Kumvetsetsa: Ad Creative yomwe imayendetsa ROI pa Facebook ndi Instagram

Kutsatsa Kwapa Facebook

Kuti mugwire ntchito zotsatsa zotsatsa Facebook ndi Instagram zimafunikira zisankho zabwino kwambiri komanso kutsatsa malonda. Kusankha zowoneka bwino, kutsatsa kwamalonda, ndi kuyitanitsa kuchitapo kanthu kudzakupatsani mwayi wabwino kwambiri pokwaniritsa zolinga zapampeni. Msika, pali zokopa zambiri kunja uko zakupambana mwachangu, kosavuta pa Facebook - choyamba, osagule. Kutsatsa kwa Facebook kumagwira ntchito bwino kwambiri, koma kumafunikira njira yasayansi pakuwongolera ndi kukonza kampeni tsiku lonse, tsiku lililonse. Ndikosavuta kulephera kutsatsa pa Facebook ngati simutenga nawo gawo mozama ndikulowa kugwira ntchito molimbika, kuyesa ndikuwongolera osayima, ndikulephera 95% ya nthawiyo.

Kuyambira zaka zathu zokumana nazo, nayi njira zina zofunika kukwaniritsa izi movutikira pamawayilesi ochezera:

Kupanga Dongosolo Loyeserera Kulenga ndi Kuchita Nthawi Zonse

Gawo loyamba pakupanga kampeni yabwino ndikumvetsetsa malo omwe mukulengeza: pamenepa, tikulankhula za zotsatsa pazakudya za Facebook. Ngati mukutsatsa pa Facebook, malonda anu adzawonekera pakati pazotumiza kuchokera kwa abwenzi ndi zina, zomwe ndizosangalatsa kwambiri kwa omvera, chifukwa chake chidwi chidzafunika kulenga zomwe zikugwirizana ndi zomwe ogwiritsa ntchito ena akuchita. Kuti muwoneke pazithunzi za tchuthi, zithunzi zabwino za abwenzi ndi abale, ndi zolemba zina pagulu, zowonetsa pa Facebook ziyenera kukhala zokopa kwambiri, koma zikuwoneka ngati zomwe inu kapena mnzanu mungatumize.

Zithunzi ndizomwe zimayambitsa 75-90% yazogulitsa, chifukwa ili ndiye gawo loyambilira.

Njira yodziwitsa zithunzi zabwino kwambiri imayamba, osadabwitsa, poyesedwa. Tikukulimbikitsani kuyesedwa koyambirira kwa zithunzi 10-15 motsutsana ndi gulu limodzi. Osadandaula za mtundu wotsatsa, ndipo sungani zomwezo pazithunzi zilizonse zoyesedwa, ndiye mukugwira chimodzi chokha panthawi. Sitingathe kutsindika izi mokwanira. Simudzazindikira zomwe zimagwira ntchito ngati mutayamba kuyesa zosintha zingapo pachipata, ndipo mudzawononga nthawi ndi ndalama zambiri. Kupeza chithunzi choyenera ndikokwanira kwavuto - osadetsa madzi kuti wopambana asawonekere bwino. Pokhapokha mutakhala ndi chithunzi chopambana m'pamene mungayese kuyesa, kuyendetsa 10-25% yowonjezera yazogulitsa. Nthawi zambiri timangowona kupambana kwa 3-5% poyesa zithunzi, chifukwa chake zimatenga mayesero ambiri kuti mulowemo, koma kuyesa kudzakuthandizani kuzindikira zithunzi zolimba kuti muthe kutembenuka bwino.

Ndi Zithunzi Ziti Zomwe Zimagwira Bwino Kwambiri

Zithunzi zopangidwa ndi ogwiritsa ntchito zimaposa akatswiri kujambula zikafika pazanema. Chifukwa chiyani? Chifukwa Facebook ndi malo opangidwa ndi ogwiritsa ntchito, pomwe ogwiritsa ntchito amatha kukhulupirira zotsatsa zomwe zimamveka ngati zomwe akupeza kale munkhani zawo. Mwanjira ina, kutsatsa bwino kumamveka kopanda kanthu. Ganizirani "selfie," osati akatswiri odziwitsa anthu zamagazini. Yesetsani kujambula mtundu wa selfie wazinthu zonse zomwe zatulutsidwa munkhaniyo, ndi vibe yakukula kunyumba. Izi sizikugwira ntchito pa Pinterest, pomwe mawonekedwe owonera amakhala apamwamba.

