Fufuzani Malonda

Njira Zisanu Zoyeserera Zikusintha SEO

Kuthana ndi mapangidwe mwachidziwikire ndichinthu chachikulu; chinthu chachikulu kwambiri chomwecho Mashable yatcha chaka cha 2013 kukhala “chaka chopangidwa mwaluso.” Akatswiri ambiri pa intaneti amamvetsa izi - kapangidwe kake kakusintha kakusintha momwe intaneti imawonekera, kumverera, komanso momwe imagwirira ntchito.

Pali china chake chosawoneka bwino chikuchitika, komabe. Mapangidwe omvera imasinthanso SEO. Tikayang'ana kupyola CSS yakapangidwe kake, timawona kusintha kwakukulu pakusaka komwe kumakhudza kusaka kwa mafoni ndi desktop.

Kodi ndi mavuto ati a SEO omwe abwera ndikubwera kwa mapangidwe omvera? Nazi zisanu.

1. Google imakonda mapangidwe omvera, kutanthauza kuti zotsatira zakusaka zingakonde masamba omwe angagwiritse ntchito njira zabwino zoyankhira.

Pomwe timazengereza kunena kuti Google ndiyokonda RWD, titha kuzindikira kuyanjana kwamphamvu kwa machitidwe abwino a RWD. Pambuyo pake Positi blog ya Google za Kuyankha Koyankha, SEO Round Table idasindikiza nkhani yofotokoza zifukwa zake chifukwa Google amakonda mapangidwe omvera. Zifukwa zitatu - zomwe sizinalembedwe, zopanda ma URL ovomerezeka, ndipo palibe zovuta zowongolera - zonse ndi gawo la zida zamphamvu za SEO.

Google ikamauluka, aliyense amalumpha. Momwemonso ndimapangidwe omvera. Popeza Google idalemba Mobile Playbook, ndizomveka kuwapatsa ulemu woyenera pazinthu zawo zam'manja komanso zogwirira ntchito. Momwe ma algorithms akupitilizabe kusinthidwa mu 2013 ndi kupitirira, titha kuwona zochulukirapo pamasamba omwe amagwiritsa ntchito mapangidwe omvera.

Ngati Google ikukonda mapangidwe omvera, ndiye chosintha chachikulu pakusaka.

2. Ogwiritsa ntchito mafoni amafunafuna zokumana nazo zabwino, ndipo masamba omwe amafunsidwa amakhala ndi tsamba labwino kwambiri kwa ogwiritsa ntchito mafoni.

Mfundo yomwe ili pamwambayi ndiyophatikizika. Komabe, ndi mfundo yofunikira ya SEO. Umu ndi momwe zimagwirira ntchito.

Ogwiritsa ntchito ochulukirapo ali mafoni. Tsamba lanu tsopano likulandila alendo ochulukirapo kuposa kale. Ndikhulupirire; fufuzani fayilo ya analytics. Onse ogwiritsa ntchito mafoni amafunikira chidziwitso chabwino. Mukakhala kuti akudziwa zambiri, SEO yanu imatha kukhala yabwino. Ichi ndichifukwa chake.

Ubwino watsamba ndi chinthu chofunikira pa SEO. Mitengo yapamwamba kwambiri Kungakhale chiwonetsero chachikulu chotsutsana ndi tsamba labwino. Mukamagwiritsa ntchito bwino ogwiritsa ntchito, SEO imakulitsirani. Omwe akugwiritsa ntchito mafoni akayendera tsamba lomwe silinakonzedwe bwino kapena lomvera, pamakhala mwayi woti angabwerere, ndikuwononga pang'onopang'ono tsamba lanu. Mfundo iyi yokhudza mtundu ndi UX ndiyabwino kwambiri pankhani yonse ya Kristina Kledzik, yemwe nkhani mu Moz zimapangitsa kuti tsamba lililonse lizisintha moyenera.

Momwe SEO ikupita, iyi ndiye nkhani yofunika kwambiri yomvera. Mwa iwo zokambirana zamapangidwe omveraMagazini ya Smashing inati, "miyala yofunika kwambiri ndiyoti webusaitiyi imagwira ntchito bwanji," ndipo imanenanso kuti masamba omvera ndiofunikira.

Kuti mutumikire bwino omvera omwe akukula, muyenera kuwapatsa mwayi wogwiritsa ntchito momwe angafunire. Ndi njira yokhayo yosungira mtundu watsamba ndikupeza masanjidwe abwinobwino osakira.

3. Masamba omvera amapeza mayendedwe abwino, motero, zotsatira zakusaka.

Tithokoze ma Google a ma algorithms ndi ma switchboard, masamba amaperekedwa moyenera kwa ogwiritsa ntchito mafoni. Ngakhale zili choncho, masamba omwe ali ndi mayankho ndiosankha kwabwino pakuwunika moyera, mwachangu, komanso molondola.

Njira zolozera za Google zikuwoneka kuti zimakonda masamba omwe amagwiritsa ntchito njira yoyankha bwino, "masamba omwe amagwiritsa ntchito zida zonse pamitundu yofananira ya ma URL, pomwe ulalo uliwonse umatumiza HTML yomweyo kuzida zonse ndikugwiritsa ntchito CSS basi kusintha momwe tsambalo limasulidwira pa chipangizo. ” Ichi ndi gawo la Kuwongolera kwa Google kuti "mumange mawebusayiti omwe ali ndi ma smartphone," omwe mutha kuwamasulira kukhala "mawebusayiti osakira." Kuphatikiza apo, akunena mosapita m'mbali kuti, "izi ndi zomwe Google idasankha."

