Zotsekedwa Zotsekedwa kapena Zosakhala Zakale: Liti? Chifukwa chiyani? Bwanji…

Zamkatimu Zamkati

Kufikira omvera anu polumikizana ndi machitidwe awo adijito kumafikika mosavuta kudzera kutsatsa komwe kukuyang'aniridwa ndi media. Kuyika mtundu wanu patsogolo pamalingaliro a wogula anu, kuwathandiza kuti adziwe zambiri za mtundu wanu ndipo mwachiyembekezo kuti kuwalowa muulendo wodziwika bwino wa ogula kumakhala kovuta kwambiri. Zimatengera zokhutira zomwe zimagwirizana ndi zosowa zawo ndi zofuna zawo, ndipo zimawapatsa nthawi yabwino kuti athandizire izi.

Komabe, funso lomwe likufunsidwabe ndikuti kodi muyenera "kubisa" zina mwazomwe zimachokera kwa omvera anu?

Kutengera zolinga zamabizinesi anu, kubisala kapena "kutsata" zina mwazomwe mungakhale zimatha kukhala zothandiza kwambiri pakupanga kutsogola, kusonkhanitsa deta, kugawa, kutsatsa maimelo, ndikupanga chithunzi cha utsogoleri kapena utsogoleri woganiza ndi zomwe muli nazo.

N 'chifukwa Chiyani Zamkatimu?

Kupeza zolemba zitha kukhala njira yothandiza kwambiri poyang'ana kuti mupange kampeni yolimbikitsira ndikupeza zambiri za omvera anu. Vuto lomwe limakhalapo mukamakhala ndi zochuluka kwambiri ndikuti mumasankha omvera omwe angakhalepo, makamaka osaka ogwiritsa ntchito. Ngati zomwe zili patsamba lanu zimapezeka pagulu lanu - koma zili pachipata - chipata chimenecho chimatha kuletsa omvera kuti asachiwone kapena kuchiwona. Njira yokhazikitsira izi ndikungolimbikitsa ogwiritsa ntchito kuti apereke zambiri za iwo kuti alandire mphothoyo.

Chiwopsezo chokhala ndi zodabwitsanso ndichosavuta: kuletsa zomwe zili zolakwika kumatha kuletsa omvera anu kuti asapitirize kuchita nawo mtundu wanu.

Kusanthula Zopezeka pa Gating / Not Gating?

Njira yosanthula zomwe zili bwino pachipata osati pachipata zitha kugawidwa m'magulu atatu:

  1. Gawo la Maulendo Amakasitomala
  2. Fufuzani Query Volume
  3. Zolimbana ndi Hyper, Zabwino

Mafunso a Gawo la Maulendo Amakasitomala:

  • Kodi ali mgawo liti paulendo wamakasitomala?
  • Kodi ali pamwamba-pa-fanolo ndikungophunzira za kampani yanu?
  • Kodi akudziwa mtundu wanu?

Zomwe zili ndi zitseko ndizothandiza kwambiri pakusamalira ndi kusonkhanitsa deta pamene kasitomala ali pakati pa gawo lowerengera ndi kupeza chifukwa ali ofunitsitsa kupereka chidziwitso chawo kuti alandire zomwe zili zofunika. Pogwiritsa ntchito "chingwe cha velvet" chokhacho, wogwiritsa ntchito amatha kupereka zambiri pazambiri za "premium", koma ngati zonse zili ndi gate, zimatha.

Ndikofunikanso kwambiri kuti muzisinkhasinkha bwino za kampani yanu chifukwa mutha kuwunikira omvera awo bwino ndikusunga omvera.

Mafunso Pofufuza Query Volume:

  • Kodi ndi mawu ati ofunikira omwe amagwiritsidwa ntchito munkhaniyi?
  • Kodi anthu akufufuza mawu awa?
  • Kodi tikufuna anthu omwe amafufuza mawuwa kuti apeze zomwe tikufuna kapena ayi?
  • Kodi omvera akusaka ogwiritsa ntchito omwe tikufuna?

Zigawo zokhala ndi zitseko zimafufuza kuchokera kuzinthu zofunikira kotero ngati simukukhulupirira kuti omvera azitha kupeza phindu pazomwe mumalemba, kuchotsa pazosaka (kuzilemba) kungachite izi mosavuta. Vuto lalikulu poyankha mafunsowa ndikuwona ngati mungaphonye malo osakira omwe amapezeka posaka zomwe zili. Gwiritsani ntchito Zida za Google Webmaster kuti muwone ngati omvera omwe akusaka yanu mawu ofunikira mkati mwazomwe zili ndi yayikulu mokwanira. Ngati ofufuzayo ndi omwe mukufuna kuti muwagwiritse ntchito, lingalirani kusiya zosavomerezeka.

Kuphatikiza apo, poyika zinthu zotsutsana ndi gawo lawo paulendo wamakasitomala, mumalola kuti mupange faneli yamaulendo anu. Mwachitsanzo, kuzindikira (zomwe zili pamwambapa) kumatha kufotokozedweratu ndikuwonekeranso pagulu pomwe pansi pazomwe ogwiritsa ntchito akupita, ndizofunika kwambiri kwa iwo. Monga china chilichonse chamtengo wapatali, anthu ali okonzeka "kupereka / kulipira" chifukwa cha icho.

Mafunso a Zinthu Zomwe Mukuyang'ana pa Hyper:

  • Kodi izi zikuyang'ana makamaka pulogalamu, makampani, malonda, omvera, ndi zina zambiri?
  • Wkodi anthu onse angawone izi kukhala zosangalatsa kapena zofunikira? 
  • Kodi zili ndizokwanira kapena zosamveka bwino?

Kuphatikiza pa kupanga mapu okhudzana ndiulendo wamakasitomala ndikumvetsetsa kufunafuna kwazinthu zomwe muli nazo, palinso kulingalira kwavuto lomwe mumakwanitsa. Zambiri zomwe zimafotokoza zosowa zenizeni, chikhumbo, malo opweteka, gulu lofufuzira, ndi zina zotero zimapangitsa mwayi womvera kuti awulule zambiri zawo. Zomwezo zitha kugwiritsidwa ntchito kugawa alendo obwera kutsamba, ma personas, ndikuwona mbiri zofananira mumakampeni oyenera kuti adzagwiritsidwenso ntchito pakutsatsa njira zina zambiri monga imelo, kutsatsa kwamakina / kutsogolera kutsogolera, kapena kugawa pagulu.

Kutsiliza:

Pomaliza, kutchinga motsutsana ndi kusapeza zomwe zili pazenera kumatha kuyendetsedwa bwino m'njira yolowera fanilo. Malingaliro omwe anthu angakhale nawo ndikuti azilemba zomwe zili moyenerera ndikuwonetsetsa kuti ndi zidutswa zingati "premium" kapena ayi.

Panthawi yomwe ogwiritsa ntchito digito amakhala ndi zinthu zofunika kwambiri kwa iwo, ndikofunikira kumvetsetsa momwe mungawasamalire pogwiritsa ntchito njira zosakanikirana zomwe zili ndi zitseko komanso zosagwirizana. Kusokoneza machitidwe awo ndikofunikira pakukhudza koyamba, koma zoyenera, panthawi yoyenera, kuti "mtengo" woyenera kwa wogwiritsa ntchito ndi zomwe zingawabweretsere kubwerera.

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