5 Rookie Facebook Ad Zolakwa Zomwe Muyenera Kupewa.

Zolakwa

Zotsatsa pa Facebook ndizosavuta kugwiritsa ntchito - ndizosavuta kuti patangopita mphindi zochepa mutha kukhazikitsa akaunti yanu yamabizinesi ndikuyamba kutsatsa zotsatsa zomwe zingathe kufikira anthu mabiliyoni awiri. Ngakhale kukhala kosavuta kukhazikitsa, kutsatsa malonda opindulitsa a Facebook ndi ROI yoyezera sikophweka.

Kulakwitsa kumodzi pakusankha kwanu, kuwunikira omvera, kapena kutsatsa kutsatsa kumatha kuyambitsa kampeni yanu kulephera. Munkhaniyi, ndiulula zolakwika zisanu zapamwamba zomwe mabizinesi amapanga posatsa pa Facebook. Ngati mukupanga chimodzi mwazilakwitsa izi, zotsatsa zanu ndizoti zitha kulephera.

1. Kusankha Cholinga Cholakwika

Chinthu choyamba muyenera kumvetsetsa ndikuti zotsatsa za Facebook zimakhazikika. Kaya mukufuna anthu kuti ayike pulogalamu yanu yam'manja, onerani kanema wanu, kapena kugula malonda anu, cholinga chilichonse choperekedwa ndi Facebook chimakhala ndi zovuta zake kuti zikwaniritse cholinga chomwe mukufuna.

Pulogalamu Yotsatsa pa Facebook

Mwachitsanzo, ngati mukufuna kutsatsa makanema pamiyezo yatsopano yowululira momwe bizinesi yanu imagwirira ntchito, simukufuna kugwiritsa ntchito magalimoto kapena cholinga chosinthira, chomwe chimayang'ana kwambiri potumiza ogwiritsa ntchito patsamba lanu kapena kukwaniritsa zomwe mukufuna patsamba lanu.

Momwe kanemayo akuwonetsera ogwiritsa ntchito momwe bizinesi yanu imagwirira ntchito, mungafune kugwiritsa ntchito makanema, kuzindikira mtundu, kapena cholinga chofikira, monga momwe kusinthaku kukugwirizanira ndi cholinga chanu chofikira ogwiritsa ntchito atsopano. Ngati cholinga chanu ndikuyendetsa anthu kutsamba lanu, gwiritsani ntchito cholinga chamagalimoto. Ngati cholinga chanu ndikupeza ma adilesi, ndiye gwiritsani ntchito cholinga chotsogolera.

2. Osati Kugwiritsa Ntchito Makonda Omvera

Mukakhazikitsa malonda anu oyamba, mutasankha cholinga chanu mudzawona chonga ichi:

Omvera Omvera pa Facebook

Apa ndipomwe mumaloza ogwiritsa ntchito a Facebook. Ndizosavuta kuloza ogwiritsa ntchito azaka, jenda, malo, ndi zokonda kuti mupeze makasitomala atsopano, makamaka popeza Facebook imapangitsa kukhala kosavuta kwambiri pogwiritsa ntchito mindandanda yotsitsa kuti mupeze zokonda ndi zizolowezi zawo. Komabe, wotsatsa aliyense wabwino pa intaneti angakuuzeni kuti muyenera kaye kulunjika kwa makasitomala anu komanso alendo obwera kutsamba lanu, osati ziyembekezo zatsopano.

Muli ndi 60-70% mwayi waukulu wogulitsa kwa kasitomala yemwe alipo kale kuposa watsopano.

Kupeza Kasitomala vs Kusungidwa

Ngati muli ndi mndandanda wamaimelo wamakasitomala ndikulandila kuchuluka kwamawebusayiti, yambani kutsatsa kwa makasitomala ndi alendo obwera patsamba lanu choyamba. Iwo amadziwa kale bizinesi yanu ndipo adzafunika zochepa zokhutiritsa kuti mutembenuke. Mutha kupanga omvera mwakukweza mndandanda wanu wamaimelo ndikukhazikitsa pixel ya Facebook (yomwe yakambidwa mu nsonga # 5) kuti ipangitse omvera kuzungulira tsamba lanu.

3. Kugwiritsa Ntchito Malo Otsatsa Olakwika

Mukafika posankha mayikidwe a kampeni yanu ya Facebook, Facebook imayika zomwe mwayika nazo kuti zisasinthike, zomwe amalangiza.

Kuyika Kwama Ad Kwapa Facebook

Kukhazikitsa: Facebook imapereka zotsatsa zanu papulatifomu yawo ndi masamba ena achitatu.

Ma rookie ambiri amadumpha gawoli ndikupita ndi malingaliro a Facebook. Nthawi zonse sungani zomwe mwayika kuti muchotse maukonde omvera.

Kutsatsa Kwa Facebook Kukhazikitsa

Maukonde omvera ndi mndandanda wamawebusayiti opitilira XNUMX miliyoni ndi mapulogalamu a m'manja. Ngati musankha kuyikapo Facebook kapena Instagram, mumadziwa komwe kutsatsa kwanu kukuwonetsedwa. Ngati musankha netiweki ya omvera, simudziwa kuti ndi pulogalamu iti kapena tsamba lanu la malonda, ndipo chifukwa chosowa malo, nthawi zambiri mbali zina za zomwe mumapanga zimasowa.

Maukonde omvera ndi dzenje lakuda pomwe ndalama zotsatsa zimafera. Kutsatsa kumatsitsidwa pa Facebook, zimapangitsa kuti zikhale zovuta kuti ma algorithm awo akwaniritse kuchuluka kwamalo awa. Khalani pa Facebook newsfeed yokha ndikuyesa zotsatsa zanu. Mukayamba kuwona zotsatira zabwino, ndiye yambani kufutukula pa Instagram ndi netiweki ya omvera.

