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Chowunikira: Momwe Mungalimbikitsire komanso Liti Mwaluso Chochitika Chanu pa Social Media

Kukonzekera ndi kupititsa patsogolo zochitika zachitukuko pamasewero ochezera a pa Intaneti kumafuna njira yosamala komanso kuchita. Kuti muwonetsetse kuti chochitika chanu chikufika pakuthekera kwake, nayi chiwongolero chakuya chomwe chikuphatikiza zokambirana zam'mbuyomu ndi njira zina zokuthandizani kukulitsa zoyeserera zanu zapa media.

  1. Yang'anani Gulu Lanu Zomwe Mukufuna: Musanalowe munjira zotsatsira, ndikofunikira kumvetsetsa omvera anu. Chitani kafukufuku wambiri kuti muwone kuchuluka kwa anthu omwe mungapite nawo, zomwe amakonda, komanso zomwe amakonda. Kuzindikira kumeneku kudzasintha mameseji anu ndi kusankha kwamapulatifomu ochezera.
  2. Tafotokozani Ubwino Wopezekapo: Nenani za phindu ndi maubwino opezeka pamwambo wanu. Onetsani zomwe obwera kudzaphunzira, omwe adzalumikizana nawo, ndi momwe zingakhudzire kukula kwawo kapena luso lawo. Gwiritsani ntchito zowoneka bwino ndi mauthenga kuti mupereke zabwino izi.
  3. Pangani Zida Zothandizira: Munthawi imodzi yopezekapo, mungafunenso kuphatikiza mwayi wotsatsa, kuphatikiza kulandiridwa (Swag) matumba, zikwangwani, kuthandizira kwapang'onopang'ono, ndi mwayi wina wothandizana nawo womwe umalimbikitsa ndalama ndikuwonjezera phindu kwa omwe abwera nawo.
  4. Sankhani Malo Anu ochezera: Kutengera ndi makampani anu komanso omvera anu, malo ena ochezera atha kukhala othandiza kuposa ena.
NetworkubwinoNsonga
FacebookGawani zosintha, phatikizani otsatira, ndikupanga masamba azochitika. Kutumiza mauthenga kumagulu enaake pogwiritsa ntchito kukwezedwa kolipidwa.Pangani tsamba la zochitika ndi zonse, okamba tag kapena alendo apadera, ndikulimbikitsa ma RSVP.
InstagramMa Brand amatanganidwa kwambiri papulatifomu yodzaza ndi zithunzi.Gwiritsani ntchito zolemba zowoneka bwino, nkhani, ndikupanga kuwerengera zochitika pogwiritsa ntchito Nkhani za Instagram.
LinkedInZabwino kwa B2B ndi maukonde amakampani, oyenera nkhani zamakampani ndi zolengeza zazochitika.Gawani zosintha za zochitika muzolemba zamaluso ndikuchita nawo zokhudzana ndi makampani.
SnapchatFunsani omvera achichepere popanga kupezeka pa Snapchat.
TikTokKanema wamakanema afupiafupi ndi abwino popanga zosewerera zochitika.Pangani makanema achidule, okopa chidwi owonetsa zochitika zazikulu.
TwitterGwiritsani ntchito zolemba ndi hashtag kuti mupange chisangalalo musanachitike komanso pazochitika zanu.Pangani ma hashtag okhudzana ndi zochitika ndikusintha ma tweets kuti mukweze mosasintha.
YouTubeTsamba lochitira mavidiyowa ndiye tsamba lachiwiri lomwe anthu amasaka kwambiri komanso lachiwiri lalikulu kwambiri pamasamba ochezera.Makalavani owonetsa pambuyo pazochitika, zoyankhulana ndi okamba, maumboni, kapena zowonera kumbuyo.
  1. Analytics ndi Makampeni: Pamene mukugawa maulalo pamayendedwe, pangani ma analytics a UTM kampeni ma URL a sing'anga, tchanelo, ndi kukwezedwa kulikonse kuti mutha kutsata malonda anu molondola. Onetsetsani kuti kutsata kutembenuka kwakhazikitsidwa kuti mutha kudziwanso ndalama za kampeni iliyonse.
  2. Itanani Olimbikitsa: Limbikitsani mphamvu za osonkhezera kuti mukweze kukwezera zochitika zanu. Dziwani anthu otchuka pazama TV kapena omwe ali ndi chidwi pamakampani anu omwe amagwirizana ndi mutu wa chochitika chanu. Gwirizanani nawo kuti mupange buzz ndikufikira omvera ambiri.
  3. Perekani Zaulere ndi Kuchotsera: Kuthamanga mipikisano kapena zopatsa pamasamba anu ochezera a pa Intaneti kungapangitse chisangalalo ndi kuchitapo kanthu. Perekani matikiti a zochitika, malonda apadera, kapena kuchotsera ngati mphotho. Limbikitsani otenga nawo mbali kuti agawane zomwe mwawatsatira ndi otsatira awo.
  4. Pangani Hashtag Yapadera: Hashtag yodziwika bwino ndiyofunikira pakutsata zokambirana ndikupanga zomwe zimapangidwa ndi ogwiritsa ntchito. Onetsetsani kuti hashtag ndi yaifupi, yosaiwalika, komanso yokhudzana ndi chochitika chanu. Lilimbikitseni nthawi zonse pama webusayiti anu onse ndikuyitanitsa omwe abwera nawo kuti nawonso azigwiritsa ntchito. Mutha kufunanso kulimbikitsa khoma lochezera pagulu lomwe lili ndi zinthu zopangidwa ndi ogwiritsa ntchito (UGC).
  5. Pangani Tsamba Lachiwonetsero Lodzipereka: Pamapulatifomu ngati Facebook, pangani tsamba lodzipatulira lomwe lili ndi zonse zofunika, monga tsiku, nthawi, malo, ndi ndandanda. Limbikitsani opezekapo RSVP ndikugawana zomwe zikuchitika ndi maukonde awo.

