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Kusintha kwa Logos ndi Impact of Technology pa Logo Design

Mawu Logo limachokera ku liwu Lachigriki ma logos, kutanthauza mawu, ganizo, kapena kulankhula. Mu filosofi yakale yachigiriki, logos ankatchula mfundo ya kulingalira ndi dongosolo m’chilengedwe. M'kupita kwa nthawi, matanthauzo a logos adakula kuti aphatikizepo kugwiritsa ntchito mawu kapena zizindikiro kuyimira kampani kapena bungwe. Lero, mawu akuti Logo Nthawi zambiri amagwiritsidwa ntchito kutanthauza chizindikiro chowoneka kapena kapangidwe kamene kamayimira mtundu kapena kampani.

Munthu weniweni amene anayambitsa mawuwa Logo sichidziwika, monga momwe mawuwa adasinthira pakapita nthawi pogwiritsa ntchito chilankhulo. Komabe, kugwiritsa ntchito logos monga zizindikiro zooneka zoimira mtundu kapena bungwe kunayamba kale, ndi zitsanzo monga logos zomwe zimagwiritsidwa ntchito ndi mabanja akale achigiriki ndi Aroma kuti adziwe mzere wawo, ndi zizindikiro zomwe zimagwiritsidwa ntchito ndi mabungwe akale kuimira malonda awo. . Nthawi zambiri ankawonetsedwa pazovala zawo, zishango, ndi zinthu zina zaumwini. Ngakhale kugwiritsidwa ntchito kwa logos monga ma crests a mabanja kunayamba kale, ndikofunikira kuzindikira kuti mawuwa Logo nthawi imeneyo kunalibe. Zizindikiro izi, zomwe zimadziwika kuti zipangizo heraldic, zinali zofanana m’ntchito ndi zizindikiro zamakono chifukwa zinathandiza kuzindikira ndi kusiyanitsa banja limodzi ndi linzake.

M'kupita kwa nthawi, kugwiritsa ntchito zipangizo za heraldic kunakula mpaka kuphatikizirapo mabungwe monga mabungwe, mipingo, ndi masukulu, omwe amagwiritsa ntchito zizindikiro kuti awonetsere zomwe ali ndi makhalidwe awo. Kugwiritsiridwa ntchito kwa zizindikiro ndi ma logo pakupanga chizindikiro chamakampani kudayamba chakumapeto kwa zaka za m'ma 19 ndi koyambirira kwa zaka za zana la 20 ndi kukwera kwa zotsatsa ndi zoulutsira mawu, ndipo kuyambira pano zakhala gawo lokhazikika lazamalonda ndi malonda amakono.

Kodi Mabizinesi Anayamba Liti Kugwiritsa Ntchito Logos?

Mabizinesi adayamba kugwiritsa ntchito ma logo kumapeto kwa zaka za m'ma 19 komanso koyambirira kwa zaka za zana la 20, monga gawo la kukwera kwa malonda amakono ndi malonda. Kukula kwa matekinoloje atsopano osindikizira komanso kukula kwa zoulutsira mawu monga manyuzipepala, magazini, ndi zikwangwani zotsatsa zidapangitsa kuti makampani azipanga zizindikiro zozindikirika zoyimira mtundu wawo ndi zinthu zawo.

Zina mwa zitsanzo zoyambirira zamakampani omwe amagwiritsa ntchito ma logo ndi awa:

Chizindikiro cha Coca-Cola

Chizindikiro cha Coca-Cola chinapangidwa koyamba mu 1887 ndipo chakhala chimodzi mwa logo yodziwika kwambiri padziko lonse lapansi.

Chizindikiro cha Ford

Chizindikiro cha Ford chinayambitsidwa koyamba mu 1903 ndipo chakhala chikuchitika kangapo.

Chithunzi cha 1903
Source: Gear Primer

Chizindikiro cha IBM

Chizindikiro cha IBM chinayambitsidwa koyamba mu 1924 ndipo chakhala chizindikiro cha luso laukadaulo komanso kupambana kwamakampani.

Chithunzi cha IBM1924
Source: zedi

Ma logo ochepa a mabungwe aboma ku United States atha ngakhale zaka 100 popanda kusintha kwakukulu. Nazi zitsanzo zingapo:

Logo ya Johnson & Johnson

Chizindikiro cha Johnson & Johnson chinali ndi dzina la kampaniyo mumitundu yofiira yodziwika bwino ndipo inkawoneka ndendende ngati siginecha ya cheke yawo yoyamba yolembedwa.

