Zinthu Zogulira Malo Otsatsa Ogulitsa

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Pali makina opanga makina Kunja uko… ndipo ambiri a iwo amadzizindikiritsa monga malonda zokha ndimitundu yosiyanasiyana yomwe imathandizira. Komabe, timawona makampani ambiri akupanga zolakwa zazikulu mukuwononga ndalama zochulukirapo, nthawi yochuluka kwambiri kapena kugula njira yolakwika palimodzi.

Makamaka ukadaulo wotsatsa, nthawi zonse timafunsa mafunso angapo pakusankha kwa ogulitsa:

  • Ndi mwayi uti mukuwona kuti sizikudyedwa? Kodi ndikutsogolera kosamalira? Kulemba kumatsogolera kukulitsa kugulitsa bwino? Kuthandiza upsell kapena kusunga makasitomala amakono? Kapenanso zikungochepetsa kuchuluka kwa gulu lanu ndikusintha zina mwazomwe mukugwiritsa ntchito pano.
  • Nthawi yake mukuyenera kukhazikitsa ndikuwona zotsatira? Kodi mukufunikira kuthamanga msanga bwanji kuti muwone kubweza ndalama zanu? Kodi ndi nthawi yanji yopumira kuti muwonetse kupambana?
  • Zida ziti mukufunika kukhazikitsa ndi kuwongolera dongosololi? Ichi ndi chachikulu! Kodi mukuyenera kuchita kafukufuku wanthawi zonse? Kodi mukufunika kupanga maulendo amakasitomala kuyambira koyamba? Kodi mukufunikiranso kukhala ndi ma tempulo anu omwe amvera? Kodi kuphatikiza kophatikizika kudzagwira ntchito kapena muyenera kupeza zowonjezera kuti mukwaniritse zomwe mukufuna?
  • Ndi deta yanji mukufunikira kuti muyambe ndipo musuntha bwanji ndikusintha zambiri zaulendo wamakasitomala momwe machitidwe, kugula, ndi zina zimasinthidwira? Makina olakwika ndipo mudzapeza kuti zinthu zanu zauma poyesera kusintha ndikusungira deta pakati pamakina.
  • Ndalama zotani mungapange? Sikuti kumangopatsa chilolezo papulatifomu, ndalama zolipirira mameseji, ntchito, ndi chithandizo, kukonza zinthu, kuphatikiza ndalama ndi chitukuko, komanso kukhazikitsa, kukonza, kuyesa komanso kukhathamiritsa.

Monga lamulo, tifunsa makasitomala athu kuti adziwe maulendo amakasitomala awo:

  • kupeza - Pazogulitsa zilizonse komanso gwero lililonse lazitsogozo, ndiulendo uti womwe chiyembekezo chimatenga kuti ukhale kasitomala? Phatikizani zikhalidwe, zoperekera chithandizo, komanso zinthu zapaintaneti. Mutha kuwona njira zomwe ndizothandiza kwambiri, kuyendetsa ndalama zambiri, ndikuwononga ndalama zochepa. Mungafune kugwiritsa ntchito kutsatsa kwamakina kuti muwonjezere kuchuluka kwa zabwino kapena kusinthiratu njira yamaulendo osakwanira koma opindulitsa.
  • Kusungidwa - Pa chinthu chilichonse, ndiulendo uti womwe kasitomala amatenga kuti akhale kapena abwere ngati kasitomala? Makina opanga zotsatsa akhoza kukhala zida zodabwitsa zowonjezera kusungira. Mutha kuyendetsa kampeni yakukwera, kampeni yophunzitsira, kuyambitsa kampeni mogwirizana ndi kagwiritsidwe ntchito, ndi zina zambiri. Osapeputsa kuchuluka kwa nsanja izi zomwe zingakuthandizireni kusunga makasitomala abwino.
  • Upsell - Mungakulitse bwanji phindu la makasitomala pamtundu wanu? Kodi pali zina zowonjezera kapena mwayi? Mungadabwe ndi kuchuluka kwa makasitomala omwe muli nawo omwe amawononga ndalama ndi omwe akuchita nawo mpikisano chifukwa sanazindikire zomwe muyenera kupereka!

