Tsogolo Labanja NDI Tsogolo Lotsatsa

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Posachedwapa ndinali ndi mwayi wopezekapo Maulalo enieni a 2012, ndipo pazokambirana zingapo zingapo, ndidasangalala kwambiri ndi mutu wake Zachikhalidwe 2020: Zikhala Bwanji Kwa Ife? Woyendetsedwa ndi Jeff Rohrs, VP Marketing Research & Education ku ExactTarget, idaphatikizapo Margaret Francis, VP wa Social ku ExactTarget, David Berkowitz, VP wa Emerging Media ku 360i, Stephen Tarleton, Director wa Global Channel & SMB Marketing Bazaarvoice, ndi Sam Decker, CEO ndi Woyambitsa wa Kufunika kwa Misa.

Gululi linali ndi malingaliro owonetsa, komanso kuneneratu, kapena njira. Monga wogulitsa, ndimakhala ndi malingaliro anga amomwe tsogolo limawonekere, ndipo pali nkhonya kumapeto kwa izi, koma ndime zingapo zotsatira zingathandize kupereka malingaliro ena.

Ife ogulitsa nthawi zina timayiwala kuti makolo athu otsatsa anali odyetsa. Sanafune china chilichonse kupatula kupikisana nawo makasitomala awo kumsika. Akadakhala kuti awasaka ndi mikondo, malupanga, ndi tomahawks, akadakhala. 

Tikapita m'mbiri yakutsatsa, tonsefe timamvetsetsa pang'onopang'ono zomwe zachitika, zomwe zimatsogolera ku lingaliro la uthenga wabwino, munthu woyenera, nthawi yoyenera. Mpaka pano, nthawi zina titha kutsimikizira kuti luso lathu ndi kunena kuti tikuguliradi ogula pomupatsa ntchito yofunika. Kupatula apo, tili ndi ntchito yoti tichite.

Koma tivomerezane; cholinga mu 2,000 BC chinali choti thandizani makasitomala athu kukwaniritsa kuwonekera pamsika. Ndipo izo akadali.

Kutsogola msinkhu wazinthu zonse zachikhalidwe. Matekinoloje azachikhalidwe adagwira makampani aku America pamipando. Mwadzidzidzi chilombocho chinayamba kusatetezeka. Tidachitapo kanthu pazowona zatsopanozi, ndipo sitidachite bwino gawo lalikulu. Ndi makampani angati lero omwe akuyankha mokwanira pamafunso omwe atumizidwa Twitter?

Musalakwitse za izi. Zikanakhala kuti chikhalidwe sichinachitike, bizinesi sinasinthe machitidwe awo. Ngati mabungwe amafunitsitsa kukhala osamalira makasitomala, kodi sakadapanga njira zawo zapaulendo? Tikukhalabe pankhondoyi kapena mdziko lothawa, ndipo makampani ambiri akuyesetsa kuti athetse vuto latsopanoli, kuti akhazikitse.

Ambiri mwa omwe amagulitsa malonda atayamba kucheza nawo, amamuwona ngati nyambo, mwanawankhosa womangiriridwa pamtengo, womwe umagwiritsidwa ntchito kukopa mkango wosayembekezera kumsampha. Koma pali gulu lina m'fuko lathu, omwe amawona chikhalidwe cha anthu ngati fuko latsopano, lodabwitsa komanso lomwe lazungulira mdziko lathu. Inde, ndi osiyana, koma amabweretsa mphatso zothandizana, zakumvetsera, zamagulu, zogawana.

Timasakabe, koma timachita monga banja limodzi. Timatenga zomwe timafunikira, ndipo timagawana nawo nkhani mozungulira moto. Ndizosazindikira, koma kusintha kwakukulu momwe ife monga otsatsa timayandikira malonda athu. Sizitanthauza kuti tisiye misonkhano yathu, ma metric athu, kapena chifukwa chokhala otsatsa. Zikutanthauza kuti timasaka ndi fuko lokulirapo, ndipo timadziwitsa zisankho zathu mwanjira ina. 

Chifukwa chake tili pano, monga otsatsa omwe akugwira ntchito yatsopanoyi, komabe nthawi zina timakhala ngati tili m'dziko lakale. Ndiwe munthu uti mumsika wotsatsa njala? Tsopano kubwerera ku funso lofunsidwa ndi gululi, ndi malingaliro anga pamomwe mungakumanirane ndi dziko losadziwika mtsogolomo. Ndipo yankho langa limodzi ndi:

Lekani kuganizira kwambiri zaukadaulo!

Intaneti ndiyachikhalidwe, koma monga chidziwitso chimakwaniritsa njira iliyonse, kumakhala kovuta kwambiri kuti tipeze chidwi. Ogulitsa amtsogolo amtsogolo omwe amachititsa kusokonekera kwaukadaulo adzachita izi mwachilengedwe, ndipo chinthu chosadziwika chimatenthetsa zidzakhala zosokoneza bwanji? Otsatsa atsopanowa akumvetsetsa kuti ndizovuta kuti mabungwe azineneratu zamtsogolo zamaukadaulo azikhalidwe. M'malo mwake akuyenera kuyang'ana pazomwe zipitilizebe kukhala zovuta kusokonekera kulikonse komwe kungabwere, zomwe ndi zizolowezi zomwe zidzalemekezedwe posintha ukadaulo.

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