Zolemba Zotsekedwa: Njira Yanu Yopita ku B2B Yotsogola Yabwino!

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Zolemba pachipata ndi njira yomwe makampani ambiri a B2B amagwiritsa ntchito kuti apereke zabwino komanso zofunikira kuti athe kupeza mayendedwe osinthana. Zomwe zili pachipata sizingafikiridwe mwachindunji ndipo wina akhoza kuzipeza atasinthana zina zofunika. 

80% yazogulitsa za B2B zatsekedwa; monga zomwe zili ndi gated ndizofunikira kwa makampani opanga ma B2B. 

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Ndikofunikira kudziwa kufunikira kwa zomwe zili ndi zitseko ngati muli bizinesi ya B2B ndipo chuma chapamwamba chotero ndichofunikira kwambiri kuposa kungotchulapo. Chifukwa chake nayi nkhani yoperekedwa ku chuma chamtengo wapatali ichi chomwe chimatha kusintha mtundu wa mbadwo wotsogolera Kwa makampani a B2B.

Zolemba pazotengera zilizonse zomwe zalowetsedwa ndi zaulere; zimangopezeka pokhapokha pakusinthana kwa chidziwitso. Zomwe zimabisala ndizopanga zitsogozo. Wogwiritsa ntchito akabwera pa webusayiti ndipo watsala pang'ono kutsitsa katundu; Ndi kufunsa mlendo kuti adzaze fomu. Fomuyi ndiyofunikira kwambiri kwa otsatsa kuti azitsogolera. Mtsogoleri yemwe ali wofunitsitsa kutsitsa katundu atha kukhala mtsogoleri wabwino.

Ndiye awa ndi maubwino omwe amapezeka pazotseka:

  • Kuchulukitsa mwayi wanu wopeza mayendedwe abwino
  • Zimathandizira kugulitsa komwe kumachitika kudzera pazotsogola
  • Tikudziwitseni kasitomala wanu bwino ndikukupatsani mwayi kuti mumvetsetse za kasitomala

Zomwe zili pachipata zikufuna kukupatsani mwayi wokugwirirani bwino ndikuwongolera kudziwa makasitomala anu kapena kudziwa zambiri za alendo anu. Zomwe zili pachipata zilinso ndi vuto monga kukhala ndi ma SEO ochepa, kuthekera kochotsera chiyembekezo chanu kutali ndi tsamba lanu lawebusayiti, kuwoneka kosawonekera kwa wogwiritsa ntchito komwe kukadawathandiza kumvetsetsa kuti ndinu ndani, kapena kukhala ndi malingaliro ocheperako kapena ngakhale kuchepa kwa magalimoto

Zomwe zili pachipata ziyenera kugwiritsidwa ntchito mosamala mukakhala ndi njira zina m'malo mwake ndipo mutha kukhala pachiwopsezo chotaya alendo ena. Komabe, zitha kukhala zopindulitsa kutsogolera bwino, chifukwa munthu amene amafunadi kudziwa za chizindikirocho kapena akufuna zomwe zili, komanso amafunikira mautumiki ena atha kusinthana nanu. 

Ndiye ndi zitsanzo ziti zomwe zili ndi zitseko zomwe mutha kutumizira patsamba lanu ndikuyembekeza kupeza mayendedwe abwino?

Onani mwachidule mitundu ina yabwino kwambiri yazotsekedwa:

  • Ebooks - Wotchuka kwambiri pakati pa alendo; e-book ndi chitsogozo chomwe chingakupatseni chidziwitso chotsimikizika chokhudza ukadaulo wankhani inayake. Itha kukhala ngati chitsogozo chachifupi chomwe chitha kuthandiza kukhazikitsa chidziwitso cha mtundu wazamphamvu ndi ulamuliro; zomwe zimapangitsa kuti chikhale cholimba kuti mukhale imodzi mwanjira zabwino kwambiri zopezeka pazenera. 
  • Mapepala apepala - Mtundu wina wotchuka wazotsekedwa- Zolemba pamapepala ndi mtundu wabwino kwambiri wazotseka. Ndi nkhani yokhayo yomwe ingapereke chidziwitso chotsimikizika pamutu uliwonse womwe umalembedwa. Whitepapers ndi otchuka chifukwa ndi magwero odalirika azinthu zabwino ndipo atha kukuthandizani kuti mukhale mtsogoleri wazoganiza. Zolemba pazotengera zitha kukhala gwero lalikulu la mayendedwe abwino chifukwa zimatha kupangitsa anthu ambiri kukukhulupirira ndikufuna kutsitsa zidziwitso zanu za whitepaper.
  • webinar - Webinar ndi chitsanzo china cha zinthu zabwino zotsekedwa. Ndizabwino kuchoka kwa alendo omwe ali ofunitsitsa kutenga nawo mbali ndikuyanjana nanu. Zochita zamtunduwu zimathandizira kukulitsa kukhulupirirana komanso ubale wa nthawi yayitali. Muthanso kusamalira otsogola awa omwe ali ndi chidwi kapena omwe amalembetsa pa webinar. Uwu ndi mawonekedwe azitseko zomwe zimatha kukopa kutsogola kwabwino.

Zotsatsa ndizofunikira kwambiri paulendo wonse wa ogula. Ndikofunikira kuti mukhale ndi zinthu zabwino zotseguka pazomwe mungakwanitse kumanga ubale ndikutsogolera njira yolerera.

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