Paulendo uliwonse, tsopano pangani mapu:

  • Ogwira Ntchito ndi Mtengo - Kodi mitengo yamalonda anu otsatsa ndi yotsatsa ndi yotani kuti mupeze mtsogoleri aliyense woyenera komanso kasitomala aliyense?
  • Dongosolo ndi Mtengo - Kodi ndimadongosolo ati omwe deta imasonkhanitsidwa panjira?
  • Mwayi ndi Ndalama - Kukula komwe kukukulira paulendo uliwonse ndikungopeza ndalama zochuluka motani popanga makina ndi kupititsa patsogolo maulendowa? Mwinanso mungafune kuyerekezera izi - 1%, 5%, 10%, ndi zina zambiri kuti muwone bwino mwayi wopezera ndalama. Izi zitha kukupatsirani maziko olimbitsira bajeti kuti mukwaniritse.

Mutha kukhala ndi chidwi chofufuza makampani ena mumakampani anu ndikuwunikiranso momwe ena amagwiritsidwira ntchito kwa ogulitsa otsatsa. Kumbukirani izi, komabe, nsanja zotsatsa zokha sizimafalitsa zochitikazo zowopsa - zodabwitsa zokha zokha! Tengani manambalawo ndi mchere wamchere pamene mukugwira ntchito kuti mupeze nsanja yoyenera.

Mwanjira ina, musanagule nsanja, muyenera kukhala ndi njira zanu zonse ndikukonzekera! Monga kumanga nyumba… muyenera kukhala ndi pulani pamaso mumasankha zida, omanga, ndi zofunikira! Mukamayendetsa bwino mapulani anu, mutha kuwunika njira iliyonse yotsatsira motsutsana ndi njirayi kuti mudziwe nsanja zomwe mungachite bwino. Tikuwona zolephera zambiri ndi makampani omwe amagula nsanja ndikuyesera kusintha njira zawo kuti akwaniritse zolakwika za nsanja. Mukufuna nsanja yomwe ili yosasokoneza kwambiri komanso yokhazikika pazinthu zanu, njira zanu, luso lanu, nthawi yanu, ndikubwezera komwe kubwera pambuyo pazogulitsa.

Tikukulimbikitsani kuti musadumphe kufunsa nsanja yanu kuti mumve zomwe munganene ndikupita pa intaneti kuti mupeze makasitomala. Monga momwe amagwiritsidwira ntchito, maumboni nthawi zambiri amasankhidwa pamanja komanso makasitomala opambana kwambiri. Mukufuna kufikira ndikufunsana ndi kasitomala wamba kuti muwone kuchuluka kwa ntchito, thandizo, njira, kuphatikiza, ndi luso lomwe nsanja yanu yakutsatsa ikuwapatsa. Dziwani kuti mudzamva nkhani zowopsa - nsanja iliyonse yotsatsira ili nayo. Yerekezerani zomwe muli nazo ndi zolinga zanu kuzomwe mumalemba kuti muwone ngati zinganeneratu kupambana kwanu kapena kulephera kwanu.

Tidali ndi kasitomala m'modzi wophatikizira ndikukhazikitsa nsanja ya manambala sikisi kutengera kokha owerengera awo. Pamene nsanja inali okonzeka kukhazikitsa analibe njira, alibe chilichonse, komanso njira yoyezera kupambana kwamakampeni enieniwo! Adaganiza motsimikiza kuti akhala ndi zitsanzo zina papulatifomu zomwe angathe kuzisintha ndi kuzitumiza… ayi. Pulatifomu idayambitsidwa ngati chipolopolo chopanda kanthu.

Kuyanjana ndi nsanja kunalibe njira zothandizira, mwina, kungothandizira makasitomala kuti agwiritse ntchito nsanja. Kampaniyo idayenera kupita kukafufuza makasitomala awo, kulembetsa alangizi kuti athandizire paulendo wamakasitomala, kenako ndikugwira ntchito ndi alangizi kuti azisamalira ndi kukonza kampeni. Iwo adadabwitsidwa kuti mtengo wopangira ndikukhazikitsa kampeni zoyambilira udaphimba ukadaulo wonse waukadaulo.

 

Mfundo imodzi

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    Zikomo chifukwa cha malangizo awa, onse ndiofunika kwambiri. Kutsatsa kwachidziwitso kumatha kubweretsa zotsatira zabwino, koma makasitomala ayenera kudziwa kuti ndi chida ndipo sichingagwire ntchito popanda njira kapena zinthu. Ichi ndichifukwa chake ndikofunikira kusankha nsanja yomwe imapereka chithandizo chovuta pakukhazikitsa kampeni. Ndikufuna kulangiza Synerise, yomwe ndi nsanja yotere. Otsatsa samangopeza mwayi wazinthu zonse, komanso maphunziro, thandizo ndi malangizo.

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