Momwe Mungapindulire Kwambiri pa Facebook Ad Campaign Yanu Pofika Masamba

kutsatsa kwa facebook

Palibe chifukwa chogwiritsa ntchito dime pamalonda aliwonse apaintaneti ngati simunatsimikizire kuti tsambalo limatumiza anthu kuti likhale lovomerezeka.

Zili ngati kupanga mapepala, zotsatsa pa TV ndi chikwangwani chotsatsira malo odyera atsopano, ndiyeno anthu akafika ku adilesi yomwe mwaperekayo, malowa ndi odetsa, amdima, odzaza ndi makoswe ndipo mwatha chakudya.

Zosakhala bwino.

Nkhaniyi tiwona otsatsa ochepa a Facebook omwe ndalandila ndikuwunika ofanana nawo ankafika tsamba. Ndipereka malingaliro anga pakuthandizira kampeni yonseyo ndikulangiza momwe bizinesi yanu ingapindulire bwino ndi Kutsatsa kwa Facebook kudzera munjira zabwino komanso malangizo othandizira kukonzanso.

Facebook Ad and Landing Page Campaign Njira Zabwino Kwambiri

Choyamba, tiyeni tiyambe ndi zina mwanjira zabwino kwambiri zomwe tikuyembekeza kuziwona patsamba la Facebook Ad / Landing Page pansipa…

  • Kupitiliza Uthenga: Tsimikizani tsamba lanu lofikira / alendo obwera kutsamba lanu kuti abwera pamalo oyenera. Chomaliza chomwe mukufuna kuti iwo amve ndikuti adalumikizidwa kapena kunyengedwa ndikudina kutsatsa kuti angotumizidwa kumalo osagwirizana, ogulitsa.
  • Kupanga Kupanga: Wofiira pamalonda anu? Gwiritsani ntchito zofiira patsamba lanu lofikira. Chithunzi cha munthu yemwe akutengera malonda anu pazotsatsa zanu? Onetsani chithunzi chonse mu LP.
  • Kuyang'ana Kwamodzi Mfundo yofunikira patsamba lofikira ndi cholinga chimodzi chosintha. Zopitilira chimodzi zimasokoneza alendo pazomwe mukufuna kuchita.
  • Kubwereza Kufunika Kwamtengo: Mulimonse momwe mungagwiritsire ntchito ogwiritsa ntchito patsamba lanu la Facebook, onetsetsani kuti musataye cholowacho patsamba lanu lofikira, kapena masamba omwe akutsatira. Kulembetsa, mitengo ndi potuluka zonse zikuyenera kuwonetsa kuchotsera kulikonse komwe mwalengezanso.
  • Tsamba Lofikira Limawonjezera Kulongosola Kwa Chilichonse Chomwe Chinaphatikizidwa mu Ad: Ichi ndi chachikulu. Ngati mungayambitse lingaliro lomwe likufunikira kufotokozedwa pang'ono, onetsetsani kuti mukutero patsamba lanu lofika. Ndipo mofananamo, yesetsani kupewa kubweretsa malingaliro atsopano kwa alendo anu patsamba lanu lofikira (ichi ndi chimodzi mwazomwe ndimadzudzula za Wordstream LP).

Tsamba Lotsatsa ndi Lofikira Combo # 1: Article.com

Tiyeni tiyambe ndi chitsanzo cha ambiri a inu omwe mungaone kuti ndiwotheka.

nkhani ndi ecommerce wogulitsa mipando yabwino kwambiri kunyumba. Tiyeni tiwone chimodzi mwama kampeni awo otsatsa pa Facebook.

Choyamba, kutsatsa kwawo pa Facebook:

nkhani yothandizidwa ndi mipando yamakono

Kudzudzula kutsatsa ili la Facebook:

  • Chithunzi chapamwamba kwambiri. Kukula bwino. Onetsani mtundu ndi mawonekedwe amtundu wazogulitsa zawo.
  • Kukhala ndi mtundu kumathandizira wogwiritsa ntchito Facebook kudziyerekeza okha.
  • Malalanje amoto amathandiza kugwira diso la anthu omwe akudutsa kudzera pa nkhani zawo za Facebook. Kusiyanitsa mitundu nthawi zonse kumakhala kuyimba kwabwino.
  • Mutuwu ndiwachidule kwambiri komanso wosavuta. Ikukuuzani zomwe mumalandira ndipo ikutikumbutsa mawu akuti: “Gwiritsani ntchito ndalama zochepa. Khalani ndi moyo wochuluka. ”
  • Kufotokozera kwamtengo pamalumikizidwe ("Designer Modern Furniture Up to 70% Off Retail. $ 49 Flat Rate Shipping Kulikonse Ku Canada")

Tsamba lofananira malonda awo akutumiza anthu ku:

onani

Monga momwe mungadziwire, ili ndi tsamba lofikira.

