Zomwe Tikuphunzira Kugwiritsa Ntchito Kukhala Ndi Umwini Waposachedwa Kotsatsa

buku lokhala ndi umwini kwambiri

Kukhazikitsa njira zazikulu zotsatsira ndikosiyanasiyana kwamitundu yambiri. Popanda kukonzekera mokwanira komanso njira zazitali, malonda ogulitsa khama lingasokoneze mtundu. Koma kutsatsa pang'onopang'ono komanso kovuta kutsatsa kumatha kuyimitsa imodzi. Pakati penipeni pali chipambano, chomwe chimafuna kupitilizabe kuyang'ana pazolinga zamtsogolo za bungweli, koma kukhala ndi zinthu zomwe zingasinthe njira ndi malingaliro munthawi yeniyeni zotsatira zikayamba.

Umwini WambiriNdangomaliza kuwerenga Umwini Wathunthu: Momwe Zombo Zankhondo Zaku US Zimatsogolera Ndi Kupambana. Ndi kuwerenga bwino kwamaphunziro kunkhondo komanso momwe angagwiritsire ntchito pochita bizinesi yamasiku onse. Monga msirikali wakale wankhondo yankhondo yapamadzi, ndikuganiza sindimakondera kwambiri bukuli. Koma monga mwini bizinesi, sindingagwirizane zambiri ndi zomwe ndaphunzira komanso momwe zimagwirira ntchito kubizinesi yanga.

Mawu a tsamba limodzi adalumphira papepalalo ndikamawawerenga. Ponena za omwe adalemba bukuli, ndisintha mfundo zazikuluzikulu za utsogoleri ndikuzigwiritsa ntchito pamalingaliro amakampani onse:

  1. Goals - fufuzani za malonda, kutsimikizira momwe zimakhudzira kampani yanu, anthu anu, ndi khama lanu. Dziwani ndi kunena zomwe mukufuna kutsatsa ndikumaliza gawo lantchito iliyonse.
  2. Resources - zindikirani bajeti, ogwira ntchito, katundu, zida, alangizi, ndi nthawi yomwe ilipo pa kampeni iliyonse.
  3. Kupanga - kukhazikitsanso ntchito yokonzekera, kupatsa mphamvu akatswiri pazolowera kapena njira iliyonse kuti athe kuwunika momwe angachitire.
  4. kusankha - pezani kampeni yabwino kwambiri, yotsamira posankha fayilo ya losavuta makampeni ndi kuyang'ana zinthu zomwe zingakhudze kwambiri.
  5. mphamvu  - akatswiri pakutsatsa kuti apange dongosolo lamayendedwe ndi njira zomwe ali nazo.
  6. Zovuta - Konzani zochitika mwadzidzidzi gawo lililonse la kampeni. Kodi mungakulitse bwanji zotsatira pamene kampeni ikuchitika? Kodi zimachitika bwanji zinthu zikasokonekera?
  7. Kuwopsa - muchepetse zoopsa zomwe zitha kuwongoleredwa momwe zingathere. Kodi pali njira zoyendetsera, kusindikiza, ndi kuvomereza zomwe zingagwiritsidwe ntchito kuti zitsimikizidwe?
  8. Perekani ntchito - thandizani akatswiri anu kuti azichita magawo a dongosololi pomwe mutha kuyimirira ndikuwatsogolera pantchito yonseyi. Ndiudindo wanu kuonetsetsa kuti kugundana kumapewa, ndipo zothandizira zimayendetsedwa kuti zitsimikizire kuti ntchito yonse ikuyenda bwino.
  9. polojekiti - kuwunika mosalekeza ndikukayikira dongosololi motsutsana ndi zidziwitso zomwe zikubwera kumene kuti zitsimikizire kuti zikupitilizabe.
  10. Mwachidule  - lankhulani ndondomekoyi kwa onse omwe akutenga nawo mbali ndikuthandizira katundu, ndikugogomezera cholinga cha utsogoleri.
  11. Funsani  - funsani mafunso ndikukambirana ndi kulumikizana ndi aliyense kuti awonetsetse kuti akumvetsetsa mbali zonse za kampeni iliyonse komanso momwe amathandizira.
  12. debrief - Unikani zomwe mwaphunzira ndikuzigwiritsa ntchito pokonzekera zamtsogolo kampeni ikachitika.

Chosangalatsa ndichakuti, sizinatanthauze kuti ndisinthe mawu ochulukirapo kuti ndigwiritse ntchito zomwezi zomwe ndaphunzira kunkhondo kwa iwo omwe akuchita nawo malonda. Kupyola magawo aliwonse a njirayi yomwe ikubweretsa kampeni ndikukambirana mwachidule, cholinga chake chimakhala kugwiritsa ntchito zinthu moyenera, kuzigwiritsa ntchito moyenera, kenako ndikutsatira zomwe mwaphunzira.

Palinso olamulira osaoneka pano omwe sayenera kudziwika. Mukadakhala momwe mumayang'anira dipatimenti yanu yotsatsa komanso bajeti, kampeni iliyonse ingagwirizane ndi zolinga za bungweli. Tili odabwitsidwa ndi kuchuluka kwa ntchito zomwe tikufunsidwa ndi makasitomala athu zomwe sizigwira yanizani ndi phindu lenileni kubungwe. Ngati sichikuthandizani pansi - siyani kuchita!

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