General Electric Logo

Chizindikiro cha General Electric, chomwe chili ndi zilembo GE chinayambitsidwa koyamba mu 1892 ndipo sichinasinthe kuyambira pamenepo.

General Electric logo 1899
Source: GE

Chizindikiro cha IBM

Chizindikiro cha Colgate-Palmolive, chomwe chili ndi dzina la kampani mu mawonekedwe ofiira ndi oyera, chinayambitsidwa koyambirira kwa zaka za m'ma 1900.

logo ya colgate
Source: Turbo logo

Ndizofunikira kudziwa kuti ngakhale ma logo omwe sanasinthidwe kwa zaka zambiri amatha kusinthidwa pang'ono pakapita nthawi, monga zosintha za mtundu kapena typography. Komabe, mapangidwe onse ndi kalembedwe ka ma logo awa akhalabe osasinthasintha kwa zaka zopitilira zana.

Momwe Logos Adasinthira Kwanthawi

Nazi zitsanzo za momwe ma logo asinthira pakapita nthawi, kuwonetsa momwe ukadaulo umagwirira ntchito pamapangidwe:

  • Kuphweka: Chitsanzo chimodzi cha chizindikiro chomwe chakhala chosavuta pakapita nthawi ndi Nike swoosh. Chizindikiro choyambirira cha Nike, chomwe chinali ndi chithunzi chovuta cha mulungu wamkazi wachi Greek Nike, chinasinthidwa mu 1971 ndi chithunzi chosavuta, chodziwika bwino. swoosh kupanga. Swoosh ndi chizindikiro chodziwika bwino chomwe chimapereka liwiro ndi kayendetsedwe kake, ndipo kuphweka kwake kumapangitsa kuti zitheke kupangidwanso mosavuta pama TV osiyanasiyana.
  • mtundu; Chizindikiro choyambirira cha Apple, chomwe chinali ndi utoto wamitundumitundu wokhala ndi chithunzi cha Isaac Newton pansi pa mtengo wa apulo, chidasinthidwa mu 1977 ndi mawonekedwe osavuta, owoneka bwino okhala ndi silhouette yokongoletsedwa ya apulo. M'kupita kwa nthawi, mtundu wa logo umasiyana, kuchokera pamitundu ya utawaleza m'zaka za m'ma 1980 mpaka kupanga siliva wocheperako kwambiri m'zaka zaposachedwa.
apulo logo mtundu
Source: Urban Geko
apulo logo monochrome
Source: Urban Geko
  • Kujambula: Chitsanzo chimodzi cha logo yomwe imaphatikiza zinthu zotsatsa ndi logo ya FedEx. Chizindikiro cha FedEx, chomwe chinakonzedwanso mu 1994, chimakhala ndi font yosavuta, yolimba mtima yofiirira ndi lalanje, pamodzi ndi muvi wobisika pakati pa "E" ndi "x" womwe umapereka liwiro ndi kuyenda. Chizindikirocho chimaphatikizanso ndi tagline ya kampaniyo, "The World on Time," yomwe imalimbitsa chidwi cha kampani pakubweretsa mwachangu komanso kodalirika.
FedEx Logo 1973
Source: 1000 Logos
Logo ya Fedex tsopano
Source: 1000 Logos
  • Mapangidwe a digito: Mu 2019, Mastercard adavumbulutsa logo yatsopano yomwe ili ndi mawonekedwe osavuta, amakono okhala ndi mawonekedwe owala, owoneka bwino. Chizindikiro chatsopanocho chinapangidwa kuti chikhale chosinthika komanso chosinthika kuzinthu zosiyanasiyana zama digito, kuphatikizapo mafoni a m'manja ndi malo ochezera a pa Intaneti.
mastercard logo 1996
Source: MasterCard
logo ya mastercard tsopano
Source: MasterCard
  • Kuphatikiza: Starbucks idakonzanso mawonekedwe a mermaid kuchokera pa logo yake yoyambirira, ndikupangitsa kuti ikhale yoyengedwa bwino komanso yamakono. Siren yopanda m'mawere idawonedwa ngati yowulula kwambiri, motero wopanga adaphimba thupi lake ndi tsitsi lalitali lokongola. 
starbucks choyambirira logo
Source: Kumbali
logo ya starbucks tsopano
Source: Kumbali
  • Minimalism: Chitsanzo cha logo yocheperako ndi logo ya Airbnb. Chizindikiro choyambirira cha Airbnb, chomwe chidali ndi dzina la kampaniyo m'mawu olembedwa, chinasinthidwa mu 2014 ndi mawonekedwe a geometric, ocheperako. Chizindikiro chatsopanocho chimakhala ndi mawonekedwe osavuta, osamveka bwino omwe amaphatikiza "A" yoyambirira ya kampaniyo, komanso mawonekedwe ofewa, owoneka bwino amtundu wa pastel omwe amapereka chidwi komanso kuchereza alendo. Mapangidwe a minimalist amalola kuti logoyo ikhale yodziwika bwino komanso yosinthika pama media osiyanasiyana.
airbnb choyambirira
Source: Logomyway
airbnb watsopano
Source: Logomyway

