Mwachangu: Chifukwa Chiyani magwiridwe antchito ndichofunikira kwa Smart Marketer

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Kuti muchite bwino pantchito zomwe zikuyenda mwachangu komanso ogwiritsa ntchito kumapeto, otsatsa amafunikira yankho mwachangu, lotetezeka, losavuta lomwe lingapereke zomwe zili munthawi yeniyeni. Pulatifomu mwachangu imathandizira mawebusayiti ndi mapulogalamu am'manja posunthira zomwe zili pafupi ndi ogwiritsa ntchito, ndikupereka zokumana nazo zabwino komanso zotetezeka padziko lonse lapansi. Chinsinsi chotsatsa mwanzeru ndikuika patsogolo magwiridwe antchito kuti atembenuke.

Mwachangu Anakonza mwachidule

Mwachangu ndi malingaliro othandizira okhudzana (CDN) yomwe imapatsa mabizinesi kuwongolera kwathunthu momwe amagwiritsira ntchito zomwe zili, mwayi wosagwirapo ntchito zenizeni analytics komanso kutha kusunga zosasintha mosasinthika (monga zambiri zamasewera kapena mitengo yama stock) m'mphepete.

Makasitomala achangu amapanga zinthu zadijito monga makanema osunthika, masamba azogulitsa, zolemba, ndi zina zambiri kudzera mumawebusayiti awo komanso ma pulogalamu awo omwe amapezeka pa intaneti (APIs). Makasitomala amatha kupanga zinthu (zopangidwa ndi kasitomala) monga tsamba lazinthu zatsopano kapena kanema, monganso ogwiritsa ntchito makasitomala kumapeto (monga ndemanga zopangidwa ndi ogwiritsa ntchito). CDN yachangu imapangitsa kuti kutumizidwa kwa zinthuzo kuyende bwino posunga kwakanthawi m'malo apakatikati oyandikira kwambiri wogwiritsa ntchito kumapeto. Njira yosungira makopewa imadziwika kuti "caching," kuchotsa zinthu zakale zomwe zimatchedwa "purging," ndipo malo omwe amasungidwa amatchedwa "PoPs."

Mofulumira CDN

Yikani mwachangu masango amtundu wama cache m'malo ofunikira, omwe amadziwika kuti ndi malo opezekapo (PoP). POP iliyonse imakhala ndi tsango la maseva osungira mwachangu. Ogwiritsa ntchito kumapeto akamapempha zinthu zamakasitomala, Amawalanditsa Mwachangu kuchokera kulikonse komwe kuli posungira komwe kuli pafupi kwambiri ndi aliyense wogwiritsa ntchito kumapeto.

Malo Okhazikika a CDN

Mwamsanga imapatsa mphamvu masamba masauzande ambiri m'makampani omwe ali ndi kukula kuyambira mabizinesi ang'onoang'ono mpaka pakati mpaka madipatimenti amabizinesi akuluakulu, m'mafakitale osiyanasiyana (kuphatikiza kusindikiza kwa digito, e-commerce, makanema apaintaneti & audio, SaaS, ndi maulendo & kuchereza alendo) . Makasitomala amakono akuphatikiza Twitter, Hearst, Stripe, GitHub, BuzzFeed, KAYAK, Dollar Shave Club ndi About.com.

Chifukwa chomwe otsatsa ayenera kusamalira ma CDN

Gulu lotukuka limadaliridwa kuti lipange zinthu zomwe zimakula ndikumapeto, pomwe kutsatsa kumafuna chinthu chachikulu chotsatira - ndipo adachifuna dzulo. Kuthamanga kwa tsamba ndi magwiridwe antchito ndizofunikira kwambiri kwa ogwiritsa ntchito kumapeto; chifukwa chake magulu otukuka akuyenera kukhala akugwiritsa ntchito netiweki yoperekera zinthu (CDN). Pali zifukwa zikuluzikulu ziwiri zomwe otsatsa komanso IT amayenera kusamala ma CDN:

