Mbuye Wabwino ndi Kutsatsa Kwabwino Kutsatsa mu 2013

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Kodi chaka chino chakuyamwirani? Zinandichitira. Unali chaka chovuta pamene bambo anga anamwalira, thanzi langa linavutika, ndipo bizinesi inali ndi zovuta zina - kuphatikiza kulekana ndi bwenzi lapamtima komanso mnzanga. Anthu inu mwawerenga blog yanga kuti mudziwe zambiri zotsatsa kotero sindikufuna kuyang'ana pazinthu zina (ngakhale zidakhudza kwambiri), ndikufuna kuyankhula mwachindunji ku Marketing and Marketing Technology.

Kutsatsa mu 2013 kunayamwa

Tinakhala chaka chonse tikubwezera anthu kumbuyo ndi njira zotsimikizika, zopambana, zingapo. Zinthu zonyezimira chaka chino zinali paliponse. Makasitomala athu adasinthitsa ndalama ndikuyika ukadaulo ambiri chaka chino zomwe zidalonjeza zambiri ndikupereka zopanda pake. Zinasunthira kutali zinthu zomwe timadziwa kuti zitha kugwira ntchito kwakanthawi komanso mwachangu. Idaponya ndalama zambiri komanso zothandizira pazinthu zomwe sizinatulutse chilichonse. Chidatibera makasitomala ndipo akabwerera, adasowa ndalama zopitilira zomwe zinali kugwira ntchito.

Zosokoneza, Mabodza ndi Kupanikizika

China chake chinasintha ndi ine chaka chino pamene ndimayankhula ndi makasitomala. Ndinayamba kuwoneka ngati curmudgeon mchipindacho m'malo mongokhala munthu walingaliro. Ngakhale timakhala tikugwiritsa ntchito mwayi wina watsopano, ndimamva ngati ndiyenera kuwukira ndikusunga ena ambiri. Tidalimbana pomwe makasitomala athu adanyalanyaza mayendedwe am'manja, makanema, ndikupitiliza kuchita bwino.

Zovuta zakampaniyi zinali zoyipa… utsogoleri udafuna zotsatira mwachangu, kudula bajeti, komanso kuchepetsa kuchuluka kwa ogwira ntchito. Makampani adakakamizidwa kupanga zisankho zoyipa atasankha molakwika ndipo makampani omwe amawadyera anali osangalala kuwasaina, kutenga ndalama zawo, ndikuwasiya alibe chilichonse. Zinatengera anzanga ambiri pantchito kusiya kapena kuchotsedwa ntchito. Ndikuganiza kuti theka la maulalo anga a LinkedIn ali ndi dzina latsopano ku kampani yatsopano.

Kubwerera ku Maziko

Chaka chino ndi chaka chofunikira kwambiri. Bizinesi yathu yabwerera kuzolinga zake zowonetsetsa kuti makasitomala athu ali ndi maziko abwino kwambiri otsatsa otsatiridwa ndi njira zolimba, chikhalidwe ndi kusaka komwe kumalimbikitsa ulamuliro ndikuzindikira mtundu wawo. Tipitiliza kuthandiza makasitomala athu kuphatikiza ndi kupanga ukadaulo, koma asawasokoneze. Tikhala omasukira pazomwe zimagwira komanso zomwe sizigwira ntchito chaka chino.

Sindimakonda kuneneratu kotero sindingapange. Izi ndizomwe timayang'ana mu 2014 komanso zomwe tikukakamiza ndi makasitomala athu:

  • Kuwonetsetsa kuti atsatsa pa intaneti ali ndi maziko olimba omwe amawakonzera kusaka ndi mayanjano - kumanga mphamvu zama brand ndi anthu omwe ali kumbuyo kwawo.
  • Kugwiritsa ntchito malonda komwe kuli kuyeza ndi kutsogolera alendo kudzera munjira yogulitsa komanso kutembenuka.
  • Kusunga ndi kumanga phindu ndi ziyembekezo, zitsogozo, ndi alendo kudzera munjira yayikulu yotsatsira imelo ndi kutsatsa kwachangu.
  • Kupititsa patsogolo ndalama kukula kwa mafoni ndi kukhazikitsidwa - kuphatikiza kutumizirana mameseji, intaneti, mafoni am'manja ndi mafoni.
  • Kugawa magawo azithunzi, makanema akatswiri, ma webinema, ndi zina ochita zamatsenga omwe amathandiza kufotokoza zabwino zovuta mwachangu ndikusintha masinthidwe ndi mitengo.
  • kufunafuna mwayi wotsatsa zomwe zimalimbikitsa kuzindikira ndikupeza zinthu zathu, ntchito, anthu ndi zopangidwa pamaso pa omvera atsopano omwe ali oyenera.

Ndine wokonzeka kuti 2013 ibwere kumbuyo kwanga ndikuyamba 2014! Kodi ndinu?

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