Zochitika Mwa-Munthu

Onetsetsani kuti mwapereka malangizo omveka bwino aulendo, hotelo, malo odyera, mayendedwe, ndi zina zofunika pazochitika zanu. Mahotela nthawi zambiri amapereka kuchotsera kwa magulu akuluakulu a opezekapo. Ndipo mutha kulumikizana ndi ofesi ya alendo akumaloko kuti mugawire zambiri ndikuwapangitsa kuti alimbikitse zochitika zadera lanu.

  1. Jambulani Zoyembekeza: Onetsetsani kuti muphatikizepo otsogolera (kutsogolera) kuti mugwire ma adilesi a imelo ndi manambala am'manja kuti muthe kusunga maphwando omwe ali ndi chidwi ndi chidwi, kuwatsogolera kuti akalembetse ndi kuchotsera ndi zopindulitsa zina.
  2. Kukwezeledwa Kwapa Social Media: Lingalirani kugawa bajeti yotsatsa zolipira zapa social media. Mapulatifomu monga Facebook, Instagram, ndi Twitter amapereka zida zamphamvu zotsatsira kuti zigwirizane ndi anthu ena. Sinthani makonda anu otsatsa malonda kuti afikire omwe angakhale ndi chidwi ndi chochitika chanu kutengera kuchuluka kwa anthu, zokonda zanu, ndi machitidwe.
  3. Pangani Zowerengera Zowoneka: Kupanga chiyembekezo ndikofunikira pakukweza bwino zochitika. Pangani zithunzi zokopa maso kapena zithunzi zomwe zikuwonetsa kuwerengera kwanu pazochitika zanu. Gawani izi pama webusayiti anu ochezera kuti mukumbutse omvera anu za tsiku lomwe likubwera.
  4. Kuchotsera Kolembetsa Mwamsanga: Limbikitsani kulembetsa msanga popereka kuchotsera kwa omwe alembetsa pasadakhale. Limbikitsani zochotsera izi pazama TV kuti mulimbikitse omwe angakhale nawo kuti ateteze malo awo.
  5. Gawani Maumboni: Limbikitsani kukhulupirika pogawana maumboni ochokera kwa omwe adapezekapo m'mbuyomu kapena anthu otchuka pamakampani anu. Maumboni amapereka umboni wapagulu ndikuwonetsa zotsatira zabwino za chochitika chanu.
  6. Ma Teasers, Podcasts, ndi Mafunso: Lingalirani zachiyembekezo cha chochitika chanu potulutsa zoseweretsa, ma podcasts, ndi zoyankhulana zokhala ndi okamba zochitika, othandizira, kapena ofunikira pamakampani anu. Gawani izi pamasamba anu ochezera a pa Intaneti kuti mupatse omwe angakhale nawo mwayi wazomwe angayembekezere.
  7. Live Social Media Coverage: Pamsonkhanowu, mudzakhala otanganidwa ndi maudindo osiyanasiyana. Onetsetsani kuti muli ndi gulu lodzipatulira lomwe limayang'anira ma-tweeting, kutumiza zosintha, ndikuyika zithunzi ndi makanema azochitika munthawi yeniyeni. Onetsani chisangalalo ndi chisangalalo chophatikiza onse opezekapo komanso omwe akutsatira pa intaneti.

