Machenjezo ochokera ku Federal Trade Commission anatumizidwa, maimelo opitilira 90 otumiza mwachindunji kwa otsatsa ndi omwe amawalimbikitsa, kuphatikiza ochita zisudzo ndi oimba monga Kendall Jenner, Emily Ratajkowski, Hailey Baldwin, Sofia Vergara, Lindsay Lohan, Sophia Bush, Zendaya Coleman, Jennifer Lopez, Luke Bryan, ndi Sean Combs.
Tinalemba za kuwulula m'mbuyomu, komabe ndikudabwitsidwa ndi kuchuluka kwa omwe amachititsa kuti anyalanyaze kugawana ndalama kapena malonda omwe ali nawo ndi makampani omwe amalankhula. Ndikakhala ndi kugwirizana kwazinthu ndi kampani, ndimagwira ntchito kuti ndiulule ubalewo pamagulu angapo:
- Chidutswa chilichonse Ndimasindikiza, kaya ndi tweet kapena cholemba chonse, ena azinena kuti ndi kasitomala kapena ngati ndife othandizana nawo, tikugawana nawo malonda, kapena ndiwothandizirapo.
- Kudera langa lonse, Ndimagawana mayina amakampani omwe ndimagwira nawo ntchito. Mudzawona ma logo a omwe andithandizira akuzungulira pansipa.
- Ngakhale wanga Terms of Service akuti ndimakonda kulankhula za makasitomala kapena kuti ndimakhala ndi maubale azachuma ndipo ndimawaulula. Ndikofunika kuzindikira kuti TOS wamba sikuphimba malangizo a FTC, ngakhale!
Ndikumva ngati kuti ndine m'modzi mwa ochepa, komabe.
Kuwulula Kwamodzi Komanso Osabisa
Mawu awiriwa ndiwofunikira pamalangizo a FTC. Komabe, ndimamvera ma podcast, ndimawonera makanema amoyo, ndikuwerenga zosintha tsiku ndi tsiku kuchokera kwa atsogoleri pamakampani otsatsa komwe samawulula ubale wawo wolipira ndi ogulitsa, misonkhano, komanso makasitomala awo. Sabata ndi sabata, azikambirana pogwiritsa ntchito chida ndipo zimawongolera kampani yazida ndi kasitomala wawo. Kupatula pakuphwanya malangizo a FTC pakuwulula, ndizopweteka kwa omvera awo komanso mdera lawo.
Sikuti izi ndizosokoneza zokha, ndili ndi makampani obwezera kumbuyo omwe amalumikizana ndi ine pafupipafupi omwe amafuna kundilipira kuti ndiyike ma backlinks pazomwe ndili komanso sapempha kuti awulule. Nthawi zonse ndimawafunsa momveka bwino poyankha ngati akufuna kuti ndiphwanye mwachindunji malangizo a FTC pakuwulula. Sindikupeza yankho lotsatila.
anthu maimelo ochenjeza otumizidwa kuchokera ku FTC anali chenjezo kuwombera kumapeto kwa msika wonse. Palibe amene ayenera kunyalanyaza kuti adalengeza ndikulimbikitsa kutumizanso maimelo. Tsoka ilo, machenjezo akuwoneka kuti sakudziwika ndipo mwina ndi nthawi yoti FTC ipange zitsanzo kuchokera kwa onse odziwika, malo otsatsira otsatsa, komanso otsatsa omwe amalandila ntchitoyi.
Maupangiri a FTC's Endorsement Guides anena kuti ngati pali 'kulumikizana kwakuthupi' pakati pa ovomereza ndi wotsatsa malonda - mwanjira ina, kulumikizana komwe kungakhudze kulemera kapena kudalirika komwe ogula amapereka kuvomereza - kulumikizaku kuyenera kuwonekera momveka bwino komanso moonekera kuwululidwa, pokhapokha kulumikizana kukuwonekeratu kuchokera pazolumikizana zomwe zili ndi kuvomerezedwa. Kalata ya FTC yotumizidwa kwa a Mark King, Purezidenti wa Adidas Group North America.
Anthu Otchuka a Instagram Akuphwanya Malangizo a FTC
M'malo mwake, kafukufukuyu kuchokera Mediakix, kampani yomwe imapanga kampeni yokopa anthu, ikuwonetsa kuti 93% ya anthu odziwika pazosangalatsa pa Instagram amaphwanya malangizo a FTC:
