Momwe Mitundu Yosachita Masewera Ikhoza Kupindulira Kugwira Ntchito Ndi Olimbikitsa Masewera

Otsogolera Masewera

Otsogolera pamasewera akukhala ovuta kunyalanyaza, ngakhale kwa omwe siamasewera. Izi zitha kumveka zachilendo, chifukwa chake tiyeni tifotokoze chifukwa chake.

Makampani ambiri adakumana ndi Covid, koma makanema aphulika. Mtengo wake ukuyembekezeredwa kupitirira $ 200 biliyoni mu 2023, kukula kumayendetsedwa ndi kuyerekezera Osewera biliyoni 2.9 padziko lonse lapansi mu 2021. 

Lipoti Lamsika Wamasewera Padziko Lonse

Si nambala zokhazokha zomwe ndizosangalatsa pamitundu yosasewera, koma mitundu yosiyanasiyana yazachilengedwe. Kusiyanasiyana kumapanga mipata yoperekera mtundu wanu m'njira zosiyanasiyana ndikufikira omvera omwe mudalimbana nawo kale. Masewera apakanema omwe akukhamukira ngati imodzi mwantchito zolota za ana, msika wapaulendo ukuyembekezeka kutero kufika 920.3 miliyoni anthu ku 2024. Kukwera kwa ma esports ndikofunikanso; zikuyembekezeka kufikira anthu miliyoni 577.2 chaka chomwecho. 

Pafupifupi 40% yazosangalatsa zomwe zimayendetsedwa ndi mitundu yosasewera, kutsatsa kwa opanga masewera mosapeweka. Ubwino woyambitsa woyamba ndikofunikira kuti muphunzire ndikumvetsetsa kutsatsa kwamasewera pamaso pa omwe akupikisana nawo. Koma choyamba, muyenera kumvetsetsa momwe masewera amaonekera mu 2021.

Omvera Amasewera Amafotokozedwa 

Mutha kuganiza kuti masewerawa amalamulidwa ndi anyamata achichepere okhala ndi nthawi yopanda malire - koma izi sizowonjezera chowonadi. Azimayi 83% ndi amuna 88% amatha kuwerengedwa ngati opanga masewera. Ndipo ngakhale ndizowona kuti masewera ndi otchuka kwambiri pakati pa achinyamata, 71% azaka 55-64 azimasewera nawonso. Pankhani yopezeka, kusewera kumachitika padziko lonse lapansi. Ma 45% aku Danes akuti amasewera masewera motsutsana ndi 82% ya Thais, koma chuma chambiri padziko lapansi chimagwirizana kukhala ndi chibwenzi champhamvu, zomwe ndizofunikira kwa otsatsa. Zokonda pamasewera komanso zokonda zimasiyananso pamadongosolo amoyo, mafuko, komanso malingaliro azakugonana. 

Ndikusiyanasiyana kwa masewerawa, zikuwonekeratu kuti malingaliro achikhalidwe samalimbikira. Koma izi zingapindulitse bwanji mtundu wanu wosasewera? Zikutanthauza kuti ndinu otsimikiza kuti mupeza otsogolera masewera zomwe ndizoyenera mwachilengedwe kwa inu. 

Kufunika Kwa Omwe Amawasonkhezera Masewera Pamalo Osachita Masewera

Otsogolera pamasewera mwachilengedwe amamvetsetsa zamakampani ndipo, makamaka, chikhalidwe chamasewera. Omvera awo ndi mafani okhwima, otanganidwa kwambiri komanso otutumuka chimodzimodzi pazinthu zonse zamasewera. Masewera ndi digito; opanga masewera ndiotsogola, ogwiritsa ntchito makina atolankhani. Njira zamakampeni zomwe zakugwirirani ntchito mwachizolowezi sizingagwire ntchito pano, makamaka ngati simukuwagwiritsa ntchito. Ndi kukambirana kwa Twitch kapena YouTube, osati TV kapena malo ochezera. Kutsatsa pamasewera kuyenera kupanga tanthauzo la chikhalidwe kapena mungasankhe omvera anu, ndipo otsogolera ndi njira yabwino yotsatsira malonda anu kumapeto.

