Kutsatsa Kwotsutsa: Mbiri, Chisinthiko, ndi Tsogolo

Kusinthika kwa Wosokoneza

Otsogolera pazama TV: ndichinthu chenicheni? Popeza kuti zoulutsira mawu idakhala njira yolankhulirana ndi anthu ambiri kubwerera ku 2004, ambiri aife sitingaganizire miyoyo yathu popanda izi. Chimodzi mwazomwe media media yasinthiratu ndikuti zidatsitsa demokalase omwe amadziwika kuti ndi otchuka, kapena odziwika bwino.

Mpaka posachedwa, timadalira makanema, magazini, ndi makanema apawailesi yakanema kuti atiuze omwe anali otchuka. Tsopano anthu atha kugwiritsa ntchito zoulutsira mawu kuti adziwe bwino gawo lomwe amakonda. Ngati mukufuna kukhala intaneti odziwika pamaphunziro azodzola, pali gulu la izo!

Izi zikutanthauzanso kuti anthu tsopano atha kupanga ndalama pogwiritsa ntchito njira zapa media. Mutha kupanga zotsatirazi mdera lanu, kudziwika bwino chifukwa cha zomwe mukudziwa mderalo, kenako ndikudziwulula pa mwayi womwe ulipo wokhudzidwa.

Moyo wamtunduwu ulibe malamulo, ngakhale zili choncho, ndi bizinesi yatsopano. FCC ikufuna kuwonetsetsa kuti anthu adziwa kuti akuyang'ana zotsatsa, ndichifukwa chake mumawona kawirikawiri Zothandizidwa adafalikira pamabulogu kapena #ad mu Instagram post.

Komabe, anthu amakonda kupeza omwe amachititsa kuti anthu azikhala odalirika kuposa omwe amalankhulidwa ndi otchuka - 70% ya achinyamata akuti Youtubers ndiwotheka kwambiri kuposa otchuka, pomwe 88% ya anthu amakhulupirira malangizidwe apaintaneti monga omwe amalandila kuchokera kwa abale ndi abwenzi.

Komabe, anthu amakonda kupeza omwe amachititsa kuti anthu azikhala odalirika kuposa omwe amalankhulidwa ndi otchuka - 70% ya achinyamata akuti Youtubers ndiwotheka kwambiri kuposa otchuka, pomwe 88% ya anthu amakhulupirira malangizidwe apaintaneti monga omwe amalandila kuchokera kwa abale ndi abwenzi.

Kutengera Seth Godin, Anthu amatha "kununkhiza zomwe mtsogoleri akufuna". Izi sizinakhale zowona kwenikweni pankhani yokhudzana ndi kutsatsa. Kuti mukhalebe omvera mokhulupirika, muyenera kukonda ndikukhulupirira zomwe mukuvomereza. Mari Smith wotchulidwa ndi John White, Momwe Kukula kwa Olimbikitsa Ngati Lilly Singh ndi Andrew Bachelor Kusokoneza Kutsatsa

Dziwani zambiri za kusinthika kwa zomwe zimakhudza kuchokera ku infographic iyi!

chisinthiko cha otsogolera

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