  1. Ma CDN amathandizira kukonza kutembenuka kwa makasitomala

Kafukufuku akuwonetsa kuti nthawi zolemetsa pang'onopang'ono ndiye chifukwa chachikulu chomwe 70% yaogula pa intaneti amasiya ngolo. Malinga ndi kafukufuku wina, "awiri mwa atatu mwa ogulitsa ku UK komanso opitilira theka la omwe aku US akuti kutsika kwatsamba ndiye chifukwa chachikulu chosiya kugula". CDN imatha kukonza bwino nthawi ndikutsitsa kutsika kwa tsamba lanu, zomwe zimathandizanso kutembenuza atsogoleri. Kulimbitsa katundu nthawi kungatanthauze kusiyana pakati pa zovuta komanso ogwiritsa ntchito bwino mukamagwiritsa ntchito mafoni pang'onopang'ono.

CDN yake idapangidwa mwachangu kuti ipatse magulu azachitukuko kuwongolera momwe amagwiritsira ntchito zomwe zili, kuwapangitsa kukhala otsimikiza kuti ogulitsa pa intaneti amatha kuwona - komanso, koposa zonse, kugula - zinthu bwino. CDN mwachangu imasunga ma seva am'mphepete, zomwe zikutanthauza kuti wosuta akadina patsamba lanu, pempho lawo limangoyenera kupita kudera lomwe lili pafupi kwambiri ndi iwo, osati kubwerera ku seva yoyambira (yomwe ingakhale yokongola kutali ndi komwe ogwiritsa ntchito amakhala). A kafukufuku waposachedwapa apeza kuti 33% ya ogula sangakwanitse kugula kuchokera ku kampani pa intaneti ngati sagwira bwino ntchito ndikuti 46% ipita kumawebusayiti omwe akupikisana nawo. Pofuna kuonetsetsa kuti mukukumana ndi zabwino ndikuwonjezera mwayi womwe kasitomala abwerere patsamba lanu mtsogolomu, zofunikira ziyenera kutumizidwa kwa ogwiritsa ntchito mwachangu momwe angathere.

  1. Zambiri kuchokera kuma CDN zitha kudziwitsa njira yanu yotsatsa

Kugulitsa ma Omnichannel kukukhala momwe zikuyendera; ogula amafufuza zinthu pa intaneti komanso pafoni asanapite ku shopu yogula. Malinga ndi Adweek, 81% yaogula amafufuza pa intaneti asanagule, koma 54% ya omwe amagula pa intaneti amafuna kuti awawone asanagule. Potengera izi, otsatsa akuyenera kudziwa momwe ntchito yogulitsira pa intaneti ikuyendera bwino (maimelo, zotsatsa, zotsatsa komanso makanema apaintaneti) mogwirizana ndi malonda ogulitsa.

CDN itha kuthandizira kudziwitsa njira zotsatsa pa intaneti, kupatsa magulu kuwonekera momwe kutsatsa kwapaintaneti kumathandizira kugulitsa m'sitolo, ndikupangitsa kuti ntchito zotsatsa zapafupi zitheke. Ndi Fastly's GeoIP / Geography Detection, amalonda amatha kufananizira mawonedwe a tsamba la chinthu china ndikuwonetsa kulumikizana pakati pakufufuza pa intaneti ndi kugula m'sitolo. Mwachitsanzo, otsatsa digito atha kugwiritsa ntchito ukadaulo wa Fastly ku geo-mpanda kwa ma mailosi angapo kuzungulira sitolo, ndikuyang'ana kuwonera masamba analytics pachinthu chapadera. Zogulitsa m'sitolo zitha kuyerekezedwa ndikusiyanitsidwa ndi mawonedwe atsamba pa intaneti kuti muwone ngati pali ubale pakati pa shopper akuwonera pa intaneti kenako kugula m'masitolo, ndipo otsatsa amatha kusintha zotsatsa moyenera.

