Kutsatsa UkadauloMarketing okhutiraMakanema Otsatsa & Ogulitsa

Mtambo wa Ufulu: Sinthani Kuchotsa Kwa Ufulu Wowonekera mu Real-Time

Kumayambiriro kwa chaka chino, akuti Chipotle adatenga chithunzi cha woyang'anira Sacramento popanda chilolezo kenako nkumachigulitsa pamalonda awo onse. Pulogalamu ya suti yodikira ndizopindulitsa zonse zamakampani pazaka 9 ... $ 2.2 biliyoni.

Ndi zikhalidwe zomwe zikadapewedwa kugwiritsa ntchito ukadaulo womwe umaphatikizira njira yowonetsetsa kuti kumasulidwa kwasainidwa ndipo chithunzi chidalipo kuti chigwiritsidwe ntchito ndi kugawidwa… chisanagawidwe!

FADEL ikubweretsa chopereka chatsopano chamakampani ndi mabungwe kuti azitsatira ufulu wazomwe amagwiritsa ntchito popanga zotsatsa komanso zotsatsa. Ubwino ndikuphatikizira kupeza zinthu zapa digito mwachangu kuti zigulitsidwe ndi kulenga, kupulumutsa nthawi ndi ndalama povomereza ufulu ndikupewa mtengo wogwiritsa ntchito molakwika.

Mtambo wa Ufulu lakonzedwa kuti liphatikizidwe ndi otchuka kwambiri kasamalidwe kazinthu zamagetsi ndi nsanja zotsatsa zomwe zimagwiritsidwa ntchito kwakukulu mpaka mabungwe ang'onoang'ono ndi zopangidwa, kuphatikiza Nyumba, OpenText, Bokosi ndi Kupita.

Oyang'anira ma Brand amatha kupeza mwayi waluso pamaluso a talente kuphatikiza ubale wawo wothandizila, magawo, mawonekedwe ndi zinthu zomwe zimagwirizanitsidwa komanso mapangano, kutulutsidwa, ndi magwiritsidwe ntchito. Opanga atha kuyang'anitsitsa mwachangu zinthu zonse zotsatsa zotsatsa - kuchokera pamamodeli, ochita zisudzo ndi ojambula, nyimbo, zithunzi, ndi zotsatsa - motsutsana ndi mgwirizano kuti achotse ufulu wawo munthawi yeniyeni, onse ali papulatifomu yoyang'anira zomwe zilipo pakampani yawo.

Tikubweretsa zonse zomwe taphunzira pazaka 14 zathu komanso luso lathu ndi kasamalidwe ka ufulu ndi ukadaulo kwa anthu otsatsa nawo Mtambo wa Ufulu. Itha kuphatikizidwa mwachangu komanso mosavuta munjira zamalonda zotsatsa kale ndi machitidwe ake kuti achepetse mtengo, kukulitsa ndalama ndi kuthamanga kukagulitsa ndikuchepetsa zovuta zambiri zomwe zingabwere chifukwa chogwiritsa ntchito molakwika kuchuluka kwa katundu ndi zinthu zomwe zili mkati mwa zotsatsa. Woyang'anira wamkulu.

Makampani otsatsa malonda amadalira kuchuluka kwazinthu zadigito kuti zidziwitse zomwe zimadziwika. Komabe m'malo omwe muli zochulukirapo, zovuta zambiri zimachedwetsa kampeni ndikupanga chiopsezo kubizinesi. Mtambo wa Ufulu wolemba FADEL ndi yankho losavuta komanso losavuta lomwe limathandizira wotsatsa ku:

  • Limbikitsani kupanga ndi kugawa zotsatsa ndi kutsimikizira pang'ono kuti ndi zinthu ziti-zosindikiza, digito, makanema, ndi talente-zomwe zingagwiritsidwe ntchito liti, pati komanso motani.
  • Tetezani malonda kuzinthu zosavomerezeka zomwe zitha kulipira ndalama mamiliyoni ambiri pachilango, kukonzanso kampeni, komanso PR.
  • Dulani mitengo ndikuwonjezeka kwa magwiridwe antchito komanso kuthekera kowunika zonse zomwe zingapangidwe kuti mugwiritsenso ntchito moyenera.
  • Galvanize equity ndi magwiridwe antchito analytics zomwe zimapereka chidziwitso pakufufuza ndikugwiritsa ntchito kuti mutha kukulitsa pazosindikiza, digito, mawayilesi komanso mayendedwe ochezera.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.