Zithunzi Zotsatsa pa Facebook

Mofananamo, zikafika pazithunzi za anthu, gwiritsani ntchito zithunzi za anthu omwe amaoneka okongola komanso osavuta kupezeka, koma osati ma supermodels (mwachitsanzo, okhala ndi anthu omwe angawoneke ngati anthu omwe mungakumane nawo mumsewu). Mwambiri, amayi ndi ana osangalala nthawi zonse amakhala beti yamphamvu. Pomaliza, jambulani zithunzi zanu ndi smartphone yanu kapena kamera ina, ndipo ngati kuli kotheka, musadalire kujambula masheya. Kujambula masheya nthawi zambiri kumadzimva kuti ndi "waluso" kapena wamzitini komanso wopanda umunthu, ndipo kumakhala ndi katundu wambiri wazamalamulo ndi ufulu wogwiritsa ntchito malonda.

Zomwe Zimachitika Mukakhala Ndi Ad Yabwino

Chifukwa chake mudagwira ntchito molimbika, mumatsata malamulowo, mudapanga "malonda akupha" ndipo mwapeza kutembenuka kwabwino - pafupifupi sabata limodzi, kapena mwina kwakanthawi kochepa. Kenako kupambana kwanu kopambana kunayamba kutha, pomwe malonda adayamba kumva bwino, motero osakakamiza, kwa omvera anu. Izi ndizofala kwambiri. Kutsatsa kwa Facebook kumakhala ndi moyo wawufupi, ndipo amasiya kusewera atawonekera poyera ndikutaya zatsopano.

Facebook Ad Creative

Tsopano? Osataya mtima - kugulitsa malonda bwino ndikosavuta kuposa kuyambira pomwepo. Mwazindikira kale mtundu wopambana, chifukwa chake musasinthe. Sinthani zinthu zing'onozing'ono monga mitundu yosiyanasiyana ndi mitundu yosiyanasiyana, koma osangoganizira zazomwe akutsatsa. Njira yokhayo yodziwira kugunda bwino ndikuchita mayeso ang'onoang'ono. Muyenera kupitiliza kufunafuna zithunzi mutayesa zitsanzo zazing'ono ngati izi chifukwa ndimasewera a manambala. Mutha kuyembekezera kuyesa mazana a zithunzi musanadziwe wochita zamphamvu.

Pitirizani Kulimbitsa Kuti Mukwaniritse Zolinga Zanu za ROI

Monga otsatsa pa Facebook kapena pa Instagram, mufunika kupitiliza kuyesa - masiku 7 pa sabata, maola 18 patsiku - chifukwa zotsatsa zanu zidzakhala zachikale, mudzakhala mukuyesa, ndipo moyenera, muyenera kuyembekezera kuwononga 10-15% bajeti yanu pamwezi mukamayesedwa.

Kupikisana ndikupambana pakutsatsa kwapa TV kumagwira ntchito molimbika ndikuyang'ana kuyeserera kosalekeza. Pazomwe takumana nazo, zotsatsa zoyesedwa zomwe zingagwiritsidwe ntchito ndi 1, 20, ndiye kuti kukhala waulesi kumakuwonongerani nthawi 95%. Zithunzi pafupifupi zisanu zokha pazoyeserera 5 zilizonse, ndipo musanayambe kukonzanso zinthu zina.

Kudziwa luso la kutsatsa pa Facebook kumaphatikizapo kuleza mtima komanso kutsata, pang'onopang'ono, njira zowerengera komanso kusanthula. Kumbukirani kuti kusintha kumachulukirachulukira, ndipo kusintha kosasintha pang'ono kumatha kubweretsa kuwonjezeka kwakukulu kwa ROI. Kupita patsogolo mosadukiza komanso zopambana zazing'ono zimapangitsa kuti bizinesi yanu izikhala yayikulu komanso bajeti.

Kuyesa Kwatsatsa Pa Facebook

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