Kodi kuyanjana ndi ochita masewera olimbitsa thupi kumakupatsani mwayi wopeza? Omvera osiyanasiyana omwe sangapezeke kwina kulikonse - makamaka pamlingo womwewo. Mitsinje ya Twitch nthawi zambiri imakhala maola ochulukirapo, ndimacheza ake amoyo omwe amathandizira kulumikizana kosalekeza pakati pa otsatsira ndi omvera. Masewera a YouTube adakwaniritsidwa 100 biliyoni nthawi yowonera mu 2020, nambala pafupifupi yosamvetsetseka. Koma sizokwanira kukula. 

Ndizoona zenizeni za ochita masewera olimbitsa thupi omwe amalumikizana ndi omvera awo, ndikupanga ubale wokondana kwambiri. Mu Seputembara 2020, makampani opanga masewerawa adawona Chiwerengero chapamwamba kwambiri cha 9% kuchokera kwa nano influencers (1,000-10,000). Otsogolera a Mega (otsatira 1 miliyoni kapena kupitilira apo) anali ndi chiwonetsero chachiwiri kwambiri pa 5.24%, ndikuwonetsa kuti ngakhale otchuka kwambiri pamasewera amatha kulamula chidwi cha omvera awo. Zosewerera pamasewera zimamveka zenizeni kwa anthu, ndipo zida zamtunduwu monga macheza a Twitch adapangidwa kuti azikulitsa izi.

Momwe Mtundu Wanu Ungagwirizane Ndi Omwe Amawongolera Masewera 

Pali njira zosiyanasiyana zothandizirana ndi ochita masewerawa. Pansipa pali njira zoyambira zomwe timalimbikitsa pamitundu yosasewera.

  • Kuphatikiza Kothandizidwa - Kutchulidwa kwa Brand ndikufuula kwabwino kwa malonda anu kapena ntchito yanu yophatikizidwa ndi zomwe zimakopa chidwi chanu. Cloutboost adayendetsa kampeni ya Hotspot Shield VPN kuti iwonjezere kuzindikira ndi kuyendetsa zotsitsa malonda, ndikuthandizira othandizira a Twitch. Thandizo la Twitch limaphatikizapo kufotokozera zovuta zawo zomwe zakwaniritsidwa, komanso kukambirana zaubwino wa malonda. Chithandizocho chinali ndi zopereka, kuphatikiza kwa Hotspot Shield pamalonda ndi ma logo, komanso kugwiritsa ntchito mayendedwe anthawi zonse.

    Wopikisana naye VPN mtundu, NordVPN, amayang'ana kwambiri zotsatsa zotsatsa-makamaka pa YouTube. Mupeza dzina lawo pamasewera onse, kuyambira ochita masewera othamanga mpaka PewDiePie. NordVPN ikugogomezera fayilo ya phindu lalitali wa YouTube; omvera adzawonera kanema kuchokera miyezi kapena zaka m'mbuyomu chifukwa nsanja ya pulatifomu ndi mawonekedwe ake samagwiritsa ntchito pazatsopano zatsopano. Poyerekeza, mapulatifomu ngati Twitch ndi Instagram amayang'ana kwambiri pazomwe zilipo.

    LG ikuwonetsa chitsanzo china cha opanga masewera omwe samasewera. Kampaniyi ili ndi mbiri yolumikizana ndi ma YouTubers amasewera, ndikuwonetsa momwe LG TV ingakhalire njira yabwino kwa opanga masewera. Masewera a Daz adapanga fayilo ya Kanema wothandizidwa ndi LG zomwe zimapereka malonda mwachilengedwe, ndikupereka chitsanzo chabwino cha momwe mitundu yopanda masewera imatha kuphatikizira zenizeni ndikufikira omvera atsopano.