Zotsatira Zaukadaulo Pa Kupanga Kwa Logo

Zipangizo zamakono zathandiza kwambiri popanga logos. Kuchokera kusindikiza kwa monochromatic, kupyolera mu kusindikiza kwa mitundu, televizioni, kupita ku intaneti, makampani amakakamizika kukonzanso zizindikiro zawo pogwiritsa ntchito kusintha kwaukadaulo.

Makina Osindikizira

Makina osindikizira adakhudza kwambiri mapangidwe a logo, makamaka m'masiku oyambirira a chitukuko cha logo. Asanatulutsidwe makina osindikizira m’zaka za m’ma 15, logos zambiri zinkapangidwa pogwiritsa ntchito njira zamanja monga kusema, kupenta kapena kuzokota. Izi zimachepetsa kuthekera kwa mabizinesi kupanga ma logo osasinthasintha komanso osavuta kupanga.

Ndi kupangidwa kwa makina osindikizira, zinakhala zotheka kupanga makope angapo a kamangidwe mwamsanga ndi molondola. Izi zidapangitsa mabizinesi kupanga ma logo omwe amatha kupangidwanso mosavuta pama media osiyanasiyana, kuyambira pamakhadi abizinesi mpaka zikwangwani.

Makina osindikizira nawonso amalola kugwiritsa ntchito zojambula zovuta komanso zatsatanetsatane pakupanga logo. Asanatulutsidwe makina osindikizira, ma logos ambiri anali osavuta komanso olunjika, chifukwa cha kuchepa kwa njira zamanja. Pokhala ndi luso lopanga mapangidwe atsatanetsatane pogwiritsa ntchito makina osindikizira, okonza adatha kupanga logos yomwe imaphatikizapo kalembedwe kake, zithunzi, ndi zinthu zina zamapangidwe.

Pamapeto pake, makina osindikizira adalola kugwiritsa ntchito utoto pakupanga logo. Asanapangidwe makina osindikizira, ma logos nthawi zambiri anali monochromatic kapena amangokhala ndi mitundu ingapo, chifukwa chovuta kugwiritsa ntchito utoto pamanja. Pokhala ndi luso losindikiza ma logo amitundu yonse, okonza adatha kupanga ma logo owoneka bwino komanso owoneka bwino omwe angawonekere pamsika wodzaza ndi anthu.

yakanema

Kanema wa kanema wawayilesi adakhudza kwambiri mapangidwe a logo m'zaka zapakati pa 20th, popeza adapanga mwayi watsopano ndi zovuta kwa mabizinesi omwe akufuna kulimbikitsa mtundu wawo.

Chimodzi mwazovuta zazikulu za kanema wawayilesi pamapangidwe a logo chinali kufunikira kwa ma logos kuti adziwike mosavuta komanso osakumbukika, ngakhale patali komanso pakanthawi kochepa. Pamene kutsatsa pawailesi yakanema kunakula kwambiri, mabizinesi anafunikira logos yomwe ikanatha kuzindikiridwa mofulumira ndi mosavuta ndi owonera, kaŵirikaŵiri m’mphindi yochepa chabe. Izi zidatsogolera ku kuphweka komanso kumveka bwino pamapangidwe a logo, okhala ndi ma logo ambiri okhala ndi zilembo zolimba mtima, zowoneka bwino, ndi mitundu yowoneka bwino yomwe imatha kuwonekera pa TV.

