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Foursquare: Momwe Mungagwiritsire Ntchito Mwanzeru Malo Pabizinesi Yanu Yam'deralo kapena Bizinesi

Foursquare yasintha kuchoka pa malo ochezera a pa Intaneti kupita ku malo ochezera a pa Intaneti omwe amapereka mayankho amphamvu kwa mabizinesi kuti apititse patsogolo kuwonekera kwawo ndikuwonjezera nzeru zamalo. Foursquare imapereka njira ziwiri zopangira mabizinesi kuti achulukitse kuthekera kwawo kudzera mukuwoneka bwino komanso luntha lamalo otsogola. Kaya ndinu bizinesi yapafupi yomwe mukufuna kukopa makasitomala ambiri kapena bizinesi yomwe ikufuna kukonza njira zanu zotsatsira ndi data yolondola yamalo, Foursquare imapereka zida ndi zidziwitso zofunika kuti mukwaniritse zolinga zanu.

  1. Kupeza Bizinesi Yanu Yachigawo
  2. Enterprise Location Intelligence

Kupeza Bizinesi Yanu Yachigawo

Kuwoneka ndikofunikira kwambiri kwa mabizinesi am'deralo omwe akufuna kukopa makasitomala ndikukulitsa mtundu wawo. Pogwiritsa ntchito mautumiki a Foursquare, mabizinesi amatha kuwonetsetsa kuti akupezeka mosavuta ndi makasitomala omwe akufunafuna mwachangu ntchito kapena zinthu zomwe zili pafupi ndi iwo.

Umu ndi momwe Foursquare imathandizira kuti mabizinesi am'deralo awonekere, ndikuwunikira gawo lofunikira kwambiri la ntchito zotengera malo pamsika wamakono wampikisano.

  • Kukulitsa Kukhalapo Kwapaintaneti - nsanja ya Foursquare imathandizira mabizinesi am'deralo kuti awonetse kupezeka kwawo pamapu apadziko lonse lapansi a Points of Interest (POIs). Polembetsa malo awo, mabizinesi amakhala gawo la netiweki yayikulu pomwe mamiliyoni a ogwiritsa ntchito amatha kuwapeza kudzera pakusaka kapena malingaliro. Kupezeka kwapaintaneti kumeneku ndikofunikira pakukopa kuchuluka kwa anthu oyenda pansi ndikulowa m'makasitomala akomweko.
  • Kusaka Makina Osakira (SEO) - Mndandanda wa Foursquare umapangitsa kuti bizinesi iwonekere papulatifomu ndipo imathandizira ku zoyesayesa zake za SEO. Zambiri zochokera ku Foursquare, monga dzina labizinesi, adilesi, ndi ndemanga zamakasitomala, zitha kupititsa patsogolo tsamba lazotsatira zamalonda (SERP) kusanja. Kuwoneka bwino kumeneku mumainjini osakira kumayendetsa kuchuluka kwa anthu kubizinesi, pa intaneti komanso pamunthu.
  • Kugwiritsa Ntchito Ma Check-ins ndi Ndemanga - Zopangidwa ndi ogwiritsa ntchito, monga macheke ndi kuwunika, zimakhala ngati umboni wapagulu, kulimbikitsa makasitomala ambiri kuti azichezera. Pulatifomu ya Foursquare imalola ogwiritsa ntchito kugawana malo awo ndi zomwe akumana nazo, ndikupanga kukwezedwa komwe kumayendetsedwa ndi anthu komwe kumawonjezera kuwonekera kwabizinesi ndi kukhulupirika. Gwero lalikulu la data la Foursquare limachokera ku mapulogalamu ake am'manja, Foursquare City Guide ndi Kuthamanga.
  • Mwayi Wakutsatsa Omwe Akuwatsata - Foursquare imalola mabizinesi kutumiza zotsatsa zapadera ndi zokwezera kwa ogwiritsa ntchito kutengera komwe ali komanso mbiri yakale. Njira yowunikirayi imalola mabizinesi kuti afikire makasitomala omwe angakhale nawo nthawi yomwe ali ndi chidwi, kupititsa patsogolo kuwonekera komanso kuchitapo kanthu.
  • Kumvetsetsa ndi Kusanthula - Kumvetsetsa khalidwe lamakasitomala ndikofunika kwambiri kuti muwonekere komanso kukopa makasitomala ambiri. Foursquare imapereka mabizinesi chidziwitso chofunikira cha momwe makasitomala amalumikizirana ndi malo awo, kuphatikiza nthawi zapamwamba, kuchuluka kwamakasitomala, ndi machitidwe. Ma analytics awa amathandiza mabizinesi kukonza njira zawo zotsatsira kuti zigwirizane ndi zomwe makasitomala amakonda komanso zomwe amakonda, kukulitsa mawonekedwe.

Mukalembetsa ndi Foursquare, mumapeza mwayi wambiri wokopa makasitomala ambiri, kumvetsetsa machitidwe awo, ndikukulitsa bizinesi yanu. Tengani gawo loyamba lokulitsa kupezeka kwanu pa intaneti ndikugwiritsa ntchito mphamvu zanzeru zamalo polowa nawo ku Foursquare lero.

Lembani Bizinesi Yanu Yanu

Foursquare ndi chida chofunikira kwa mabizinesi akomweko omwe akufuna kupititsa patsogolo mawonekedwe awo pamawonekedwe a digito. Kupyolera mu ntchito zake zonse zokhudzana ndi malo, mabizinesi amatha kupititsa patsogolo kupezeka kwawo pa intaneti, kugwirizanitsa makasitomala mogwira mtima, ndikupeza zidziwitso zofunikira kuti adziwitse njira zawo zamalonda. M'nthawi ya malonda a digito, kuwonekera kumatanthauza kukhala koyenera, ndipo Foursquare imapereka chinsinsi chotsegula izi.

