Tsogolo Lopanda Kugulitsa Kwama Channel

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Ma Channel Channel ndi ma Value-Added Resellers (VARs) ndi ana opeza (omwe amathandizidwa popanda kulandira ufulu wakubadwa) pankhani yopeza chidwi ndi zinthu kuchokera kwa opanga zinthu zambirimbiri zomwe amagulitsa. Ndiwo omaliza kuphunzira ndipo oyamba kudzayankha mlandu kuti akwaniritse gawo lawo. Ndi ndalama zochepa zotsatsa, komanso zida zogulitsa zachikale, akuvutika kulumikizana bwino chifukwa chake zinthu ndizosiyana komanso ndizosiyana.

Kodi Channel Sales ndi chiyani? Njira yogawa ndi bizinesi yogulitsa zinthu zake, nthawi zambiri pogawa omwe amagulitsa m'magulu omwe amayang'ana kumagulidwe osiyanasiyana. Mwachitsanzo, kampani itha kugwiritsa ntchito njira yogulitsa njira kuti igulitse malonda ake kudzera mwa ogulitsa nyumba, ogulitsa, ogulitsa kapena mwa kutsatsa mwachindunji. Dikishonale Yamalonda.

M'zaka zaposachedwa tawona kukula kwakukulu m'gawo lazamalonda, ndikupangitsa kuti pakhale kafukufuku Gartner kuneneratu kuti Ma CMO amatha kugwiritsa ntchito ma CIO pa IT pofika chaka cha 2017. Izi zimandipangitsa kudabwa kuti, kapena ngati, ma OEMs asintha njira yawo yotsatsira, ndipo koposa zonse, padzakhala chidwi chatsopano pazida zopezera malonda zomwe zingakhudze kwambiri kukula ndi kupambana kwa kugulitsa njira?

Ndi matekinoloje atsopano omwe akusintha mwachangu malo otsatsa ndi kugulitsa ndikuganiza kuti tsogolo la kugulitsa njira lithandizira mavuto ena omwe ma channel ndi ma VAR akukumana nawo:

  • Training - Kafukufuku waposachedwa wochitidwa ndi Qvidia zikuwonetsa kuti Imatenga pafupifupi miyezi 9 kuti iphunzitse bwino woimira Wogulitsa, ndipo nthawi zina zimatha mpaka chaka chimodzi kuti zithandizire bwino. Ngakhale woyimira wamba atha kukhala ndi udindo wogulitsa chinthu chimodzi, kapena mzere wazogulitsa, ma VAR ali ndi udindo wogulitsa zinthu zingapo kuchokera kumakampani osiyanasiyana. Ngati chiwerengerochi ndichowona kwa omwe akuyimira malonda, munthu akhoza kungoganiza kuti mnzake wothandizirana naye ntchito yophunzitsa zingwe zopangira zinthu zochulukirapo kuchokera kwaopanga m'modzi amatha kutenga nthawi yayitali kuti aphunzitse.
  • Kupanda Zida Zogulitsa - 40% yazogulitsa zonse sizikugwiritsidwa ntchito ndi magulu ogulitsa, zomwe zimakhala zomveka mukawona kuti nthawi zambiri zida izi ndimabuku osasunthika ndi chikole, makanema otsegulira, kapena mawonedwe okhazikika a PowerPoint omwe samathandizadi kukhazikitsa njira yogulitsa. Pomwe ogula pakali pano akufunafuna zowongolera zowonjezereka, omwe amagawana nawo njirayi akuyenera kukhala ndi mwayi wogulitsa nawo malonda, pazogulitsa zilizonse / mayankho omwe amagulitsa. Pogulitsa zinthu kuchokera kumakampani osiyanasiyana omwe akupikisana mwachindunji, zikuwoneka kuti omwe akuchita nawo mayesowa adzawononga nthawi yawo kuyesera kugulitsa zinthu zomwe akuwona kuti ndizosavuta kusiyanitsa - motero amachita nawo mgwirizano. Opanga zinthu azindikira izi, ndipo akutembenukira ku 3D Product Models, yomwe imawoneka ngati yogulitsira, kuti apereke zopereka zawo m'manja mwa magulu ogulitsa ndi anzawo. Komabe, omwe amagwirana nawo ntchito nthawi zambiri amakhala omaliza kulandira zida zothandizira kugulitsa chifukwa chololeza pulogalamu yayikulu, ngati angalandire zida zothandizira, ndikuzisiya pangozi yayikulu.
  • Kudalirana kwa mayiko - Ma VAR ndi omwe amagwiritsa ntchito njira zawo nthawi zambiri amakhala padziko lonse lapansi, mwina kutali kwambiri ndi komwe opanga kapena malo owonetsera zinthu apafupi. Chifukwa chake, amafunikira zida zomwe zingawathandize kugulitsa bwino kulikonse, nthawi iliyonse. Ngakhale mafoni akuyamba kuthana ndi vutoli, mapiritsi / mafoni ambiri amakhala ndi zolemetsa zazikulu m'maiko osiyanasiyana, zomwe zimapangitsa kutumizidwa kwazinthu kukhala kovuta kwambiri, chifukwa chida chothandizira kugulitsa chiyenera kugwira ntchito pachida chilichonse CHOSAWONEKEDWA ndi mnzanuyo. Zolepheretsa zilankhulo zimapangitsa zida zambiri zogulitsa kukhala zopanda ntchito, pokhapokha zitamasuliridwa mchilankhulo chakomwe kugwiritsidwa ntchito m'maiko akunja.
  • Universal Access - Monga tanenera kale, oimira padziko lonse lapansi amagwiritsa ntchito zida zosiyanasiyana, kuyambira ma laputopu mpaka mafoni, ndipo amafunikira chida chomwe chimagwira mosadukiza-kupereka chidziwitso cha chilengedwe chonse mosasamala komwe kuli. Malinga ndi Qvidian, chifukwa choyamba kuti Ogulitsa anyalanyaza zida zotsatsa ndi chifukwa chakuti sangathe kuzipeza kapena kuzipeza. Izi zikutanthauza kuti kufikitsa uthenga woyenera m'manja mwa omwe amagwiritsa ntchito njira ndi ma VAR pazida zoyenera ndikofunikira kwambiri kuti mufotokozere uthenga wanu mosasunthika komanso mosasinthasintha. Kuti mugwiritse ntchito kumadera komwe kumakhala kovuta kupeza intaneti nthawi zonse, kapena kuti mugwiritse ntchito m'malo ngati likulu lamagulu kapena zipatala komwe kugwiritsa ntchito intaneti nthawi zambiri kumakhala koletsedwa, anthu omwe amagwiritsa ntchito njira zawo amafunikira pulogalamu yomwe imagwira ntchito pa intaneti komanso pa intaneti, pama laputopu, mafoni, ndi mapiritsi. Nthawi zambiri, mitundu iyi ya ntchito imafunikira ziphaso (kutengera kuchuluka kwa ogwiritsa ntchito), zomwe zimasiya omwe amagwiritsa ntchito ma channel ndi ma VAR pachiwopsezo chachikulu, chifukwa ma OEM ambiri amakayikira kutenga tabu kuti azigwiritsa ntchito zida zomwe angagwiritse ntchito kapena sangazigwiritse ntchito .

