulukirapo poyerekeza ndi zotsatsa (nazi deta yaposachedwa kwambiri pa izo) ndipo Google ikufuna kuti mupeze SEO molondola ndipo yakhala yosavuta kuposa kale atsogoleri akulu ndi mtundu wosinthidwa wa Search Console. 

Yambani kulingalira za zotsatira za ePR pa bizinesi yanu. Mumadalira zochuluka motani kutsatsa maimelo? Kodi database yanu ya B2B ndi yochuluka motani? Kodi mungawalolerenso pasadakhale? Kodi mukufunikira kuyesanso kuyendetsa malonda kuti muganizire za kugulitsa makasitomala omwe alipo kale m'malo molera atsopano? Kodi mukugwira ntchito mwakhama pakusaka kwanu? Chofunika koposa, kodi muchita chiyani tsopano mukufuna ogwiritsa ntchito kuvomereza kuti azitsatiridwa patsamba lanu? Konzani njira zanu zina ndikukonzekera kuti muchepetse, ndiyeno nthawi iliyonse ePR ikayambitsidwa, mulimonse momwe zingakhalire, simudzatsala mutenga zidutswazo.   

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