Osangobisa mayikidwe onse pamsonkhano umodzi; zidzakhala zovuta kuthana ndi mavuto pomwe pali mabodza, ndipo chifukwa netiweki ya omvera ndi yotsika mtengo yotsatsa (magalimoto otsika), zochuluka zotsatsa zotsatsa zidzaperekedwa kumalo amenewo.

4. Facebook Ad Inokha

Pali zinthu zambiri zomwe munganene komanso zomwe simungathe kunena patsamba lanu lotsatsa la Facebook. Mwachitsanzo, simunganene kuti malonda anu amachita chilichonse monga amachepetsa nkhawa, amathandiza anthu kuti achepetse thupi, amachulukitsa chisangalalo, kapena china chilichonse. Ngakhale kunena kuti mumapereka chithandizo chabwino mtawuni sikuloledwa. Simungagwiritsenso ntchito zithunzi zisanachitike kapena mutatha kapena kugwiritsa ntchito zosokoneza kapena zolaula.

M'magulu osiyanasiyana otsatsa pa Facebook, ndimakumana ndi mauthenga ngati awa:

Kutsatsa Kwa Facebook Kuyimitsidwa

Musanayambe kutsatsa, werengani Ndondomeko yotsatsa Facebook kotero mukudziwa zomwe mungathe komanso zomwe simungathe kuziphatikiza m'kope lanu. Ngati munganene cholakwika kapena kugwiritsa ntchito chithunzi chosayenera, Facebook imadziwika kuti imayimitsa maakaunti. Kuti mumve malingaliro amtundu wanji wazotsatsa, onani Malonda Espresso laibulale yotsatsa. Pali masauzande a malonda kumeneko omwe mungapezepo malingaliro.

5. Facebook mapikiselo

Facebook pixel ndi kachidindo kakang'ono kamene kamatha kutsata pafupifupi chilichonse chomwe wogwiritsa ntchito amachita patsamba lanu, kuyambira masamba omwe adachezera, mabatani omwe adadulidwa, mpaka pazinthu zogulidwa. Pomwe Facebook Ads Manager imapereka ziwerengero monga mitengo yodina ndi zomwe zimachitika patsamba la Facebook lokha, pixel ya Facebook imatsata zomwe ogwiritsa ntchito amakhala patsamba lanu.

Pixel imakuthandizani kuti muyese magwiridwe antchito a kampeni iliyonse, ndikuzindikiritsa kuti ndi malonda ati omwe akugwira ntchito ndi omwe akuchitika bwino. Ngati simugwiritsa ntchito pixel ya Facebook, mudzakhala osawona pa Facebook. Kuphatikiza kutsata kutembenuka, pixel ya Facebook imakulolani kuti mupange omvera azomwe mumachita patsamba lanu.

Mwachitsanzo, mutha kugwiritsa ntchito pixel ya Facebook pagulu logwiritsa ntchito omwe akuwona chinthu china, kenako mutha kuwonetsa aliyense amene akuwona malonda ake pa Facebook (otchedwa retargeting). Ngati chiyembekezo chimawonjezera chinthu m'galimoto yawo koma sichinamalize potuluka, kudzera mukubwezeretsanso mutha kuwabwezeretsa ku ngolo yawo kuti amalize kuyitanitsa kwawo.

Musanayambe kampeni imodzi yokha ya Facebook, ikani pixel yanu ya Facebook kuti mulande omvera patsamba lanu ndikupanga zosintha zomwe mukufuna kupeza. Mutha kuphunzira momwe mungakhazikitsire pixel yanu ya Facebook mwa kuwonekera apa.

Kutembenukira Kwako

Mukatsatira malangizo asanu pamwambapa, mudzawona kupambana ndi kutsatsa kwanu pa Facebook. Makasitomala ndi alendo obwera kutsamba lawebusayiti ndi anthu osavuta kugulitsa. Malingana ngati mukuwawonetsa malonda otsatsa zosowa zawo, muyenera kukwaniritsa zolinga zanu. Gawo lachinyengo limabwera mukamayesa kukulitsa zotsatsa zanu ndikupeza makasitomala atsopano; ndipamene kuyesa zonse kuchokera kuzolinga, omvera, mayikidwe, bajeti, ndi zotsatsa zimayamba. Koma musanafike pagawo lanu la malonda anu pa Facebook, muyenera kubowola pazoyambira.

Kodi ndi zolakwitsa zingati mwazomwe mukupanga?

2 Comments

  1. 1

    Hei Steve,

    Zikomo chifukwa chogawana, ichi ndichinthu chomwe aliyense amene akugwiritsa ntchito kapena akukonzekera kugwiritsa ntchito zotsatsa pa facebook - ayenera kuwerenga.

    Zinthu zoyambirira, tiyenera kufotokoza bwino ndikudziwa omwe tikufuna kuwonera. Ngati izi zaphonya, mudzakhala mukuwononga ndalama zanu pachabe.

    Eya, Facebook idakhwimitsa kwambiri kuvomereza, ndizovuta kuti ma niches ena awonetsetse zowonekera pamutu wa Ad, makamaka pankhani zantchito.

  2. 2

    Zikomo chifukwa cha upangiri wabwino pakutsatsa Kutsatsa! Koma pali njira zina zotsatsira pa Facebook. Mutha kugwiritsa ntchito zida zina zokha kuti muwonjezere abwenzi ambiri, kuwatumizira mauthenga etc.

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