Kugwiritsa ntchito ma beaconing kumagwiritsidwa ntchito kutolera chidziwitso chokhudza ogula ndikuwunikira makasitomala potengera zomwe amakonda, kuyandikira, ndi zina zambiri kuti muwonjezere kutengapo gawo - zinthu zofunika kwambiri pamachitidwe amakono otsatsa. Kugwiritsa ntchito CDN yokhala ndi ma cache osungira kumapeto kwa ma beacon oyandikira pafupi ndi kasitomala kumathandizira kupititsa patsogolo ntchito ndikuchepetsa kusonkhanitsa deta yofunika kwambiri yotsatsa.

Zida zowunikira magwiridwe antchito zimathandizanso

Ngati ndinu mtundu wa otsatsa omwe akuchita kampeni nthawi zonse ndi kuyesa kwa A / B, muyenera kukhala tcheru kuti muwone momwe ntchito yanu ikukhudzira momwe tsamba lanu likugwirira ntchito.

Zida zowunikira pawebusayiti zimatha kuloleza otsatsa kuti azitha kuwunika zinthu zonse patsamba lanu komanso mafoni. Zida izi zimakulolani kuyesa ndikupeza analytics pazochitika zonse za tsambali, kuphatikiza zidziwitso monga nthawi yolumikizana, mayankho a DNS, njira yotsata, ndi zina zambiri. Pogwiritsa ntchito njira zowunikira, masamba akhoza kuyesedwa kuchokera ku malo "oyera labu", omwe ali othandiza makamaka poyesa kudziwa momwe chatsopano Zomwe zawonjezedwa patsamba (monga kutsatsa kapena pixel yotsata) zingakhudze magwiridwe antchito atsamba lanu, ndikuwonetsetsa ngati zingaperekenso ROI yabwino. CDN yamakono imatha kuyendetsa bwino ndikuwunika kuyesa kwa A / B, kulola otsatsa kuti athe kuwona zotsatira munthawi yeniyeni ndikukhala ndi magwiridwe antchito.

Otsatsa nawonso nthawi zambiri amawonjezera zinthu za "gulu lachitatu" patsamba lawo lawebusayiti kapena pulogalamu yam'manja - zinthu monga mapulagini azosangalatsa, mapulagini amavidiyo, ma tag otsata, ndi zotsatsa. Koma zamtunduwu zamtundu wachitatu zimatha kutsitsa magwiridwe antchito. Ichi ndi chitsanzo china chabwino chifukwa chake kuwunika magwiridwe antchito ndikofunikira - kuti mapulagini ndi zowonjezera zomwe zikugwiritsidwa ntchito patsamba lino zisapangitse kuti zizinyamula pang'onopang'ono kapena kuwonongeka.

Zolemba pobweretsa ma network - Stripe

Stripe ndi nsanja yolipirira yomwe imapanga madola mabiliyoni ambiri pachaka kumakampani masauzande ambiri, kuyambira poyambitsa kumene mpaka makampani a Fortune 500. Chifukwa kulandira ndalama ndiye moyo wamabizinesi aliwonse, Stripe idafunikira njira yabwino yotumizira katundu wawo mwachangu pomwe amakhala otetezeka kwa ogwiritsa ntchito. Posankha CDN, Stripe adafunafuna mnzake yemwe angawathandize kukhalabe odalirika komanso akukwaniritsa magwiridwe antchito. Stripe adatembenukira ku Fastly, zomwe amapeza kuti ndizosavuta kuzisintha ndikupereka chithandizo chamakasitomala chapamwamba kwambiri.

Kutha mwachangu kwachangu pazinthu zosunthika komanso malo osungira zinthu zadzidzidzi kunathandiza kuchepetsa nthawi yolipira Stripe Checkout (fomu yolipira yolipirira pakompyuta, piritsi ndi mafoni) yopitilira 80%. Izi zidamasuliridwa kukhala zopindulitsa kwa ogwiritsa ntchito a Stripe: kwa kasitomala wotsiriza pafoni yolumikizana, ndi kusiyana pakati pazogula zosafunikira ndi zabwino. Amalonda amagwiritsa ntchito Stripe m'njira zosiyanasiyana, koma kudutsa gululo kukhutira kwawo ndi Stripe ndikokwera - ndipo zomwe amapereka kwa makasitomala awo ndizopambana - pomwe magwiridwe antchito ndiabwino kwambiri.

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