  • Zopatsa Zokopa - Zopatsa nthawi zonse zimakhala njira yabwino yopangira chidwi mozungulira mtundu wanu. KFC idachita mgwirizano wamasewera ndi ma Twitch streamers Kupereka mphatso kwa omvera pazogulitsa zamakadi ndi makhadi amphatso pomwe apambana masewera. Ogwiritsa ntchito adalowa polemba KFC emote (Zithunzi zosokoneza) mu kucheza kwa Twitch, ndipo mphotho zidapangidwa malinga ndi masewera omwe amaseweredwa. Kutulutsa kwanu malonda ogwirizana ndi masewerawa ndi njira yabwino yophatikizira mwachilengedwe. 

  • Zochitika Zamasewera - Hershey adachita chimodzi mwazinthu zazikulu kwambiri pamasewera, TwitchCon 2018, mpaka Limbikitsani bala yawo yatsopano ya Reese's Pieces. Popeza TwitchCon idabweretsa mitsinje yayikulu kwambiri papulatifomu limodzi, a Hershey adathandizira Ninja ndi DrLupo kuti azigwira nawo ntchito limodzi. Kutsegulira kumeneku kunagwiritsa ntchito mwayi wapadera wokhala ndi mwayi wolumikizana limodzi pamasom'pamaso, ndi mgwirizano womwe umasewera pa lingaliro loti Ninja ndi DrLupo akhale duo lodabwitsa-monga a Hershey ndi a Reese.

    Ngati mukuganiza kuti mtundu wanu watha kwambiri pamasewera, musayang'anenso kuposa Zodzoladzola za MAC kuti mulimbikitsidwe. MAC yathandizira TwitchCon mu 2019, kuyendetsa zopereka, kupereka ntchito zodzoladzola, ndikulemba anthu ntchito bwino mitsinje yachikazi monga Pokimane kusewera masewera pamalo awo. MAC SVP Philippe Pinatel adatsimikiza momwe Twitch imalimbikitsira anthu kukhala odziyimira pawokha komanso kudziwonetsera mdera lawo, zomwe zimafotokozera MAC ngati chizindikiro.

  • Mitundu - Esports ndi gawo linalake lamasewera omwe akatswiri amatha kutenga nawo mbali. Aldi ndi Lidl adayanjana ndi mabungwe othandiza pantchito zamalonda kuti tithandizire ma jerseys ndikupanga zokhutira kudzera pazoyanjana. Aldi ndi Team Vitality adalumikizana kuti apititse patsogolo uthenga wa Aldi wokhudzana ndi kufunika kwa chakudya chopatsa thanzi, ndikumumangiriza kufunafuna kwamuyaya kwa Vitality.

  • Kumanani ndi ma Greets - Monga zochitika zamasewera, zokumana ndikulonjera zimapereka njira yolimbikitsira otengera masewera kunja kwa dziko ladijito. Mwachitsanzo, onani Kukumana kwa Shroud ndikupatseni moni ku Zumiez. Kuyanjana ndi anthu omwe ali nawo pachiwonetsero choyambirira cha masewerawa kumapangitsa kuti pakhale phindu lalikulu komanso kumabweretsa magulu odzipereka.

Kufikira Kwa Masewera

Makampani opanga masewerawa salinso gulu lapadera momwe analili kale. Masewera ndi apadziko lonse lapansi, ndipo amayimira magulu ankhondo azaka zonse, amuna kapena akazi, komanso mafuko. Ngakhale makina azosewerera ali ozikika modabwitsa pakutsatsa kwamasewera, pali mwayi waukulu wotsatsa omwe siamasewera kuti apindule ndi omvera omwe sanathenso kale.

Otsogolera pamasewera amaimira njira yoyimilira yolumikizira omvera. Pali njira zosiyanasiyana zopangira luso ndikupanga kuzindikira kwa malonda ndi malonda mozungulira mtundu wanu. Kumbukirani kukumbukira kuti opanga masewera ndi ogwiritsa ntchito kwambiri. Ndizofunikira kwambiri kuti kampeni yanu yolimbikitsira masewera ikukhudzana ndi malonda ndiomwe mungasankhe.

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