Enterprise Location Intelligence

Foursquare yatulukira ngati mtsogoleri pazanzeru zamalo, ndikupereka mautumiki osiyanasiyana ndi zinthu zomwe zimapangidwa kuti zipatse mphamvu mabizinesi ndi zidziwitso zotheka zomwe zimachokera ku data yamalo olemera. Otsatsa mabizinesi amatha kugwiritsa ntchito nzeru za malo a Foursquare kuti akonzere njira zawo, kumvetsetsa omvera awo bwino, ndikupanga zisankho zomwe zimayendetsa bizinesi kukula.

Kutsegula Mphamvu ya Data Data

Malo a Foursquare

Pamtima pa Foursquare's location intelligence services ndi Foursquare Places, nkhokwe yatsatanetsatane ya mfundo zopitilira 120 miliyoni (POIs) padziko lonse lapansi. Ntchitoyi imapereka mabizinesi mwatsatanetsatane, zokhudzana ndi malo, kuwapangitsa kuchita izi:

  • Limbikitsani zomwe kasitomala amakumana nazo pophatikiza zolondola za malo mu mapulogalamu kapena ntchito zawo.
  • Chitani kusanthula kwatsatanetsatane kwa msika kuti muzindikire zomwe zikuchitika komanso mwayi m'malo enaake.

Studio ya Foursquare

Situdiyo ya Foursquare imalola mabizinesi kuwona ndi kusanthula deta ya geospatial pamlingo. Ndi Studio, ogulitsa angathe:

  • Pangani mbiri ya ogula mwatsatanetsatane malinga ndi kayendedwe kake ndi mbiri ya malo.
  • Yezerani zotsatira zamakampeni otengera malo, kukhathamiritsa njira zolumikizirana kwambiri.

Kuphatikiza Makasitomala ndi Precision

Zida Zomvera, Zowonetsa, ndi Zapafupi

Zida zotsatsa za Foursquare—Audience, Attribution, and Proximity—zimathandizira otsatsa kutsata ndi kuchititsa ogula bwino kwambiri:

  • Omvera: Pangani zigawo zotengera zochitika zenizeni padziko lapansi, kulunjika ogula ndi mauthenga ogwirizana.
  • Kupereka: Yezerani kukhudzika kwenikweni kwamakampeni otsatsa malonda a digito polumikizitsa kuwonekera kwa zotsatsa ndi kuyendera malo ogulitsa.
  • Kuyandikira: Perekani zinthu zosinthika kwa ogwiritsa ntchito potengera malo awo enieni, kukulitsa kufunikira ndi kuchita bwino kwa zoyesayesa zamalonda.

Ma API ndi ma SDK a Madivelopa

Kwa mabizinesi omwe akufuna kupanga mapulogalamu odziwa malo, Foursquare imapereka ma API ndi ma SDK osiyanasiyana:

  • Places API: Imakulitsa zokumana nazo za ogwiritsa ntchito popereka mwayi wofikira ku nkhokwe yapadziko lonse ya Foursquare yamalo.
  • Movement SDK: Imalola kupangidwa kwa mapulogalamu omwe amamvetsetsa ndikuchitapo kanthu pakusintha kwa ogwiritsa ntchito munthawi yeniyeni.
  • Discovery APIs: Yambitsani zokumana nazo mwamakonda zanu komanso zapadera za malo, kuyendetsa galimoto komanso kusunga ogwiritsa ntchito.

Kusankha Foursquare kwa nzeru zamalo kumapereka mabizinesi ndi maubwino angapo:

  • Ubwino pa Scale: Kufikira kunkhokwe yayikulu, yolondola ya data yamalo yomwe imasinthidwa pafupipafupi.
  • Kukhwima: Mayankho a data osinthika omwe amatha kuphatikizidwa pamapulatifomu ndi mautumiki osiyanasiyana.
  • ukatswiri: Pindulani ndi zokumana nazo zazaka khumi pakuyeretsa ukadaulo wamalo ndi kusanthula deta.
  • Zatsopano: Limbikitsani kutsogola kwaposachedwa muzanzeru zamalo kuti mukhale patsogolo pa zomwe zikuchitika pamsika.
  • Zazinsinsi-Choyamba: Khulupirirani nsanja yomwe imayika patsogolo zinsinsi za ogwiritsa ntchito komanso kugwiritsa ntchito bwino deta, kuwonetsetsa kuti akutsatira komanso kukhulupirirana kwa ogula.

Mwa kuphatikiza ntchito za Foursquare muzolemba zanu zamalonda, mutha kudziwa zambiri zamakhalidwe a ogula, sinthani zoyesayesa zolondolera, ndikuyesa zotsatira zamakampeni anu molondola kosayerekezeka. Onani mndandanda wazinthu zanzeru za malo a Foursquare lero ndikupeza momwe mungasinthire deta kukhala njira zotsatsira.

Foursquare Location Intelligence

Foursquare's location intelligence services imapereka zida zamphamvu zamabizinesi omwe akufuna kugwiritsa ntchito mphamvu za data yamalo. Kuchokera ku ma analytics mwatsatanetsatane ndi kuzindikira kwa ogula kupita ku malonda omwe akutsata ndikuchitapo kanthu, Foursquare imapereka deta ndi zida zofunikira kuti mumvetsetse ndikugwirizanitsa ndi omvera m'njira zomveka. Pomwe mabizinesi akupitiliza kufunafuna zabwino zopikisana m'dziko loyamba la digito, ntchito zanzeru zamalo a Foursquare zimawonekera ngati gawo lofunikira pakutsatsa kopambana.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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