Njira Zinayi Zoyankhulirana Zabwino Kwambiri Kuyamba kwa Tech

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Nthawi Yowerenga: 3 mphindi

Kuphatikiza zingapo zamkati ndi zakunja njira zoyankhulirana zabwino ipereka maziko olimba a kukula mtsogolo.

  1. Zindikirani kufunika kwa maubale ndi anthu - Mawu apakamwa ndi tweeting zimapangitsa chidwi ndipo ndi gawo lofunikira pakulalikira kwa ogula masiku ano. Koma pulogalamu yachikhalidwe ya PR imakhala ndi mwayi kwa akatswiri ndi owerenga omwe ali ndi omvera okonzeka ndi okhulupirika a owerenga. Mkonzi akalemba kapena kulemba nkhani pakampani yanu, pakhoza kukhala masauzande mpaka masauzande omwe angaziwone. Ofufuza zamakampani ndi akonzi adziwikanso kuti ndi akatswiri pazolinga. Kukhala ndi chitsimikiziro cha chipani chachitatu cha yankho lanu kumakhala ndi kulemera kwambiri kuposa kudzivomereza nokha. Pangani upangiri kwa atolankhani omwe ali ndi chidziwitso mgulu lazogulitsa zanu. Gwiritsani ntchito zomwe akumana nazo ndikudziwitsidwa kwa akatswiri omwe amapanga zinthu zofananira ndi zanu. Amakhudza otsogolera awa ndi zosintha pamsika wamsika, luso laukadaulo ndi kutumizirana mameseji okhudzana ndi zochitika zamakampani. Yesetsani kupanga ubale wanthawi yayitali ndi atolankhani kuti mumvetsetse zomwe amafunikira kuti apange zotsatsa.
  2. Yesani uthenga wanu wamakampani motsutsana ndi malingaliro akunja ndi kafukufuku - Osatero imwani koolaid ndi kuvomereza mwakhungu malingaliro anu oyang'anira dziko lapansi. Kuvomereza zonena zamkati zomwe zimalonjeza kuti malonda anu adzakhala "oyamba, apadera, abwino kwambiri, komanso makasitomala afola kugula" mwina sizingafanane ndi zenizeni ndipo ziyenera kuyesedwa. Ngakhale chiyembekezo chazabwino ndichomwe malonda akutsatsa, osanyalanyaza zomwe zikuchitika kumsika. Khalani owona mtima. Ngati simukukhala woyamba komanso wabwino kwambiri - musamangomanga mu phula lanu lagolide. (Komanso chenjezo: Samalani kuti musagwiritse ntchito ma acronyms ndi ma buzzwords ochulukirapo.) Chepetsani zopitilira muyeso - mkati ndi kunja. Bulletproof uthenga wanu ndi akatswiri amakampani komanso akatswiri odziwa bwino mpikisano wanu komanso msika womwe mumasewera. Zogulitsa zilizonse kapena ntchito iliyonse imakhala ndi mpikisano wamtundu wina- kampani siyingakhale mtsogoleri pagulu limodzi. Kuwongolera zovuta kuti atulutse zowona, kufufuza ndi ziwonetsero kuti zithandizire momwe mapu azogulitsira zinthu angakhalire. Cholinga chofala ndikuti kampani ichite bwino.
  3. Limbikitsani kulumikizana pakati pa magulu aluso ndi mabizinesi omwe ali mgulu lanu - Zomwe zimayambira poyambira zimatambasulidwa koma pewani kuyesedwa kuti mudzipatule gulu lanu lazopanga zinthu kuchokera kwa anthu (makamaka ogulitsa ndi kutsatsa) omwe amalankhula ndi makasitomala amtsogolo. Okonza ukadaulo nthawi zina amayamba kupanga ukadaulo "wabwino" osatsimikizira kuti gizmo waposachedwa ndichinthu chomwe wina angafune kulipira. Akatswiri aukadaulo omwe amapanga zinthu zopanda zingwe osaganizira zofunikira pamsika ndi mwayi atulutsa zinthu zomwe siziyambitsa kampaniyo monga zikuyembekezeredwa. Limbikitsani mayankho ochokera kugulitsa ndi kutsatsa ku gulu lachitukuko ndikuwunika momwe mafakitale akugwirizanira ndi mapangidwe azotsatira ndi zofunikira mtsogolo.
  4. Apatseni ogwira ntchito zida zofunikira kuti athe kulumikizana bwino m'badwo wamagetsi - Kulankhulana bwino kumafuna zambiri kuposa foni yam'manja komanso akaunti ya imelo. Makampani ayenera kukhazikitsa mfundo ndi miyezo pamisonkhano yamagetsi, kutumizirana mameseji pompopompo ndi mizere yamisonkhano. Kukonzekeretsa ogwira ntchito ndi mapulogalamu ndi zida zofunikira pakulankhulana kosasunthika kumapangitsa kuti ogwira ntchito azigwirizana komanso kukhala opindulitsa. Kugwiritsa ntchito pulogalamu yamagetsi yamagetsi (yokwanira ndi malowedwe) iyenera kupezeka kwa onse omwe amakonza misonkhano. Mizere yamisonkhano ndi mapasiwedi omwe akhudzana nawo ayenera kudziwika ndikukhala ndi mizere yakomweko kumayiko omwe amaphatikizidwa pafupipafupi. Pomaliza payenera kukhala malo osungira digito pomwe ogwira ntchito amatha kutumiza kulumikizana kwamkati monga zolozera zamakampani zomwe zimaphatikizapo kulumikizana kwachitatu ndi manambala amafoni. Ikani miyezo ndi malangizo oyankhulirana mkati ndi kunja. Amafuna kuti mafoni abwezeretsedwe ndi maimelo kuti ayankhidwe ngati gawo lamalamulo oyenera.

Kuphatikiza njira zoyankhuliranazi pakuyambitsa kwanu kwaukadaulo kudzakuthandizani kuti zinthu zizikuyenderani bwino pamene gulu lanu likukula ndikukumana ndi zovuta zosamutsa malingaliro ndi zinthu zatsopano kumsika.

Mfundo imodzi

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    Ntchito yayikulu, Chimwemwe! Zikomo kwambiri chifukwa cholumikizana nafe. Atolankhani ena atsopano amanyalanyaza mphamvu zoyanjana ndi anthu koma taziwona zikugwira ntchito ndi makasitomala athu!

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