Chinanso chomwe chinakhudzidwa ndi kanema wawayilesi pamapangidwe a logo chinali kufunikira kwa ma logos kuti azitha kusinthidwa ndi makanema ndi mawonekedwe osiyanasiyana. Pamene kutsatsa kwapawailesi yakanema kunakhala kotsogola, mabizinesi anafunikira ma logo omwe akanatha kusinthidwa mosavuta ndi mitundu yosiyanasiyana, kuchokera ku zotsatsa zosindikizira kupita ku zikwangwani mpaka mawanga a TV. Izi zidapangitsa kuti tiyang'ane pa kusinthasintha komanso kusasinthika pamapangidwe a logo, okhala ndi ma logo ambiri opangidwa kuti azisinthidwanso mosavuta ndikusinthidwa kuti azigwirizana ndi media zosiyanasiyana.

Kanema wa kanema wawayilesi adalolanso kuti pakhale zatsopano pakupanga makanema ojambula pama logo ndi mapangidwe oyenda. Pamene luso lamakono likupita patsogolo, okonza adatha kupanga logos makanema ojambula ndi zithunzi za pawindo zomwe zinawonjezera kusuntha ndi chidwi chowonekera ku malonda ndi mapulogalamu a pa TV. Izi zidapangitsa kuti tiyang'ane kwambiri pakupanga ma logo osinthika komanso osinthika, okhala ndi ma logo ambiri okhala ndi zinthu zomwe zitha kupangidwa mosavuta komanso kukhala zamoyo pazenera.

Intaneti

Intaneti yakhudza kwambiri kamangidwe ka logo, potengera momwe ma logo amapangidwira komanso kugwiritsidwa ntchito, komanso mawonekedwe ndi mawonekedwe awo. Nazi njira zina zomwe intaneti yathandizira kupanga logo:

  1. Kusintha: Ndi kukwera kwa media media ndi zida zam'manja, ma logo amayenera kusinthika kuti agwirizane ndi makulidwe osiyanasiyana azithunzi ndi malingaliro. Izi zidapangitsa kuyang'ana kwambiri kuphweka komanso kuchulukira pamapangidwe a logo, okhala ndi ma logo ambiri opangidwa kuti azisinthidwanso mosavuta ndikusintha kuti azigwirizana ndi makanema osiyanasiyana.
  2. Kufikira: Intaneti idapangitsa kuti mabizinesi amitundu yonse azitha kupanga ndi kugawa ma logo awo mosavuta, zomwe zidapangitsa kuti ma logo achuluke pa intaneti. Izi zidapangitsa kuti ma logo adziwike mosavuta komanso odziwika, ngakhale pamisika yodzaza ndi anthu pa intaneti.
  3. Kuyanjana: Intaneti idalola kuti pakhale zatsopano pamapangidwe a logo, omwe opanga amatha kupanga ma logo omwe amayankha kuyanjana kwa ogwiritsa ntchito kapena kuphatikiza makanema ojambula ndi zinthu zina zosunthika. Izi zidapangitsa kuti tiyang'ane kwambiri pakupanga ma logo a kinetic komanso olumikizana, okhala ndi ma logo ambiri opangidwa kuti azitha kugwiritsa ntchito ogwiritsa ntchito ndikupanga mtundu wozama kwambiri.
  4. Kujambula: Intaneti idalola mwayi watsopano wotsatsa malonda, pomwe mabizinesi amatha kupanga zidziwitso zamtundu wamtundu uliwonse pamitundu yosiyanasiyana yazakompyuta. Izi zidapangitsa kuyang'ana kwambiri pazinthu zamtundu monga typography, mtundu, ndi zithunzi pamapangidwe a logo, okhala ndi ma logo ambiri opangidwa kuti aziwonetsa mayendedwe ndi umunthu wa mtunduwo.
  5. Globalization: Intaneti idapanga mwayi watsopano kuti mabizinesi afikire anthu padziko lonse lapansi, zomwe zidapangitsa kuti pakhale kufunikira kwa ma logo omwe anali okhudzidwa ndi chikhalidwe komanso osinthika kumadera ndi misika yosiyanasiyana. Izi zidapangitsa kuti anthu aziyang'ana kwambiri ma logo a zilankhulo zosiyanasiyana, zikhalidwe, ndi zigawo, okhala ndi ma logo ambiri opangidwa kuti aziwonetsa mawonekedwe apadera a omvera awo.

Nayi infographic yayikulu yochokera Yatsani Media Yatsopano omwe amagawana mayina odziwika kwambiri komanso momwe ma logo awo adasinthira:

kusintha kwa mapangidwe a logo

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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