Marketing okhutiraMakanema Otsatsa & OgulitsaKulimbikitsa KugulitsaSocial Media & Influencer Marketing

Makhalidwe 8 ​​a "V" e Brand Yabwino

Kwa zaka zambiri ndimakonda kuphatikizira lingaliro lakudziwitsa. Gulu la anthu okopa-kukangana omwe amakangana za mtundu wobiriwira mu logo adawoneka ngati opusa kwa ine. Momwemonso mitengo yamabungwe otsatsa omwe amalipiritsa makumi kapena ngakhale madola masauzande.

Mbiri yanga ndi ya uinjiniya. Khodi yokhayo yomwe ndimasamala nayo ndikulumikiza china pamodzi. Ntchito yanga inali kusokoneza zomwe zidasweka ndikuzikonza. Kulingalira ndi kusokoneza malingaliro ndi luso langa - ndipo ndidawatengera kutsamba lazamalonda ndipo pamapeto pake pa intaneti. Ma Analytics anali masamu anga ndipo ndimangobwerera ku zovuta zomwe zimalepheretsa makasitomala kusintha momwe angatembenuzire.

Kwazaka khumi zapitazi, malingaliro anga ndi kuyamika kwamakina zasintha kwambiri. Chimodzi mwazinthu zomwe zidafotokozedwazo ndikuti momwe timavutikira kuti tibweretse gwero lavutoli - nthawi zambiri timazindikira zoperewera pazoyeserera za makasitomala pa intaneti. Ngati kasitomalayo anali ndi dzina lolimba komanso mawu, zinali zodabwitsa kuti zinali zosavuta bwanji kuti tigwire tochi, ndikupanga zina zabwino, ndikuzigwiritsa ntchito zonse.

Ngati kasitomala sanadutseko chizindikiro, zinali zopweteka nthawi zonse kumvetsetsa momwe aliri, momwe amaperekedwera pa intaneti, komanso momwe angapangire mtundu wogwirizana womwe anthu angayambe kuzindikira ndikuwakhulupirira. Kutsatsa ndi maziko a ntchito iliyonse yotsatsa… Ndikudziwa tsopano.

Pomwe ndimayang'ana kwa makasitomala omwe anali ndi maina odziwika bwino, ndidalemba mawonekedwe 8 ​​omwe ndawazindikira. Zosangalatsa, ndinayang'ana mawu okhala ndi chilembo "V" kuti tikambirane chilichonse… ndi chiyembekezo kuti chikhale chosavuta kukumbukira.

  1. zithunzi - Izi ndi zomwe anthu ambiri amaganiza kuti dzina ndi. Ndi logo, chizindikiro, mitundu, zolemba, komanso mawonekedwe azinthu zogwirizana ndi kampani kapena zogulitsa ndi ntchito zake.
  2. Voice - Kupitilira zowoneka, tikamayang'ana njira zaphindu ndi zachitukuko, tifunika kumvetsetsa mawu a chizindikiritso. Ndiye kuti, uthenga wathu ndi uti ndipo timaupereka motani kuti anthu amvetse kuti ndife ndani.
  3. Vendee - Chizindikiro sichimangoyimira kampaniyo - chimapangitsanso mgwirizano ndi kasitomala. Mumatumikira ndani? Kodi izi zikuwonetsedwa m'mawonedwe anu ndi mawu anu? Coke, mwachitsanzo, ali ndi mawonekedwe achikale komanso mawu achimwemwe. Koma Red Bull imaponyedwa kwambiri ndikuyang'ana omvera ake okonda masewera olimba.
  4. Kumidzi - Ndi ndani omwe akupikisana nawo omwe akuzungulirani? Mumagwira ntchito yanji? Makampani ambiri akutumikira makampani ena ndipo amadziwika kuti ndi osiyana komanso amagwirizana ndi makampaniwa ndikofunikira kwambiri. Pali zosokoneza, zowonadi… koma kwakukulukulu, mumafuna kuoneka odalirika komanso otheka kwa anzanu.
  5. inanso - Ndipo popeza simukufuna kuwoneka ngati anzanu, mumasiyana bwanji ndi iwo? Zomwe zanu ndi
    Kufunika Kwapadera? China chake chikuyenera kuwonekera pamtundu womwe umakusiyanitsani ndi omwe akupikisana nawo.
  6. ukoma - Sikokwanira masiku ano kuti mukhale wamkulu pazomwe mumachita, muyeneranso kukhala ndi khalidwe labwino kapena katundu wogwirizana ndi mtundu wanu. Mwina ndichinthu chophweka monga kuwona mtima - kapena zovuta kwambiri momwe mumagwirira ntchito anthu amderalo. Anthu akufuna kuchita bizinesi ndi anthu omwe akusintha - osati kungopanga ndalama.
  7. mtengo - Chifukwa chiyani izi ndizoyenera kukulipirani pazogulitsa kapena ntchito? Chilichonse chokhudza mtundu wanu chiyenera kuwonetsetsa kuti phindu la ntchito yanu likuposa mtengo wake. Izi zitha kukhala kusintha pakulimbikira, kumanga zofunikira zambiri, kutsitsa mitengo, kapena zinthu zingapo. Koma mtundu wanu uyenera kuwonetsa phindu lomwe mumabweretsa kwa makasitomala anu.
  8. Chiwawa - Ndi mawu ozizira bwanji, eh? Kodi gulu lanu limakonda chiyani? Kulakalaka kuyenera kukhala chida chobisalira pakulemba chilichonse chifukwa mavenda amafalikira. Kulakalaka ndikumverera komwe kumasesa anthu pamapazi awo. Kodi mtundu wanu umawonetsa bwanji chidwi chanu?

Kumbukirani, sindine katswiri wotsatsa ... koma timangoyang'ana kumene akatswiri amatsatsa ndipo tapeza kuti ndizosavuta kuthana ndi mavuto ndikudzaza zolephera zathu tikamvetsetsa, titha kufanana, ndikupanga chizindikiro cha kampani.

Ngati mukufuna kuwerenga zambiri pamalonda, ndimalimbikitsa buku la Josh Mile - Wolimba Mtima Brand. Zinanditseguliradi maso pazinthu zazikulu zomwe timakhala nazo ndi makasitomala ena ovutika ndi zina zomwe timagwira mkati.

Ndikumva tsopano.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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