Tili ndi bala lapamwamba kwambiri, palibe batani lomveka lochitapo kanthu, ndipo ndi lalitali kwambiri (kwenikweni kuposa chithunzi pamwambapa, chomwe ndidadula pafupifupi 1/3).

Chavuta ndi chiyani?

  • Kutsatsa kukulengeza mpaka 70% kuchotsera pamalonda ndi $ 49 mitengo yonyamula. Kutsatsa uku ndi gawo lalikulu pamalingaliro amtengo wotsatsa, koma si cholinga chatsamba lofikira. Izi zikutanthauza kuti aliyense amene ali wokondwa ndi phindu lomwe amawona pamalonda sawona kuti kupitilirako kukupitilira.
  • Zomwe tikulankhulazi ndi kampeni imodzi yotsatsa - cholinga chokhazikitsidwa, cholunjika chimodzi ndi lingaliro lamtengo wapatali - ndi malekezero osatsimikizika, osayang'aniridwa.
  • Osandimvetsa. Tsamba lofikira la Article ndi lokongola: zithunzi zapamwamba kwambiri, kutsatsa kwakukulu ndikutchula za kugulitsa Tsiku la Groundhog. Koma kugulitsa kumeneku kuyenera kukhala ndi tsamba lokhazikika komanso kutsatsa.

Tiyeni tiwone makampeni ena atatu otsatsa ndi kutsatsa a Facebook omwe ali okonzeka kutembenuka…

Tsamba Lotsatsa ndi Lofikira Combo # 2: Ntchito Zamagazi ku Canada:

Malonda awo a Facebook:

ntchito yamagazi yaku Canada

Kudzudzula kutsatsa ili la Facebook:

  • Choyambirira komanso chofunikira, tili ndi chidaliro kuti kutsatsa uku kukuloledwa bwino. Ndine wamwamuna pakati pa 17 ndi 35 ku Canada. Chifukwa chake, osachepera, tikudziwa Canada Services Services sichikuwononga bajeti yotsatsa yomwe ikuwonetsa Kutsatsa kwawo kwa Facebook kwa agogo.
  • Chachiwiri, tili ndi batani lalikulu lofiira lokhala ndi uthenga wosavuta koma wogwira mtima: "Muli ndi mphamvu yopatsa moyo…" Popeza Facebook idachotsa zoletsa zawo pazopitilira 20% ya chithunzi chotsatsa malonda, mabizinesi ambiri akupambana ndi diso- kugwira, mauthenga amtengo wapatali.
  • Kutsatsa uku ndikosavuta. Palibe chithunzi chakumbuyo chomwe chingandisokoneze ku uthenga wakutsogolo. Ngati pali china chilichonse, malangizowo akutsogolo amayang'ana kutengera.
  • Mtundu wotsatsawo umathandizanso. Choyamba amandiyitana, amandifunsa ngati ndili mgulu la gulu (kalabu, ngati mungathe) kenako amandiuza kuti "odwala akukufunani." Zinthu zokopera izi zimapanga kumverera kokhala gawo la chinthu chamtengo wapatali - chosangalatsa.

Tsamba Loyambira Lofanana:

maselo otsika

Kudzudzula Tsambali Lofikira:

  • Pomwe pomwepo timawona (mosiyana kwambiri ndi kampeni ya Article pamwambapa) kuti uthenga womwe uli patsamba lino ndikofanana ndi wotsatsa. Kupitilira ndizomwe zili patsamba lanu lotsatsa / tsamba lanu. Alendo patsamba lino nthawi yomweyo amatsimikizika kuti ali pamalo omwewo.
  • Komabe, ndikadutsa mutu wankhani, kupitilizabe pang'ono kumatayika. Momwemo, tsambali lofikira lingaganizire azaka zakubadwa za 17-35 omwe akudina pa Facebook Ad yofanana. Ili likuwoneka kuti ndi tsamba lofikira la (Ndikulingalira) zotsatsa zingapo za Facebook pazamphatso zawo zoperekera.
  • Pali mabatani atatu oyitanira kuchitapo kanthu (CTAs) patsamba lino. Izi zili bwino, bola mabatani onsewa atsogolere anthu kupita kumalo omwewo. Tsoka ilo ndi Canada Blood Services, satero. Amatumiza anthu kumagawo atatu osiyanasiyana patsamba lawo. Makampeni anu otsatsa ayenera kukhala ndi cholinga chimodzi, osati zitatu.

