Infographic: Njira Zatsopano Zikubwera Kuyendetsa Kukula Kwamalonda Ndi Google Ads

Lipoti la Google Ads Competitive Benchmark for Retail

Pakafukufuku wake wachinayi wapachaka wazogulitsa zamalonda mu Google Ads, Sidecar amalimbikitsa kuti ogulitsa malonda pa intaneti aziganiziranso njira zawo ndikupeza malo oyera. Kampaniyo idasindikiza kafukufukuyu mu Lipoti la Benchmarks la 2020: Malonda a Google mu Retail, Kafukufuku wokhudzana ndi magwiridwe antchito mu Google Ads.

Zotsatira za Sidecar zikuwonetsa maphunziro ofunikira kwa ogulitsa kuti aganizire mu 2020, makamaka pakati pa madzi omwe amapangidwa ndi kuphulika kwa COVID-19. 2019 inali yopikisana kwambiri kuposa kale, komabe ogulitsa adakwanitsa kusungabe ndalama zawo potengera momwe nyengo iliri, kutengera njira ya omvera, ndikuyika patsogolo kukula kwakanthawi, motsutsana ndi kuwonjezeka kwakukulu. Minofuyi kuti izolowere ndiye chinsinsi choti bizinesi iziyenda komanso kuthandizira ogula munthawi yonseyi.

Mike Farrell, Woyang'anira wamkulu wa Integrated Digital Strategy ku Sidecar

Zinthu Zofunikira Pakugulitsa Malonda pa Google:

Sidecar adawulula zinthu zotsatirazi zomwe zakhudza kugulitsa kwa ogulitsa mu 2019:

  • Kusintha kwa bajeti - Ogulitsa adasinthiratu zotsatsa za Google mu 2019, ndikuyika patsogolo ntchito zotsika pang'ono pa Google Shopping ndikubwezeretsanso njira zawo zosakira zolipirira ndalama.
  • Chofunika kwambiri pakuchita bwino - Ogulitsa amagogomezera kuchita bwino pakusaka kolipira, mwanjira ina pochita malonda otsika mtengo am'manja, zomwe zimapangitsa kuti pakhale ndalama zofananira chaka chatha.
  • Mpikisano wochokera ku Amazon - Mpikisano uwu udatsitsa mitengo yakusintha kwa Google Shopping pazida zonse, zomwe zidakakamiza ogulitsa kuti agwiritse ntchito ndalama zawo kuti zisungire ndalama.
  • Kugogomezera njira ya omvera - Ogulitsa adalimbikitsanso chidwi cha omvera omwe amangoyang'ana mapu a Google Ads magawo onse azinthu zogulira.
  • Chidwi chosasunthika pa Google - Ogulitsa amasunga ndalama kuchokera papulatifomu yayitali ya Google Ads, ndipo akufuna zopindulitsa zowonjezera kudzera pamapulatifomu atsopanowa, monga Amazon ndi Pinterest.

Kuyang'ana mtsogolo, Google ndiyotsimikizika kuti ipitilizabe kupanga nsanja yake ya Google Ads kuti ipikisane ndi nsanja zotsatsa komanso zopikisana monga Facebook, Instagram, ndi Amazon.

Zotsatira Zapadera za Zogulitsa Zotsatsira za Google:

  • Ogulitsa adayamba kuchita nawo mpikisano. Ogulitsa adakula kwambiri pakusaka kolipira, ndikupulumutsa 8% pamitengo pachaka, poyendetsa ndalama zofananira. Ogulitsa adatha kuyika ndalama pa Google Shopping ndi 7% ndikuwonjezeka kofananira kwa 7%.
  • Zogulitsa ogulitsa zasintha. Google Shopping imapanga 80% yamabizinesi ogulitsa pakati pa njira ziwirizi, chifukwa imathandizira kukulitsa ogula otsika-pansi. Pomwe kusaka kolipira kumakhala 20% yotsalira, ogulitsa akuyandikira zotsatsa izi ndi granularity kuti akope ogula pamwamba pa fanolo.
  • Gawo la Amazon Shopping la Google lidakwera 60% pa B2B, nyumba & nyumba, komanso zowonera zamalonda ambiri mu Q3 2019. Magawo a Amazon adatsika pang'ono pa Q4, ndikulola kuti ogulitsa agulitsenso nthawi yovuta pachaka.
  • Gawo lachiwonetsero cha Amazon lidayenda pang'ono pakasaka kolipidwa mu 2019, likuzungulira 40% kapena kutsika kwa onse ogulitsa omwe awunikira. Ogulitsa m'malo azaumoyo & kukongola ndi nyumba & nyumba zowona nyumba akuwona chithunzi cha Amazon chikuchepa ndi 7% mpaka 8% m'magawo awo mu 2019. Zotsatira izi zikuwonetsa kuti kusaka kolipira kumatha kukhala chida chofunikira kwa ogulitsa kuti athe kuthana ndi Amazon ndi ena ampikisano ' kupezeka pa SERP yolipidwa.
  • Prime Day imapatsa ogulitsa mwayi watsopano pazotsatsa za Google. Kukula kwa chaka ndi chaka kudawonedwa pazowonekera komanso ndalama pazida zonse sabata lathunthu la Prime Day pa Google Shopping. Pazogulitsa zotsatsa pafoni, panali kukula kwa chaka ndi chaka pama KPIs ofunikira (4% pamaoda, 6% pakadina, ndi 13% yopeza). Kuphatikiza apo, kutsatsa komwe kumalipira kutsatsa kwapeza phindu lalikulu ndikuwonjezeka kwa 25% m'malamulo ndi 28% pachaka chazaka.

Pezani lipoti lathunthu ndipo mutha kupeza ma KPI pazogulitsa zanu, kuphatikiza zochitika zazikulu zomwe zimakhudza malo ogulitsira limodzi ndi malingaliro a Sidecar.

Tsitsani Report Benchmarks Report Sidecar

malonda a google ad benchmark infographic

About Sidecar

Sidecar imapereka magwiridwe antchito abwino kwa ogulitsa ndi malonda. Ukadaulo wapamwamba wa Sidecar komanso chidziwitso cha kampani, kuphatikiza zaka zambiri zakuchita pakutsatsa magwiridwe antchito, zimathandizira makasitomala ake kuzindikira kuthekera konse kosaka kwamphamvu kwamasiku ano pakusaka, kugula, malo ochezera, komanso misika.

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