Ngati mukufuna kuti tsamba lanu lilembedwe ndi Google mwachangu komanso mwanjira yabwino kwambiri, mungathenso kutenga mawu awo pankhaniyi: gwiritsani ntchito mapangidwe omvera. Tsatirani upangiri wawo, ndipo akuthandizani munjira yoyenera pankhani yakulozera ndi kusanja masanjidwe.

4. Kukhutira ndi kusanja zili zofunika kwambiri kuposa kale.

Kapangidwe kogwira mtima ndikangochepetsa mafuta ochulukirapo kuchokera patsamba lanu. "Kuchepetsa mafuta" ndi kowopsa, komabe. Muyenera kukhala osamala kuti musadule SEO mukamadula ndikudula.

Pofuna kusunga phindu la SEO yatsamba, zonse zofunikira ziyenera kukankhidwira kumtunda kwa tsambalo. Chifukwa chake? Kuti musunge phindu lokwanira la SEO, tsambalo liyenera kukhala ndizomwe zili pamwambapa pamitundu yonse ya mafoni ndi desktop. Ma injini osakira amawunika mayikidwe azinthu komanso

zomwe zilipo. Udindo ndikofunikira.

Okonza ndi opanga mapulogalamu ambiri omvera amakonda zithunzi, zoterezi, ndi mindandanda yolumikizira malo pamwamba patsamba. Kuphatikizika koteroko kumatha kubweretsa vuto ku SEO. Masamba ochulukirachulukira akukonda zocheperako komanso zosavuta za masamba omwe amayendetsedwa ndi zinthu. Zovuta yatanthauzira "zomwe zili koyambirira" monga njira yoyamba yopangira masamba a 2013. Zimamveka bwino kwa SEO, UX, RWD, CRO (ndi pafupifupi china chilichonse chomwe mungafune kutaya kunja uko). Kuti zinthu ziziyenda bwino, bweretsani zokonda za SEO zamtengo wapatali pamwambapa.

5. Ma URL a Mafoni, m'malo mwa tsamba lomvera, akadali mwayi wa SEO.

Ngakhale mliriwu ukufulumira kupita ku RWD, akatswiri ena amalimbikitsabe njira yolumikizira ma URL. Bryson Meunier akuwonekera bwino Nkhani ya Search Engine Land: "Webusayiti Yoyeserera ikuwonekabe kuti idali ndi mbiri yosayenera yosankha SEO. M'malo mwake, ma URL apafoni ndikanathera khalani njira yabwino kwambiri pa SEO. ”

Inde, ndizotheka kwambiri nyongolotsi. [Enter pundits vociferating on their ad position.] Mwamwayi, Google tsopano itha kusiyanitsa mitundu yamasamba. Chifukwa chake, kuumiriza kwa ulalo umodzi pazolinga za SEO sikutsutsana, chifukwa chokhazikitsa ma switchboard.

Meunier amachititsa kuti ogwiritsa ntchito mafoni azisaka mosiyanasiyana ndipo akufuna zina zambiri, mosiyana ndi ogwiritsa ntchito desktop. (Sindikukayikira.) Chifukwa chake, akutero, atha kutumikiridwa bwino ndi tsamba lomwe limapangidwira iwo ndi zosowa zawo - tsamba lothandizira. Kuphatikiza apo, Meunier akugogomezera kufunikira kwakubwera kokhala ndi tsamba lina lapa mafoni kuchokera pamalo othamanga ndi UXD, kutsindikanso omvera osiyanasiyana pamsika wamafoni am'manja.

Kudziwa kufunika kwa SEO pakapangidwe kofananira kumadalira omvera anu. Ngakhale RWD imakonda kutamandidwa komanso kutamandidwa kwambiri ngati SEO Holy Grail, makampani ena atha kusankha njira ya SEO yomwe imakhudza ma URL am'manja m'malo moyankha mosamalitsa. Monga lamulo kupita mtsogolo, komabe, yankho lomvera likuwoneka ngati loyenera kwambiri mphamvu ya SEO. Kupatula apo, kusunga nthawi motsata ulalo wanu wapachiyambi, kuphweketsa njira yanu, ndikuwongolera kasamalidwe kanu ndizo njira zabwino kwambiri za SEO zomwe zili m'gulu la mapangidwe omvera.

Kutsiliza

Aliyense amadziwa kuti SEO ndi gawo lomwe limasintha nthawi zonse. Zatsopano komanso nthawi zina zotsutsana zimafalitsidwa ola limodzi. Palibe amene akudabwa kuti mapangidwe omvera akusintha SEO. Chodabwitsadi chitha kubwera chifukwa cha kusintha kwakulu. Kuti muchite bwino pakusaka, masamba akuyenera kuthana ndi kusintha kwakumvera, ndikuchita zomwe zimafunikira kuti musinthe.

Jayson DeMers

Jayson DeMers ndiye woyambitsa & CEO wa EmailAnalytics, chida chothandizira chomwe chimalumikiza ku akaunti yanu ya Gmail kapena G Suite ndikuwonetseratu zochitika zanu za imelo - kapena za omwe akukugwirani ntchito. Tsatirani iye mopitirira Twitter or LinkedIn.

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