Kaon Cross Platform

Ingoganizirani Tsogolo la Utopian Logulitsa Channel

Zida zogulitsa zogulitsira zomwe zimapangidwira makamaka ma channel sizingowonjezera 100% kupezeka kwa zinthu zogwirira ntchito, (powonetsa pafupifupi) komanso ziwonetsanso momwe zinthu zingapo zingagwirire ntchito limodzi kuthana ndi mavuto amakampani amakampani, mosasamala kanthu kuti ndi kampani iti yomwe imapanga. Izi zitha kupangitsa mnzake aliyense kukhala katswiri wazogulitsa, chifukwa azikhala ndi ziwonetsero zogulitsa, zida zothandizira, ndi mauthenga otsatsa omwe angawapeze kwakanthawi. Pambuyo pake, omwe amagawana nawo nawo amatha kuphatikizira ziwonetsero zonse za 3D, mosasamala kanthu za OEM, kukhala chida chimodzi chogwirizira chogulitsa ndi dzina lawo, kuwalola kuwonetsa zabwino kwambiri yankho kwa ogula pophatikiza zopereka zosiyanasiyana kuchokera kwa anzawo.

Sikuti chida chokhacho chingakhale ndi mwayi wazogulitsa zonse, koma ogwiritsa ntchito opanda malire azitha kugwiritsa ntchito 24/7, pa intaneti kapena pa intaneti, kulikonse padziko lapansi-kupereka chidziwitso cha chilengedwe chonse mosasamala malo kapena nsanja. Malembedwe omasulika mosavuta atha kupanga kutanthauzira kwapadziko lonse kosavuta, ndipo mawonekedwe apakatikati pazida zamtundu uliwonse atha kusanduliza zida za omwe ali ndi zida kukhala chida chothamangitsira malonda.

Ngakhale izi zingawoneke ngati loto, ndikukhulupirira kuti tsogolo lazida zolumikizirana, zopangira papulatifomu ngati izi kwa omwe amagwirizana ndi ma TV ndi ma VAR mwina sangakhale patali kwambiri!

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