Tiyeni tiwone ngati otsatsa malonda pa intaneti a Wordstream atha kuchita bwino…

Tsamba Lotsatsa ndi Lofikira Combo # 3: Kutsamira

Facebook Campaign Yawo:

mawu

Kudzudzula kutsatsa ili la Facebook:

  • Choyamba, tiyeni tiwone kuti ichi ndi kutsatsa kwa chidutswa chazomwe zili ndi chida (chida cha zida). Kutsatsa zomwe zili ndi ma gates nthawi zonse kumakhala kovuta, chifukwa mitengo yosintha masamba - kutsogolera kukulitsa mitengo nthawi zambiri sikugwira ntchito ku ROI yabwino. Mwanjira ina, mumalipira magalimoto ochuluka kwambiri kwa anu mbadwo wotsogolera tsamba. Mwayi woti atembenuke (pokhapokha malonda anu ali nyumba, galimoto, kapena pulogalamu yamtengo wapatali) sizikugwira ntchito.
  • Chifukwa cha zomwe tatchulazi, ndikuyembekeza kuwona Wordstream ikufunsa zambiri za alendo omwe atsikira patsamba lawo, chifukwa azitha kusintha mitengo yosinthira ngati akudziwa zambiri pazomwe akutsogolera.
  • Ponena za kapangidwe kotsatsa, ndimakonda buluu ndi lalanje. Buluu limakhala lowoneka bwino ndipo limafanana ndi mtundu wa Facebook womwewo ndipo lalanje limayima ndikuligwira. Chithunzicho chokha ndichosavuta (chomwe ndimakonda); zithunzi zovuta, makamaka zowonera papulatifomu, zimatha kukhala zosokoneza pomwe zazing'ono momwe zimawonekera pa Facebook.

Tsamba lolowera lofananira:

chida chokometsera adwords

Kudzudzula Tsambali Lofikira:

  • Tsamba lofikira la Wordstream ndi losavuta komanso lokonzedwa bwino. Zithunzi zochokera pa Facebook Ad ndizophatikizidwa ndipo zimagwiritsidwanso ntchito pano. Mutu wankhani "Adwords Optimization Toolkit" umabwerezedwanso, monganso mtundu wamitundu.
  • Monga tikuyembekezera, tikuwona pempho lambiri lotsogolera. Nambala yafoni, tsamba lawebusayiti, udindo wa ntchito ndi bajeti yotsatsira amalola kuti Wordstream igawane omwe amapeza kuchokera patsamba lino kukhala mapulogalamu okhathamira - kukulitsa mitengo yotsika-ya-faneli ndikupanga bajeti yawo yotsatsira.
  • Chomwe ndimangodzudzula ndikuti gawo lakumanja likuwoneka kuti silikupezeka. Pazotsatsa zonse ndi zomwe zili pamwambapa patsamba lofikira tidauzidwa kuti tsikuli litipatsa zopinga zazikulu zitatu zomwe otsatsa a Adwords amakumana nazo. Ndikufuna kuwona malingaliro pazomwe zili, ndipo ndikuponyedwa ndi mitu itatu yomwe ikuwoneka ngati yosagwirizana.

Tsamba Lotsatsa ndi Kutsitsa Combo # 4: CaliforniaClosets

Facebook Ad Campaign (yojambulidwa kuchokera pafoni yanga)

California imatseka chochitika choyera choyera

Kudzudzula kutsatsa ili la Facebook:

  • Ndimakonda mutuwu, "Sungani mpaka 20% ndikumasula kwaulere mpaka kumapeto kwa nkhalango." Pali zinthu zingapo zomwe, mwachikhalidwe, ndizofunika kwambiri pakulemba: "Sungani," "20%," "Free," ndi "Sinthani." Mutuwu uli nawo onse. Awa ndi malingaliro, abwenzi anga, ngakhale atha kumaliza matabwa… Moona mtima sindinawone chomwe chinali chifukwa, Kuchotsera chabe ndi liwu loti "Free."
  • Chithunzicho chikuchitika kwambiri, koma mwina ndikuwona malonda ndi kuthekera konse.
  • "Zima White Chochitika" chimafotokoza kuti mgwirizanowu uli ndi mathero, zomwe zimapangitsa kuti pakhale kufulumira (modzipereka kukulitsa mtengo wazoperekazo).

Tsamba Loyambira Lofanana:

Zitseko zaku California

Kudzudzula Tsambali Lofikira:

  • Takhala tikulankhula kangapo zazofananira zotsatsa ndi tsamba lofikira, ndipo tsambali lili ndizinthu zonse zopitilira bwino. Mutuwo umafanana, chithunzichi chikufanana, ndipo afotokoza pang'ono pomwe kugulitsa kwawo kwa Winter White kutha (posachedwa!).
  • Mabatani awiri a CTA amagwiranso ntchito pano chifukwa ali ndi cholinga chofananira (kufunsira kwaulere). Ndimakonda kuti kufunsa ndiko "kufunsa," kutanthauza kuti mwina simungayankhe. Chilankhulo chamtunduwu - monga "chosankha," "Ikani kuti mupeze," ndi zina, - chitha kukulitsanso phindu la chinthu chomwe chikuperekedwa. Ndili pachiyembekezo choti kalabu yanu ndiyabwino ngati sindinakhale membala.
  • Pazonse, tsamba lokwezera lokwezera bwino.

Zabwino zonse!

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