Kukhala Wanthu Panokha Padzikoli

kasitomala mafoni anzeru

M'malo ampikisano amakono, zopanga mwakukonda kwanu zimasiyanitsa mitundu polimbana ndi chidwi cha ogula. Makampani opanga mafakitale akuyesetsa kuti apereke mwayi wosaiwalika, wogula makasitomala kuti akhale olimba komanso kuti apititse patsogolo malonda - koma ndizosavuta kuzichita kuposa kuchita.

Kupanga zokumana nazo zamtunduwu kumafunikira zida zophunzirira za makasitomala anu, kupanga maubale ndikudziwa mtundu wazopereka zomwe angakhale nazo, ndi liti. Chofunikanso ndikudziwa zomwe zopereka sizothandiza, kuti mupewe kukhumudwitsa kapena kusokoneza makasitomala anu okhulupirika. 

"Atatu A" Omanga Maubwenzi

Kukhazikitsa ubale wamakasitomala pamalonda kungathetsedwe magawo atatu: Kupeza, kutsegulira ndi ntchito.

  • kupeza - cholinga chake ndikulimbikitsa makasitomala pazogulitsidwazo ndikupeza makasitomala atsopano, zomwe zikutanthawuza kufikira ogula omwe angafune pamsika wambiri ndi kutsatsa kochita, maukonde amtokoma, zotsatsa ndi zotsatsa.
  • Kutsegula - wogulitsayo amayang'ana kwambiri kuchititsa makasitomala kuti achitepo kanthu kapena kutsatira njira inayake yomwe imakulitsa mtengo wamakasitomala. Izi zitha kutanthauza kuyendera sitolo kangapo mwezi uliwonse, kumaliza mtundu wina wazogulitsa kapena kukulitsa kuzindikira kwa zotsatsa zosiyanasiyana. Cholinga cha gawo lotsegulira ndikulumikizana kwa makasitomala ndi chizindikirocho, zomwe zimapangitsa wogulitsa kuti azichita nawo ndikupanga ubale.
  • ntchito - gawo lomaliza ndipamene mapulogalamu okhulupirika ndi zopindulitsa zimayamba.

Pomwe gawo loyamba lakumanga maubwenzi limakhazikika pakufikira kwa onse, magawo awiri otsatirawa akukhudzana ndikusintha. Njira yokhayo yomwe magwiridwe antchito ndi zinthu zidzamuyendere bwino ngati kasitomala ali ndi chidwi ndi zomwe akupatsidwazo kapena malonda ake.

Ngati chinthu chomwe mwapatsidwa kapena chofunsidwa sichikupezeka, bwanji angachite zimenezo? Mwanjira imeneyi analytics khalani chida chamtengo wapatali kwa ogulitsa omwe akuyang'ana kuti apange makonda awo ndikupanga kukhulupirika ndi ogula.

Ma Analytics amathandizira ogulitsa kuti azitha kudziwa mosavuta zomwe zikugwirizana ndi chiyembekezo chawo ndipo zomwe sizingathe, pomaliza pake kuwathandiza kuti athetse zopereka zosafunikira, kuwongolera kufikira ndikukhala gwero lodalirika lazidziwitso ndi zogulitsa kwa aliyense payekha.

Ogula ndi otanganidwa, ndipo ngati akudziwa kuti mtundu umodzi udzakhala ukupereka zomwe akufuna malinga ndi zomwe adagula kale ndi zomwe amakonda, ndiye mtundu womwe adzafune.

Kugwira Ntchito Zosintha

Nanga ndi zida ziti zomwe zikufunika kuti izi zitheke?

Ngakhale otsatsa ambiri ndi mabungwe ali ndi mwayi wopeza zambiri - zachikhalidwe komanso zikhalidwe - ndizovuta kuti zichitike, kwezani magawo ofunikira kwamakasitomala ndikuchitapo kanthu pompano pazosowa zamakasitomala. Masiku ano mabungwe omwe akukumana ndi mavuto ambiri ndi omwe ali kumira m'madzi ndikusowa chidziwitsa. M'malo mwake, kutsatira kutulutsidwa kwa kafukufuku waposachedwa kwambiri ndi CMOSurvey.org, mtsogoleri wawo a Christine Moorman anena kuti vuto lalikulu kwambiri sikuteteza deta koma m'malo mwake amapanga nzeru zochitikazo.

Otsatsa atakhala ndi zida zoyenera zowunikira, komabe, zambiri zimatha kukhala mwayi. Ndi deta iyi yomwe imalola otsatsa malonda kuti achite bwino pakukhazikitsa ndi magwiridwe antchito omanga ubale - amangofunikira kudziwa momwe angagwirire ntchito. Kuphatikiza bwino bizinesi, deta ndi masamu kuti mupeze zidziwitso zamomwe kasitomala angachitire akapatsidwa kapena kulumikizana kumapangitsa kusiyana kwakukulu popeza makampani amayesetsa kukonza zomwe akufuna.

Kusanthula kumathandizira otsatsa kuti amvetsetse zamisala zamasiku ano ndikusintha moyenera m'malo awa, zomwe zimathandizira kukulitsa kukhulupirika ndi ndalama.

Gulu limodzi logulitsira pomwe izi zikuwonekeratu ndi ogulitsa. Mapulogalamu apafoni, ma beacon ndi matekinoloje ena amatulutsa chigumula cha deta mozungulira ulendo wamasitolo wa ogula. Ogulitsa ogulitsa ndi malonda akugwiritsa ntchito analytics kuti musungire zomwezo munthawi yeniyeni ndikupanga zotsatsa zomwe zimapangitsa makasitomala asanachoke.

Mwachitsanzo, Makampani a Hillshire amatha kutsata ogulitsa m'masitolo ogwiritsa ntchito ma iBeacons, Kuwalola kuti azitumiza zotsatsa ndi makuponi ogulitsira soseji yawo pomwe shopper amayandikira gawo la sitoloyo.

Si chinsinsi kuti malonda masiku ano ndiopikisana kuposa kale. Kupanga kukhulupirika kwa makasitomala ndi cholinga chamalonda apamwamba, ndipo njira yokhayo yomwe angakwaniritsire kuchita izi ndikuchezera ndi makasitomala awo.

Sichingachitike mwadzidzidzi, koma akafikiridwa moyenera, ogulitsa amatha kuyika zenizeni makasitomala awo kuti agwiritse ntchito kuti amvetsetse zosowa za aliyense payekha komanso zomwe amakonda. Izi ndizofunikira kwambiri pakusintha makonda anu, ubale wamakasitomala ndipo pamapeto pake kampani imakhala pansi.

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