Nthawi Yotsatsira Zochitika Zovomerezeka

Ndondomeko yanthawi yotsatsira zochitika pazama TV ndi njira yabwino kwambiri pakati pa kupanga buzz ndikupewa kukhutitsidwa msanga. Ngakhale kuli kofunikira kuti mutsimikizire kupezeka kwanu mwachangu momwe mungathere, kukwezedwa kwambiri pasadakhale kungayambitse kutaya mphamvu ndi chuma.

Chofunikira ndikukonzekera bwino ndikukulitsa pang'onopang'ono zoyesayesa zanu zotsatsira tsiku lachiwonetsero likuyandikira. Nayi zitsanzo zamanthawi zomwe zimawonetsetsa kuti chochitika chanu chilandira chidwi chomwe chikuyenera kuchitika popanda kugwiritsa ntchito zinthu zanu nthawi isanakwane:

  • Yambani kukwezera chochitika chanu miyezi 2-3 pasadakhale.
  • Yambitsani makampeni amasewera ndi kuwerengera masabata 4-6 mwambowu usanachitike.
  • Gwirizanani ndi olimbikitsa ndikuyamba zopatsa masabata 4-6 patsogolo.
  • Pazochitika zanu, mudzafuna kupitilira masabata 3-4 kuti opezekapo athe kukonza zoyendera.
  • Limbikitsani kukwezedwa m'masabata a 2 omaliza kuti mwambowu uchitike.
  • Pazochitika zenizeni, maola anu 24 omaliza ayenera kukhala nthawi yayikulu yotsatsira.

Simunathe Chochitikacho Chikatha!

Pitirizani kuchita chinkhoswe pambuyo pa chochitika kwa milungu ingapo kuti chisangalalocho chikhale chamoyo.

  • Kumaliza Pambuyo pa Chochitika: Mwambowu ukatha, zoyesayesa zanu zapa media media siziyenera kuyima. Pangani makanema omaliza omwe amawonetsa nthawi zazikulu za chochitikacho komanso kupambana kwake. Gawani maumboni ochokera kwa opezekapo okhutitsidwa kuti mupange chikhulupiriro ndi kudalirika. Pitirizani kugawana zinthu zopangidwa ndi ogwiritsa ntchito, monga zithunzi, makanema, ndi zosintha zamwambowu.
  • Limbikitsani Zochitika Zamtsogolo: Gwiritsani ntchito zomwe zapangidwa mkati ndi pambuyo pake kuti mulimbikitse zochitika zamtsogolo. Onetsetsani kuti omvera anu ali otanganidwa pogawana zomwe akumbukira, zowonera kumbuyo, ndikuwona zomwe zikubwera. Limbikitsani opezekapo kuti azikhala olumikizidwa ndikukhala oyamba kudziwa zomwe zikubwera.

Kupititsa patsogolo zochitika zapa social media kumafuna kukonzekera bwino, kumvetsetsa omvera anu, komanso njira yabwino yochitira zinthu zisanachitike, mkati, komanso pambuyo pake. Mwa kuphatikiza njirazi, kusintha makonda azama media, ndikutsata nthawi yomwe akulimbikitsidwa, mutha kukulitsa kufikira ndi kukhudzidwa kwa chochitika chanu pazama TV.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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